St Louis Golf Expo 2025 Recap by Varsity Communications

St. Charles Convention Center

FEATURING

• 120+ Exhibitors

• Hottest Golf Manufacturers

• KP & Long Drive Competitions

• Putting Championship

• Main Stage Presentations

• SSM Health Wellness Experience

• Michelob ULTRA 19 TH Hole

• Saturday Kids Day & Family Day

• PXG Tour Experience

• Spirits Experience

2025 Show Recap

QUICK FACTS

Show Owner

Varsity Comm., Inc.

Date Jan. 31 - Feb. 2, 2025

Site ...................... St. Charles Convention Center

Average Attendance ......... 9,000+

Exhibits 100+

Media Exposure

$100,000 Campaign

Ticket Prices ............... Player’s Tour Pass $49, Adults $17, Seniors (60+) $16, 12 & Under Free

Manufacturers .............. Callaway, Cleveland, Cobra, Mizuno, Odyssey, PING, Srixon, Tour Edge, Wilson

Sponsors .................. 1 Welcoming, 25 Presenting, 10 Supporting, 7 Patron

Host Hotel Embassy Suites St. Louis - St. Charles/Hotel & Spa

Endorsed & Supported by First Tee, MAGA, Missouri Golf Assoc.

Event Owned, Managed & Marketed By Varsity Communications, Inc.

For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com varsitygolfshows.com

2025 Show Recap

EVENT FEATURES

PRO Am Golf Testing & Fitting Zone

Hit all the new models from Callaway, Cleveland, Cobra, Mizuno, Ping, Srixon, Titleist, Tour Edge and Wilson golf clubs at our free driving range. Pro Am Golf experts will be on-site fitting you to the right club!

PRO Am Golf Golf Retail Equipment Sale

Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show-exclusive prices, and save big on last year’s clubs priced to move.

SSM Health Golf Wellness Zone

Our welcoming sponsor SSM Health has met and helped thousands of golfers and their families on physical therapy, orthopedics, fitness, rehab, nutrition, hospital services and spine and joint health. Their wellness zone will be a hit again this year.

St. Louis Battlehawks & STIFEL Charity Classic

Short Game Central

Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

STIFEL Charity Classic & Visit Mississippi

Straightest Drive Challenge

Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

STIFEL Charity Classic & Visit Mississippi KP Challenge

Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

Dave Sinclair Lincoln St. Louis Putting Championship

Every successful putter wins a round of golf and an entry in Sunday’s St. Louis Putting Championship, where putters will compete to win a fantastic stay-and-play package.

101 ESPN & Michelob Ultra Main Stage

Stop by the Main Stage and learn from the game’s top teachers, industry experts, health and fitness professionals and more.

Michelob Ultra, Kona Big Wave & Nutral 19th Hole

Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, basketball and other sports on big-screen TVs, or learn from pros on the adjacent Main Stage.

Xtreme Green On the Green

Check out a sweet synthetic putting green built right on the show floor by Xtreme Green. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.

Bushnell Golf Experience

A global leader in golf technology, Bushnell Golf will have an amazing sale and product unveiling showcasing their Launch Pro Launch Monitor, new rangefinders, watches, GPS devices, speakers and more. All for sale at the show.

The Orange Whip Experience

Join the Orange Whip Experience — your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!

ELV8 Golf Lounge

The hottest business in the St. Louis golf scene will be on site to show you how to play and prepare your game to be the best it can be.

2025 Show Recap

Little Eqypt & Gateway Golf Cars Showroom

The midwest’s finest golf car retailer, customizer and showroom will be on-site at the show all three days.

Tito’s Handmade Vodka Clubhouse

Come enjoy the vibe and vodka cocktail sampling at the show’s newest interactive zone.

St. Louis Battlehawks Suite & Box Office

The “Lou’s” hottest pro sports team will be at the show all three days with fun, games and great ticket offers for showgoers.

First Tee of Greater St. Louis Junior Golfer Area

A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

First Tee of Greater St. Louis Kids and Family Day

Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

2025 Show Recap

Welcoming Sponsor

Presenting Sponsor Benefits

• Logo on Print, Radio & TV Materials

• Airborne Event Signage

• Logo & Link on the Show Website

• PA Announcements During the Event

• Complimentary Event Tickets

• Sponsorship of Interactive Area

• On-Site Display Space

Supporting Sponsor Benefits

• Logo on Print Media

• Logo & Link on Show Website

• PA Announcements During the Show

• Complimentary Event Tickets

• Event Signage

• Co-Sponsorship of Interactive Area

• On-Site Display Space

Patron Sponsor Benefits

• Logo & Link on Show Website

• PA Announcements During the Show

• Complimentary Event Tickets

• Event Signage

• Sponsor or Co-Sponsor of a Show Activity

Endorsed & Supported By

2025 Show Recap

EXHIBITORS & FLOOR PLAN

Alabama Tourism

Amateur Players Tour

Bear Creek Golf Club

Bender Gloves

Body 20 Des Peres

Bushnell

Caddy Wrap

Callaway

Chappie Golf

Chiro One Wellness Centers

Cleveland Cobra

Country Lake Golf Course

Dave Sinclair Lincoln St. Peters

Decatur IL Area CVB

DiCicco’s Delectables

E-Pulse

ELV8 Golf

Embassy Suites St. Louis

ESPN 101

Fairway Custom Golf

FCG of Terre Haute LLC

First Tee Greater St. Louis

Gateway Golf Cars

Gear Up Sportswear

Golden Eagle Golf, Inc.

Golfmart Kentucky

Hot Springs Village

Property Owners Assoc.

Jacob Sunrooms and Exteriors

Jacuzzi Bath Remodel of St. Louis

Kentucky State Parks

Kinley Golf Sales

Kona Big Wave

Lake of the Ozarks Golf Council

Lavender Expo

Leaffilter

LeafGuard

Let’s Golf Travel Network

Little Egypt Golf Carts

Metropolitan Amateur Golf Assoc.

Michelob Ultra

Mid America Golfing Events

Midwest Golf Innovations

Missouri Golf Association

Mizuno

North Iowa Golf

Northwwestern Mutual – Chris King

Nutrl

Oak Terrace Resort & Spa

Odyssey

Old Kinderhook

Orange Whip

Patio Enclosures

PING

Popticals

Pro-Am Golf USA

PXG

Rain Wedge

SSM Health • St. Louis

St. Louis Battlehawks

St. Louis Golf Tour

St. Louis Post-Dispatch

STIFEL Charity Classic

Sun Valley Golf Course

Swing Sports

Tanglewood Golf Course

Tito’s Handmade Vodka

Tour Edge

Travel There & Back

Universal Windows Direct

Vacation & Travel Group

Veteran Golfers Association St. Louis

Visit Dubois County, Inc

Visit Mississippi

2025 Show Recap

Radio & Television Advertising MARKETING & PROMOTIONS

•

Radio - 400+ Golf Show Radio Spots

ESPN 101 - 250+ spots over 2 weeks and live remote at show Friday.

CBS Sportsradio - 100 spots over 2 weeks.

KTRS the big 550 - 40+ spots over 2 weeks.

Golf Show Radio - Live interview Thursday night with Jay Randolph.

•

Television Ads: 160 Golf Show TV Spots

STL Charter Cable – 100+ ads: Golf Channel, PGA Tour Coverage, ESPN, FOX over 2 weeks.

KTVI FOX – 20+ Ads in AM and PM news week leading to the show.

KMOV CBS – 20+ Ads on 2 weeks of PGA Tour Coverage, AM and PM news.

KSDK NBC – 20+ Ads on AM and PM news week leading up to show.

2025 Show Recap

E-Marketing:

Digital Campaign/Ads & Messaging Via

Partnerships – 25+ Partners

• Show Ads, Email Campaigns and Show Messages With:

STLToday.com, Golf Channel, GolfNow.com, Sinclair Lincoln,MAGA, PGA Section, ESPN RADIO, MGA, GOLF 314, STL Golf EXPO database, PRO-AM GOLF, GOLF around STL, Golf Show Facebook/ TWITTER and 15+ local regional partners and show clients ALL HELPING!

Social Media Campaign: Via Facebook/Twitter

Multiple messages, posts, boosts and campaigns to our FOLLOWERS for 2 months leading up, Twitter via Show and partner channels. Major focus 30 days out. Press releases for 4 months to regional media.