Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Portend in 2025 expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Portland’s vibrant golf community.
Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 130 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.
Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition, e-mail blasts by local
QUICK FACTS OVERVIEW
Show Owner .............. Varsity Comm., Inc.
Date ..................... Feb. 28-March 2, 2025
Site ..................... Portland Expo Center
Average Attendance ....... 8,000+
Exhibits .................. 100+
Media Exposure ........... $100,000 Campaign
golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences.
The 2025 Portland Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.
Host Hotel ................ Oxford Suites Portland - Jantzen Beach Oregon Hotel
Endorsed & Supported by The Campbell Course, First Tee, LPGA Amateur Golf Assoc., Oregon Golf Assoc., PGA Pacific NW Section Oregon Chapter
2025 Show Recap
EVENT FEATURES
Retail Golf Center New Equipment Testing & Fitting Zone
Try and buy the hot new club’s from the game’s biggest brands courtesy of Redtail Golf Center! Hit all the new models on our free, on-site driving range, then get fitted and buy the 2024 products right there at the show.
Retail Golf Center Golf Equipment Sale Area
Save and enjoy our equipment sale partners from Redtail and Par West Golf. Shop over 6000 square feet of retail space.
PXG Fitting and Sales Experience
See our home page button to reserve your coveted fitting session at the show. The official club of the show, PXG will be doing fittings, have product sales in their on-site store, Tour truck, swing studio and ambassadors there all weekend.
Short Game Central
Powered by PXG
Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.
Lanphere Motorcycle Powersports Stadium Shot
Closest-to-the-Pin Challenge
Powered by PXG & Launch House Golf
Not a long hitter? No problem — at the Closest to the Pin Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes. Win great prizes and have fun at one of the four virtual golf simulators at the show.
Michelob ULTRA The Shootout
Closest-to-the-Pin Challenge
Powered by Dryvebox
Stop by the Michelob ULTRA 19th hole and take your five free swings in the Dryvebox mobile golf simulator. Play the most famous #7 hole in the US, with the top 5 shots each day coming back Sunday for the Final Shootout at 1 p.m.
Foursome Golf Carts The Ace - Closest-to-the-Pin Challenge
Powered by PXG & TruGolf
Compete for great prizes in each session at this Closest to the Pin Challenge, with a little extra added incentive to go flag hunting. The first hole is one wins a PXG Driver!
Lanphere Auto Group Portland Putting Challenge
Powered by Outrigger Ka’anapali Beach Resort, Pumpkin Ridge Golf Club, Pure Line & PXG
Every successful putter wins a round of golf and an entry in Sunday’s Portland Golf Show Putting Championship, where putters will compete to win a fantastic stay-and-play package. Make a putt and you win a 2 for 1 to Pumpkin Ridge. Grand Prize is a Maui Stay and Play Package courtesy of OUTRIGGER Ka’anapali Beach Hotel + Ka’anapali Golf Courses.
Oregon Live / Michelob ULTRA Main Stage
Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.
Michelob ULTRA 19th Hole
Time for a break? Visit the 19th Hole to grab a cold beverage and take a few swings in the Michelob ULTRA Swing Suite, courtesy of Dryvebox. Or kick your feet up and learn from pros on the adjacent Main Stage.
PGA PNW Section Oregon Chapter Free Lesson Area
Improve your game and get a free 10 minutes lesson from a PGA instructor at the PGA Free Lesson area.
Parwest Super Store
Hit up the Parwest 2500 ft Super Store, with a huge selection on golf balls, equipment, head covers and much more
MGI Motorized Cart Test Drive
A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.
The Orange Whip Experience
Join the Orange Whip Experience – your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!
Liquid Lounges
Sip, sample and savor amazing libations from Beam Suntory brands, Forthwest Whisky, Timberline Vodka, Delicato Family Wines, Lanphere Cellars and Diplomatico Rum.
2025 Show Recap
Launch House Golf High-Tech Tees
Powered by PXG & TruGolf
This is the most high-tech the Show has ever been with offers and experiences from area simulator businesses.
Indi Golf Zone
Indi Golf’s putters, wedges and clothing is sleek, high quality and turning heads across the U.S. Buy from them at the Show.
HQPT Portland Wellness Zone
Our new Wellness Sponsor HQPT will have sports medicine and wellness experts to get you fit for coming golf season.
Travel There & Back Get Travel Fitted - Travel 101 Zone
Let the pros from Travel There and Back “fit” your golfing experience to your needs, desires and budget. And, ask them anything about how to navigate the latest in travel protocol.
Synlawn On the Green
Check out a sweet synthetic putting green built right on the show floor by Synlawn. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.
The StretchZone
With cutting edge techniques, custom built tables and world-class stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibility, distance and score.
Integra Showcase
Choose from full wood and iron sets, wedges, hybrids, putters and more at the 400 ft Integra Golf Showcase.
The First Tee of Greater Portland Jr. Golfer Area
A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
The First Tee of Greater Portland Kids & Family
Day
Saturday is Kids and Family Day. With prizes and games for kids throughout the hall and junior golf seminars on the Main Stage, it’s a day you won’t want to miss.
SPONSORS
2025 Show Recap
Welcoming Sponsor
Presenting Sponsor Benefits
• Logo on Print, Radio & TV Materials
• Airborne Event Signage
• Logo & Link on the Show Website
• PA Announcements During the Event
• Complimentary Event Tickets
• Sponsorship of Interactive Area
• On-Site Display Space
Supporting Sponsor Benefits
• Logo on Print Media
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Co-Sponsorship of Interactive Area
• On-Site Display Space
Patron Sponsor Benefits
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Sponsor or Co-Sponsor of a Show Activity
Endorsed & Supported By
2025 Show Recap
EXHIBITORS & FLOOR PLAN
7 Brothers Golf
750 The Game
Acute Marketing
adidas Employee Store Portland
Albatross Golf
Amateur Players Tour
Aspen Lakes Golf Course
Bandon Dunes Golf Resort
BBQ Nation with Jeff Tracy
Beam Suntory
Birdie Time Pub
Bob’s Freakin’ Nuts
Brown-Forman Diplomatico Rum
Callaway Golf
Camano Island Coffee Roasters
Canby Area Chamber of Commerce
Champion Window
Chinook Winds Golf Resort
Chiro One Wellness Centers
Cleveland Golf
Clicgear USA-Proactive Sports
Cobalt Golf
Cobra Golf
Colwood Golf Center
Corona Premier Shootout at Gamble Sands
Delicato Family Wines WA and OR Diplomatico Rum
Dream Vacations
Dryvebox
Emerald Valley Golf Club
Envision Golf
First Tee of Oregon
Fisher Putters
FM 101 KXL
Forthwest Whisky
Foursom Golf Cars
Gamble Sands Golf Course
Glendoveer Golf Course
Golf by QD
Grilling at the Green
Gsix Products
Headquarters PT
Heron Lakes
Hood River Distillers
Horn Rapids GC
I’D Golf
IBEX Roof
Indi Golf
Jacuzzi Bath Remodel of Portland
Jim Beam
JLB Investments-Hidow
JW World Resources
K2 Vision / King Lasik
Ka’anapali Golf Courses • Maui
Kiwanis
Lanphere Automotive
Lanphere Cellars
Lanphere Motorcycles
Launch House Golf
Leaffilter
LeafGuard
Lewis River Golf Course
Longview Country Club
LPGA AGA (Portland Chapter)
MGI Power Golf Carts
Michelob ULTRA
Mid America Golfing Events
Miller Home Renovations
Mizuno Golf
Moscow Chamber of Commerce
Mt. Hood Oregon Resort
Next Level Golf
NW Golf Guys
NW Golfers Playbook
Ocean Course Hokuala • Kauai
Odyssey
Orange Whip
Oregon Chapter PGA
Oregon Golf Association
Oxford Suites Portland
Par 4 Sports
Parwest Golf
Persimmon Country Club
PGA Oregon Section
PING
Pliska Golf
PNW Marketing
Portland Parks Golf
Pumpkin Ridge
Purelight Power
PXG Portland
RedTail Golf Center
Renewal by Andersen
Resort at Port Ludlow
Sah-Hah-Lee GC & Driving Range
Salishan Resort Golf Links
Salmon Creek Indoor Golf Club
Shape and Swelter
Shelf Genie
Skamania Lodge
Skofin Golf
Srixon
Sta-Built Construction
StretchZone Portland
SunRiver Resort
Swing Sports
Synlawn
System Pavers
T-Mobile
The Back Nine
The Home Course
The Oregonian
The Standard Portland Classic
THG / Integra
Three Rivers Casino
Timberline Vodka
Titleist
Tour Edge Golf
Travel There and Back
Virtual Tee North West
Visit Tri-Cities
Wildhorse Resort & Casino
Wilsonville Area Chamber of Commerce
Wine Valley Golf Club
Winning Ways
XXIO
2025 Show Recap
MARKETING & PROMOTIONS
Radio & Television Advertising
• Radio - 300 Golf Show Radio Spots
THE GAME SPORTS - 100+ spots over 2 weeks.
THE FAN - 100+ spots over 2 weeks.
RIP CITY RADIO - 80 spots over 2 weeks.
ROCK - Format stations - 50 spots over 2 weeks.
KXL News Talk - 60 spots over 2 weeks.
KGON FM - 8 spots this week in Prime.
KEX News - 20 spots this week.
THE BREW - 20 spots this week.
• Live Broadcasts – 4 Live Broadcasts
Fox Morning Portland - live show friday – 8-live interviews/features on golf show.
CBS Portland - live all friday from the show in the am. Live From The Show With The Game and The Fan live interviews on air – 3 times.
Rip City Radio - 10 min interview last week on show.
• Television Ads: 200+ Golf Show TV Spots
Golf Channel-Portland Dma – 120 ads: Golf Channel shows PGA Tour over 2+ weeks 1.2.
Comcast Portland – ESPN, ESPN 2 , NBC Sports week of show – 20 times 5.
Univ. Of Oregon B-Ball – Ran spots in PAC 12 game with U of O. 50,000.
FOX12 – 15+ ads in AM news week leading up to show.
KOIN CBS – 20 spots 3 weeks of PGA TOUR coverage and AM/PM news.
KGW NBC – 15 ads in AM News and AM/PM news.
KATU ABC – 20 spots on NBA B-Ball and AM/PM News 2.1.
9 Million Impressions
2025 Show Recap
E-Marketing: Digital Campaign/Ads & Messaging
Via Partnerships – 25+ Partners
• Show Ads, Email Campaigns and Show Messages With:
OregonLive, ENTERCOM Radio, Alpha Media, KXL, PGA, OGA, Fiddler’s Green and 25+ regional partners. Dedicated email blasts to Portland Golf Show database – almost 20,000 email subscribers. Press releases for four months to regional media.
Social Media Campaign: Via Facebook/Twitter
Facebook advertising campaign to targeted Portland-area audience. Multiple Facebook messages and boosted posts to our followers heavily focused on 30 days leading up to the event.
Print Media: 15 Display Ads
• The Oregonian 14 display ads print and digital over 3-week period (140,000 daily, 170,000 Sunday).
• Pacific Northwest Golfer
Pre-event program 2 weeks before the show (100,000 homes).