Portland Golf Show 2025 Recap

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MARCH 3-5

FEATURING

• 100+ Exhibitors

• Hottest Golf Manufacturers

• KP & Long Drive Competitions

• Putting Championship

• Main Stage Presentations

• Michelob ULTRA 19 TH Hole

• Saturday Kids Day & Family Day

• PXG Tour Experience

• Spirits Experience

2025 Show Recap

Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Portend in 2025 expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Portland’s vibrant golf community.

Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 130 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to four free rounds of golf.

Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition, e-mail blasts by local

QUICK FACTS OVERVIEW

Show Owner .............. Varsity Comm., Inc.

Date ..................... Feb. 28-March 2, 2025

Site ..................... Portland Expo Center

Average Attendance ....... 8,000+

Exhibits .................. 100+

Media Exposure ........... $100,000 Campaign

golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences.

The 2025 Portland Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.

Ticket Prices .............. Player’s Tour Pass $59, Adults $17, Seniors (60+) $16, 12 & Under Free Manufacturers ............ Callaway, Cleveland, Cobra, Mizuno, PING, Srixon, Titleist, XXIO

Sponsors 1 Welcoming, 18 Presenting, 14 Supporting, 14 Patron

Host Hotel ................ Oxford Suites Portland - Jantzen Beach Oregon Hotel

Endorsed & Supported by The Campbell Course, First Tee, LPGA Amateur Golf Assoc., Oregon Golf Assoc., PGA Pacific NW Section Oregon Chapter

2025 Show Recap

EVENT FEATURES

Retail Golf Center New Equipment Testing & Fitting Zone

Try and buy the hot new club’s from the game’s biggest brands courtesy of Redtail Golf Center! Hit all the new models on our free, on-site driving range, then get fitted and buy the 2024 products right there at the show.

Retail Golf Center Golf Equipment Sale Area

Save and enjoy our equipment sale partners from Redtail and Par West Golf. Shop over 6000 square feet of retail space.

PXG Fitting and Sales Experience

See our home page button to reserve your coveted fitting session at the show. The official club of the show, PXG will be doing fittings, have product sales in their on-site store, Tour truck, swing studio and ambassadors there all weekend.

Short Game Central

Powered by PXG

Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Lanphere Motorcycle Powersports Stadium Shot

Closest-to-the-Pin Challenge

Powered by PXG & Launch House Golf

Not a long hitter? No problem — at the Closest to the Pin Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes. Win great prizes and have fun at one of the four virtual golf simulators at the show.

Michelob ULTRA The Shootout

Closest-to-the-Pin Challenge

Powered by Dryvebox

Stop by the Michelob ULTRA 19th hole and take your five free swings in the Dryvebox mobile golf simulator. Play the most famous #7 hole in the US, with the top 5 shots each day coming back Sunday for the Final Shootout at 1 p.m.

Foursome Golf Carts The Ace - Closest-to-the-Pin Challenge

Powered by PXG & TruGolf

Compete for great prizes in each session at this Closest to the Pin Challenge, with a little extra added incentive to go flag hunting. The first hole is one wins a PXG Driver!

Lanphere Auto Group Portland Putting Challenge

Powered by Outrigger Ka’anapali Beach Resort, Pumpkin Ridge Golf Club, Pure Line & PXG

Every successful putter wins a round of golf and an entry in Sunday’s Portland Golf Show Putting Championship, where putters will compete to win a fantastic stay-and-play package. Make a putt and you win a 2 for 1 to Pumpkin Ridge. Grand Prize is a Maui Stay and Play Package courtesy of OUTRIGGER Ka’anapali Beach Hotel + Ka’anapali Golf Courses.

Oregon Live / Michelob ULTRA Main Stage

Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

Michelob ULTRA 19th Hole

Time for a break? Visit the 19th Hole to grab a cold beverage and take a few swings in the Michelob ULTRA Swing Suite, courtesy of Dryvebox. Or kick your feet up and learn from pros on the adjacent Main Stage.

PGA PNW Section Oregon Chapter Free Lesson Area

Improve your game and get a free 10 minutes lesson from a PGA instructor at the PGA Free Lesson area.

Parwest Super Store

Hit up the Parwest 2500 ft Super Store, with a huge selection on golf balls, equipment, head covers and much more

MGI Motorized Cart Test Drive

A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

The Orange Whip Experience

Join the Orange Whip Experience – your ticket to a golf swing revolution! Elevate your game with heightened athleticism, balance, and rhythm. Dive into the world of Orange Whip Products – where passion meets performance, and your love for the game soars to new heights. Orange Whip: You gotta feel it!

Liquid Lounges

Sip, sample and savor amazing libations from Beam Suntory brands, Forthwest Whisky, Timberline Vodka, Delicato Family Wines, Lanphere Cellars and Diplomatico Rum.

2025 Show Recap

Launch House Golf High-Tech Tees

Powered by PXG & TruGolf

This is the most high-tech the Show has ever been with offers and experiences from area simulator businesses.

Indi Golf Zone

Indi Golf’s putters, wedges and clothing is sleek, high quality and turning heads across the U.S. Buy from them at the Show.

HQPT Portland Wellness Zone

Our new Wellness Sponsor HQPT will have sports medicine and wellness experts to get you fit for coming golf season.

Travel There & Back Get Travel Fitted - Travel 101 Zone

Let the pros from Travel There and Back “fit” your golfing experience to your needs, desires and budget. And, ask them anything about how to navigate the latest in travel protocol.

Synlawn On the Green

Check out a sweet synthetic putting green built right on the show floor by Synlawn. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.

The StretchZone

With cutting edge techniques, custom built tables and world-class stretching professionals on site, you will be amazed at what a program with StretchZone will do for your game, flexibility, distance and score.

Integra Showcase

Choose from full wood and iron sets, wedges, hybrids, putters and more at the 400 ft Integra Golf Showcase.

The First Tee of Greater Portland Jr. Golfer Area

A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee of Greater Portland Kids & Family

Day

Saturday is Kids and Family Day. With prizes and games for kids throughout the hall and junior golf seminars on the Main Stage, it’s a day you won’t want to miss.

SPONSORS

2025 Show Recap

Welcoming Sponsor

Presenting Sponsor Benefits

• Logo on Print, Radio & TV Materials

• Airborne Event Signage

• Logo & Link on the Show Website

• PA Announcements During the Event

• Complimentary Event Tickets

• Sponsorship of Interactive Area

• On-Site Display Space

Supporting Sponsor Benefits

• Logo on Print Media

• Logo & Link on Show Website

• PA Announcements During the Show

• Complimentary Event Tickets

• Event Signage

• Co-Sponsorship of Interactive Area

• On-Site Display Space

Patron Sponsor Benefits

• Logo & Link on Show Website

• PA Announcements During the Show

• Complimentary Event Tickets

• Event Signage

• Sponsor or Co-Sponsor of a Show Activity

Endorsed & Supported By

2025 Show Recap

EXHIBITORS & FLOOR PLAN

7 Brothers Golf

750 The Game

Acute Marketing

adidas Employee Store Portland

Albatross Golf

Amateur Players Tour

Aspen Lakes Golf Course

Bandon Dunes Golf Resort

BBQ Nation with Jeff Tracy

Beam Suntory

Birdie Time Pub

Bob’s Freakin’ Nuts

Brown-Forman Diplomatico Rum

Callaway Golf

Camano Island Coffee Roasters

Canby Area Chamber of Commerce

Champion Window

Chinook Winds Golf Resort

Chiro One Wellness Centers

Cleveland Golf

Clicgear USA-Proactive Sports

Cobalt Golf

Cobra Golf

Colwood Golf Center

Corona Premier Shootout at Gamble Sands

Delicato Family Wines WA and OR Diplomatico Rum

Dream Vacations

Dryvebox

Emerald Valley Golf Club

Envision Golf

First Tee of Oregon

Fisher Putters

FM 101 KXL

Forthwest Whisky

Foursom Golf Cars

Gamble Sands Golf Course

Glendoveer Golf Course

Golf by QD

Grilling at the Green

Gsix Products

Headquarters PT

Heron Lakes

Hood River Distillers

Horn Rapids GC

I’D Golf

IBEX Roof

Indi Golf

Jacuzzi Bath Remodel of Portland

Jim Beam

JLB Investments-Hidow

JW World Resources

K2 Vision / King Lasik

Ka’anapali Golf Courses • Maui

Kiwanis

Lanphere Automotive

Lanphere Cellars

Lanphere Motorcycles

Launch House Golf

Leaffilter

LeafGuard

Lewis River Golf Course

Longview Country Club

LPGA AGA (Portland Chapter)

MGI Power Golf Carts

Michelob ULTRA

Mid America Golfing Events

Miller Home Renovations

Mizuno Golf

Moscow Chamber of Commerce

Mt. Hood Oregon Resort

Next Level Golf

NW Golf Guys

NW Golfers Playbook

Ocean Course Hokuala • Kauai

Odyssey

Orange Whip

Oregon Chapter PGA

Oregon Golf Association

Oxford Suites Portland

Par 4 Sports

Parwest Golf

Persimmon Country Club

PGA Oregon Section

PING

Pliska Golf

PNW Marketing

Portland Parks Golf

Pumpkin Ridge

Purelight Power

PXG Portland

RedTail Golf Center

Renewal by Andersen

Resort at Port Ludlow

Sah-Hah-Lee GC & Driving Range

Salishan Resort Golf Links

Salmon Creek Indoor Golf Club

Shape and Swelter

Shelf Genie

Skamania Lodge

Skofin Golf

Srixon

Sta-Built Construction

StretchZone Portland

SunRiver Resort

Swing Sports

Synlawn

System Pavers

T-Mobile

The Back Nine

The Home Course

The Oregonian

The Standard Portland Classic

THG / Integra

Three Rivers Casino

Timberline Vodka

Titleist

Tour Edge Golf

Travel There and Back

Virtual Tee North West

Visit Tri-Cities

Wildhorse Resort & Casino

Wilsonville Area Chamber of Commerce

Wine Valley Golf Club

Winning Ways

XXIO

2025 Show Recap

MARKETING & PROMOTIONS

Radio & Television Advertising

• Radio - 300 Golf Show Radio Spots

THE GAME SPORTS - 100+ spots over 2 weeks.

THE FAN - 100+ spots over 2 weeks.

RIP CITY RADIO - 80 spots over 2 weeks.

ROCK - Format stations - 50 spots over 2 weeks.

KXL News Talk - 60 spots over 2 weeks.

KGON FM - 8 spots this week in Prime.

KEX News - 20 spots this week.

THE BREW - 20 spots this week.

• Live Broadcasts – 4 Live Broadcasts

Fox Morning Portland - live show friday – 8-live interviews/features on golf show.

CBS Portland - live all friday from the show in the am. Live From The Show With The Game and The Fan live interviews on air – 3 times.

Rip City Radio - 10 min interview last week on show.

• Television Ads: 200+ Golf Show TV Spots

Golf Channel-Portland Dma – 120 ads: Golf Channel shows PGA Tour over 2+ weeks 1.2.

Comcast Portland – ESPN, ESPN 2 , NBC Sports week of show – 20 times 5.

Univ. Of Oregon B-Ball – Ran spots in PAC 12 game with U of O. 50,000.

FOX12 – 15+ ads in AM news week leading up to show.

KOIN CBS – 20 spots 3 weeks of PGA TOUR coverage and AM/PM news.

KGW NBC – 15 ads in AM News and AM/PM news.

KATU ABC – 20 spots on NBA B-Ball and AM/PM News 2.1.

9 Million Impressions

2025 Show Recap

E-Marketing: Digital Campaign/Ads & Messaging

Via Partnerships – 25+ Partners

• Show Ads, Email Campaigns and Show Messages With:

OregonLive, ENTERCOM Radio, Alpha Media, KXL, PGA, OGA, Fiddler’s Green and 25+ regional partners. Dedicated email blasts to Portland Golf Show database – almost 20,000 email subscribers. Press releases for four months to regional media.

Social Media Campaign: Via Facebook/Twitter

Facebook advertising campaign to targeted Portland-area audience. Multiple Facebook messages and boosted posts to our followers heavily focused on 30 days leading up to the event.

Print Media: 15 Display Ads

• The Oregonian 14 display ads print and digital over 3-week period (140,000 daily, 170,000 Sunday).

• Pacific Northwest Golfer

Pre-event program 2 weeks before the show (100,000 homes).

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