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SEO India: How to Make The Cut with that Perfect Email Subject Line There are sometimes hundred to thousand unread mails or those that are chucked in your inbox everyday. Even those that are creating email marketing campaigns are not new to information overload. We all have experienced bombarding email messages that want our attention on a busy day. So, come up with a compelling subject line that will make someone notice your mails. What gets your attention? as There are tonnes of studies that will tell you the successful words for email marketing. However, sometimes a simple strategy works the best. Here are few tips to change that: 1) A short, snappy headline is likely to get your attention than a long one. Keep it short to improve your open rates 2) There is not much space on a subject line, so make every word count. Do not attempt to waste space with words, such as 'hello', which add no value. Evaluate each word and make sure each adds value or encouraging readers to open their email. 3) Readers are in a hurry to respond to urgent messages or leave it for the next day. In such a phase, they are in no mood for mystery mails. Just cut the chase and tell them what the message is about. 4) There is a good chance that your reader will not focus on your message the first time, so provide them with an easy way to return the message. If you make the subject line searchable, the readers can find it easily. 5) Make sure the subject line tells the reader how he can benefit from the message. A brief line can summarize the value of the inside message. Convince the user whats in it for them and convey that in the subject line. 6) Even if you want your users to take action, respect their time. Using subject phrases, such as "immediate response required" can come across as rude and pushy. Inserting "FYI" or "no need to reply" can lessen the pressure while still signaling that the message holds important information. 7) Readers are likely to open an email when they know who it is from and the value it gets from the sending organization. The company name becomes even more beneficial if you already have a good relationship with the reader. We all complain about email volume, so unless you manage your inbox properly, it can lead to less productivity as you have to walk through unimportant messages, while letting the important ones slip away with the rest. Your challenge as an email marketer is to ensure that you get your message across to your users. Take a step back and let your email marketing campaigns strike from a users perspective. Why would you as a user open that message? It is likely that you as a reader would respond to messages that are brief and to the point.