Hire The Best Digital Marketing Agency in Mumbai, India

Online Marketing Proposal Presentation

Introduction to NeoSOFT Technologies Company Info Established in 1996 NeoSOFT Technologies is a complete IT solutions company, providing software development, IT, & Online Marketing services to corporations worldwide. NeoSOFT world-class offshore services offer cuttingedge IT solutions across a range of industry and technology segments to Enterprises and Independent Software Vendors Equipped with highly skilled workforce and immense resources, we provide clients with quality solutions and top-notch customer service. Our Online Marketing solutions can surely improve the productivity and profits of the clients. We also ensure that all the clients get the best services irrespective of their business status or background.

Why NeoSoft?    

We are Google and Bing Partners agency.

We are one of the world’s fastest growing Internet Marketing Solutions providers with Online Marketing Experts.

All Online Marketing aspects are covered including advanced white-hat techniques.

Our uniform approach ensures that all touch points between the search engines and your website are maximized.

Search Engine Optimization

On Page Optimization On page optimization includes all optimization techniques that are done internally on your website. NeoSOFT Technologies will optimize the website and ensure it is focused on the correct keywords and built for correct indexing in the search engines.

Website Analysis: We will understand business as well as analyze website to make it SEO friendly and User Friendly. We will provide detail report of website analysis and recommendations.

Keyword Research Optimizing your website for the major search engines must include keyword research. Each page needs to be optimized for a particular keyword or keyword phrase, so that people searching on those phrases will see your site ranked high in the search engines. In order to properly optimize your site, we need to identify what the best keywords would be for every page of your website.  Using professional industry standard keyword research tools, we will generate a large listing of keyword phrases related to your industry.  From that list, we will recommend individual keyword phrases to be associated with each page of your site for your approval.  We will provide a detailed report on how the chosen keywords are being searched on.

Initial Keyword Ranking/Traffic Report (Baseline Report): We will keep track of initial keyword Ranking so in future we can differentiate progress of keyword rankings and website traffic.

Google & Bing Analytics & Webmaster Setup: We will setup Google analytics and Google Webmaster tool accounts for website which will be helpful for tracking website visitors data.

Competitive Analysis In order to compete, you need to know what your competition is doing. They are targeting certain keywords to attract buyers, and these need to be taken into consideration. Many of your competitors will likely also have inbound links from other websites. This is important to identify, because you’ll want your website linked at some of those places as well.    

Using a variety of analysis tools, we will identify what keywords your top competitors are using to generate traffic.

We will need assistance from you in identifying your competitors.

Using a variety of analysis tools, we will identify and analyze the inbound links to your competitors’ websites.

All information will be provided in a detailed report.

Creating Site-Wide META Tags META tags are part of your website pages that users cannot see. They include keywords about your site, Title and a description.

Search engines give a lot of importance to Meta tags, and without them you would be severely harming your chances of ranking well.

Evaluate each page for proper keywords Recommend modifications to key pages for inclusion of site-wide meta tags Body Text Analysis The body text tells your website visitors and the search engines what your web pages are about. It’s important to write web pages that are easy to read for your website visitors, but they also contain your main keywords for the search engines to index. Distributing keywords throughout the web page at the top, middle and at the bottom to achieve a 3%-8% keyword density is an important optimization step.

Content Optimization This is an essential part of the SEO campaign. After identifying your website’s keywords, each page needs to be modified to properly utilize and reflect those keywords. That way, each page is optimized for the search engines individually.      

Evaluate what the main pages are on the website Recommend individual page modifications for each page Analyze what pages are missing (such as a 404 Error page, external links etc.)

Make appropriate recommendations for additional content that will help with overall positioning in the search engines.

Monitor your website using Google Analytics & Webmaster Tools.

Some of the major & important SEO tasks include

Heading Tag Analysis Headings Tags will be optimized using the target keywords. The headings may need minor keyword optimization. Using of headings makes the web page content clearer for the reader and it also helps creating logical sections for a web page for better readability.

Site Map Analysis We will create Site Map as it is helpful in creating search engine friendly links for search engine spiders to crawl the inner pages of the website.

Image ALT Tag Analysis Search Engines cannot see images; therefore, we label the image with keywords developed from our research. Image ALT tags are helpful in creating keyword rich web pages while improving the usability of your website.

Internal Linking Structure We will be doing internal linking effectively with most of the appropriate target keywords embedded in the internal links anchor texts.

URL Canonicalization Domain name with WWW and without can be considered as different pages causing duplicate content for search engines. We will suggest you the necessary changes to solve this issues if there is any.

Web Page Loading Speed Slow loading web pages are a big turn off for most website visitors. We will suggest you necessary changes to make website load fast.

Mobile-Friendly Website Mobile internet usage has been exceeding PC's since 2014 and growing so it is critical for pages to render correctly on mobile devices. Hence, Making the website mobile friendly is no longer an option but rather necessity.

Off Page Optimization We will obtain massive numbers of relevant "referral links" as it is one of the central focuses of today's web marketing strategy.

Ideal mixture of link building options will be selected to craft a customized link plan made for long run ROI and high-ranking results. Link building methods include.        

Local Directory Submission Free Directory Submission Image Submission Article Submission Social Bookmarking (Website, Article & PR) Blog and Forum Submission PR Creation & Submission Feed Submission

Website Maintenance We adhere to a pro-active approach and constantly monitor your website’s rankings and traffic, and analyze all relevant statistics.

In case of a deviation from expected results, we do an in-depth review and implement effective measures so that your website remains most visible on major search engines.         

Traffic Analysis Keyword Rankings – Google, Yahoo & Bing Alternate Tagging Broken Link Analysis Competitor’s Ranking Analysis Robots.txt Site map Off-page Submission Analysis Number of pages Indexed

Monthly Ranking Report We will provide a document which summarizes the following items:        

The site URL Rank achieved in Search Engines.

Page Number on which rank is achieved Alexa Rank Reached Number of web-pages Indexed by Google Monthly Visitors Report Sources of Visitors New Visitors and Old Visitors Report

To better understand the attention to detail provided in the promotional strategy, it is helpful for you to understand the process.

During the course of the promotional campaign, we update you weekly with an email on the progress of your campaign.

Social Media Optimization

Facebook  To increase Facebook Page likes and to reach towards the maximum users, page need to be updated with all the latest business related as well as non business related post.  To improve user Engagement need to update page with some interesting post. If visitors find post interesting they will like it as well as possibly they can share it on their profile which will be helpful to increase user engagement.  Visitors can ask their queries thorough any platform, so for that need to check all the messages and comments done by page visitors and need to answer their questions ASAP. It will be helpful to built good customer relationship and help to improve trust of brand services.  Events : To target maximum users we can run Events on Facebook fan page which will help to attract new users towards page.  To increase Likes and to engage with more users need to join some business related groups, communities and share text posts, photos, videos within this group.  We can create more tabs on page, and connect Facebook page with other social media channels like, YouTube, Twitter, LinkedIn, Pinterest etc. and drive traffic from those channels to Facebook fan page.  We will post 2 or 3 post daily including both Business and Non business related posts.  We can run event and contest on Weekly and monthly basis to keep user engage with the page. Also we can reward them with the front post if needed like “Fan of the week” or “Contest winner of the week” with his Profile photo and Name.  We will join different business related groups even we will like some off business related pages to reach towards maximum people on Facebook platform.  We will also try to communicate with Facebook Fan page visitors to increase user experience.

Facebook Advertising Facebook advertising helps you to increase brand awareness and conversions for your business. Below are some steps while running Facebook ads.  Set Budget You can set your budget to as little as $5/day, but spending at least $30 a day if you can manage it. If $30 a day is a little high for you, then maybe start with $15/day (at that rate, if you run Facebook ads for a full month, you will spend just $450). While your ads are running you should be seeing a return on your advertising spend (ROAS). If at any time you feel like that return is not good enough for what you are spending, you can turn your campaigns off and not spend another dime on Facebook advertising. sticking it out with Facebook ads for at least a 15- or 30-day period (depending on your budget) to really understand if Facebook ads are right for your business.  Choose an Objective The first thing you need to decide on is what your objective for your ads will be. If you are working with a limited budget ($30 or less per day), you will want to focus on ONE objective. You really will be choosing from two types of objectives: Brand Awareness or Conversions (getting more leads or sales). If you want to drive brand awareness, your objective will be to increase your Page Likes. This is a great long-term strategy, but you likely won’t see a high ROAS in terms of new leads or sales immediately.  Track the Results Once you turn your Facebook ad campaign(s) on, you will need to track the results. Using Facebook’s native reporting tool. you will be able to see how many times each Objective was reached and what value was attached to it. If your objective is to drive more leads through the ad campaign, you can look up how many leads the ad campaigns brought in, and from within your CRM you can see if any of those have closed or are forecasted to close. That will help you determine the ROI of your ad campaign.

Twitter  Creating Account: To do twitter marketing, we will create your account on twitter. We will fill up all the required information including description, website URL etc.  Follow People: To increase your follower count we need to follow some people first. Once you follow them they can follow you back. When you are posting anything, then they can check your tweet an also re-tweet it (if they like it), so that more people can get awareness about your tweet, as well as your account. It will help to drive traffic towards website as well.  Share Interesting Tweets: To keep your account ongoing, we will share an interesting tweet so that people can redirect to your account regularly. If they like it they will share it and more people will get awareness about your profile as well as website products.  Direct Message: We can send personal message to your followers. If you are introducing new services or new products, then you can share it with your followers via direct message. Also, you can ask them to like a Facebook fan page as they are getting email notification via direct message on their registered email ID.  Connect Twitter with Facebook: You can connect your twitter account with Facebook as it will help you to redirect traffic in both ways.  Hash (#) Tag: While posting you can add # tag for your some of the important keywords. So when people will search with any specific keywords, then your twitter account will get display for it.

Google Plus  Profile: We will create Google plus account and update your detail profile information on it. We will add cover photo as well as profile photo on it.  Posting: If you do posting on a regular basis, your profile will get update regularly & People will get regular notifications and can visit your profile frequently.  Joining Groups: Similar to Facebook, we can join different groups on Google plus. When you share post with groups the people present in a group will get notification.  Add people in Circle: You can also follow people on Google plus like on Facebook. You can add people in the Circle. The more people you will add in circle will increase changes to convert them as website visitors.  Events: Google Plus has one of the best event platforms, that allows you to build creative and attractive invitations and decide which specific circles and followers you invite.

Pinterest  Creating Account and Updating Profile: We need to first create account on Pinterest. Once we create an account, we need to add all the details which gives visitors an idea about our business and profile information.  Creating Board: To start posting Images, we need to first create an unique Board for business. Within this board we can share all business related images. Board is more important as most of the users follow the board. So, once they follow the board, they will get notification for updates.  Quality Images and Description: We need to choose quality images to Pin and make use of high quality images like 600 to 800 pixel wide images. If other pinners like images, they will surely share it on their board. It helps to get more visitors for website. Also, the description is important as the visitors need to get short but informative detail about pin images.

YouTube  Optimize Your Video's Metadata: We will create a meta tags relevant to video, it will help to understand the subject of a video. In terms of YouTube, the metadata makes up the title, descriptions and tags of your videos.  Create Title of Videos: We will write a concise, descriptive title using key phrases that people would search to find your video.  Create Description of Videos: We will write a description relevant to your video and which will be helpful for visitors to know that what video is about. Each of your videos will have a lengthy description of what the video’s content is all about.  Adding Tags to Videos: We will add a tags to video's, making use of keywords relevant to video. It will help to boost ranking of video.  Use of Social Networking Sites: We can take advantage of the power and capabilities of the online social networking sites to promote your videos. First we will make pages on these social networking sites such as Google, Pinterest, Facebook, MySpace then we can promote our videos on those pages.  Video Search Engines: We can add your YouTube video to video search engines. These will help videos to get more & more views. As well as we will get your videos (and your YouTube Channel page) listed with the major search engines, including Google, Yahoo! and Bing, and then focus on SEO strategies to get the best possible listing placements.  Video Responses: We can video responses on Youtube. We can find most popular videos on Youtube and then create video responses so that our video will be linked to the popular video.  Use annotations to build subscribers: We can add annotations to YouTube videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option.  Use of YouTube Insights: We can take benefit of YouTube Insights. This will help us to know which videos are doing well in terms of views and likes. So that we can apply same strategy for all the videos.

Search Engine Marketing

Pay Per Click (PPC) Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. We will be running PPC campaign on various PPC networks which include search engines and social networking website like Facebook.

Objective Setting and Business Model study: Under this step we set the objectives of the campaign in close consultation with the Client and get an in-depth understanding of your business model and business requirements.

Once the Objectives setting and Business Model study have been done, following PPC steps will be followed: Step 1 - PPC Keyword Research: Based on your answers, objectives and our CPP report, we'll be short-listing a list of around 50-200 keywords. The initial research churns out hundreds of keywords and we systematically drill down to the most efficient keywords after deleting the ones, which are not relevant or cost effective for your PPC Campaign.

Step 2 - Visitor Conversion Analysis: Based on the Objectives of the Campaign, finalized keywords and the CPC we would be studying the suitability of your site’s current WebPages to be the landing pages for the campaign or/and suggest creation of customized landing pages. In PPC, landing pages are important as they are the entry points to your website and determine the conversion of a Visitor.

Step 3 - Ad Copy Creation: After studying the landing pages of your website we would create specific ads for the finalized keywords to ensure maximum visibility and Click through Rate (CTR). We would create a customized attractive ad copy, which increases the probability of a click from the search engine traffic.

Step 4 - Campaign Setup: We would be setting your site’s campaign in the Google Adwords. We can also set up campaigns on Yahoo and Bing depending upon your requirements.

Step 5 – Conversion Tracking: As per the objectives of campaigns, we will setup conversion tracking which will be helpful for us to track performance of the adwords campaigns.

Step 6 - Campaign Management: Campaign management would involve a host of different steps and analytical techniques like - CTR Management, Bid Management, A/B split testing, Campaign ROI analysis, Campaign Ads and keyword tweaking and Weekly Campaign Reporting.

Results

Satisfied Client

THANK YOU!