V - by design
4 Does everything he touches turn to gold? Actor, humanitarian, father
oblivious to the backlash and
extraordinaire, looks good
multiple spoofs. His nonchalant
bearded and clean-shaven…
response? ‘I haven’t seen the
Brad Pitt’s allure seems to
parodies but I say fair play.’
know no bounds
5
6
Perhaps spending two
There’s no denying that
decades in the spotlight
people love to love Brad Pitt.
has given him a thick skin.
So whether his furniture range
Or perhaps it has something
garners criticism or praise, it’s
to do with the US$7-million
bound to sell. Because everyone
Chanel paid him to appear
wants a piece of Pitt. Right?
in the campaign. Either way,
Just look at his recent role
he’s clearly not fussed.
as the first male face of Chanel
And neither is Chanel
N° 5 fragrance. After the furore
– because, far from doing
that ad campaign unleashed
damage to the brand,
(comments such as ‘the most
the negative publicity has
pretentious 30 seconds ever
generated millions of dollars
captured on film’, ‘banal
in free advertising, according
gobbledegook’ and
to those in the know. ‘Since
‘Brad a total laughing
the Brad Pitt advert for Chanel
stock’ abounded), we
N° 5 premiered, we have seen
wouldn’t be surprised
an increase in the number
if the actor was taking
of men coming in to buy
cover under his Pitt-Pollaro
classic Chanel fragrances,
ocean liner of a bed.
both for themselves (with
But Pitt recently said he’s been
Bleu de Chanel) and for the
abroad and has therefore been
woman in their life (with the iconic Chanel N° 5),’ Selina Jones, head of global buying at House of Fraser,
7
told Grazia. ‘The advert has changed men’s perceptions of the brand as a whole.’ No doubt the Pitt empire will continue to forge ahead.
1 Double Helix Side Table 2 CC-2 Chair 3 Toi et Moi Bath Tub 4 Zeros & Ones Table 5 Cocktail Table
What’s next? Rivalling Sol
6 PP-2 Bed 7 The Long Run Table
Kerzner with The Pitt Palace?
val de vie
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2013/03/27 9:46 AM