The Val De Vie Magazine

Page 53

V - by design

4 Does everything he touches turn to gold? Actor, humanitarian, father

oblivious to the backlash and

extraordinaire, looks good

multiple spoofs. His nonchalant

bearded and clean-shaven…

response? ‘I haven’t seen the

Brad Pitt’s allure seems to

parodies but I say fair play.’

know no bounds



Perhaps spending two

There’s no denying that

decades in the spotlight

people love to love Brad Pitt.

has given him a thick skin.

So whether his furniture range

Or perhaps it has something

garners criticism or praise, it’s

to do with the US$7-million

bound to sell. Because everyone

Chanel paid him to appear

wants a piece of Pitt. Right?

in the campaign. Either way,

Just look at his recent role

he’s clearly not fussed.

as the first male face of Chanel

And neither is Chanel

N° 5 fragrance. After the furore

– because, far from doing

that ad campaign unleashed

damage to the brand,

(comments such as ‘the most

the negative publicity has

pretentious 30 seconds ever

generated millions of dollars

captured on film’, ‘banal

in free advertising, according

gobbledegook’ and

to those in the know. ‘Since

‘Brad a total laughing

the Brad Pitt advert for Chanel

stock’ abounded), we

N° 5 premiered, we have seen

wouldn’t be surprised

an increase in the number

if the actor was taking

of men coming in to buy

cover under his Pitt-Pollaro

classic Chanel fragrances,

ocean liner of a bed.

both for themselves (with

But Pitt recently said he’s been

Bleu de Chanel) and for the

abroad and has therefore been

woman in their life (with the iconic Chanel N° 5),’ Selina Jones, head of global buying at House of Fraser,


told Grazia. ‘The advert has changed men’s perceptions of the brand as a whole.’ No doubt the Pitt empire will continue to forge ahead.

1 Double Helix Side Table 2 CC-2 Chair 3 Toi et Moi Bath Tub 4 Zeros & Ones Table 5 Cocktail Table

What’s next? Rivalling Sol

6 PP-2 Bed 7 The Long Run Table

Kerzner with The Pitt Palace?

val de vie

furniture_rev_FINAL.indd 51


2013/03/27 9:46 AM

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