2023 Après at The Amp Recap

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Vail, Colorado’s iconic open-air entertainment venue hosts an array of unique and unforgettable performances with a breathtaking view of the Rocky Mountains, with programmingtypically from May through September. This year, the Vail Valley Foundation (VVF) & AEG Presents were fortunate enough to receive funding support from the Town of Vail & Vail Resorts tied specifically to an April concert event. The funding from the Town of Vail & Vail Resorts allowed the VVF & AEG to “de-winterize” The Amp and host two nights of vibrant, electronic-heavy, global artists and DJs to help celebrate the end of Vail’s 60th Anniversary season. If not for the funding, the VVF would not have attempted to host winter-season concerts at the Amp due to the risk, venue preparation, time & expense.The Amp was designed and built as a summer venue, so hosting concerts during the winter requires significant venue modifications, safety measures, snow removal and weather planning.Most of the funding was utilized to prepare the venue to safely host 2500+ people per night. In typical event-world fashion, Mother Nature decided to deliver an epic winter of snow, which made the dewinterization of The Amp exponentially more challenging and expensive than originally anticipated.Here are some de-winterization & event facts:

$728,000 TOTAL EVENT EXPENSES

115 GROUND COVER MATS

120 DAYS OF VENUE PREPARATION

16 STAGE-HANDS PER NIGHT

1500 LBS ICE MELT USED

470 TOTAL HOURS OF SNOW REMOVAL SHORT 4 MONTH PLANNING & EXECUTION PERIOD FOR AN EVENT THIS SIZE

2 DAYS GUTTER JETTING

EVENT HIGHLIGHTS

1ST EVER WINTER

CONCERT AT THE AMP

SINCE OPENING IN 1987

~5000 ATTENDEES

$1.4M ESTIMATED REVENUE GENERATED TO TOWN OF VAIL

YOUTHFUL DEMO OF MUSIC FANS WHO CAME TO VAIL SPECIFICALLY FOR THIS EVENT

SIX PERFORMANCES AT THE AMP; SIX DJ SETS IN VAIL & ON VAIL MOUNTAIN

RESEARCH HIGHLIGHTS

94 OVERALL SATISFACTION

85% "VERY" OR "EXTREMELY LIKELY" TO RETURN

33 AVERAGE AGE

Does not include attendees under 18

MARKETING & PR

PR #'S

19 TOTAL MEDIA EXPOSURE

5M+ REACH

$50K+ AVE

TOP SOURCES: LEFSETZ LETTER, VAIL DAILY, JAMBASE, NEWSBREAK

EMAIL

52% AVG OPEN RATE

1.65% CLICK THROUGH RATE

169,429 IMPRESSIONS

27,054 AMP AUDIENCE

AMP SOCIAL

438,988 IMPRESSIONS

13,220 ENGAGEMENTS

2/15 – 4/30

WEBSITE – APRES AT THE AMP EVENT PAGES

20,903 PAGE VIEWS

4:00 MINUTES AVG TIME ON PAGE

PAID DIGITAL

282,093 IMPRESSIONS

.13% CLICK THROUGH RATE

4.7.23

4.8.23

Event recap video

OnbehalfoftheVVF, TheAmpstaff&AEGPresents... THANKYOUtotheTownofVail,TownCouncil,andVail Resortsfortheongoingpartnership &support.

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