SEASON HIGHLIGHTS
VOTED TOP VENUE IN COLORADO
The Gerald R. Ford Amphitheater outranked all other venues in the state for the Best Outdoor Venue by voters in the USA TODAY 10BEST poll.
DOUBLE THE REACH
This year, we’ve seen a 100% increase in social media reach, impressions, and engagement, showcasing our expanding digital presence.
$13M ECONOMIC IMPACT
The estimated economic impact to the Town of Vail which is directly related to Amp Summer Concerts and Hot Summer Nights.
OPERATING DAYS
From April - September
122,973
TICKETS
ISSUED
Includes Amp Summer Concerts, Hot Summer Nights, Mountains of Music, Après at The Amp, Vail Dance Festival, Bravo! Vail, and Community Events.
71 TOTAL EVENTS
Includes Amp Summer Concerts, Hot Summer Nights, Mountains of Music, Après at The Amp, Vail Dance Festival, Bravo! Vail, and Community Events.
20 HOSTED BRAVO! VAIL CONCERTS
Bravo! Vail is owned and operated by a separate nonprofit.
28
HEADLINER CONCERTS
18 Amp Summer Concerts including 2 nights of Après at The Amp, 7 Hot Summer Nights, and 3 Mountains of Music. A total of 44 nationally touring bands/artists including support acts.
4.8 GOOGLE REVIEW RATING
46,000+ CONCERT & COMEDY ATTENDEES
RESEARCH HIGHLIGHTS*
87% CAME TO VAIL SPECIFICALLY FOR THE EVENT
91% “VERY/EXTREMELY LIKELY” TO RETURN
95 OVERALL GUEST SATISFACTION 91 NET PROMOTER SCORE AVERAGE NIGHTS STAYED AVERAGE GROUP SIZE HEARD ABOUT THE EVENT VIA EMAIL
8,960
ROOM NIGHTS GENERATED IN TOWN OF VAIL
Numbers represent Amp Summer Concerts & Hot Summer Nights only. Additional reports are available for other events hosted at The Amp. 2.4 2.9 38%
DEMOGRAPHIC HIGHLIGHTS
2025 CONCERTS
LEON BRIDGES + KASHUS CULPEPPER • MICHAEL FRANTI & SPEARHEAD + NIKO MOON LOUIS C.K. • TREVOR HALL + FRUIT BATS • O.A.R. + BLIND MELON
JASON BONHAM’S LED ZEPPELIN EVENING • THE STRING CHEESE INCIDENT x2
MELISSA ETHERIDGE • WILCO • JOE RUSSO’S ALMOST DEAD • DARK STAR ORCHESTRA x2
16 CONCERTS & COMEDY SHOWS
Major touring acts in music and comedy booked in collaboration with our partner AEG Presents. 88% 35%
34,500+ ESTIMATED ATTENDEES 95 OVERALL GUEST SATISFACTION 94% 93% $11.3M CAME TO VAIL SPECIFICALLY FOR THE EVENT “VERY/EXTREMELY LIKELY” TO RETURN ESTIMATED REVENUE GENERATED IN TOWN OF VAIL
JON BATISTE • THE BLACK CROWES + DRAGONDEER • BIG WILD + SHALLOU 39% LOCAL 38% IN-STATE OVERNIGHT 17% OUT-OF-STATE 6% IN-STATE DAY
For over 30 years, Hot Summer Nights free concerts are where Vail Valley locals and guests enjoy free music, top-of-the-line food and drinks, and a family-friendly atmosphere.
83% 29% 57% B.A. DEGREE OR HIGHER HHI $100K-$200K/YR HHI MORE THAN $200,000/YR 57% 85% $1.5M CAME TO VAIL SPECIFICALLY FOR THE EVENT “VERY/EXTREMELY LIKELY” TO RETURN ESTIMATED REVENUE GENERATED IN TOWN OF VAIL 7 FREE CONCERTS 1,700+ 95 OVERALL GUEST SATISFACTION AVERAGE ATTENDEES PER SHOW
50% 33% 14% 2%
2025 CONCERTS
BERTHA: GRATEFUL DRAG • MAGGIE ROSE THOSE CRAZY NIGHTS | THE ULTIMATE JOURNEY EXPERIENCE • ALO THE MAN IN BLACK | A TRIBUTE TO JOHNNY CASH ANDY FRASCO & THE U.N. • CLAY STREET UNIT
14
PERFORMANCES
Established in 1989, the annual two-week celebration of exceptional artistry, is led by Artistic Director & President of The Julliard School, Damian Woetzel. Through his leadership, the Festival has established the Vail Valley as one of the top summer dance destinations in the world. 2025 ARTISTS OF NOTE
4.1M
14,200+
5,000+ 3 29M+ CONCERT TICKETS SOLD NIGHTS OF MUSIC MARKETING IMPRESSIONS
K+ ESTIMATED EVENT ATTENDEES $9.2M 96 ECONOMIC IMPACT SATISFACTION RATE
PAST MOUNTAINS OF MUSIC CONCERTS
The GoPro Mountain Games is the country’s largest celebration of adventure sports, art, and music. During the GoPro Mountains of Music, The Amp comes alive with three nights of concerts.
2025 LINE UP
GOTH BABE • JUNGLE • L’IMPERATRICE • SAMMY VIRJI
AMBA • DON FUEGO • INTERPLANETARY CRIMINAL
7 DJ SETS AT THE AMP
4,000+ CONCERT TICKETS SOLD
92% OVERALL GUEST SATISFACTION
32.4* 96% $1.6M AVERAGE ADULT AGE CAME TO VAIL SPECIFICALLY FOR THE EVENT ECONOMIC IMPACT
POLO & PAN • BIG GIGANTIC • DJ PEE .WEE • DECKER RUSH • HAASY VIEW THE FULL 2025 APRÈS AT THE AMP RECAP > *CHILDREN UNDER 18
PAST APRÈS AT THE AMP DJS
BOB MOSES • DAILY BREAD • SOFI TUKKER • DISCO LINES
SOCIAL
4.8M+ IMPRESSIONS
45K+ ENGAGEMENTS
18,396 FOLLOWERS 1.6%
36,552 SUBSCRIBERS
45.3% AVERAGE OPEN RATE
278M POTENTIAL REACH
355 PLACEMENTS
$772K+ PUBLICITY VALUE
767K IMPRESSIONS
341K USERS
THANK YOU TO OUR VENUE SPONSORS!
AEG PRESENTS
BIG DELICIOUS CATERING
BRAVO! VAIL
BULLY RANCH
EVENT RENTS
GORE CREEK CONCESSIONS
LA GIOIOSA
LINE 39
LOST IDENTITY BEVERAGE CO.
OPEN WATER
RESORT EVENTS INC.
SKI TOWN ALL-STARS
SWISS CHALET RESTAURANT
VAIL HONEYWAGON
Established in the summer of 1987, Vail, Colorado’s iconic open-air entertainment venue hosts an array of unique and unforgettable performances with a breathtaking view of the Rocky Mountains.
2,800 VENUE CAPACITY
1,300+
HILLSIDE LAWN SEATS
1,265
23’ X 9’ LAWN VIDEO SCREEN COVERED PAVILION SEATS
VAIL, CO
While Vail is most known for its 5,289 skiable acres, this ski town turns into an outdoor lover’s dream in the summer with 1,100 acres of open space and 350,000 surrounding acres of national forest. With dozens of world-class hotel and lodging options, countless restaurants, and retail options, Vail is the premiere resort destination in the world. Vail sees an estimated 1.2M guests per summer. As the saying goes: “Come for the winter, stay for the summer.”
VAIL VALLEY FOUNDATION (VVF)
Since 1981, the nonprofit VVF has been bringing big ideas to life. In education, we operate YouthPower365. In athletics, we are the event producers for the GoPro Mountain Games and Stifel Birds of Prey. In arts, we operate The Amp and the Vilar Performing Arts Center, as well as the Vail Dance Festival. vvf.org
We look forward to connecting, and in partnership with you, making the 2026 Gerald R. Ford Amphitheater season the best-to-date.
DAVE DRESSMAN
VP, Sales & Gerald R. Ford Amphitheater Event Director, GoPro Mountain Games
619.764.0940 | ddressman@vvf.org
