SPECIAL ADVERTISING SECTION
INCREDIBLE DWELLINGS & BEYOND ELEANOR RAMIREZ has always had an eye for aesthetics. So, although she started her professional career in the Philippines as a professor of biology, she was drawn to the world of design. When she moved to Utah, she began staging homes and, in 2015, opened Incredible Dwellings and Beyond (IDB). Her goal was to create a design studio that blends passion, comfort and style while staying budget-conscious. Ramirez has been transforming her clients’ spaces ever since. Incredible Dwellings is a furniture company that offers floral, home staging and interior design services. For Ramirez, a well-designed house can improve many areas of your life. As a woman of color, her fresh approach to design focuses on prioritizing her clients’ needs whether that be functionality, sentimental value or personal style. “I enact transformation through deconstructing, reimagining and repurposing materials that look useless to others,” she says. 1 6 7 6 S . 700 Wes t, S a l t La ke Ci t y 8 0 1 -8 79- 5387 i n cre d i bledwellin g.com @ i ncre dible_dwellin gs
ELEANOR GARCIA RAMIREZ / OWNER, PRINCIPAL DESIGNER
“As a hiker, I am fortunate to see both the fragility and beauty of our planet. This makes me conscious of my daily actions by minimizing the carbon footprint at IDB and in my personal life. It also inspires me to find something unique, textural, dimensional and unexpected that can make all the difference.”
Ask the Expert WHAT’S AHEAD We’re constantly improving by researching new products, engaging with clients in a better way and acquiring updated design technologies to enhance our workflow. Being able to grow and offer online solutions is huge, especially for our furniture store.
EXCITED ABOUT I am a designer with a mission to give back to the community, in particular to single moms, elderly women, women with disabilities or mental health issues and the underprivileged. It’s not easy, but it is very fulfilling and I fully embrace the challenge. It helps me find relevance.
FRESH IDEAS Creating an interesting dialogue between objects and elements in a room. The layering of fabrics and textures, mixed metals, and the old with the new evokes emotion. This decorative conversation elevates the warmth and coziness of a space and helps create interiors with personality. For in the end, intentional design calls for immense imagination.
