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20–22 August, 2018 8:30 a.m.–4:30 p.m. $3,000 University of Utah, Salt Lake City, UT

DEVELOPING STRATEGIC VISION: INSIGHT, FORESIGHT, CROSS-SIGHT Overview As a leader, having strategic vision is essential to succeeding in a competitive market. With strategic vision, leaders are able to find value in customer shifts, anticipate threats and opportunities, and find firms to collaborate with who share common goals and strengths. In this course, you will gain these skills by applying the concepts of insight, foresight, and cross-sight as introduced in Todd Zenger’s recent award-winning book “Beyond Competitive Advantage.” Insight exploits the strengths of your company, department, and team and demonstrates how to use these sources to create more value. Foresight enables you to envision and plan for future by using these strengths and your strategic leadership skills. Cross-sight looks inside and outside your firm or industry to find new sources of value and partners for collaboration. Together, these three concepts ensure creating value and delivering growth, making your firm more competitive. This program is an excellent way to accelerate progress on large projects, departmental goals, or organizational strategies. You will leave with a workbook with solutions for challenges facing your organization. Topics Covered • • • • •

Combining analysis and intuition to find value in your firm or team (Insight) Shaping the future and maximizing the value of your strengths (Foresight) Finding strong partnerships and alliances (Cross-sight) Articulating your theory of value Delivering growth without diminishing value

Employer Benefits

Employee Benefits

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Improve your ability to predict competitive threats and anticipate industry shifts Identify new sources of collaboration and underutilized resources Lead your team through change and accelerate growth and value

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Generate new sources of value for your group or organization Strengthen your decision-making and communication skills Learn to cut through complex situations to see clear opportunities


Strategic leaders looking to immediately apply elements of strategic vision to specific external challenges or disruptions Leaders of teams and companies who want to refresh their strategic leadership skills or apply them to new scenarios Individuals with at least 3–5 years of experience seeking to strengthen leadership skills and create growth and exploit value in their organization

Sample Schedule Day 1: Insight

Day 2: Foresight

Day 3: Cross-Sight

Overview and Examples of 3D Vision Exercise: Combining Intuition and Analysis

Considering Alternate Futures Exercise: Identifying Biases

Evaluating Combinations and Alliances Exercise: Modeling Value and Estimating Risk

Leveraging Strategic Resources Exercise: Evaluating the Power of Specific Resources

Building Scenarios and Testing Your Theory of Value Exercise: Charting a Path Through Uncertainty

Articulating Your Theory of Value Exercise: Pitching Your Theory to Skeptics

Featured Faculty | Dr. Todd Zenger Todd Zenger is the Entrepreneurship & Strategy department chair and the N. Eldon Tanner Chair in Strategy and Strategic Leadership at the David Eccles School of Business. Todd is a global expert on topics of corporate strategy, strategic leadership, and organization design and is the author of the acclaimed book “Beyond Competitive Advantage: How to Solve the Puzzle of Growth While Creating Value.” Todd completed his Ph.D. in strategy and organization at UCLA. Faculty Lead | Dr. Patricia Gorman Presenting Faculty | Dr. Jay Barney

“I enjoyed the sheer knowledge Todd possessed on all topics. He helped translate theory into practical usefulness. I am leaving really charged up to think and act strategically.” CORINNA MCCLELLAN SENIOR MANAGER, FINANCIAL CONTROLS | ANDEAVOR

The Eccles Difference Tier 1 Research Institution Internationally Accredited by the Association to Advance Collegiate Schools of Business

Carnegie Classification of Institutions of Higher Education

Top 25 Seven Programs Ranked Among the Top 25 in the U.S.

The Eccles School enrolls approximately 6,000 students in its eight undergraduate majors, four MBAs, six other specialized graduate programs, one Ph.D. program, and executive education curricula. It is also home to seven institutes and centers that support an ecosystem of entrepreneurship, technology, and innovation, including the Lassonde Entrepreneur Institute, Ken C. Gardner Policy Institute, Sorenson Impact Center, and more. Our faculty members boast impressive professional and educational backgrounds and hold Ph.D.s from esteemed universities including University of Pennsylvania’s Wharton School, Northwestern University’s Kellogg School, Harvard Business School, Stanford Graduate School of Business, and University of California at Berkeley’s Haas School. Program Fee The $3,000 program fee covers tuition, course materials, parking, breakfast, lunch, snacks, and drinks. Payment Policies Payment is due 30 days before the start of the program or upon registration if less than 30 days prior to the start of the program. SHRM Recertification Provider

TAKE THE NEXT STEP For more information, contact a course consultant: Telephone: (801) 587-7273 Email: Website: Execed.Utah.Edu Registration: ExecEdApplication Executive Education 1735 E Campus Center Drive Garff Executive Education Building, GARFF 4340 Salt Lake City, Utah 84112

Eccles Executive Education is recognized by SHRM to offer SHRM-CP or SHRMSCP professional development credits (PDCs). This program is valid for 19.5 PDCs. For more information about certification or recertification, please visit

Developing Strategic Vision: Insight, Foresight, Cross-Sight Class Guide  
Developing Strategic Vision: Insight, Foresight, Cross-Sight Class Guide