Seller’s GUIDE
Hello!
I AM CRYSTAL FLETCHER
nicetomeetyou!
I believe in solving the small stuff before it becomes big and that mindset has shaped every success I’ve had. With 20 years of experience in a Fortune 200 company, contracts and negotiations are second nature to me. I bring that same precision and professionalism to real estate, where every detail matters. Today, I help sellers, investors, and families succeed in Bullhead City and across Southwest Arizona a region full of opportunity, stunning homes, and active lifestyles. Whether you’re an experienced investor or selling for the first time, you can count on me to tell you the truth, sweat the details, and be your trusted partner from start to finish.
THEProcess
HOME SELLER'S Roadmap
1
Set a competitive list price MEET WITH YOUR AGENT 2 3 4 5 6 7 8
Discuss your needs Research CMAs
PREPARE TO LIST
Deep clean & declutter
Make needed repairs
Focus on curb appeal
Stage home
INSPECTIONS & APPRAISAL
I will work with the buyer's agent to coordinate and schedule an inspection & appraisal. These are both ordered by the buyer
NEGOTIATE
Most offers require negotiating before and after inspections I will negotiate on your behalf. You can accept, counter, or deny an offer
9 R E P A I R S
Likely some small repairs will need to be made after inspections. Review my list of recommended vendors if needed
10
Receive keys C L O S I N G
Final walk-through
Sign closing documents
Professional photo session
Professional video session
Professional drone session IMAGERY
Online marketing
Social media
Signage
Flyers
RECEIVE AN OFFER
•Each offer is presented and we will discuss the benefits & risks of each offer
SHOWINGS
Ensure home is ready for showings
Receive feedback from agents
Schedule open houses
Factors
Determining
FACTORS
WILLMY PROPERTY SELLORNOTSELL?
FACTOR 1 pricing
Whenpresentingahometobuyers,it'simportanttopricethehome correctly Thiswillsetrealisticexpectationsandattractseriousbuyers, ultimatelyleadingtoasuccessfulsalefortheseller IsellhomesHIGHER thanthemarketaveragebecauseIlisthomesatthecorrectpricefromthe start
FACTOR 2 howitworks
Itisimportanttohaveyourhomereadyformarketondayone Iwillhelpyoumakesureyourhomeisreadyforshowingsandonlineby:
Completingrepairsthatneedto bedone
Decluttering&removingpersonal items
Makesurethehomeiscleanand smellsfresh
Cleaningcarpets
Neutralizingspacesandwalls
FACTOR 3 marketing
IofferPROVENMARKETINGSTRATEGIEStohelpgetyourhome soldquicklyandfortopdollar
PROSPECTING
Prospectingdailyforpotentialbuyers,talkingwith neighbors,ourco-opagents,andpastclients
MARKETING
Thesecondyousignwithme,Igoto workonmarketingyourhome!COMING SOONMARKETING,ONLINE MARKETING,SOCIALMEDIA MARKETINGandPRINTMARKETINGare allpartofthesuccessofgettingyour homeseenbythemostpotentialbuyers, sellingyourhomefasterandformore moneythanthecompetition
COMMUNICATION
Youcanexpectmetoactively communicatewithyouthrough everystepoftheprocess Diligentlysharingfeedback fromshowings,followingup withagentsafterviewingthe home,andcallingweeklyto discusstheprogressfromthe previousweek
OUR TEAM ADVANTAGE
PROFESSIONAL STAGING PROVIDED
85% of staged homes sold for 6-25% more Most tasks are completed during the appointment
BOOSTED ONLINE EXPOSURE
Today’smarketiscenteredontechnology Buyersareperformingtheirsearches online,soitisimportantthatyourlistingisrankedhighandshowninitsbestlight Studiesshowthatonlinebuyersdisregardhomeswithlimitedphotos,low-quality photos,andminimalinformation Iwillbesuretotaketheextrastepstoget maximumexposureforyourhomeandgivetheonlineshopperawealthof information,aswellasqualityphotos,andvideotours
PROFESSIONAL PHOTOGRAPHY PROVIDED
BEFOREListing
STRATEGY Listing
PROFESSIONALSTAGING
Tomakesureyourhomeisshowninthebestlighttobuyers,Iwill provideaprofessionalstagingconsultationtoensureyourhomeis readytohitthemarket Astager'sjobistoneutralizeyourhometo appealtothemaximumnumberofpotentialbuyers
PRICING STRATEGY
Takingacloselookatthemarketanalysisinyourarea,wewill priceyourhomecorrectlythefirsttimesothatitwillsellquickly.
Ifyourhomeispricedatfairmarketvalue,itwillattractthe largestnumberofpotentialbuyersinthefirstfewweeks
Ifahomeisoverpriceditwillattractthefewestnumberof buyerslookingtopurchaseahome Themajorityofhome buyerslookatmanyhomesandquicklygetafeelfortheprice rangethathomessellforinagivenconditionandlocation
PROFESSIONALPHOTOGRAPHY
Intoday’smarket,homebuyersaresearchingonlinefirst Itisimperative thatthephotosofyourhomeareofthebestqualitytocatchthebuyers attentionandstandoutfromthecompetition Havingmoreeyesonyour home,isthefastestwaytogetitsoldandsellfortopdollar
AGENTMARKETING
Iampartofaverylargeagentnetwork Iwillreachouttothisnetworktosee ifyourhomemightbeagreatfitforoneoftheirbuyers Thisagentnetwork iskeytoconnectingbuyerswithyourhomeas88%ofresidentialsales involverealestateagents
ADVERTISING&MARKETING
Correctlymarketingapropertyisimperativetoasuccessfulsale Ifocus mostofmyattentiononthis Myexpertiseisincreasingbrandawareness andattractinghundredsofbuyerspermonth
Preparing
Preparing
MAXIMIZE YOUR HOME'S POTENTIAL
A clean, neutral, and streamlined look helps buyers to imagine what life would be like in your home. The action points below will help them be able to do that.
01
EXTERIOR
Washorpaintthehome’sexterior
Paintthefrontdoor
Keeptheyardnicelytrimmed
Keepthelawnfreeofclutter
Weedandfreshlymulchgardenbeds
Cleaninteriorandexteriorwindows
Applyfreshpaintorstaintowoodenfences
02
INTERIOR
Remove personal items, excessive decorations & furniture
Clean or replace carpets
Get rid of clutter & organize and clean closets
Apply a fresh coat of paint to walls, trim and ceilings
Replace outdated ceiling fixtures, and clean lighting fixtures Minimize and clean pet areas in the home
Besurethatall lightbulbsareinworkingorder
03FRESHENTHEPAINT &FIXTURES
A new coat of exterior paint helps a home's curb appeal It isn’t a low-budget item, but if you can swing it DO IT
If you can’t paint the entire home, paint the trim This is a relatively simple thing to do and it helps give a home that wow factor
Update exterior light fixtures This can quickly give a home an updated look
Putafreshcoatofpaintonthefrontdoor
YOURHOME Staging
Staging THE ART OF
Staging a home can have numerous benefits when selling Staging can make rooms feel more spacious and functional. This helps buyers visualize themselves living in the home, increasing the likelihood of a sale. Staged homes tend to photograph better, which attract more online interest and showings. Ultimately, staging helps a home stand out among and potentially command a higher sale price.
STAGED HOMES
SPENT 90% LESS TIME ON THE MARKET
STAGED HOMES
INCREASED SALE PRICE UP TO 50%
BENEFITS OF STAGING
LESS TIME ON THE MARKET INCREASED SALE PRICE
HIGHLIGHTS THE BEST FEATURES OF THE HOME
DISGUISES FLAWS OF THE HOME
DEFINES SPACES AND REVEAL THE PURPOSE OF EACH SPACE
DEMONSTRATES THE HOMES FULL POTENTIAL
CREATES THE WOW FACTOR YOU WILL NEED IN PHOTOS TO MAKE YOUR HOME STAND OUT
A lasting
Realestatephotography
A PICTURE SAYS A THOUSAND WORDS
Havingprofessionalphotosofahomeisimperativeinthesellingprocess High-quality photoscanshowcasethehome'sbestfeatures,attractmorepotentialbuyers,and ultimatelyleadtoaquickersaleatahigherpricepoint Mostbuyersarefindingtheir homesonlineandphotosarethefirstimpressionofyourhomeAsyouragent,Iwillensure thatyourhomewillbeshowninitsbestlight.
QUALITY PHOTOS
ENJOY 118% MORE
ONLINE VIEWS
PROFESSIONALLY SHOT LISTINGS CAN SELL FOR UP TO 19K MORE
POTENTIAL BUYERS LOOK AT PROFESSIONALLY SHOT PHOTOS 10 TIMES LONGER THAN NON PROFESSIONAL PHOTOS
videography PROFESSIONAL
VIDEO IS THE NUMBER ONE FORM OF MEDIA FOR ENGAGEMENT
REAL ESTATE LISTINGS WITH VIDEO RECEIVE
403% MORE INQUIRIES
VIDEOS ATTRACT
300% MORE TRAFFIC FOR NURTURING LEADS.
70% OF HOMEBUYERS WATCH VIDEO HOUSE TOURS
photography AERIAL
USING AERIAL PHOTOGRAPHY IN REAL
ESTATE CAN SHOW BUYERS A MUCH MORE ACCURATE DEPICTION OF WHAT THE PROPERTY IS TRUELY LIKE.
BENEFITS OF HAVING AERIAL PHOTOS
PROVIDES VIEWS OF THE ENTIRE PROPERTY & LAND
THE CONDITION OF THE ROOF AND OTHER PROPERTY FEATURES
THE NEIGHBORHOOD AND SURROUNDING AREA, INCLUDING THE HOME’S PROXIMITY TO SCHOOLS & AMENITIES
DEVELOPMENTS OR LOCAL DISTRICTS THAT ARE SUPPORTED BY THE BUYER’S PROPERTY TAXES
Virtual TOURS
THE BENEFITS
Virtual house tours allow potential buyers to check out every room and corner with a few mouse clicks. Compared to photos and videos, this technology offers a more accurate and immersive experience. Utilizing virtual tours, we can narrow in on the most serious buyers and give them a good look at your home without disturbing you Leaving only the more serious buyers to schedule a showing
A VIRTUAL TOUR IS A SEQUENCE OF PANORAMIC IMAGES THAT ARE 'STITCHED' TOGETHER TO CREATE A 'VIRTUAL' EXPERIENCE OF A LOCATION ONCE CREATED, THE VIEWER IS ABLE TO EXPERIENCE WHAT IT IS LIKE TO BE SOMEWHERE THEY ARE ACTUALLY NOT
Potential homebuyers don't like to wait They want all the information now. A virtual tour allows every part of your home to be on display around the clock without disturbing you Your home will definitely stand out. A virtual tour exposes your home to a wider audience. Your home can be toured from anywhere at any time.
Property BROCHURES
Property brochures can have numerous benefits when selling a home. They provide buyers with a tangible and detailed representation of the property, including high-quality photos, detailed descriptions, and relevant information Brochures can also showcase any unique features or upgrades of the home that may be overlooked in online listings. They serve as a leave-behind for buyers to reference after touring the property and can be shared with others who may be interested.
Sold on
KEEPINGYOUSAFE
We've got you
A SECURE LOCKBOX WILL BE USED
Thisallowsrealestateagentsaccessto showbuyersyourhomesecurely The lockboxholdsthekeystothehomeandis typicallyfoundatthefrontguardedbya securitylockthatonlylicensedagents haveaccessto.
STOW AWAY VALUABLES
Beforeshowingsmakesurethatallvaluables areputawayandoutofsight.Thisincludes evenmailleftout(whichmaycontain personalinformationandbankstatements) Itemsofvaluesuchasjewelry,artwork, cellphones,andgamingsystemsshouldalso beoutofsite It'sagoodideatowalkthrough yourhousebeforeshowingsandmakesure everythingofvalueisoutofsight.
DON'T ALLOW ANYONE IN WITHOUT AN APPOINTMENT
Nowthatyourhomeisonline,manyknow thatitisforsale.Foryoursafety,NEVERleta strangerintoyourhome Whileitislikelythat itisjustsomeonethatsawthesigninyour yardandisinterestedingettingaquicklook, youjustneverknow Askthempolitelytocall youragentwhohandlesallshowings.
COVERED
REMOVE PRESCRIPTION DRUGS & MEDICATION
Cleanoutyourmedicinecabinetsandany otherplaceyoumaystoremedications andhidethemaway Therehavebeen moreandmorestoriesofpeople intentionallygoingtohomeshowingsto takemedicationsfreely.
PUT AWAY BILLS & OTHER MAIL PIECES
Withidentitytheftontheriseitis importanttoputawayallmailpieceswith yourinformationonthem.Ifthis informationendsupinthewrongpersons hands,itcaneasilyleadtoidentitytheft
BE EXTRA VIGILANT ON KEEPING DOORS LOCKED
Oftentimesahomeforsalemeanshome ownersarenotathome Sobesuretoalways keepyourdoorsandwindowslocked
KEEPING YOUR HOME SAFE
Onceyourlistinggoeslive,weprovideall thenecessaryshoecovers,handsanitizer, protectivegear,andfriendlyremindersigns forallofyourshowings
YOURHOMEListing
Marketing
NETWORKING
Alargepercentageofrealestatetransactions happenwithco-operatingagentsinthe country Iwillexposeyourlistingtothismarket
SIGNAGE
Asignwillbeplacedinyouryardaswellas pointersandopenhousesignsbeforeanopen house Thesewillbeplacedatthemost opportunetimestogainthemostexposure
SUPERIOR ONLINE EXPOSURE
Buyersintoday’smarketfirststarttheirsearch online Wewillmeetyourpotentialbuyer wheretheyare...online!Notonlywillyour homebefeaturedinthelocalMLS,itwillalso besyndicatedtoliterallyhundredsofother listingsites Yourhomewillbefeaturedonour companywebsite,andsocialmedia
LOCKBOXES
Lockboxesareessentialforthesafetyofall Theyallowanagenttoshowyourhouse wheneverheorsheneedsto,ratherthan relyingonyoutheownerforakey.Owners arealsoexpectedtovacatethepropertyfor showings Havingalockboxmakesthis processmucheasierforallinvolved
SHOWINGS
Whenwelistyourhome,youwillalsobesigned upwithashowingservicethatimmediately communicateswithyouwhenashowingis scheduled Whenfeedbackisn’tleft,Iwillfollow upwiththoseagentsrequestingtheirfeedback within24hours
PLAN
EMAIL MARKETING
Anemailwillbesenttoourcurrentbuyerdatabaseof thousandsofbuyerssearchingforpropertiesonmy website Anewlistingemailalertwillgoouttomy agentnetworkofthousandsofagentsinthearea.
PROPERTY FLYERS
Highqualitypropertyflyerswillbedisplayedinside yourhome Thesehelppotentialbuyersremember thekeyitemsanduniquefeaturesofyourhome
OPEN HOUSES
Wehavediscoveredaprovenopenhousesystem thatattractsseriousbuyersandhelpsyourhome achievemaximumexposuretopotentialbuyers
SOCIAL MEDIA MARKETING
Wepracticeregularsocialmediamarketingon today’stopsocialsiteswhichincludeandarenot limitedto:Facebook,Instagram,LinkedIn,YouTube, andPinterest
Where do buyersFINDTHEIRHOME?
MAGAZINE
Maximum EXPOSURE
I will feature your home on the top home search sites, and on social media and syndicate it to over 200+ other sites.
Homes that receive the top 10% of page views sell an average of 30 days faster!
After listing
Home SHOWINGS
FLEXIBLE
Beasflexibleandaccommodatingto thebuyersscheduleaspossible We wanttoavoidhavinganymissed opportunities.
INFORMED
Makesureeveryoneinthehomeis informedwhenshowingsarescheduled toensurepersonalspacesareclean
DAILY CLEANING
Keepupwithdailymesses.Wipedown kitchenandbathroomcountersbefore leavingfortheday
ODORS
Avoidstrong-smellingfoods:Keepyour mealprepasneutralandsimpleaspossible.
PERSONALS
Makesureyouplaceallvaluablesand prescriptionsoutofsightandinasafeplace
NATURAL LIGHT
Openblindsandcurtainsandletinasmuchnaturallightas possible Leavelightsonbeforeyouleaveforashowing
TRASH
Emptytrashcanstoavoidanyodors Tryto emptytrashcansnightlysothatthehomeis freshwhenyouleavefortheday
TEMPERATURE
Keeptheroomtemperaturecomfortable ThisdemonstratestobuyersthattheHVAC isworkingproperly
VACATE
Havingasellerpresentcanmakebuyersfeelawkward We wanttomakethebuyersfeelathomeandstayawhile
Offers
Priceisjustoneofmanyconsiderations whendecidingwhichofferisbestforyour home Herearesomeoftheotherfactorsto consider
CONTINGENCIES
Thefewercontingenciesonanofferthebetter Shortertimeperiodsarealsovaluable
ALL CASH BUYER
Acashofferisusuallymoreappealingthana financeofferasthesellerdoesn’tneedtoworry aboutthebankapprovingtheloan
PRE-APPROVAL
Assuresahomesellerthatthebuyercanget theloantheyneed
LOAN TYPE
Aconventionalloanisoftentheleast complicated Thisisanappealingchoicefor sellers AnFHAloancancausedelaysbecause theyrequirecertainapprovals
CLOSING TIMELINE
Youmightneedtoclosequicklytomoveonto thenextadventure,oryoumightneedto extendtheclosingdatetoallowtimeforyour nexthometobeready Choosingtheofferwith theclosingtimethatfitsyourneedswillbe mostattractivetoyou
CLOSING COSTS
Sometimesanoffercomesinhigh,butthe buyerasksyoutopayapercentageofthe buyer’sclosingcostsorsomespecificclosing costs
BUYER LETTER
Abuyerletterisusuallyasortofintroduction tothebuyer(s)andhelpsthesellergetto knowthebuyerwithanyspecificstotheir situation.
REPAIR REQUESTS
Ifyourhomeis"turnkey"orrecently remodeled,theremaybelittletonorepair requests Somerepairrequestscanbe expensive It'simportanttoknowwhatis bestforyou
OFFER PRICE
Ofcourse,pricematterstoo!Ifahighoffer willcostyoumoreinclosingcosts,repairs, orotherfactors thenitprobablywon’tbe thebestofferforyou
Negotiations
WE CAN:
ACCEPT THE OFFER
DECLINE THE OFFER
Iftheofferisn’tclose enoughtoexpectationand thereisnoneedto negotiate
COUNTER-OFFER
Acounter-offeriswhen youoffertoacceptthe buyersoffersubjectto differentterms
ACCEPT THE COUNTER-OFFER THEBUYERCANTHEN:
DECLINE THE COUNTER-OFFER
COUNTER THE COUNTEROFFER
Youcannegotiateback andforthasmanytimesas neededuntilyoucanreach anagreementorsomeone coptsout
OFFERISACCEPTED:
Signthepurchaseagreement andyouarenowofficially undercontractandinescrow! Thereareusuallyseveral contingencyperiodswhilein escrow
Nowinspections,appraisals, oranythingelsebuiltinto yourpurchaseagreement willtakeplace
TOCLOSING Contract
Inspections
WHAT IS INCLUDED:
HEATING&COOLING
PLUMBING
BASEMENT
FOUNDATION
CRAWLSPACE
STRUCTURE
ROOF&COMPONENTS
EXTERIOR&SIDING
WALLS
ATTIC&INSULATION
DOORS
DRAINAGE
WINDOWS&LIGHTING
APPLIANCES(LIMITED)
ELECTRICAL ATTACHEDGARAGES GARAGEDOORS GRADING
ALLSTAIRS
INSPECTION TIME FRAME
Typically,inspectionswillneedtobe scheduledASAPtostaywithinthe usual14dayinspectionperiod There maybesomelagtimeinobtaining theactualreport
POSSIBLE OUTCOMES
Ahomeinspectionmayreveal potentialandnecessaryrepairs Ifa lenderisinvolvedinthetransaction, thismayaffectfunding
UPON COMPLETION:
COSTS
Thereisusuallynocosttotheseller withageneralhomeinspection The buyerwillhireahomeinspection companyoftheirchoice
COMMON PROBLEMS COULD BE
Outdatedelectrical,leaky plumbing,mold,structuralcracks, foundationissues,heating/cooling systemdefects,roofproblems,and more
Home APPRAISAL
APPRAISAL COMES IN BELOW
SALE PRICE
Renegotiate the sale price with the buyer
Request buyer to cover the difference & renegotiate terms
Cancel, & re-list
Review any back-up offers, & possible cash offers
Ifthebuyerisseekingaloantopurchaseyour hometheywillneedtohaveanappraisal performedbythebanktoverifythehomeis infactworththeloanamount Asaseller,we wantthepropertytoappraiseforatleastthe saleamountormore Itisverydifficultto successfullycontestanappraisal An experiencedagentdemonstratescertain strategiestorevealthevalueofthehome priortotheappraisal
APPRAISAL COMES IN AT OR ABOVE SALE PRICE
You are in the clear, and closing can be begin!
ClosingTHESALE
WHATTOEXPECT
Closingisthepointinthetransactionwhenthebuyer,seller, andallparticipatingpartieshavefulfilledtheirlegalobligations tooneanother Theescrowofficerwilllookoverthecontractto determinewhatpaymentsareowedbywho,prepare documentsforclosing,performtheclosing,&makesureall payoffsarecompleted Nowthebuyer’stitleisrecordedand youreceiveallpayoffsthatareduetoyou
YOUR COSTS
SELLERCOMMONLYPAYS:
Mortgagebalance&penalties(ifapplicable)
Anyclaimsagainstyourproperty
Unpaidassessmentsonyourproperty
Realestateagentcommission
TitleSearch
Titleinsurancepolicy
Homewarranty
WHAT TO BRING
SELLERSNEEDTOBRINGTO CLOSING:
AgovernmentpictureID
Housekeys
Garagedooropeners
Mailboxkeys&anyothersparekeys
AFTER CLOSING
KEEPCOPIESOFTHEFOLLOWING FORTAXES:
Copiesofallclosingdocuments
Allhomeimprovementreceipts
STEPS Final
Final FOR SELLERS
STEPS
CANCEL POLICIES
Oncetransferoftitlehasoccurred,contactyour insuranceagenttocancelyourpolicysoyoucan receivearefundofanyprepaidpremiums
CLOSE ACCOUNTS
Cancelutilitiesandclosethoseaccountsoftransfer ifnecessary Keepalistofphonenumbersforeach ofyourutilitycompanies
CHANGE ADDRESS
Leteveryoneknowyouhaveanewaddress Submita change-of-addressformtothepostoffice
TURN EVERYTHING OFF
Turnoffvalvestothesinks,toilets,appliances,and waterheater Turnoffalllightswitchesandfans Lastly, calltheelectriccompany
FLOORS
Vacuumandsweepfloorsonemoretime
CLEAROUTPERSONALS
Moveyourpersonalbelongingsoutcompletely Check alldrawers,cabinets,andclosets
CLEAN
Ensurethatyourhomeiscompletelycleanuponleaving thehome Cleanthecabinets,refrigerators,andother appliancesinsideandout Thoroughlycleanoutthe garage Scheduletrashpickuppriortothedayof closing Leaveyourhomethewayyouwouldliketofind itifyouwerethebuyer
ACCESS
Leaveallhousekeys,remotes,gatekeys,poolkeys, guesthousekeys,shed/storagekeys,andmailboxkeys inadrawerinthekitchen
GATHER HOME PAPERWORK
Puttogetherapacketofmanuals,receipts,warranties, andcopiesofanyupgradesorworkthatwasdoneto thehome
DOCUMENTS
SecurethePurchaseAgreementandallclosing documentsconcerningthehome Keeptheminasafe place
LOCKUP
Ensureallblindsareclosed,andlockthewindowsanddoors
What to
EXPECT
GREAT COMMUNICATION
HONESTY & TRANSPARENCY
INTEGRITY & RESPECT
LOCAL MARKET KNOWLEDGE
REACH YOUR REAL ESTATE GOALS