Strategic Priorities
1
Foster Outstanding Student Learning
The Muma College of Business is committed to intentional learning, supported by innovative experiential opportunities that yield exceptional levels of student success. A Muma education is built on student engagement with each other and its faculty, staff and the surrounding community. It instills critical thinking abilities, durable skills, and lifelong problemsolving acumen that future-proofs its graduates.
Strategies
1.1 Attract ambitious and intellectually curious students
1.2 Increase innovative experiential learning opportunities
1.3 Enhance co-curricular student activity
1.4 Align curricula and pedagogies with student success and societal needs
2
Produce Impactful Research
The Muma College of Business is committed to its intellectual community in every stage of knowledge creation and dissemination. Its research opens new horizons of understanding current and emerging business problems and challenges. The college’s collaborative approach leverages interdisciplinary opportunities within Muma and across USF and beyond to heighten the national and global impact of its research.
Strategies
2.1 Attract and retain outstanding research-oriented faculty
2.2 Increase financial support for research-oriented faculty
2.3 Build a broader and deeper research culture
2.4 Expand research collaborations
2.5 Increase the visibility of scholarly and professional research
3
Nurture an Ecosystem of Engaged Collaboration
The Muma College of Business serves as a hub of engaged collaboration that fosters beneficial, enduring relationships. In the Tampa Bay region, and with its partners across the globe, the college unites stakeholders to produce positive change. Its agility and cooperative spirit are foundational to its culture, bringing students, faculty, staff, alumni, businesses, community members and donors together to achieve its mutual goals.
Strategies
3.1 Create and sustain a hub of engaged stakeholders
3.2 Increase focus on international engagement and collaboration
3.3 Build physical space to support the ecosystem of learning, research and collaboration
4
Grow the Reputation and Reach of the Muma College of Business
The Muma College of Business will build upon its strong reputation by widely sharing its successes, demonstrating its impact through transformative student experiences, groundbreaking faculty research, strong community engagement, and distinguished alumni achievements. By amplifying these inspiring stories, Muma enhances its brand as a leader in business education and a catalyst for innovation and progress.
Strategies
4.1 Fortify and promote the USF Muma brand across the Tampa Bay region and beyond
4.2 Use creative and diverse communication strategies to tell our story
4.3 Promote a brand story that instills pride
4.4 Establish resources and programming to empower the USF Muma community as ambassadors
STRATEGIC PLAN, 2025-2035
OUR MISSION
The Muma College of Business empowers learners to achieve their dreams, creating value through the knowledge generated and shared by our highly engaged hub of innovative students, faculty, sta and business leaders.
OUR VISION
The Muma College of Business will become the acclaimed partner of choice for learners, scholars and leaders from the business community.
OUR VALUES
Learn broadly and deeply
Practice open-mindedness
Collaborate with the community
Nurture creativity and innovation
Think and act entrepreneurially
Lead positive change ethically
