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General Motors Launches Used Sales Site
Photo by Kristin Craig DRIVING FORWARD: General Motors made technology a major theme of its display at the 2016 North American International Auto Show. The company has announced a new wesbite that allows consumers to shop its pre-owned inventory and purchase them from participating dealers. By Ted Craig
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General Motors is creating a new tier of used cars with the launch of the Factory Pre-Owned Collection, a website for consumers to buy certified used cars. The site will feature a nationwide inventory of more than 30,000 vehicles, all with fewer than 37,000 miles, and including an extended factory bumper-to-bumper limited warranty. The cars will be a mix of lease, daily rental and company-owned vehicles. Tom Kinney, GM’s senior manag-
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er of retail planning and incentives, said these vehicles fall into a new category between the average used car and what dealers in the GM certified pre-owned program offer. The program also features a threeday/150-mile exchange program, a three-month trial of OnStar and the Sirius/XM satellite radio. Vehicles also come with roadside assistance and courtesy transportation during the warranty period. Consumers can compare suggested prices on the site to what others in their area have paid using the Kelley Blue Book Fair Market Range.
Customers can also get a Carfax Vehicle History Report on the vehicles displayed on the site. GM CEO Mary Barra said in a release announcing the site that it provides used-car buyers the same experience the company offers new-car buyers through its ShopClick-Drive service. “We know that many of our customers who are shopping for a used car want to complete more of the process online, and that number is growing,” Barra said. That site was rolled out in stages, but the Factory Pre-Owned Collection will go live all at once.
Consumers come onto the site and are connected with a dealer after they have selected a vehicle There are several advantages for dealers, Kinney said. They get a consumer already attached to a vehicle and they can sell cars without having to carry them on their lots. “For the dealer, it’s an incremental lead,” he said. On the corporate side, the site acts as another tool to help maintain residual values, Kinney said. The Factory Pre-Owned Collection site will be available to consumers this month.
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