UCN 7/26/2021
Used Car News NIADA Conference Focuses on Member Needs By Jeffrey Bellant
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IN THIS ISSUE:
Rush - Dated Material
• NAAA CEO • Legislation • Recalls
The National Independent Automobile Dealers Association will celebrate 75 years at its annual convention & expo in San Antonio next month. The milestone anniversary follows on the heels of the global pandemic, making it a much anticipated event. “We’ve got a good show planned,” NIADA President Louis Tedeschi said. The NIADA features a lot of new faces, starting at the top with new CEO Robert Voltmann. One big announcement is that dealer trainer Joe Lescota will be back on the agenda for the first time in several years. “Joe Lescota’s coming back and doing two sessions,” Tedeschi said. In the past, Lescota served as chairman of Northwood University’s automotive marketing department where he helped develop NIADA’s Certified Master Dealer program in 2001. He was NIADA’s lead CMD instructor for 14 years and served as director of dealer development from 2012 to 2017. Lescota has always been a popular teacher and speaker over the years. “We’re excited about it and the reaction about the news has been really good,” Tedeschi said. The general session will include speaker Chris Collins, author of “Gamification: Playing for Profits,” and host of the “Service Drive Revolution” podcast. “We’re bringing in a complete service track,” Tedeschi said. “The reason we’re bringing that in is that service rescued a lot of our dealers during COVID-19.”
Tedeschi said the goal is to refocus on states and membership. “We want to bring in benefits and (education) that focuses on them,” he said. “States are an outreach of NIADA. That’s where our members come from. “We’re also bringing the Special Equipment Market Association (SEMA) back in, including SEMA vendors to help dealers.” NIADA will also have an NIADA association app for members. It will include a button to report curbstoning, which has been a focus for the group’s curbstoning task force. NIADA has partnered with AuctionACCESS on this issue. The convention will have a curbstoning and enforcement panel, including an official from Arizona where a huge curbstoning ring was broken up a
couple of years ago. “The whole idea is to make everything easier for members,” Tedeschi said.