Used Car News 7/20/2020

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Used Car News

usedcarnews

7/20/2020

NAIAS Remains Optimistic for 2021 Show By Jeffrey Bellant

karglobal.com

IN THIS ISSUE:

• Manheim Index • CFPB Ruling

via livestream and multiple television outlets. The Frankfort Auto Show is also undergoing a transformation, moving to Munich in 2021 with a backdrop of Oktoberfest. Even Paris will not have another show until 2022, with a possible name change, Alberts said. Live shows remain vital to check out the physical vehicle and for direct access to executives, among other benefits, Alberts said. “We’re creating a multidimensional sensory experience,” he said. “In the car business, the vehicles need to be seen, touched and driven – even smelled.”

Doug North, NAIAS chairman, reminded folks that next summer’s event will be a “citywide showcase of new vehicles, innovative technology and dynamic experiential displays and activations.” The show will also include an allnew street festival featuring British and Italian supercars. North said if there’s any silver lining to the cancellation of this year’s NAIAS, it’s that organizers have more time to refine the event. Alberts added the event will remain flexible as it may still have to make adjustments for the c o r o n av i r u s . Having a larger indoor and outdoor venue will help with spacing while there is the possibility of limiting Charity Preview attendance and/or capping press preview credentials. Distancing, cleaning and other safety protocols will likely be part of the event. He expects the cancellation will only build anticipation for 2021. “Sometimes it takes something like what we’re going through to rekindle a love affair with what we have,” Alberts said. “Let’s face it: People love their cars, trucks and SUVs. Auto shows that promote these things will continue to be an important part of vehicle marketing.”

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• Numbers

Detroit was expected to host the annual North American International Auto Show last month, marking a first-ever summer show with new attractions. COVID-19 may have caused the cancellation of NAIAS, but organizers already are looking ahead to the summer of 2021 for the big event. Leaders of the auto show joined a webinar hosted by the Automotive Press Association to discuss the future of the event and the need for auto shows. Rod Alberts, NAIAS executive director, said COVID-19, ironically, has made personal car ownership more attractive. “I don’t see ride-sharing and crowded public transportation replacing personal mobility anytime soon,” he said. “Because of what we’re going through in this pandemic, the pendulum is swinging back to owning and leasing vehicles.” He said as recent as a few months ago, some said that ridesharing would replace personal vehicles. The New York Times even had an article suggesting that owning a car would soon be as “quaint as owning a horse,” Alberts said.

The auto show landscape was already changing before this year. The timing of new-model releases and the ways that manufacturers introduce those new models were disrupting old norms before coronavirus. At press time, even the new Ford Bronco was being introduced

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