Used Car News 06/17/2019

Page 1

UsedCarNews.com

June 17, 2019

Manheim Launches Digital Auction

LOOK MA, NO CARS: Bidders at Manheim Tucson stand in the lanes and bid on vehicles presented on video screens. The all-digital auction is a first for a chain operation. Initial dealer response shows support for the concept.

Manheim debuted its irst all-digital auction with a ribbon cutting at its Manheim Tucson location. The new four-lane format is a live auction where vehicles remain parked in designated spots and are ofered for sale digitally by an auctioneer via oversized monitors featuring enhanced images, barcode price scanning capability and condition report information. “Bringing the excitement of the auction to clients in a live, all-digital format is a key move in our broader digital strategy,” said Manheim President Grace Huang. “With advanced vehicle information and im-

aging, we are able to deliver digital solutions that create greater conidence and eiciencies while delivering a safer auction experience for everyone.” The inaugural sale included more than 300 online and in-lane bidders and achieved an approximate 76 percent sales conversion rate. Manheim Tucson predominantly handles dealer vehicles under $5,000. Manheim Tucson was chosen to prove that an all-digital auction could appeal to all types of buyers and work for all vehicle price points by creating a digital experience as close as possible to a physi-

cal sale. The location ran its digital debut grand celebration on June 5, when the team ran a Total Resource Auctions sale at 9:30 a.m. and its regular sale at 10 a.m. Initial dealer response shows support for the concept. “I see the beneits and eiciency of digital lanes. No emissions in the lanes, and the increased safety that comes with moving to a digital auction help prevent accidents from happening in physical lanes,” said Vinnie Da Cruz of Simply Sell it Now in Tempe, Ariz. “In an industry such as the resell-

ing of automobiles, to not accept technological growth is almost certain death.” Wail Abushaar, dealer principal at Pioneer Automotive in Tucson, Ariz., gave Manheim credit for trying a new approach. “I think going with digital auctions – without driving the cars through the lanes – is a brave move the rest of the auction industry will look up to,” Abushaar said. While this is a irst for a chain auction, independent Quincy Auto Auction in Masschusetts switched to a digital format in 2017.

Rush - Dated Material

JUNE IS OUR MONTH TO SAY

THANK YOU See back cover for details


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.