Used Car News 03/18/2019

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UsedCarNews.com

March 18, 2019

Carvana Operates in More than 100 Markets By Ted Craig

Carvana Co. continues to grow quickly. Carvana moved into more markets in 2018 than it has ever done before in its 6–year history. That torrid pace continues this year. The online used-car seller recently hit a milestone when it moved into its 100th market in February. The company passed the milestone when it entered the Savannah, Ga., market. It also moved into Hilton Head Island, S.C., Tuscaloosa, Ala., and Athens, Ga. that same day. This is a pattern Carvana has been following lately, of moving into multiple markets at the same time. Carvana then announced its 101st market, moving into Prescott, Ariz., and its 102nd, moving into Dayton, Ohio. The rapid expansion seems to pay of for the company. On its recent earning

call, Carvana executives said the latest markets saw faster growth than the earlier markets. They also said operations in smaller markets grew faster than those in larger markets. The most recent store-opening announcements have stressed that Carvana now buys cars from consumers in these markets along with ofering as-soon-as-next-day delivery. The ofer to buy goes for all consumers even if they don’t purchase a vehicle from Carvana. Mark Jenkins, Carvana’s chief inancial oicer, said on the earning call that Carvana executives see a lot of growth potential in buying cars directly from consumers. Jenkins also sees potential in inancing customer purchases. “Our loans have performed very well over time,” Jenkins said.

The company’s results for the fourth quarter were somewhat skewed by celebrations for another milestone. In September, Carvana gave away $35 million worth of stock to its employees to mark the milestone of selling its 100,000th unit. The fourth-quarter results show diferent efects of that gift. For example, total gross proit is reported as $56.1 million, including the gift. But total gross proit per unit is reported at $2,131, excluding the gift. Caravan sold 27,750 retail units in the fourth quarter. It recorded revenue of $584.8 million. Meanwhile, rival CarMax Inc. is doing its part to stay ahead of its start-up competition. In December, CarMax an-

nounced the Atlanta rollout of a new customer-driven buying experience the company plans to scale nationwide. Through this new experience, customers can buy a car completely from home, in-store, or a combination of both. Employees at the new center will assist customers over the phone or online to help them ind their ideal vehicle, navigate inancing, and provide any assistance needed until the customer is ready to either go to an area store for pickup or schedule a home delivery. CarMax Inc. announced it will create more than 300 jobs at its new customer experience center opening early this summer.

Rush - Dated Material

ON THE GROW: According to press reports, Carvana plans on installing one of these vending machines in the Kansas City market. The company added more stores in 2018 than it has in its entire six-year history and plans to continue the rapid pace. Meanwhile, CarMax is working to keep up, opening a new center in metro Atlanta to boost its online sales efforts.

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