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October 3, 2016
www.usedcarnews.com
Teen Sells Cars At His Family Dealership
STARTING YOUNG: Fourteen-year-old Joey Caggiano stands on the lot at his family’s dealership in Tyngsboro, Mass. Caggiano is only a high school freshman, but he’s selling cars and learning the trade already. By Jenny King
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Joey Caggiano’s best sales day so far at Modern Auto Sales was delivering three cars: a Fiat, a Honda Civic and a Jeep Wrangler. Not bad for a 14-year-old who can’t even drive the cars he sells. Caggiano is on the staff at Modern Auto Sales in Tyngsboro, Mass., where his father Joe Caggiano is the dealer. A family business, Modern Auto Sales has an inventory of close to 100 late-model cars and trucks, priced from $9,000 to $50,000. Caggiano maintains several service bays, an informative website and
sales of some 40 cars a month. At 6 p.m. on a September Thursday, Joey had just completed a test drive with a customer, answered questions and prepared paperwork for a 2013 Fiat 500 pop hatchback. “He’s coming back tomorrow,� the young Caggiano said, his confidence bolstered by the fact that the buyer had left a deposit. He had spent close to two hours on the deal, following a full day of classes. The high school freshman said he prepares for work by checking information on vehicle stickers and by taking online training through Cardone On-Demand. Mike Mon-
nett of On-Demand has given him guidance, he said. And reading and answering questions has given him confidence in his selling skills and customer interaction. “When you complete a study unit, you can print out a sales service certificate,� he said. Caggiono has attended dealer auctions. He says the dealership tends to keep vehicles on the lot until they sell instead of holding to a specific turn schedule. The young sales pro, who used to build and sell mini bikes and hover boards with friends, said he enjoys
working with customers and so far has not had any bad experiences. Follow-up with visitors to the dealership is important. And a positive attitude is an asset to any salesperson, he said. “I try to know as much as I can about the cars,� he said. While he works with and for other generations, Joey Caggiano’s taste in cars reflects his age. The 2013 Audi S7 4.0T Prestige on the Modern Auto Sales lot, with a suggested price of $49,700, was not of as much interest to him as the Subaru WRX ST1 he recently sold. Jeeps and lift trucks are other favorites, he said.
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