Editorial schedule, advertising plans, and more
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Welcome to Used Car News! Over the past few years the auto industry has seen many changes. Staying informed is vital to maintaining market share. Franchise and independent auto dealers, auto auctions and remarketers all look to Used Car News for the news, statistics and market analysis they need to thrive. Used Car News has been The Dealer’s Source For Industry News since 1994 and we are looking forward to serving you for years to come. Whether you read our bi-monthly printed publication, visit us online at usedcarnews.com, read our daily enewsletter or a combination of all of them, Used Car News will help you stay on top of your business.
COMPANY INFO Charles M. Thomas, Founder, 1947-2002 PUBLISHER Lynda Thomas GENERAL MANAGER Colleen Fitzgerald EDITORIAL Ted Craig Jeffrey Bellant Ed Fitzgerald
ted@usedcarnews.com jeff@usedcarnews.com ed@usedcarnews.com
ADVERTISING Shannon Colby Marie Merpi
shannon.colby@usedcarnews.com marie@usedcarnews.com
PRODUCTION Tom Savage
tom@usedcarnews.com
Table of Contents
WEB MASTER Cee Lippens
cee@usedcarnews.com
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2019 Publication Schedule
CIRCULATION
subs@usedcarnews.com
4-7
Print Advertising
8-10
Digital Advertising
Lynda Thomas Publisher
In this fast-paced world where everyone wants their news right away, social media has become an increasingly popular way for dealers and industry professionals to communicate on an almost minute by minute basis. You can follow us on Twitter (@usedcarnews), become a Used Car News fan on Facebook or join the Used Car News group on LinkedIn. Be sure to visit us online at usedcarnews.com any day of the week to gain valuable insight into what’s happening in the industry.
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USED CAR NEWS 24114 Harper, St. Clair Shores, MI 48080 Phone: 800-794-0760 | 586-772-5200 Fax: 734-293-1781 Email: sales@usedcarnews.com
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2019 EDITORIAL SCHEDULE Publication Date Space Reservation (Noon EST
Materials Due (5pm)
FEATURE
1/7/19 12/19/2018 12/21/2018 2019 Forecast 1/21/19 1/9/2019 1/11/2019 NADA Convention Issue 2/4/19 1/23/2019 1/25/2019 Technology Advertorial 2/18/19 1/5/2019 2/8/2019 Finance Focus Issue 3/4/19 2/20/2019 2/22/2019 Compliance 3/18/19 3/6/2019 3/8/2019 Conference of Auto Remarketing (CAR) Issue/Auctions Across America Spring Insert with special deadline of 2/23/19 4/1/19 3/20/2019 3/22/2019 GSA 4/15/19 4/3/2019 4/5/2019 GPS - Where’s My Car? May 2019 4/1/2019 4/15/2019 Annual Data Source Book 5/6/19 4/24/2019 4/26/2019 Floorplanning 5/20/19 5/8/2019 5/10/2019 Powersports & Heavy Equipment Sales at Auction 6/3/19 5/22/2019 5/24/2019 DMS - Dealer Management Software 6/17/19 6/5/2019 6/7/2019 NIADA Convention Issue 7/1/19 6/19/2019 6/21/2019 NIADA Quality Dealer of the Year Issue 7/15/19 7/3/2019 7/3/2019 Parts & Service 8/5/19 7/24/2019 7/26/2019 Finance & Warranty Advertorial 8/19/19 8/7/2019 8/9/2019 Summer Sale Highlights 9/2/19 8/21/2019 8/23/2019 NAAA Auctions of the Year 9/16/19 9/4/2019 9/6/2019 Digital Marketing 10/7/19 9/25/2019 9/27/2019 BHPH Advertorial/Tax Season Preview 10/21/19 10/9/2019 10/11/2019 Legislation & Regulation 11/4/19 10/24/2019 10/26/2019 NAAA Conference Issue/Auctions Across America Fall Insert with special deadline of 10/12/19 11/18/19 11/6/2019 11/8/2019 Finance Focus Issue 12/2/19 11/20/2019 11/22/2019 Giving Back 12/16/19 12/4/2019 12/6/2019 2019 Year In Review + BONUS DISTRIBUTION: These issues receive additional distribution at industry conventions.
The Data Source Book is our annual data reference publication and is distributed separately from Used Car News.
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USED CAR NEWS 2019 RATES AD SIZE Open 6X 12X 24X Full Page $5550 $4970 $4809 $4495 Half Page $2834 $2536 $2456 $2293 Quarter Page $1417 $1275 $1247 $1156 Eighth Page $746 $718 $697 $650
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Space rates are expressed as net per insertion. All rates include 4-color printing. Used Car News is still the leader in creating powerful ads for our clients at no added charge. Used Car News is read by more than 100,000 industry professionals.
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USED CAR NEWS ADVERTORIAL SPECS
USED CAR NEWS
Special Advertising Section
Copart Introduces New Online Auction Enhancements
Talk directly to our readers with an article about your company!
Available soon to all Copart Members are four new auction enhancements to improve the live online bidding and buying experience on Copart.com. Copart is dedicated to streamlining the online auction process each day, and these new developments help achieve that mission. Preliminary / Max Bid During Live Auctions Place preliminary or maximum bids on any vehicle that is two minutes or two units away from being on the block. Don’t miss your chance to place last-minute bids on the cars, trucks or SUVs you need. Bid Simultaneously in Various Auctions Join auctions from Copart US, CrashedToys and Copart Canada all in one browser window, so you don’t miss out on critical bidding time and live auctions. View Your Auction Activity “Today’s Activity” in each Member’s account information gives a quick look at bid activity for that day’s auctions, including vehicle descriptions, locations, current bid statuses and more. View Your Recommended Auctions
The advertorial issue dates and themes for 2018 are:
February 4 – Technology Spotlight August 5 – Finance & Recovery Spotlight October 7 – Buy-Here, Pay-Here Spotlight The size of the article is based on the size of the ad you reserve; the article is considered addedvalue so there is no extra charge to you.
Get a list of personalized auction recommendations based on auctions joined in the past. If you are a Copart Premier Member, join all recommended auctions with a single click! “These auction enhancements are just some of the many ways that Copart is improving its Member experience every day,” said Jay Adair, CEO of Copart. If you’re ready to experience these features and more, register to be a Copart Member for free at Copart.com/Register. About Copart Copart is a global leader in online vehicle auctions. Copart’s innovative technology and online auction platform links sellers to more than 750,000 Members in over 170 countries. Using Copart’s online auction platform, dealers bid and buy salvage and clean title vehicles. With operations at over 200 locations in 11 countries, Copart has more than 125,000 vehicles available online every day.
September 17, 2018 • 19
GPS Technology Protects Your Assets and Improves Cash Flow Keeping track of your assets is vital to your business success. By installing the right GPS Technology in the cars you sell to subprime buyers, you can save money, protect your assets and improve your cash flow. But be aware that not all GPS devices are created equal! Network Technology Matters Some devices use CDMA networks. This is an old technology which is slated to start being discontinued as early as 2019, leaving some devices without coverage, and dealers in the dark. Other devices, such as IMETRIK models, use reliable 3.5G GSM networks, a technology which has no announced shutdown date. In fact, Qualcomm has announced that it will stop developing UMB (Ultra Mobile Broadband) technology in favor of LTE. CDMA will not be offering 4 LTE. On the other hand, GSM is deemed to be the only network that will be used with future generations of technology such as 4G/LTE. As the IMETRIK platform
already operates on GSM, it will simply continue to support new generations of technology, whereas CDMA will eventually become obsolete. With loans that last longer and vehicles needing to be successfully repossessed and remarketed, it is important to choose devices which you know will last for the years to come. Buy Quality Hardware A GPS device made with commercial grade parts may fail you when you need it the most. IMETRIK devices are engineered with only premiumm industrial-grade components which offer a broader operating temperature range and won’t let you down, as explained by Ken Starr, President of Sunstar Capital in Albuquerque, NM: “The harsh New Mexico environment makes it almost impossible for any GPS unit to survive - that is, except for IMETRIK, which won hands-down in our ruggedness comparison.”
Reliable GPS Tracking Solutions
For example: - If you reserve a full page ad, you will receive an additional half page of space to write an article*.
IMETRIK offers GPS devices that use reliable GSM networks* to help protect your assets and your cashflow.
- If you reserve a half page ad, you will receive an additional quarter page of space to write an article*. - If you reserve a quarter page ad, you will receive an additional eighth page of space to write an article*. Toll free 1-866-276-5382 info@imetrik.com www.imetrik.com
*Advertisers write their own article; Used Car News will edit it, write a compelling headline, and then return it for final approval. 22 • Septembe r 17, 2018
Sp eci al tem ber
Ad
As technology has be- documen ts, and adding come more prevalent notes to Westlake’s fundin our day-to-day lives, Westlake Financial Services has developed and embraced cutting edge tools to help it stand out from the competition. Westlake’s innovative Buy Program™ algorithm allows dealerships to receive an application approval within seconds through DealerCenter, Dealertrack, Route One, or ing team as needed. CUDL. Westlake’s IMAXX tool The new and improved quickly matches customRehash Tool then allows ers with dealer inventory dealers to quickly custom- using the desired down ize deal structure, add payment and monthly payback-end products, and ment. IMAXX can give an find additional vehicles in approval on every car in a the dealer inventory that dealer’s inventory in secfit the customer. onds. Dealerships can also This tool helps dealers track their deal through- provide a menu of vehicles out the funding process and loan structures for by receiving deal updates- their customers to miniviewing UCN-DealerAd lender comment .pdf mize 1:43 1 s,5/11/18 the PMloss of sales due uploading missing deal to finance options.
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USED CAR NEWS
Technology and Full-Spectrum Finance Options Give Westlake Dealers an Advantage
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Westlake accepts eContracts on all deals regardless of credit type through Route One and DealerCenter.
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Dealers who submit applications through Dealertrack can use DealerCenter eContracting simply by rehashing the deal. eContracting helps dealers ensure they have captured the proper signatures, forms, and deal documents. Westlake eContracting results in up to a full day faster funding time than paper contracts. This industry-leading technology supports Westlake’s aggressive finance options, giving dealers the ability to offer rates as low as 2.99% with up to
2% dealer participation on certain products. Dealer fees and down payments can be as low as $0 and terms go as high as 72 months. As the largest privatelyheld automotive lender, Westlake Financial Services is active in all 50 states plus Puerto Rico. Dealerships interested in learning more about Westlake Financial Services are invited to contact Westlake directly at 1-888-893-7937 or online at www.westlakefinancial. com.
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INSERTS & CUSTOM PRINTING ADDITIONAL PUBLICATIONS DIRECT MAIL & INSERTS DATA SOURCE BOOK CFAA-105_UCN1017postcard_Layout 1 10/4/11 10:31 AM Page 1
Make your advertising stand out! The Used Car News design department can create eye catching postcards and insert them into specific issues by city, state or region. Many other opportunities are available, including cover wraps, polybagging, belly bands and direct mail.
one convenient location
EVERYWHERE
IN THE LANE || ONLINE || ENCORE EVERY WEDNESDAY Columbus Fair Auto Auction is a 52-year old institution that has achieved success through attention to customer service and by adapting to customer needs. Dealers and commercial consignors count on our state-of-the-art facilities from the on-site body shop to our 11 lanes to provide the ultimate buying and selling experience. Clients count on our ability to leverage technology and present their vehicles both in the lane and online.
online simulcast www.cfaa.com
Call your account Postcard Sample manager for more information on the multiple ways you can reach the UCN audience.
USED CAR NEWS COVER WRAP A Used Car News cover wrap* is a four-page advertisement, wrapped around the outer cover of the newspaper. It can be mailed directly to our entire list of new and used car dealers nationwide, to specific states or even zip codes of your choosing. Cover wraps provide a high impact advertising solution; it’s the first thing the reader sees when they pick up their paper and continues to the inside and back covers.
*Design cannot mimic Used Car News editorial layout.
Since 1998 the Used Car News staff has compiled finance numbers, dealer data 2018 Data Source Book and buy-here, pay-here information in a format that is both easy to use and understand. This annual publication also features directories for the State Departments of Motor Vehicles, IADAs and other trade associations. 2018 DSB_01 Front Cover.indd 1
4/15/18 11:27 AM
Quarter, half and full page ads are available throughout the publication, or one-sixth page ads are available in the supplier and auction advertising directories. The Data Source Book is a reference tool that dealers use throughout the year, making it an ideal place to promote your brand.
DATA SOURCE BOOK RATES Full Page $4495 1/2 Page V $2399 1/2 Page H $2399 1/4 Page $999 Directory $429
DATA SOURCE BOOK AD SPECS Full Page 1/2 Page V 1/2 Page H 1/4 Page Directory
8.5” x 9.875” + .125” bleed 3.625” x 8.75” 7.375” x 4.5” 3.625” x 4.5” 3.625” x 2.875”
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AUCTIONS ACROSS AMERICA
AD & EDITORIAL SPECS
Auctions Across America is the perfect way for auctions to showcase their weekly sales, online sales and feature important clients.
Horizontal Half Page 6.5” x 4.5” Vertical Half Page 3.25” x 9.5” Full Page 7” x 10” + .125” bleed
Published in the Spring and Fall, auctions can submit an ad and an article for this stand-alone booklet. It’s a great opportunity to highlight your auction’s sales, staff and history in a format that dealers can refer back to again and again. A full page consists of a half page ad and a half page article about your business which can include a photo and/or logo. Eliminating the editorial and running a full page ad is also an option as shown.
Half Page Editorial Full Page Editorial
Approximately 340 words Approximately 700 words
Auctions Across America
A spread consists of a full page ad and full page article which can include a photo and logo. Editorial
AUCTION ACROSS AMERICA RATES Full Page $2499
Spring 2017
Editorial
Full Page Ad
2/6/17 12:44 PM
Full Page Ad
Editorial
AAA_01_front cover.indd 2
Vertical Ad
Spread $3999
Horizontal Ad
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USEDCARNEWS.COM WEB SITE ADS
ZONE 1
Top Ban.
Usedcarnews.com is the industry source for news and information. With fresh news and a live Twitter feed, it’s the best way to stay informed. Advertisers can expect 25,000+ impressions monthly. Materials for the website are due by 5pm Eastern time, 3 business days before the ad(s) are scheduled to appear.
WEB SITE AD 1. Top Banner/Zone 1 2. Right Side Square/Zone 2 3. Right Side Square 2/Zone 3 4. Right Side Square 3/Zone 4 5. Middle Banner/Zone 5 6. Middle Banner 2/Zone 6 7. Drop Down Menu Ad /Zone 8 8. Video Ad 9. Interstitial Takeover
WEB SITE AD
ZONE 8
Drop Down
PRICE $2,500 Per Month $1,600 Per Month $1,250 Per Month $1,100 Per Month $1,500 Per Month $1000 Per Month $600 Per Month $800 Per Week $900 Per Week
SPECS
1. Top Banner/Zone 1 728x90 px 2. Right Side Square/Zone 2 300x250px 3. Right Side Square 2/Zone 3 300x250px 4. Right Side Square 3/Zone 4 300x250px 5. Middle Banner/Zone 5 728x90px 6. Middle Banner 2/Zone 6 728x90px 7. Drop Down Menu Ad /Zone 8 430x270px 8. Video Ad --9. Interstitial Takeover --*Video Pre-Rolls appear on our homepage leading into our weekly news update from the UCN editorial staff.
ZONE 2
RA:1
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ZONE 5
Mid. Ad
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RA:3
ZONE 6
Mid. Ad
Accepted File Formats: jpg, gif, png, and swf. Please provide the target URL for jpg, png and gif. Videos (Rectangle 300 x 250 only): File formats - .swf, .mp4, .flv, .mov - file size must not exceed 2MB. When sending a .swf file, please make sure the target url is embedded when creating the ad. Dimensions are in pixels
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INTERSTITIAL PAGE TAKEOVER Want to grab every visitor’s Prestitial Sample attention immediately? Our interstitial website takeovers give advertisers the chance to make a great first impression on usedcarnews.com. These takeovers are great for conveying a quick, engaging message to reinforce an advertiser’s brands and promote new products and events. A homepage takeover is an ad or short video that appears before the homepage. No other ads are displayed while the homepage takeover is shown.
Weekly $900
TAKEOVER SPECS Dimensions 640px x 480px File Types: .swf, .mp4, .flv, .mov, .gif, .jpg While the internet providers employed by Used Car News are normally dependable, it is possible, due to circumstances beyond our control, that advertisers may experience temporary failure of these services.
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EMAIL MARKETING UCN E-BLASTS
UCN NEWS NOW
Advertising e-mails are a very powerful and cost effective solution to reach your audience.
An excellent way deliver your message to dealers and remarketing professionals UCN News Now is deployed every weekday, (excluding holidays).
E-Blasts are scheduled for delivery in the afternoon on Mondays, Tuesdays and Thursdays, and in the morning on Saturdays. You can choose to have your ad link to a video or website. You can also build multiple links into your message so that readers can get information specific to several different products. Materials are due by 5 p.m. Eastern time 3 business days prior to deployment.
$1500 per deployment
E-BLAST SPECS The ad should be 72dpi at the correct size in an RGB color space. Materials should be submitted as a jpg, pdf, png, or gif. Please refrain from using type sizes smaller than 9.5pt for rasterized files to ensure readability on screen. An alternative option for added deliverability is to submit E-Blasts as completely built .html files. HTML files should be built at a fixed width of 600px. all CSS must be in-line. Images must be hosted remotely, UCN will not host images for pre-built E-Blasts. Please submit HTML ads in a zip folder when possible. The ad width should not exceed 600 pixels to comply with email advertising best practices. Length is defined by the advertiser, but should not exceed 1200 pixels. In order to reach all audiences, we suggest that your branding message is visible in your first frame. To provide the best result for advertisers, Used Car News production staff converts all files as needed for optimum on-screen viewing.
Compiled by the UCN editorial staff, News Now includes stories about new products, recalls, economic updates, crime and legal issues. It’s a great way to stay in front of your customers between print publications!
News Now Ad Specs & Rates Dimensions (in pixels) Per Month Net 220 x 90 $950 per month 700 x 90 $1,350 per month Ads for News Now can be static .jpg, .png, or .gif or animated .gif. We are unable to accept rich media or video.
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