Used Car News 2019 Media Kit

Page 1

Editorial schedule, advertising plans, and more


Welcome to Used Car News! Over the past few years the auto industry has seen many changes. Staying informed is vital to maintaining market share. Franchise and independent auto dealers, auto auctions and remarketers all look to Used Car News for the news, statistics and market analysis they need to thrive. Used Car News has been The Dealer’s Source For Industry News since 1994 and we are looking forward to serving you for years to come. Whether you read our bi-monthly printed publication, visit us online at, read our daily enewsletter or a combination of all of them, Used Car News will help you stay on top of your business.

COMPANY INFO Charles M. Thomas, Founder, 1947-2002 PUBLISHER Lynda Thomas GENERAL MANAGER Colleen Fitzgerald EDITORIAL Ted Craig Jeffrey Bellant Ed Fitzgerald

ADVERTISING Shannon Colby Marie Merpi


Table of Contents

WEB MASTER Cee Lippens


2019 Publication Schedule



Print Advertising


Digital Advertising

Lynda Thomas Publisher

In this fast-paced world where everyone wants their news right away, social media has become an increasingly popular way for dealers and industry professionals to communicate on an almost minute by minute basis. You can follow us on Twitter (@usedcarnews), become a Used Car News fan on Facebook or join the Used Car News group on LinkedIn. Be sure to visit us online at any day of the week to gain valuable insight into what’s happening in the industry.


USED CAR NEWS 24114 Harper, St. Clair Shores, MI 48080 Phone: 800-794-0760 | 586-772-5200 Fax: 734-293-1781 Email:


2019 EDITORIAL SCHEDULE Publication Date Space Reservation (Noon EST

Materials Due (5pm)


1/7/19 12/19/2018 12/21/2018 2019 Forecast 1/21/19 1/9/2019 1/11/2019 NADA Convention Issue 2/4/19 1/23/2019 1/25/2019 Technology Advertorial 2/18/19 1/5/2019 2/8/2019 Finance Focus Issue 3/4/19 2/20/2019 2/22/2019 Compliance 3/18/19 3/6/2019 3/8/2019 Conference of Auto Remarketing (CAR) Issue/Auctions Across America Spring Insert with special deadline of 2/23/19 4/1/19 3/20/2019 3/22/2019 GSA 4/15/19 4/3/2019 4/5/2019 GPS - Where’s My Car? May 2019 4/1/2019 4/15/2019 Annual Data Source Book 5/6/19 4/24/2019 4/26/2019 Floorplanning 5/20/19 5/8/2019 5/10/2019 Powersports & Heavy Equipment Sales at Auction 6/3/19 5/22/2019 5/24/2019 DMS - Dealer Management Software 6/17/19 6/5/2019 6/7/2019 NIADA Convention Issue 7/1/19 6/19/2019 6/21/2019 NIADA Quality Dealer of the Year Issue 7/15/19 7/3/2019 7/3/2019 Parts & Service 8/5/19 7/24/2019 7/26/2019 Finance & Warranty Advertorial 8/19/19 8/7/2019 8/9/2019 Summer Sale Highlights 9/2/19 8/21/2019 8/23/2019 NAAA Auctions of the Year 9/16/19 9/4/2019 9/6/2019 Digital Marketing 10/7/19 9/25/2019 9/27/2019 BHPH Advertorial/Tax Season Preview 10/21/19 10/9/2019 10/11/2019 Legislation & Regulation 11/4/19 10/24/2019 10/26/2019 NAAA Conference Issue/Auctions Across America Fall Insert with special deadline of 10/12/19 11/18/19 11/6/2019 11/8/2019 Finance Focus Issue 12/2/19 11/20/2019 11/22/2019 Giving Back 12/16/19 12/4/2019 12/6/2019 2019 Year In Review + BONUS DISTRIBUTION: These issues receive additional distribution at industry conventions.

The Data Source Book is our annual data reference publication and is distributed separately from Used Car News.


USED CAR NEWS 2019 RATES AD SIZE Open 6X 12X 24X Full Page $5550 $4970 $4809 $4495 Half Page $2834 $2536 $2456 $2293 Quarter Page $1417 $1275 $1247 $1156 Eighth Page $746 $718 $697 $650

per issue per issue per issue per issue

*Add 10% for premium or guaranteed positions.


Please do not include printer or crop marks on ads.

Full Page (no bleed) Full Page (bleed) Double Truck (no bleed) Double Truck (bleed) Strip 1/2 Page Horizontal 1/2 Page Vertical 1/4 Page 1/8 Page 30-Day Test

9” x 13” 10” x 14” + .125” (all sides) 19” x 13” 20” x 14” + .125” (all sides) 4.65” x 2.25” 9” x 6.125” 4.437” x 12.375” 4.437” x 6.125” 4.437” x 3”


trusted most ne. stry’s pho The indu on your values

26 800.554.10 Sep tem

30-Day Test



out Cloc umers Ab


s arns Con NHTSA W


sts rket Boo a M ic s s Cla

ers. The odomet altered icles with for veh lookout on the ers to be partrida De to consum Flo ning a war r years. h the ers. s issued fou tion wit in Fort My ective recently course of inspec ety n, det tration r the odom- ment of Saf inspectio s’ odome Adminis vehicles ove Safety g the us pare thetitle and vehicle ned and y Traffic ked numero Durin ow to com of the the l Highwa cloc nd 22 altered while Sales. Insumers reading on Nationa a dealership fou con The to ar ES: ch odomord. PG Au s were r to the bought for we THE MIL a case in whi s LLC, l, high- ete intenance recs checking er parts ter intained by ermined the rage of G BACK by yer Bu ave ROLLIN was caused ma det ma advise rn Auto of late-modemerous s and oth icle his- vestigators led back an warning It also er nu Southe the tire rol . h a veh

- Dated Rush






Director Creative er AD/Design

CAT2018 .psd Page r ound_b _12484 blet_P4 Copywrite GoTo_backgr 3:34 PM Images: eStrip.indd 9-10-2018 (LondonCAT2018000ader_GoTo_h_ Date R_FrontPag Chalet Designer ppi), Autotr (Regular), Layout Natalie, _DRad_UC Slug OTF Micaela, 01800023 Fonts: TT y y) e CAT2 Manager Kelse 0023 NineteenSixt File Nam Account CAT20180 Thoson Fulfillment Malena Job No. Print Media Manager e SEP . otive Group Project Job Nam REQUIRED Cox Autom COSTS t ucer Clien 0” LICENSING Print Prod ty 0” x FOR ANY Live/Safe 2.25” ONSIBLE At None 4.65” x RESP ed LY Print Flat/Trim S ARE SOLE 0” x 0” /VENDOR Bleed PRINTERS AND None Size SING Folded FONT LICEN None REQUIRE MAY Gutter TO COPY Black Sizes None CHANGES Panel w,



CC 2018 InDesign PM 2018 3:34 d 9-10File Save 1446 ppi), Moreno -1345 4449 ppi, Giovanni 1344 ppi, (CMYK; Artist (CMYK; lue.eps


















rd Dream


Bellant by Jeffrey ion of Photos init . The def in Detroit

put a lot

of trust ns,

a ssics h sev fell int ng they’r stic. But g from , The car sport, wit ng in recent and cla hicles meani y with pla pri ast 10 uti Craig . tor s rangin ven by category, specta houses deb being broadc In- trains h vehicle that ’76 Ca nt to bu as they were t is dri n es ive So wit classic to marke – decades sive enough they wa auctio via the the sal what ments, as ssic car ed inexpens and down years and evision and restor buying not as . The cla t-up dem est tel looked e pen ce only people aren making inv cable Book, years ago people e they cam pla on e, e ck a lot of tim tak tha t cars run ret. for Bla ally chase net. At tha cars becaus empted a used to t now they rather in the pas at these of it. Lawrence, s usu en terThese sales y se att r, bu y had are toy lly wh buyers This is wh and oft on the Eric s that es a yea to the hat’s rea said. “They th. ssic car and with engine gas crisis “T people es a few timnd. said cla s of their you orts enter rence to the s and ,” Law r rou n lan nty for sponse the car shifts as coh the car l use yea ere is ple the auctio s start are grown-ups.” hot failed. want in wil and Th y tor t. for y ple new bu lec dem col w the , peo marke re’s a tch and ing. older Today ic about ho leave the ms like the rence said. ed wa se days as estate plann d. list spe oth sai see rea ce the top “It r,” Law rsches and ble are about Lawren ng to do ry yea nking said. them, car eve years ago, Po med to dou is goi Capri?” he now is thi “Who A few exotics see ir ‘76 rket right then runs in the ma er Italianovernight. lined and ll, the Overa in price e cars dec ’80s Muscl back. ’70s and d bounce cars from the Even

By Ted





yers lectio e on se col c car bu cars wer Classi g from the classic These s picky buyin streets. h in rence said. becoming les en evg in the ce said. e at the hig cruisin ible. Law also past, wh Lawren tru right for flex reap They arewere in the ginal. time is omes more strong, is especially sumers s ebec and the n they This wealthier con ost-decad to be orissic car buyer s st. tha ’s here as the market ere had mer alm int ng veshift K: Sum toration erythi said cla these reased end, as ards for an stocks. ting to CS ROC e a rence to buying resed driveing inc d many of card car” for rew om t see CLASSI classic is star Law the are difi a open ce sai edit ll markerket has bec l new enwhat’s with mo era Lawren are now long bu o the “cr e inexp ma

deals Wheredone. t ge _UCR_F



ns est, Optio

year’s at last display

numb ck ter from ly altered and tear on rs were 000 miles contact wit icles odome a large and che gal gal ete 0 to 80, de who vehicle Mississippi mileage vehey then ille vehicles to of the car . the ille ,” 50,00 igators ma -Valadez, scale se Th ort ferate in ing Invest Preciado the president ay Tra a sources. ters of the A large- scheme tory rep will not tol ter tamper ime l Highw g uduck self as siness. “We of odome nistrator He Migue rollba the National tion issuin out the odo er mileage.ged and fra ure bu estimi fied him ce identi nager of the of the inv Vaministra to watch show low r also for ork to sec er practi A Deputy Ad led to y Ad ers ety say the The pai ated paperw false low n NHTS said. and ma g the course rned that er fic Saf to consum police vehicles the lea alt g lercre rin the g ng. s s, ng to Kin tly dea Du ive cki rni win ty and new len clo s, wa sho cked - di related on rida gation, detect a third par er to move ential titles vehicle chary individ -and-s In d ozen cloted a Flo for pot father rk and Za spir- new ge on these directly to at two-d gs in ord ez utilize Ma con The milea vehicles lerships se found they inspec ce lad meter readin ter pace. ners, lty to p. le dea ters fas odo a ship ow r, pled gui the odome ing sold the automobi . Some of these- when ar dealershi Sheriff’s Offi at s ory rea er ty sub d-c ces Crime T:4.65” invent Longg et and alt and to giv te- uals and p her pri icles were ps to use e Lee Coun Economic lershi hig res s sta ch to Th shi icle se and dea ing dealer en fal rk mu -back veh tor veh else- Auto Theft cted a joint of mo g to be giv meters. Masix rolled sold by the ssippi and du sin its con quently ers in Missi or cau relating to odod guilty to cts Un sum instru o ple ud. ments rning ru- con . fra rear als Longg of securities at least Feb i- where NHTSA wa gh ind The counts 2014 throu rears, both y From the Longg compan ir the 18, ary 20 and under ly vidual

Rad 00023_D


Jul y 16,



trusted most ne. stry’s pho The indu on your values

- Dated


ber 17,

Space rates are expressed as net per insertion. All rates include 4-color printing. Used Car News is still the leader in creating powerful ads for our clients at no added charge. Used Car News is read by more than 100,000 industry professionals.




Special Advertising Section

Copart Introduces New Online Auction Enhancements

Talk directly to our readers with an article about your company!

Available soon to all Copart Members are four new auction enhancements to improve the live online bidding and buying experience on Copart is dedicated to streamlining the online auction process each day, and these new developments help achieve that mission. Preliminary / Max Bid During Live Auctions Place preliminary or maximum bids on any vehicle that is two minutes or two units away from being on the block. Don’t miss your chance to place last-minute bids on the cars, trucks or SUVs you need. Bid Simultaneously in Various Auctions Join auctions from Copart US, CrashedToys and Copart Canada all in one browser window, so you don’t miss out on critical bidding time and live auctions. View Your Auction Activity “Today’s Activity” in each Member’s account information gives a quick look at bid activity for that day’s auctions, including vehicle descriptions, locations, current bid statuses and more. View Your Recommended Auctions

The advertorial issue dates and themes for 2018 are:

February 4 – Technology Spotlight August 5 – Finance & Recovery Spotlight October 7 – Buy-Here, Pay-Here Spotlight The size of the article is based on the size of the ad you reserve; the article is considered addedvalue so there is no extra charge to you.

Get a list of personalized auction recommendations based on auctions joined in the past. If you are a Copart Premier Member, join all recommended auctions with a single click! “These auction enhancements are just some of the many ways that Copart is improving its Member experience every day,” said Jay Adair, CEO of Copart. If you’re ready to experience these features and more, register to be a Copart Member for free at About Copart Copart is a global leader in online vehicle auctions. Copart’s innovative technology and online auction platform links sellers to more than 750,000 Members in over 170 countries. Using Copart’s online auction platform, dealers bid and buy salvage and clean title vehicles. With operations at over 200 locations in 11 countries, Copart has more than 125,000 vehicles available online every day.

September 17, 2018 • 19

GPS Technology Protects Your Assets and Improves Cash Flow Keeping track of your assets is vital to your business success. By installing the right GPS Technology in the cars you sell to subprime buyers, you can save money, protect your assets and improve your cash flow. But be aware that not all GPS devices are created equal! Network Technology Matters Some devices use CDMA networks. This is an old technology which is slated to start being discontinued as early as 2019, leaving some devices without coverage, and dealers in the dark. Other devices, such as IMETRIK models, use reliable 3.5G GSM networks, a technology which has no announced shutdown date. In fact, Qualcomm has announced that it will stop developing UMB (Ultra Mobile Broadband) technology in favor of LTE. CDMA will not be offering 4 LTE. On the other hand, GSM is deemed to be the only network that will be used with future generations of technology such as 4G/LTE. As the IMETRIK platform

already operates on GSM, it will simply continue to support new generations of technology, whereas CDMA will eventually become obsolete. With loans that last longer and vehicles needing to be successfully repossessed and remarketed, it is important to choose devices which you know will last for the years to come. Buy Quality Hardware A GPS device made with commercial grade parts may fail you when you need it the most. IMETRIK devices are engineered with only premiumm industrial-grade components which offer a broader operating temperature range and won’t let you down, as explained by Ken Starr, President of Sunstar Capital in Albuquerque, NM: “The harsh New Mexico environment makes it almost impossible for any GPS unit to survive - that is, except for IMETRIK, which won hands-down in our ruggedness comparison.”

Reliable GPS Tracking Solutions

For example: - If you reserve a full page ad, you will receive an additional half page of space to write an article*.

IMETRIK offers GPS devices that use reliable GSM networks* to help protect your assets and your cashflow.

- If you reserve a half page ad, you will receive an additional quarter page of space to write an article*. - If you reserve a quarter page ad, you will receive an additional eighth page of space to write an article*. Toll free 1-866-276-5382

*Advertisers write their own article; Used Car News will edit it, write a compelling headline, and then return it for final approval. 22 • Septembe r 17, 2018

Sp eci al tem ber


As technology has be- documen ts, and adding come more prevalent notes to Westlake’s fundin our day-to-day lives, Westlake Financial Services has developed and embraced cutting edge tools to help it stand out from the competition. Westlake’s innovative Buy Program™ algorithm allows dealerships to receive an application approval within seconds through DealerCenter, Dealertrack, Route One, or ing team as needed. CUDL. Westlake’s IMAXX tool The new and improved quickly matches customRehash Tool then allows ers with dealer inventory dealers to quickly custom- using the desired down ize deal structure, add payment and monthly payback-end products, and ment. IMAXX can give an find additional vehicles in approval on every car in a the dealer inventory that dealer’s inventory in secfit the customer. onds. Dealerships can also This tool helps dealers track their deal through- provide a menu of vehicles out the funding process and loan structures for by receiving deal updates- their customers to miniviewing UCN-DealerAd lender comment .pdf mize 1:43 1 s,5/11/18 the PMloss of sales due uploading missing deal to finance options.

17, 201 8

Gone are the days of paper contracts.

“Go ne are the day s of pap er con trac ts.”


s to Succes Translates of a series n arketing created dealers t help car nts in Digital Mlina Auto aucAutionctioWe havnlife ealso tips tha ing poi fus ctio ro o con aut e #au at Ca us in the full of non tand som world. is unders edited those of ” is tion

Se cti on ver tis ing

Topics ackle Tech Lawyers T

18 • Sep


Technology and Full-Spectrum Finance Options Give Westlake Dealers an Advantage

1/2 Page Vertical 741 Words 1/2 Page Horizontal 686 Words 1/4 Page 319 Words 1/8 Page 144 Words USED CAR

Special Advertisi ng Section

For “Sale Day itement and auto auc duced and m business,ion and exc ek where the the h video is pro e varying tea g Eac tel in involv lookin stop act day each we ney. tte Ho e and videos on Charlo the one y is making mo h sale day is in-hous to keep the Sherat ers ers . at the 15 years compan success of eacthe days and memb m memb an in- Charlotte, N.C more than ation sethe in is d h. y But ted, tea eo. fres orm privac ermine w has the ngot star Sparro ence with inf on vid really det t precede it. poured into of urity and t topic for As we risk ma be sec to of and ta nt l pro eri can tha Da cta exp urity is a pro weeks ch effort is operationa y signifi - of were relu we developed ers began cyber secliancePoint ty and creasingl e industry. hanging reg So mu rketing, and curity, uri But as n team memb and be a Comp otiv ma o used autom current ever-c ness of, and agement. ation sec sales, olina Aut a concept the on the video ! h inform services foc pliare Car nce of suc aw , are In the s at elle exc vider to be 2018, ement climate ulation ty, com that one builds But in have found has seen a asking the action. ulatory nce with, regPA are funda- risk manag data securi nagement. this y we y, how , n, ma vac put part of complia PR and CC ent. Auctionpre-sale strateg ent. on pri vendor risk stage will be to see, the r tool to em GD estm It’s easy can be anothe w on as the to risk manag ior vice presi- ance and of our PA, the rn on inv . Sparro msen . cuss TC usage. team rale and mental strong retu workplace Joining en a rrow , er at Co rketing n to dis ne rketing duces mo into our eo has tak yers shVideo ma ek our ma Greg Spageneral manag s these cut- Allen Denso ment telepho pro energy the Wa st vid cus nt pla Each wea Auto Auction used to dent and nt, will dis pliance 2018. rules govern a partner in n Cook. Our late look at differe annual t are Poi is dso our at Carolinvideos tha , excite our lighthearted pliance topics at Carnational com Denson office of Hu e in ers le se e pat a dge DC ltip is tom rea tici , otiv g-e 8 mu tin ington autom new cus nce 201 e, and inc who parsales event. at our engage customer bas Carplia ference for Oct. 22-23 ly e a look ce the con major Caropo ite you to tak current catch pliance It will take pla es three e. l and We inv h us revenu tion produc tional videos dealers. e channe ting wit sed The auc eos – promo promotional YouTub video marke t of increa vid ger t cess. wave of to the shores types of hype to curren s videos tha uild pro er product’s lon re g the reb ride it w mo that add nts; weekly saleat is runnin Rebuild and ion C allo rat s AF rpo ion The sales eve overview wh and spotlight profitability. condit ance Co vehicle sale. s ms and bal otive Fin give an ek in the lanes; cial units. Autom iness unit of glo solutions ter e to prepare for ole car dealer spe C y each we t showcase wh tim a bus tha s with AF C technolog vices, Inc. e and (AFC), videos Salvag l saving AF Ser eting and remark KAR Auction inventory oy specia 1-30. Select s may enj es tember of saving provider, R) provid hout the between Sep e advantage s, : KA throug 30 day tak (NYSE for can ons s soluti dealers floorplan fee tional rates finance ored mo ada. $30 tail h pro s Can To C wit ion ions. at AF U.S. and o offers opt e business. condit s interest C ed plu other terms and ly for an AF AFC als to the salvag C launch and cally n about t step, app specifi this year, AF t targeting e the firs For informatio utions, Earlier ncing produc sol ing. tak credit. fina in rebuild to line of AM entory finance . cialize a new 11:3 C’s 6inv who spe t allows dealersing 9/7/18AF w.A 1 dealers duc uir f ww pro it acq m froN.pd h vis BRAND-UC This new lina cash flow equity throug ateCaro realloc to adding inventory

n rp or at iolu tio ns nc e Conc in g So iv e Fi na Au to m ots Sa lv ag e Fi na Ex pa nd

Westlake accepts eContracts on all deals regardless of credit type through Route One and DealerCenter.

“It’s a well-run auction.”

- Pete Kell, Used Car Dealer

• More than 125,00 vehicles for sale • Clean and salvage title C




• Limited damage available • Online auctions daily from 170+














Visit Copar to learn


Dealers who submit applications through Dealertrack can use DealerCenter eContracting simply by rehashing the deal. eContracting helps dealers ensure they have captured the proper signatures, forms, and deal documents. Westlake eContracting results in up to a full day faster funding time than paper contracts. This industry-leading technology supports Westlake’s aggressive finance options, giving dealers the ability to offer rates as low as 2.99% with up to

2% dealer participation on certain products. Dealer fees and down payments can be as low as $0 and terms go as high as 72 months. As the largest privatelyheld automotive lender, Westlake Financial Services is active in all 50 states plus Puerto Rico. Dealerships interested in learning more about Westlake Financial Services are invited to contact Westlake directly at 1-888-893-7937 or online at www.westlakefinancial. com.



Make your advertising stand out! The Used Car News design department can create eye catching postcards and insert them into specific issues by city, state or region. Many other opportunities are available, including cover wraps, polybagging, belly bands and direct mail.

one convenient location


IN THE LANE || ONLINE || ENCORE EVERY WEDNESDAY Columbus Fair Auto Auction is a 52-year old institution that has achieved success through attention to customer service and by adapting to customer needs. Dealers and commercial consignors count on our state-of-the-art facilities from the on-site body shop to our 11 lanes to provide the ultimate buying and selling experience. Clients count on our ability to leverage technology and present their vehicles both in the lane and online.

online simulcast

Call your account Postcard Sample manager for more information on the multiple ways you can reach the UCN audience.

USED CAR NEWS COVER WRAP A Used Car News cover wrap* is a four-page advertisement, wrapped around the outer cover of the newspaper. It can be mailed directly to our entire list of new and used car dealers nationwide, to specific states or even zip codes of your choosing. Cover wraps provide a high impact advertising solution; it’s the first thing the reader sees when they pick up their paper and continues to the inside and back covers.

*Design cannot mimic Used Car News editorial layout.

Since 1998 the Used Car News staff has compiled finance numbers, dealer data 2018 Data Source Book and buy-here, pay-here information in a format that is both easy to use and understand. This annual publication also features directories for the State Departments of Motor Vehicles, IADAs and other trade associations. 2018 DSB_01 Front Cover.indd 1

4/15/18 11:27 AM

Quarter, half and full page ads are available throughout the publication, or one-sixth page ads are available in the supplier and auction advertising directories. The Data Source Book is a reference tool that dealers use throughout the year, making it an ideal place to promote your brand.

DATA SOURCE BOOK RATES Full Page $4495 1/2 Page V $2399 1/2 Page H $2399 1/4 Page $999 Directory $429

DATA SOURCE BOOK AD SPECS Full Page 1/2 Page V 1/2 Page H 1/4 Page Directory

8.5” x 9.875” + .125” bleed 3.625” x 8.75” 7.375” x 4.5” 3.625” x 4.5” 3.625” x 2.875”




Auctions Across America is the perfect way for auctions to showcase their weekly sales, online sales and feature important clients.

Horizontal Half Page 6.5” x 4.5” Vertical Half Page 3.25” x 9.5” Full Page 7” x 10” + .125” bleed

Published in the Spring and Fall, auctions can submit an ad and an article for this stand-alone booklet. It’s a great opportunity to highlight your auction’s sales, staff and history in a format that dealers can refer back to again and again. A full page consists of a half page ad and a half page article about your business which can include a photo and/or logo. Eliminating the editorial and running a full page ad is also an option as shown.

Half Page Editorial Full Page Editorial

Approximately 340 words Approximately 700 words

Auctions Across America

A spread consists of a full page ad and full page article which can include a photo and logo. Editorial


Spring 2017


Full Page Ad

2/6/17 12:44 PM

Full Page Ad


AAA_01_front cover.indd 2

Vertical Ad

Spread $3999

Horizontal Ad




Top Ban. is the industry source for news and information. With fresh news and a live Twitter feed, it’s the best way to stay informed. Advertisers can expect 25,000+ impressions monthly. Materials for the website are due by 5pm Eastern time, 3 business days before the ad(s) are scheduled to appear.

WEB SITE AD 1. Top Banner/Zone 1 2. Right Side Square/Zone 2 3. Right Side Square 2/Zone 3 4. Right Side Square 3/Zone 4 5. Middle Banner/Zone 5 6. Middle Banner 2/Zone 6 7. Drop Down Menu Ad /Zone 8 8. Video Ad 9. Interstitial Takeover



Drop Down

PRICE $2,500 Per Month $1,600 Per Month $1,250 Per Month $1,100 Per Month $1,500 Per Month $1000 Per Month $600 Per Month $800 Per Week $900 Per Week


1. Top Banner/Zone 1 728x90 px 2. Right Side Square/Zone 2 300x250px 3. Right Side Square 2/Zone 3 300x250px 4. Right Side Square 3/Zone 4 300x250px 5. Middle Banner/Zone 5 728x90px 6. Middle Banner 2/Zone 6 728x90px 7. Drop Down Menu Ad /Zone 8 430x270px 8. Video Ad --9. Interstitial Takeover --*Video Pre-Rolls appear on our homepage leading into our weekly news update from the UCN editorial staff.






Mid. Ad




Mid. Ad

Accepted File Formats: jpg, gif, png, and swf. Please provide the target URL for jpg, png and gif. Videos (Rectangle 300 x 250 only): File formats - .swf, .mp4, .flv, .mov - file size must not exceed 2MB. When sending a .swf file, please make sure the target url is embedded when creating the ad. Dimensions are in pixels


INTERSTITIAL PAGE TAKEOVER Want to grab every visitor’s Prestitial Sample attention immediately? Our interstitial website takeovers give advertisers the chance to make a great first impression on These takeovers are great for conveying a quick, engaging message to reinforce an advertiser’s brands and promote new products and events. A homepage takeover is an ad or short video that appears before the homepage. No other ads are displayed while the homepage takeover is shown.

Weekly $900

TAKEOVER SPECS Dimensions 640px x 480px File Types: .swf, .mp4, .flv, .mov, .gif, .jpg While the internet providers employed by Used Car News are normally dependable, it is possible, due to circumstances beyond our control, that advertisers may experience temporary failure of these services.




Advertising e-mails are a very powerful and cost effective solution to reach your audience.

An excellent way deliver your message to dealers and remarketing professionals UCN News Now is deployed every weekday, (excluding holidays).

E-Blasts are scheduled for delivery in the afternoon on Mondays, Tuesdays and Thursdays, and in the morning on Saturdays. You can choose to have your ad link to a video or website. You can also build multiple links into your message so that readers can get information specific to several different products. Materials are due by 5 p.m. Eastern time 3 business days prior to deployment.

$1500 per deployment

E-BLAST SPECS The ad should be 72dpi at the correct size in an RGB color space. Materials should be submitted as a jpg, pdf, png, or gif. Please refrain from using type sizes smaller than 9.5pt for rasterized files to ensure readability on screen. An alternative option for added deliverability is to submit E-Blasts as completely built .html files. HTML files should be built at a fixed width of 600px. all CSS must be in-line. Images must be hosted remotely, UCN will not host images for pre-built E-Blasts. Please submit HTML ads in a zip folder when possible. The ad width should not exceed 600 pixels to comply with email advertising best practices. Length is defined by the advertiser, but should not exceed 1200 pixels. In order to reach all audiences, we suggest that your branding message is visible in your first frame. To provide the best result for advertisers, Used Car News production staff converts all files as needed for optimum on-screen viewing.

Compiled by the UCN editorial staff, News Now includes stories about new products, recalls, economic updates, crime and legal issues. It’s a great way to stay in front of your customers between print publications!

News Now Ad Specs & Rates Dimensions (in pixels) Per Month Net 220 x 90 $950 per month 700 x 90 $1,350 per month Ads for News Now can be static .jpg, .png, or .gif or animated .gif. We are unable to accept rich media or video.

24114 Harper Ave. St. Clair Shores, MI 48080 800-794-0760 | 586-772-5200 Fax: 586-772-9400 Email: