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December 7, 2009
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J.D. BYRIDER MILESTONE Buy-Here, Pay-Here Group Marks 20 Years By Ted Craig
One of the most successful firms in the used-car business started in economic times as bad as today’s. DeVoe Chevrolet-Cadillac, a family-owned store in Marion, Ind., was struggling to sell cars in 1979 because of double-digit interest rates and gas prices at all-time highs. Jim DeVoe, son of the store’s owner, convinced his dad to try in-house financing. He set up a separate operation in a trailer called Auto Credit. Out of that trailer grew J.D. Byrider, the buy-here, pay-here group with 13 company-owned stores and 114 franchisees. “Jim DeVoe was one of the pioneers of this business,” said Ken Shilson, founder of the National Alliance of Buy-Here, Pay-Here Dealers.
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“He saw the merits of buyhere, pay-here before most other people.” The J.D. Byrider franchise system started in 1989. DeVoe had been conducting seminars in buy-here, pay-here since 1986 and decided he had a concept worth franchising. The only snag is Auto Credit proved too generic for a trademark. So DeVoe combined his initials with the name of a defunct electric car maker. Early franchisees only needed a trailer to add a Byrider franchise. The chain grew quickly through Indiana and Ohio, but J.D. Byrider struggled in bringing the needed talent to Marion. DeVoe made the decision to move operations to Indianapolis. Steve Wedding, J.D. Byrider’s chief financial officer, considers that the most important moment in the company’s history. “We can point to a number of people who have joined since that have had tremendous impacts,” Wedding said. One key hire was a new chief information officer who updated the company’s computer system. That centralized processing and data, allowing headquarters to analyze data and feed it back to franchises so they can make better decisions. The current computer system, called Discover, is the backbone of the company, Wedding said. It was at this time that Russ Larson became a J.D. Byrider franchisee. His store in Burlingon, Iowa, was one of the first to operate in a full-fledged store rather than a trailer.
Photo by Kevin Schmidt TOP PERFORMER: Russ Larson, a former banker, stands in front of his J.D. Byrider store in Davenport, Iowa, one of several he owns. Larson had been named the buy-here, pay-here chain’s top franchisee four times.
Larson said he did it to give himself a place he wanted to go to every day. Today, all J.D. Byrider stores operate out of stand-alone buildings and offer full service. This drove away some franchisees who wanted to make a smaller capital investment, Wedding said. But it’s been good for the company as a whole. All that new data analysis in the mid-’90s showed a bulk of charge-offs occurred in the first two years of a contract. Adding warranties and $5 oil changes vastly improved the
performance of these contracts, Wedding said. The average vehicle sold at a J.D. Byrider store has $1,400 worth of reconditioning into it before it gets on the lot. These vehicles average $4,000 wholesale and these days are 2002 models with 90,000 miles. J.D. Byrider’s goal is having few repeat customers despite the high level of service. Wedding said the company aims to get its customers moving through life. One way the company does that is by reporting payment in-
formation to the credit bureaus. That’s one way J.D. Byrider is different from the traditional car dealerships. Another is the company’s franchisees often aren’t car dealers, or at least they didn’t start out that way. Many are like Larson, whose background was in banking. Larson and his partner tried the new-car business for a while and found they preferred the J.D. Byrider model. Other franchisees come from more traditional automotive backgrounds, like J.T. Gandolfo. Continued on page 3
IN THIS ISSUE • Buy-here, pay-here chains report strong results. – Page 3
• Auction chains look beyond U.S. border for opportunities. – Page 8
• Manheim teams with UPS to improve logistics. – Page 5
• A family feud leads to arrest of fatherson dealers. – Page 16
Q:
HOW DO YOU SELL HARDER
WITHOUT HARD SELLING?
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