November 17, 2014
ON THE WEB: Longer Ownership Reduces Loyalty
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Certified Pre-Owned Grows in Importance
Analysis from Experian Automotive shows that as the number of months that a consumer owns a vehicle increases, they are less likely to return to market to purchase a vehicle of the same make.
Email Marketing Proves Most Effective
Sophisticated email marketers demonstrated significantly higher rates of data-usage best practices, which was twice as much as the average respondent. The Forrester Consulting study recommends that marketers identify where email is most relevant and influential in the customer’s path to purchase and then incorporate additional channels along the path that tie all the communications together.
Group Sells More Used
Used unit retail sales for Penske Automotive Group Inc. increased by 11.6 percent, including a 7.5 percent increase on a same-store basis.
Rush - Dated Material
Photo by Ted Craig CERTIFIED DELIVERY: A line-up of speakers from Cox Automotive, featuring Manheim chief economist Tom Webb, AutoTrader.com analyst Michelle Krebs and Rick Wainschel, vice president of customer insights, discuss the market for certified pre-owned vehicles. By Ted Craig
FERNDALE, Mich. – The certified pre-owned market is growing larger and more important for both dealers and manufacturers. That is one of the key find-
ings of AutoTrader.com’s annual CPO report. The company presented the report, along with a panel of Cox Automotive experts, during a recent press event. Manheim economist Tom Webb said 2014 marks an-
showing a decline in CPO sales this year are Toyota and Honda, and that’s only because the 2011 earthquake in Japan created a shortage of three-year-old vehicles. Continued on page 3
Payment Assurance Device Helps to Free Kidnap Victim A bad man with bad credit is in custody and the woman he is accused of abducting is free, thanks in part to a payment assurance device. Carlesha Freeland-Gaither, a 22-year-old woman who was abducted on Nov. 2 in Philadelphia, was rescued from the car of her alleged kidnapper, 37-year-old Delvin Barnes, in a Jessup, Md., parking lot Nov. 5, officials said. The suspect’s vehicle had been located by law enforcement using the GPS functionality of a PassTime device installed on the car. Barnes was already under investigation by federal agents in another case and they recognized him in photos taken
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other year of record CPO sales and he expects next year will see another record set. “(The CPO market) has the ability, the desire and the need to grow further,” Webb said. The only manufacturers
from surveillance videos. PassTime, which has been in business for over 20 years, manufactures and sells GPS devices used for subprime automotive lending, theft-recovery and vehicle fleet markets. While PassTime devices are not designed as law enforcement tools, PassTime has been periodically called on by law enforcement to assist in their investigations. “We are proud that a PassTime device was instrumental in determining the location of the suspect’s vehicle,” said Stan Schwarz, founder and CEO of PassTime. “It’s a great feeling to know that our devices are helping people – in many different ways.”
11/10/14 5:07 PM