USC Annenberg Viewbook

WALLIS ANNENBERG

“A great school of journalism and communication leads the way, serves as a laboratory for change, doesn’t just anticipate the future, but wills it into being.”

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As we stand at an exciting threshold of a new communications and media landscape, consider what you want the future to be.

And what you want to be in that future.

Look for the camera icon to see the USC Annenberg experience through our students’ creative lenses.

See the full list of credits on page 42.

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At USC Annenberg, we prepare the next generation of scholars and professionals to shape the future of communication, journalism, public diplomacy and public relations.

You will build a broad base of knowledge and sharpen the skills that make you an exceptional communicator and critical thinker.

You will see connections among complex ideas and engage in highimpact learning opportunities.

You will learn and grow at the global crossroads of media, technology and culture.

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Be creative.

To be creative is to live at the edge of your imagination, to envision the impossible and to shape urgent new stories.

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Join our enterprising students and distinguished faculty in seizing the opportunity — the imperative — to tell stories that traverse boundaries and reach across cultures.

The use of language, the creation and dissemination of messages, the production of accurate and ethical journalism, the making and analysis of culture, the advent of new technologies, and the ability to engage with diverse audiences have never been more critical.

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Our location in Los Angeles, one of the great media capitals of the world, positions you in an ecosystem where content is created, produced and distributed.

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Be innovative.

To be innovative is to approach common problems with uncommon solutions, to make bold and persuasive arguments, to develop new skills and methods, and to learn from the past as you create the future.

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Gain an edge as you become fluent, nimble and adaptive to evolutions in media and technology in our state-of-the-art facilities.

USC Annenberg’s Media Center is a 20,000-square-foot newsroom, classroom, incubator, and content and data hub that provides an unsurpassed opportunity for experiential learning.

Our creative makerspace, the Digital Lounge, offers tutorials, workshops, speakers and certification courses.

Take a virtual tour of our world-class facilities with 360-degree views of spaces throughout our two buildings. annenberg.usc.edu/virtual-tour A (top left), B (top right), C (bottom) 13

Investigate emerging topics like immersive storytelling, influencer marketing, media industry convergence, health justice, the widespread adoption of AI, and how networks and algorithms are shaping our day-to-day lives.

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Blend insights from academia and industry as you learn from top scholars and industry professionals across the communications landscape.

Get to know USC Annenberg faculty and their research. annenberg.usc.edu/ facultyresearch 15

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Be bold.

To be bold is to ask difficult questions in the face of accepted wisdom, to study and wonder, to be a student, scholar and critic of global society, and to explore all that you don’t know.

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This is your moment to think comprehensively about the impact you want to make in addressing some of the most difficult social, cultural and political challenges of our time.

Learn and grow at the dynamic intersection of communication, journalism and public relations. You will be trained to be a critical thinker and a highly skilled practitioner ready to be at the forefront of actively forming a more ethical and just world.

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Our faculty — leading scholars and industry experts — draw on their deep knowledge and experience to equip you with the research methods, tactical skills and entrepreneurial spirit needed to advance your fields.

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Professor Rob Parker lectures during his JOUR 499 Baseball Writing course.

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Professor Monica Koyama holds a Q&A with iHeart Media employees during the Communication Management Spring Immersion trip.

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Critical Media Project student researchers meet with Professor Alison Trope.

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Professor Melanie Cherry speaks at a special lunchtime event celebrating the 50th anniversary of hip-hop.

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USC Annenberg’s Digital Lounge, a quiet place to work with on-site digital experts

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Wallis Annenberg Hall Forum, an atrium spanning four floors of nooks, crannies and tables close to USC Annenberg classrooms

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McCarthy Quad, USC’s central lawn where students study and socialize

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Doheny Library reading room, with quintessential academic vibes for quiet study sessions A

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Be connected.

To be connected is to believe every voice matters, to foster inclusive spaces for dialogue and to know our collective intellectual energy has limitless power.

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Study and collaborate in the company of extraordinary peers, distinguished faculty, mentors, advisers and accomplished alumni who reflect the broad diversity of the world you are preparing to transform.

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Work together with our advisers in one-on-one counseling sessions to achieve your academic and professional goals.

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Join USC Annenberg’s Trojan Family, a global network that allows you to expand your learning and professional development outside the classroom with opportunities to connect and give back.

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A day in the life A day through the lenses of USC Annenberg students.

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A stop off L.A. Metro’s E Line, which runs parallel to USC’s University Park Campus.

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A student holds a matcha latte from Café Dulce — a favorite beverage for visitors of the nearby USC Village.

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An editor for Dímelo, USC Annenberg’s Spanish language vertical, plans out upcoming projects.

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Professor Miki Turner poses for an outdoor photojournalism assignment.

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A student produces a video for Annenberg Media, USC Annenberg’s student-led news media outlet.

Students relax between classes on the shady patio outside Wallis Annenberg Hall.

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Communication students attend an engaging lecture.

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USC Annenberg’s Center for Climate Journalism and Communication hosts a lunchtime event with Climate Communicator in Residence Sylvia Earle.

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Between class times, students eat at one of the many dining halls around campus.

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Members of the USC Women’s Volleyball Team celebrate a win as fans cheer them on.

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Be curious.

To be curious is to defy boundaries, to seek out new experiences and viewpoints, to thrive at the horizon of the unknown, and to forge new paths of discovery.

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USC Annenberg is positioned in the heart of Los Angeles, a city where media, technology, entertainment, art and culture are experiencing vibrant growth.

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Amplify the depth of your education as prominent scholars, leaders and cultural icons, who are drawn by the city’s convergence of fields and industries, share their professional perspectives and knowledge.

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A student contemplates an exhibit at the Natural History Museum at Exposition Park across the street from the USC campus.

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USC Annenberg students participate in an on-court ceremony recognizing winners of the Chick Hearn Scholarship at a Los Angeles Lakers game.

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An Annenberg Media student reporter interviews rapper and entrepreneur Travis Scott at the launch of a new apparel collaboration.

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A student explores offerings at a bookstore in Los Angeles’ Little Tokyo.

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L.A.’s thriving automobile culture is shown off at this vintage car show.

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The public art piece and L.A. landmark “Urban Light” illuminates Mid City.

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Shoes are for sale on L.A.’s historic Olvera Street.

With its many multicultural neighborhoods, Los Angeles is home to people from more than 140 countries and speakers of 220 languages.

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Expand your learning outside the classroom through internships, community service, and an array of cultural experiences.

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Lanterns in L.A.’s Little Tokyo light up cultural and community events.

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The view from a USC Annenberg student’s role as a Marvel Studios intern.

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Students studying abroad in Rome visit the Coliseum.

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Students explore Mexico City after a professional excursion during one of USC Annenberg’s Spring Break Immersion programs.

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Awaiting quintessential German cuisine in a restaurant outside of Berlin, students discuss their Spring Break Immersion program’s excursions and insights.

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A family on a motorbike near the Kapaleeshwarar Temple in Chennai, India, photographed during one of USC Annenberg’s Spring Break Immersion programs.

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Depending on your degree program, you can pursue study abroad opportunities around the globe that allow you to gain new perspectives and practical insights.

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Be brave.

To be brave is to pursue excellence with integrity, ethics and creativity, to inspire confidence and courage, to manage complexity and navigate flux, and to redefine what it means for everyone to succeed.

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Thrive in a rigorous academic environment that positions you at the forefront of best practice, thought leadership and emerging research in our fields.

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Acquire a foundation in communication fundamentals and professional ethics — qualities and skills that have never been more necessary and that will place you in high demand.

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Leverage our industry partnerships across the media, technology and communications ecosystem to gain hands-on experiences and build meaningful relationships that allow you to chart your unique pathway to success.

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A student attends the NASCAR Clash at the Coliseum as a member of the media.

A recruiter from communications agency Zeno Group speaks with a student at a USC Annenberg Career Fair booth.

The Riot Games headquarters hosts one of USC Annenberg’ Career Treks, which connect students with industry.

USC Annenberg students visit studios at Paramount Pictures as part of a CBS/ Paramount Career Trek.

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Students visit the set of CBS Mornings with hosts Gayle King and Vladimir Duthiers, as well as alumna and executive producer Shawna Thomas, during the New York City Maymester program.

J.J. Italiano, head of global hits at Spotify, and Kimiko Jensen, then director of digital marketing at Atlantic Records, discuss data and analytics at a faculty-led event on the music industry.

USC Annenberg students explore Grupo Acir’s radio booth during a spring break trip to Mexico City.

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GRADUATE STUDIES

PhD Communication (PhD) Learn cutting-edge theory and research methodologies through rigorous classes and independent and collaborative research projects as you prepare for careers in academia, industry, government and NGOs.

Master’s Communication Data Science (MS) (with USC Viterbi School of Engineering) Develop the skills to uniquely connect the communication, media and technology industries by applying communication theory to big data projects.

Communication Management (MCG) Build a foundation in theory and applied research to design and execute effective communication strategies and tactics across a range of business functions.

Digital Social Media (MS) Learn the theory, practice and strategic mindset that are essential for developing and managing social media platforms, digital media, apps and online communities.

Global Media and Communication (MA) Examine the transformational role of communication and media in our globalizing world from two media capitals — London and Los Angeles — while earning master’s degrees from USC and the London School of Economics and Political Science (LSE).

Public Relations and Advertising (MA) Prepare to advocate on behalf of a person, brand or organization by executing strategies informed by audience insights, and producing multiplatform storytelling grounded in ethical frameworks and data intelligence.

Journalism (MS) Develop into a deadline-driven multimedia journalist producing cross-platform stories in a converged news environment.

Specialized Journalism (MA) Produce high-level, long-form reporting grounded in content-area expertise developed by taking courses across the university.

Public Diplomacy (MPD) Understand how governments and non-state actors use media and communication to shape public opinion, international relations and public diplomacy for domestic and global audiences.

Online Degree Programs For more information on online degree programs, visit annenberg.usc.edu/academics.

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Specialized Journalism (Arts and Culture) (MA) Learn to report on and magnify the arts, food and culture while building multimedia journalism skills.

UNDERGRADUATE STUDIES

Undergraduate majors Communication (BA) Gain a theoretical framework and critical understanding for how messages — from interpersonal to mass media — are informed, created, distributed and consumed.

Journalism (BA) Guided by rigorous journalistic and ethical standards, report, write and produce news stories across platforms — while harnessing emerging technologies.

Public Relations and Advertising (BA) From developing brand messages and establishing content strategy to implementing social media campaigns, learn how to advocate on behalf of a person, brand or organization.

Explore USC Annenberg academics. annenberg.usc.edu/academics

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Student photographers These students served as our professional creative partners in capturing the USC Annenberg experience through their eyes and lenses.

Tamara Almoayed BA in Journalism 1B, 30D, 32A, 43

Jules Feeney MS in Journalism 33F

Maddy Brown BA in Journalism 7, 13, 28

Joyce Gao BA in Public Relations 31G

Tomoki Chien BA in Journalism 20, 22A, 22B, 26E, 30C, 38B

Midori Jenkins MA in Public Relations and Advertising 32B

Callie Cirilli BA in Public Relations and Advertising 26D, 41

Benti Kaur BA in Public Relations and Advertising 1D

Megan Duncan BA in Journalism 1C

Jessica Kovalick MCG in Communication Management 1C, 17B, 26A, 27G, 31E, 38C

Fido Fan BA in Communication 11B, 19B, 27J, 37B, 44

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Angela Lee BA in Communication 3, 12C

Drake Lee BA in Journalism 6A, 10, 16A, 17A, 19D, 26F, 43

Paola Nieto MA in Public Relations and Advertising 26B

Justin Jinge Li BA in Journalism 6B, 11A, 36A, 37B, 38A

Olivia Terrazas MA in Public Relations and Advertising 12A, 27H

Jennifer Liu BA in Public Relations and Advertising 18A Jose Manuel Mendoza Ruiz BA in Communication 26C, 27I, 31F, 33C, 39G Areon Mobasher MS in Digital Media Management 4, 6B, 12B, 14, 16A, 16B, 17D, 22A, 30B, 30C, 34, 37A, 38D, 39F

Mia Thompson BA in Journalism 19C Julia Zara BA in Journalism 1B, 11C, 36B Yudong Zhang BA in Communication 33D

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Next steps

Graduate Application Use the online USC Graduate Admission Application to apply for admission to a USC Annenberg graduate degree program.

Visit annenberg.usc.edu/apply for more information regarding the graduate admissions process.

Undergraduate Application Apply to USC using the Common Application and select a first- or second-choice USC Annenberg major.

Visit admission.usc.edu for information regarding the undergraduate admissions

process.

3502 Watt Way, Suite 140 Los Angeles, CA 90089-0281 (213) 821-0770 ascadm@usc.edu

@USCAnnenberg annenberg.usc.edu

The University of Southern California prohibits discrimination on the basis of actual or perceived race, color, ethnicity, religion (including religious dress and grooming practices), creed, sex, age, marital status, national origin, citizenship status, employment status, income status, shared ancestry and ethnic characteristics, partnership status, medical condition (including cancer and genetic characteristics), pregnancy (including childbirth, breastfeeding, or related medical conditions), disability, political belief or affiliation, domestic violence victim status, military or veteran status, sexual orientation, gender, gender identity, gender expression, genetic information, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the University’s educational or otherwise federally-funded programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context.

For questions about compliance with the notice of non-discrimination, the university has designated a Vice President for the Office of Civil Rights Compliance, Title IX Coordinator, and Title VI Coordinator, Linda Hoos, who can be reached at ocrc@usc.edu, (213) 740-5086, King Hall, 1025 W. 34th Street, Suite #101, Los Angeles, CA 90089 Los Angeles, California 90089-0704. For disability-related questions, the University has also designated an ADA/Section 504 Coordinator, Christine Street, Associate Vice President, Disability Access and ADA Compliance, who can be reached at streetc@usc.edu, (213) 821-4658, USC Credit Union, 3720 Flower Street, 2nd Floor, Los Angeles, CA 90007.

The university’s full nondiscrimination policy can be found at policy.usc.edu.

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