FEATURE . . . F A C E B O O K . . .
C O N T I N U E D
ENGAGEMENT
It’s all about engagement. You want your visitors to become involved in something on your page. They will get to know you better,and your Facebook page will become more popular. Offer choices for engagement.
The 20% • Brand promotion
Here are some ideas: • Allow comments and reviews • Award points for actions: Like = 1 pt, Comment = 2 pts, Share = 3 pts • Ask questions • Be observant about your timing and act at the best day and time • Have contests • Crowdsource for answers
You also need to keep your content fresh. Think about the Facebook pages that you like to visit. Do they spout marketing speak all the time or post items relative to your interests? Do you get sick of seeing the same posts on their page or do they keep your interest with new items? You never want visitors to get bored with your page. If that happens, they will not be visitors for long. At the minimum, post weekly but it is recommended to post daily with the 80/20 rule in mind.
PHOTOS & VIDEOS
Make use of these very popular items — people love to look instead of read.
POSTING RULES
The type of content you post is very important to the success of your Facebook page. The page cannot be all about you. First of all, no one will visit more than once. Secondly, Facebook will not be very happy with you. It is important to abide by the 80/20 rule for content.
• Photos and videos are proven to be the most Engaging types of content • 18 characters of each of your Facebook Posts serve as the meta title
The 80% • Entertaining content • Emotional content • Expert tips & advice • Success reviews • Personal content
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