Technique Magazine - January/February 2017

Page 12

FEATURE

FEA TURE . . . F A C E B O O K . . .

C O N T I N U E D

FACEBOOK LIVE (WEBCAST)

This is an exciting feature in your Facebook page that gives you pretty simple yet slick abilities to post live video! You really give your visitors the feeling that they are right there with you.

Since you can do so much without eating up your marketing budget, you should get familiar with what is offered in this way before jumping to purchase Facebook ads and paying to boost your posts. Look at some Facebook pages of those you know are making Facebook work for them. You can learn a lot by just being a visitor! Helpful Online Resources • How to Setup A Facebook Fan Page: o Facebook.com/business/learn/set-up-facebook-page o https://youtu.be/OzoVfj-QwnQ o https://youtu.be/NTBa1FS3Hyk • Facebook Live o https://youtu.be/4hkLbuyOfP8

Keep in mind that this is LIVE so there are some things to be aware of: • Try not to move the phone around • Keep the phone steady by using a tripod • Make it fun!

CONCLUSION

Facebook is definitely a marketing tool you want to maximize. Don’t try to do everything at once. Doing it well is better than doing it all. You will learn what works for you and what doesn’t.

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TECHNIQUE • JANUARY/FEBRUARY 2017

MARK MAHONEY’S BIO Mark Mahoney, CoFounder and CEO of Jackrabbit Technologies, discovered his passion for technology and gymnastics in college (MIS major and member of UGA gymnastics team.) After working for several smaller software companies, he decided to combine his passions and launched Jackrabbit Technologies in 2004. Jackrabbit Technologies (www.Jackrabbittech.com) provides online class management and billing software to children’s activity centers, including gymnastics and cheer gyms, dance studios, child care centers, music schools and swim schools.


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