IloIlo’s newesT eco-ParK
AugustiniAn the
FeAtuResfold VOLUME LVIII • NUMBER 1
unveIlIng The new cITy hall
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the OFFiCiAL student neWsPAPeR OF the uniVeRsity OF sAn Agustin
urdaneTa hall
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BooK revIew: The PerKs of BeIng a wallflower PAge B7
iloilo loilo city, philippines
OCTOBER 5, 2012
new chaPTers of rIZal’s novels
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Calle Real: Long-lost Elegance Restored By Wilhelm c. lizaDa
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he witnessed majestic structures that were more than just symbols of luxury. her eyes envisioned the splendor of her colonial past, considered the hub of various investments. She invigorated her heart with colonial-era moldings, admired the beat of architectural rhythms, and became the center of flourishing trade and commerce. her colleagues tread the path that led them to the gateway of her magnificence, a street of grandeur. She overwhelmed herself with pride and lifted her crown in glory. however, her glorious past receded into the murky depths of time, decayed and nearly forgotten. Those grandiose structures, reminiscent of a bygone era, have been taken for granted. Vendors trash her, the masses ignore her historic value, billboards and signages hide her real beauty. She’s ugly, she’s damaged. having seen these damages, the city government initiated development projects and implemented guidelines on her makeover. Aimed to revive and preserve what has been lost, the restoration of Calle Real is underway.
USa PUB PhOtOS / ray adrian c. macalalag
The Boom and The gloom Found in the heart of Iloilo City, Calle Real, otherwise known as the Central Business District, was built during the sugar boom years. The thriving economic activity was one of the reasons why Iloilo was given the title, “Queen City of the South.” A leading center of business and commerce, Calle Real was a street full of different shops, stalls, business establishments,
restaurants, foreign offices, and entertainment buildings such as movie houses and social hubs. It even provided Iloilo with goods and items from foreign countries including Spain. Calle Real opened Iloilo City to world trade in 1855. “Before, Calle Real was one of the premiere areas where everything could be purchased. Say it and the merchants would give you what you needed. even Jose Rizal, before going to Madrid, Spain, visited Calle Real just to buy his hat...,” Architect Regina Gregorio of the Iloilo City Engineering Office said while she browsed the book entitled “Iloilo City.” She continued, “…but that was at the time when Iloilo City was at its peak during the sugar boom. What hampered Iloilo from becoming a more progressive city was the Japanese invasion in 1945,” Gregorio explained Doomed to destruction during the Second World War, the city was left in ruins and its economy in shreds. Revolving around the “central”, the sugar economy collapsed, leading to Iloilo’s downfall. Although many of its structures were buried in the rubbles of war, a few survived. And like the legendary phoenix, it rose again from the ashes of destruction to resume production activities and revitalize the trading business. Today, Calle Real, representing the city’s history of economic struggles and survival, is a beehive of all sorts of businesses, from retail shops and food establishments, to sidewalk stalls and hole-in-the-wall cubbies. Calle Real has returned to become the heart of Ilonggo business and
commerce once more. BacK on TracK With many of its structures having colonialarchitecture designs, Calle Real mirrors Iloilo’s old splendor, reminding everyone that it is still the city’s architecture-themed business district to beat. however, with the passing of time, its grandiose architectural designs have been obscured by such modern eyesores as billboards and posters, the accumulated grime of development through the decades, and the detritus of daily life. Thus, the city leaders and concerned stakeholders saw the need for the restoration and revitalization of the tarnished art deco structures of the city’s premier shopping center. “Together with the local government of Iloilo City and its private partners, the newly-created Iloilo City Cultural heritage
Conservation Council (ICChCC) passed City Ordinance No. 00-054, also known as the Local Cultural heritage Conservation Ordinance,“ Gregorio stated. The council, on much solid ground now to set the wheels of restoration in motion, is responsible for the inventory of the city’s cultural heritage icons and the promulgation of rules and regulations for their preservation. BrIngIng The sheen ouT of The TarnIsh The main target of this conservation effort is the Central Business District, which consists of the streets of J.M. Basa, Aldeguer, Mapa, Guanco, and Iznart.
Collectively, they comprise what has been declared as the city’s heritage Zone. Owners, administrators, or any persons in-charge of the structures at Calle Real are prohibited from undertaking any repair, rehabilitation or construction of any kind unless there is a recommendation from the ICChCC. “We are really making sure that the façade showing the architectural design of the building is retained, restored and preserved.” Gregorio affirmed. “We are also giving incentives to business owners who will take or have taken some action on the restoration processes of these buildings,“ Gregorio added.
The hearT of IT all Revitalizing the Central Business District (CBD) is the first phase in encouraging investments to move toward the heart of the city. It will propel economic advancement as far as tourism is concerned. Tourism will encourage more investments and boost its full potential of becoming a premiere city. Calle Real will not just be a historic winding road full of shops and stores, but it will be a tourist spot telling the old and new stories of Iloilo City as it gradually reveals its natural beauty and elegance long concealed by the frenetic hustle and bustle of a city on a journey toward modernity and progress.