cycle) and to the target population, it proposes the possible use of the matrix presented below, which provides an overview of the most suitable types of visibility activities for the different stages of the project cycle.
The matrix has been designed as a flexible tool, which means it can be updated and adapted in any phase of the action as and when necessary.
It must be stressed that the stages of the project cycle that appear in the matrix are provided only for the purposes of planning and are not intended to be the focus of the communication activities.
Project cycle stage/ communication activity and target groups
Programming
Identification
Appraisal
Financing
Implementation
Evaluation and audit
Communication objective
Announce EU support
Information on action status
Information on action status
Highlight amount of EC support and context
Awareness raising
Demonstration of impact
Responsibility
Commission
Commission
Commission
Commission/ Partner
Partner
Commission/ Partner
Type of key message
“The world’s biggest donor at the service of the Millennium Goals”
“More, better, faster help – Europe cares and acts”
“The EU and ‘partner’ delivering more and better aid together”
“The world’s biggest donor at the service of the Millennium Goals”
“Cooperation that counts”
“The EU delivers”
Most appropriate tools
Press conferences, events, interviews
Information campaign
Information campaign
Press conferences
Events, site visits, TV and radio spots, high level visits
Videos, reports
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