2017 Uptown Art Fair Sponsor Opportunities by Uptown Art Fair

2017 SPONSOR OPPORTUNITIES INFORMATION INSIDE: Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2016 Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Top 10 Reasons to Sponsor the 2017 Uptown Art Fair . . . . 4-5 Sponsor Benefit Grid . . . . . . . . . . . . . . . . . . . . . . . . . 6 Sponsor Option Packages . . . . . . . . . . . . . . . . . . . . . 7-9 Additional Information Request Form . . . . . . . . . . . . . . 10

EXECUTIVE SUMMARY Nationally acclaimed, award winning, Uptown Art Fair DATES Always the first full weekend in August . August 4, 5, and 6, 2017

TIMES Friday, 12:00 PM - 8:00 PM . Saturday, 10:00 AM - 8:00 PM . Sunday, 10:00 AM - 5:00 PM

LOCATION

. Always in Uptown, where Lake Street meets Hennepin Avenue . Uptown Minneapolis is an eclectic mix of commercial, retail and residential in South Minneapolis . The intersection of Lake and Hennepin is the center of a lively, upbeat business district and is the busiest intersection in the State of Minnesota

FEATURES

. A ttendees choose from creative and original works of art including sculpture, painting, photography, jewelry, multimedia compositions and more . Over $1.7 million of art was sold in 2016 during the festival ranging from quality reproductions and limited editions to one-of-a-kind treasures . A highly competitive juried fine art show, receives over 800 applications from which an esteemed panel of judges selects over 340 of the best artists in the U.S and internationally . Enjoy food and drink from 25 different vendors . Relax at the outdoor Beer Gardens . Youth Art Fair featuring some of the most talented kids in the Minneapolis and St. Paul area . Day and evening entertainment at the Performance Stage . Interactive art activities for the entire family and on-site demonstrations . Watch the Twin Citiesâ&#x20AC;&#x2122; hottest chefs and most creative artists battle at Culinary Arts Stage . Charitable Partners tent highlights local non-profit organizations

ACHIEVEMENTS

. W inner of over 140 International Festivals & Events Association (IFEA) Pinnacle Awards. The Pinnacles recognize the highest quality in promotional programs and materials produced by IFEAâ&#x20AC;&#x2122;s more than 3,000 member festivals and events around the world. They are the most prestigious awards in the special events industry. 10 awards were won for the 2016 edition . Art Fair Sourcebook listed the 2014 festival as the 12th best in the nation . The Harris Guide ranked it as the #1 art fair in Minnesota

ATTENDANCE Attracting almost 400,000 people annually, making it the 2nd largest statewide-attended event behind the Minnesota State Fair.

PRODUCED BY

Uptown Association . Maude Lovelle, Executive Director

CONTACT INFO Maude Lovelle . maude@uptownminneapolis.com 1406 West Lake Street, Lower Level C, Minneapolis, MN 55408 P: 612.823.4581 F: 612.823.3158 -2-

2016 SPONSORS It is inspiring to have sponsors who support the vision of a fine arts community.

We are deeply grateful to the following: THE

COFFEEHOUSE

Premier Sponsor

Official Beverage

Official Hotel Sponsor

Bike Valet Sponsor

Official Radio Sponsor

Official Beer

VIP Hospitality Sponsors

Artist Brunch Sponsor

Performance Stage Sponsor

Family Imagination Station Sponsor

Mobile Billboard Sponsor

Medical Sponsor

Art Pass Sponsor

Recycling Sponsor

Uptown Information Booth Sponsor

Apparel Sponsors

Culinary Arts Competition Sponsors

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TOP 10 REASONS TO SPONSOR THE 2017 UPTOWN ART FAIR

A HIGHLY REPUTABLE and LONG-STANDING TRADITION

Nearly 54 years ago, a few local business owners who felt that outdoor arts and crafts could become a traditional success, started what is now today called the Uptown Art Fair. What started in 1963 as a small event with artists propping their pieces of work against the curb to sell their wares, has grown into a nationally recognized, top-ranked, three-day fine arts festival attracting almost 400,000 people in just three days.

GET A STRONG RETURN ON YOUR INVESTMENT

A 2009 survey conducted by the International Events Group, Inc. (IEG), the worldwide authority on the sponsorship industry, revealed festivals have a higher audience loyalty than NASCAR or cause marketing. The survey further concluded that 78% of companies agree that participating in festivals has a measurable impact on consumer sales of their product and they provide the most conducive environment for experiential sampling. With year-round marketing programs and an attendance of almost 400,000, the Uptown Art Fair offers a wide range of sponsorship opportunities to meet your marketing goals through customized programs of on-site branding, one-to-one marketing and extensive promotional exposure.

THE NUMBERS SPEAK FOR THEMSELVES Just to name a few from 2016…

Total TV impressions . . . . . . . . . . . . . 2,283,767 Total overall ad equivalency . . . . $34,977,799

Total online impressions . . . . . . . . 32,159,269

EXPOSURE TO SIGNIFICANT DEMOGRAPHIC

Total print impressions . . . . . . . . . . 10,881,595

The Uptown Art Fair attracts nearly 400,000 people to the corner of Hennepin Avenue and Lake Street. In 2016 this was due to the support of 49 sponsors, 69 local businesses and organizations, and over 600 volunteers. This community event provides a free cultural experience for all visitors, with most attendees citing the artwork as their reason for attending.

Total overall impressions . . . . . . 148,734,641

VISITOR INCOME

19%

• 71.8% of our attendees are female

20%

19%

• 27.8% have visited for 10 or more years

19% 23%

• 24.3% were first time visitors to the fair • 38% planned to make an art purchase -4-

$125K + Under $25K $75K - $124K $25K - $45K $46K - $75K $46K - $75K $25K - $45K $76K - $124K Under $25K

Over $25K

AN INCREDIBLE PRESENCE FOR YOUR COMPANY

“PARTNER” WITH UPTOWN & MAXIMIZE YOUR ADVERTISING DOLLARS

As part of your sponsorship, you will receive presence within the event where you can distribute literature, collect data base information and sample or sell your product. Where else can you conduct one-to-one marketing to an audience of nearly 400,000 in only three days?

The Uptown Art Fair is promoted aggressively through dedicated marketing vehicles including web, print, TV, radio and social media generating 148,734,641 impressions in 2016. Total media publicity is valued at $34,977,799. There was a grand total of 429 art fair mentions in 2016 via television hits, newspaper placements, online, and web coverage.

Age

VISITOR AGE

13%

14% 15%

26%

12% 20%

18 to18-25 25 26-35 26 to 35 36-45 36 to 45 46-55 56-65 46 to 55 66+ 56 to 65 66+

EXCELLENT BUSINESS BUILDING OPPORTUNITIES

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YOU GET THE FLEXIBILITY YOU NEED

Sponsorship includes hospitality passes for your representatives and clients at the Uptown Art Fair. This VIP opportunity allows you to mingle with the folks that make the event happen as well as the other sponsors who are involved. You will also have the chance to promote your business or organization in our exclusive sponsor area. In addition, sponsors are invited and encouraged to attend all art fair related events and media opportunities prior to the event.

Looking to reach a particular demographic or achieve another business objective? We will work with you to tailor the activity and traffic to maximize your exposure and create the right opportunity for your business!

MORE EXPOSURE = MORE BUSINESS Your sponorship exposes your business to thousands of potential new customers who otherwise may not have had the opportunity to know about you. As an added bonus: Your sponsorship also increases and reinforces your presence with current customers.

COMMUNITY INVOLVEMENT: IT’S A VERY GOOD THING Sponsorship is an excellent way to be involved in community. Being involved is the best thing you can do for your company’s name, reputation and future. Get involved today with one of the most engaged communities around. We welcome you to build your business here! -5-

Mobile Billboard

Culinary Arts Stage

Bike Valet

Yes

Logo

Logo & Link

Logo

2,000 Guide Covers

Logo

MSPIFF and Art Fair Exposure

Yes

Yes Logo

Logo

Name

Intersection Banner

Name

Your Name on 2,000 Commemorative Prints

Name

Television Spots

Logo

Ad in the Official Event Program

Full Page

Half Page

Documentary Spread in Event Program

Yes

Naming Rights for this Element

Yes

Radio Spots to Feature

Name

Recognition at Two Art Fair Entrances

Logo

Official Event Programs

Logo

Official Website Listing

Logo & Link

Artist Newsletters

Promotional Posters, Clings & Window Signage

Presenting

Uptown Art Fair Presented by “YOU”

Logo & Logo & Name Name

Participating

Yes

Art & Cinema

Yes

Premier

Youth Art Fair

Performance Stage

SPONSORSHIP BENEFITS

VIP Hospitality Passes

Logo in Advertisements, Street Signage and Maps

Yes

Social Media Call Outs

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SPONSORSHIP OPTION PACKAGES PRESENTING SPONSOR • E njoy naming rights and the highest level of visibility — “Uptown Art Fair Presented by (YOU)” • Y our name and logo featured in an exclusive multi-media marketing program incorporating TV, radio, print, online and on-site signage • M ultiple booth space locations on property • T wo page documentary spread in event program • F ull page ad in event program • L ogo recognition on website, in event program, local media • S ocial media campaign on Facebook, Twitter, Instagram

PREMIER SPONSOR • 1 0' x 30' or 20' x 20' booth space with opportunity for display, sampling and distribution • P ositioning in high traffic area on property • F ull page ad in event program • L ogo recognition on website, in event program, local media • S ocial media campaign on Facebook, Twitter, Instagram

PARTICIPATING SPONSOR • 1 0' x 10' booth space with opportunity for display, sampling and distribution • P ositioning in high traffic area on property • L ogo recognition on website, in event program, local media • S ocial media campaign on Facebook, Twitter, Instagram

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PERFORMANCE STAGE SPONSOR • N aming rights • N ame and logo on stage banner • N ame and logo on fencing banner • 1 0' x 10' booth space adjacent to stage • V IP evening concert seating • L ogo recognition on website, in event program, local media • S ocial media campaign on Facebook, Twitter, Instagram

BIKE VALET SPONSOR • N aming rights • Business name and logo on banner on fencing • Business name and logo on directional signage • One page documentary spread in event program • Logo recognition on website, in event program, local media • S ocial media campaign on Facebook, Twitter, Instagram

MOBILE BILLBOARD SPONSOR • 15,000 custom two-color printed trays • Y our brand advertisement on Freehand Thumb Trays includes all four outside billboards, two inside billboards and inside bottom • T ray is 100% recyclable, 100% biodegradable and 100% compostable • I ncludes graphic design services, delivery and storage • L ogo recognition on website, in event program, local media • S ocial media campaign on Facebook, Twitter, Instagram

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CULINARY ARTS STAGE SPONSOR • N aming rights • B ring unique attention to your business with this culinary event that pairs the hottest chefs and most creative artists in the Twin Cities • N ame and logo on stage banners • O pportunity for additional banner on stage • O pportunity for on-stage interviews during competition rounds • O pportunity for a position on the judging panel • N ame recognition on all Art Fair-wide marketing tools and outdoor signage • D edicated social media posts featuring the competition and sponsor brand • O pportunity to provide ingredients for use during competition rounds

YOUTH ART FAIR SPONSOR • 2 017 will be the 13th year of this exciting program which is designed to showcase upcoming young artists (ages 8-18) • N aming rights of this popular attraction • B usiness name on banners and signage inside and outside of venue • N ame and logo on t-shirts worn by youth artists and their parents • 1 0' x 10' branded booth space with opportunity for promotion and distribution • O ne page documentary spread in event program • L ogo recognition on website, in event program, local media • S ocial media campaign on Facebook, Twitter, Instagram

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ART IN CINEMA SPONSOR

Celebrate the arts community in Uptown by participating in two world class cultural events in Uptown — the Minneapolis St. Paul International Film Festival held in April of 2017 and the Uptown Art Fair in August, attracting increasing numbers of visitors and residents alike. • 1 0' x 10' branded booth space at the Uptown Art Fair with opportunity for promotion and distribution • ½ page ad in the official art fair event program • L ogo recognition on art fair website, in event program, local media • S ocial media campaign on Facebook, Twitter, Instagram • F ull-page ad in Minneapolis St. Paul International Film Festival Guide • 8 -second ad shown on-screen at 400+ theatre screenings • O n-site activation space at St. Anthony Main Theatre • L iterature distribution at film festival venues • I nclusion in select press releases • S ponsorship of all screenings taking place at the Uptown Theatre • L ogo recognition on mspfilm.org (1MM+ annual views), in the Official Film Festival Guide (10K printed), in Festival Voices Guide (75K printed) on venue signage, and in the Official Film Trailer shown prior to all films in the festival • 3 all-access sponsor passes • 60 General Admission Film Ticket Vouchers • 2 Opening Night Ticket Packages / 2 Closing Night Ticket Packages / 2 Centerpiece Ticket Packages • A ccess to the Industry Lounge for sponsorship personnel

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FOR ADDITIONAL INFORMATION... Please call or e-mail us, or complete this form and fax it back to us at 612-823-3158

Your Name: Title: Company Name: Email: Phone (1): Phone (2): Address: City: State: Zip:

Yes, I am interested in participation at the level. Please send a contract! Yes, I would like further information about sponsorship opportunities with the 2017 Uptown Art Fair. No, I am not interested at this time, but please contact me next year before (date). No, I cannot participate, but I will pass on this information to someone else who may be interested in this opportunity. Maude Lovelle, Executive Director Uptown Association 1406 West Lake Street, LLC Minneapolis, MN 55408 P: 612-823-4581 F: 612-823-3158 E: maude@uptownminneapolis.com References can be supplied upon request. -11-