Sales Proposal 329-341 Sydney Road, Balgowlah

The Future of Real Estate Sales Proposal 329-341 Sydney Road, Balgowlah

A better place awaits Dear Ed Wolf, Executive Committee and all owners

We are excited by the prospect of working for you in relation to the sale of your development site in Balgowlah. We have given your site very careful consideration, looking at all aspects of the local market including; relevant and recent sales, competition in the market place, suburb growth and development.

There are several key considerations that we have provided in this submission to assist you with planning and decision making.

Pricing Without a set of DA approved plans we can only give our opinion of value of the property based on estimations of Net Saleable areas that may be achieved for new residential units and shops.

Our pricing is also based on information provided by you that any long leases have redevelopment clauses in them and the whole property could be accessible to a developer within a 12 month time frame from settlement.

Agents opinion $9,500,000 to $11,000,000.

While we understand this is a broad range there are many levers that could vary the price and our target with the right marketing campaign is to achieve or exceed the higher end of our scale.

Why choose Upstate Peter Mosedale and Vincent West A lifelong Northern Beaches resident with nearly two decades of real estate experience to his name, Peter Mosedale is Director/Licensee in Charge at Upstate.

Peter is a trusted advisor to his clients with extensive expertise across all facets of real estate, from residential sales to project marketing.

In fact, no other agent in the area has his depth of knowledge when it comes to off the plan sales.

Vincent West, Director of Upstate Commercial. Also with close to 2 decades of Real Estate experience has a proven commercial track record and his specialist approach is a valued asset to the Upstate team and our commercial clients.

Highly personable and astute, Vincent is dedicated to helping vendors, business owners and developers achieve great success with their projects. His pin-point marketing strategies see properties spend less time on the market plus highest prices possible achieved.

• Peter has a long standing relationship with many local developers, often selling a number of their projects and spending millions of dollars in commission with him and his firm. Peter’s repeat clients are based on his constant drive and his ability to continually evolve with the market.

• Peter Mosedale, Lachlan Yeates & Vincent West have personally developed the project marketing department, selling over 100 developments between them worth over $15 Billion dollars • Upstate is the only company with the backing of 3 directors and their networks.

Each of the three directors all pull together to sell projects for the one common goal.

• Upstate is backed by the number 1 commercial business on the Northern Beaches with 38% market share. This gives us the ability to draw buyers from all market areas into the mix. We are also the number 1 residential sales team on the Northern Beaches with over 654 properties sold last year. This is more than double the amount than our closest competitor. We have the most experience in project sales and the largest commercial and residential rent roll in our region.

• Upstate Commercial currently has a total of 496 developer contacts in the database

Balgowlah at a glance

1,489

$3,150,000

$4,125,000

Residential dwellings

Median sales price of houses in area

Highest 3 bedroom apartment sale

1.9sqkm

$6,100,000

$2,230,000

Approximate size of Balgowlah

Highest house sale

Highest 2 bedroom duplex sale

2.6km

$1,735,000

2.7km

Distance to Manly Wharf and Ferries

Highest 1 bedroom sale

Distance to Manly Beach

182

40-49 years

12.8km

Apartments sold in the last year

Predominant age group

Distance to Sydney CBD

Site sales and Amalgamation We’re not just about making a transaction, we’re about adding value.

We’ll provide the following:

• Recommendation on the highest and best use of the site • Pricing analysis based on comparable sales, sqm rates & full market analysis • Information about the current market and demand for sites • Information Memorandum build • Data base management • Offer analysis and feedback in board

• A recommended method of sale, through a powerful combination of the strongest database of local and national developers and a unique understanding of the open market • Marketing budget and coordination of marketing • Timing document for the sale • Fee schedule

reporting proposals

Developers come to us because they know that we are the most active in the market and can achieve the highest price. With superior market share and data, we’ll deliver an outstanding result, every time. We are the company that gives confidence to all buyers about future product demand, capital growth, average square metre rates for the area, rental return rates and pre-sell through rates.

With this confidence we are able to get the buyer to pay a premium price.

Some of our site sales

$ 26 .5 MILLION FISHER ROAD, DEE W H Y

$ 12 MILLION

$9.5 MILLION

$4.8 MILLION

18 MACPHERSON ST, WARRIEWOOD

9-15 LAWRENCE ST, FRESHWATER

91-93 MCINTOSH RD, NARRAWEENA

$5.1 MILLION

$8 MILLION

94-96 SOLDIERS AVE, FRESHWATER

20 HOWARD AVE, DEE WHY

$ 3. 6 MILLION

$6.2 MILLION

$9.5 MILLION

8&9 TILLEY LANE, FRENCHS FOREST

234 O CEA N ST, NARRABEEN

6 THE CORSO, MANLY

$ 2. 3 MILLION

$4.2 MILLION

1318-1322 PITTWATER RD, NARRABEEN

22-24 LAGOON ST, NARRABEEN

$ 6 .2 MILLION

$ 4. 2 MILLION

265 CONDAMINE ST, BALGOWLAH

500 WARRINGAH RD, FRENCHS FOREST

$4.6 MILLION 97-99 OLD PITTWATER RD, BROOKVALE

$ 6 .3 MILLION 21 OAKS AVE DEE WHY

$9.9 MILLION 1 KENNETH ROAD, MANLY VALE

$12 MILLION 200 - 204 CONDAMINE ST MANLY VALE

$1 1 .89 MILLION 2 DELMAR PARADE, DEE WHY

Current Developments

8 Forest Road, Warriewood

1 Bilambee Lane, Bilgola Plateau

www.upstate.com.au/project/buy/6906459-apartments-forest-road-warriewood-nsw/

www.upstate.com.au/project/buy/6760306-1-bilambee-lane-bilgola-plateau-nsw/

398 Sydney Road, Balgowlah

11 Fern Creek Road, Warriewood

www.upstate.com.au/project/buy/6572234-398-sydney-road-balgowlah-nsw/

www.upstate.com.au/project/buy/6391044-9-11-fern-creek-road-warriewood-nsw/

4 Collaroy Street, Collaroy

8 Oaks Avenue, Dee Why

www.upstate.com.au/project/buy/6193052-4-collaroy-street-collaroy-nsw/

www.upstate.com.au/project/buy/5560962-8-oaks-avenue-dee-why-nsw/

267-269 Condamine Street, Manly Vale

8 Forest Road, Warriewood

www.upstate.com.au/project/buy/4966248-267-269-condamine-street-manly-vale-nsw/

www.upstate.com.au/project/buy/4929219-townhouses-forest-road-warriewood-nsw/

Campaign Snapshot 21 Oaks Avenue, Dee Why Marketing Campaign

130

12

Enquiries

Contracts Issued

6,387

4

Internet Stats

Offers

Proposed Marketing Campaign Proposed Marketing Option 1 Campaign Option 1 Professional (including location) photography (x12)

$300

Custom helicopter shoot images (x15)

$605

Copywriting

$440

6x8 custom awning install board (x2)

$1,381

Real commercial elite plus (3-month upgrade) (featured in additional suburb)

$2,997

Real commercial audience maximiser gold (30-day upgrade)

$2,195

Commercial real estate platinum extend (3-month upgrade, includes social media retargeting) Development ready feature package gold (Upgrade for life of campaign) Australian financial review 4x week (10x4 size)

Sydney morning herald 4x week (T22 size)

(bundle price - price included in SMH paper advertisement) $3,174 (bundle price - price included in SMH paper advertisement) $21,516

Chinese herald 4x week (full page)

$1,760

BEST Upstate social media re-targeting campaign (14-day campaign) including property video, Instagram, Facebook and LinkedIn

$7,000

Printing and distribution of 8,000 DL mail cards through Australia Post

$3,000

Upstate website Upstate database match and e-newsletters

Complimentary of Upstate Commercial

Upstate brochure and information memorandum Commercial property guide Commercial view Commercial ready TOTAL (including gst)

$44,368

Proposed Marketing Campaign Option 2 Option 2 Professional (including location) photography (x12)

$300

Custom helicopter shoot images (x15)

$605

Copywriting

$440

6x8 custom awning install board (x2)

$1,381

Real commercial elite plus (3-month upgrade) (featured in additional suburb)

$2,997

Real commercial audience maximiser gold (30-day upgrade)

$2,195

Commercial real estate platinum extend (3-month upgrade, includes social media retargeting) Development ready feature package gold (Upgrade for life of campaign) Australian financial review 4x week (10x4 size)

Sydney morning herald 4x week (T22 size)

(bundle price - price included in SMH paper advertisement) $3,174 (bundle price - price included in SMH paper advertisement) $10,370

Chinese herald 4x week (full page)

$1,760

BEST Upstate social media re-targeting campaign (14-day campaign) including property video, Instagram, Facebook and LinkedIn

$6,000

Printing and distribution of 8,000 DL mail cards through Australia Post

$3,000

Upstate website Upstate database match and e-newsletters

Complimentary of Upstate Commercial

Upstate brochure and information memorandum Commercial property guide Commercial view Commercial ready TOTAL (including gst)

$32,222

Proposed Marketing Campaign Option 3 Option 3 Professional (including location) photography (x12)

$300

Custom helicopter shoot images (x15)

$605

Copywriting

$440

6x8 custom awning install board (x2)

$1,381

Real commercial elite plus (3-month upgrade) (featured in additional suburb)

$2,997

Real commercial audience maximiser gold (30-day upgrade)

$2,195

Commercial real estate platinum extend (3-month 6-week upgrade)

$4,623

Development ready feature package gold (Upgrade for life of campaign)

$3,174

Australian financial review 4x week (10x4 size)

Sydney morning herald 4x week (T22 size)

(bundle price - price included in SMH paper advertisement) $10,370

Chinese herald 4x week (full page)

$1,760

BEST Upstate social media re-targeting campaign (14-day campaign) including property video, Instagram, Facebook and LinkedIn

$5,000

Printing and distribution of 8,000 DL mail cards through Australia Post

$3,000

Upstate website Upstate database match and e-newsletters

Complimentary of Upstate Commercial

Upstate brochure and information memorandum Commercial property guide Commercial view Commercial ready TOTAL (including gst)

$21,520

Campaign Totals Option 1

$44,368

Option 2

$32,222

Option 3

$21,520

Vendor’s signature

_______________________________

Proposed Marketing Campaign Marketing Calendar 329-341 Sydney Road, Balgowlah

Method of sale & expressions of interest Upstate as exclusive agents will offer the site for sale by Expressions of Interest closing on nominated date. All Expressions of Interest must be submitted in writing and as a minimum will need to provide the following information:

Purchasing Entity: Name of the interested party together with the principals supporting the interested party Purchase Price: Proposed purchase price in Australia Dollars, together with any conditions of purchase Conditions and Approvals: Prospective purchasers must set out in full, details of any conditions which will need to be satisfied prior to the prospective purchaser either signing or settling a contract for sale of the Property Transaction Timetable: Confirmation of the prospective purchasers due diligence and transaction timetable Capacity to Complete: Prospective purchasers should provide details of their capacity to complete by the settlement date, including in particular the source of funds and evidence of the prospective purchasers’ financial status and track record in completing similar transactions.

Solicitor: Details of the purchaser’s solicitor.

Our sale process 1. Pre-marketing • Development of Information memorandum • Data room for the information to be stored digital marketing and edm for database press marketing outdoor marketing

2. Marketing • Market the site to database and external market • Weekly reports with face to face meetings pricing feedback purchasers’ financial status and track record in completing similar transactions.

3. Round 1 offers • Report the offers to all owners • Analyse the offers and research the purchasers • Meet to discuss the offers and grade the offers • Decide on who goes into round 2 negotiations

4. Round 2 offers • Analyse the offers to all owners • Meet to discuss the offers and grade the offers • Accept offer that is in your best interests • Work towards exchange

5. Exchange • Arrange any contract amendments between solicitors • Obtain deposit and bank into trust account • Get both parties signed • Exchange contracts in vendors solicitors office

Executive sales team Vincent West

Commercial Licensee/Director

0403 444 000 vincent@upstate.com.au

Peter Mosedale Licensee/Director in Charge

0408 177 207 peter@upstate.com.au

Lachlan Yeates Licensee/Director in Charge

0414 660 033 lachlan@upstate.com.au

With over 18 years of commercial and industrial real estate experience on the Northern Beaches and over 22 years working in the area, Vincent’s proven commercial track record and specialist approach is a valued asset to the Upstate team and our commercial clients. Highly personable and astute, Vincent is dedicated to helping vendors, business owners and developers achieve great success with their projects. His pin-point marketing strategies see properties spend less time on the market sold at the highest possible price.

A founder of Upstate and a true visionary of real estate, Pete brings a thorough understanding of the property world to anyone he works with. His prowess lies within residential sales and project marketing, where he puts his passion to work.

After all, you don’t become one of Australia’s best by sitting on your hands. Pete’s enthusiasm is infectious. His passion, irrepressible. His expertise, unmatched. And above all, his main focus is always, without a doubt, his clients.

With over 20 years of experience in real estate, Lachlan is recognised as one of the country’s leading agents. But for Lachlan, real estate is so much more than a profession. It’s his absolute passion as it has enabled him to help thousands of Australians find their ideal home and lifestyle.

Having grown up in the Northern Beaches, he loves all that the area has to offer. He is a sponsor of community organisations such as Collaroy and Dee Why Surf Clubs & Warringah Rats Rugby Club.

Sales & support team

Ziggy De Haan

Paul Ferrari

Luke Shearer

Project Manager / Executive

Project Sales

Project Sales

0433 952 661

0411 963 366

0415 822 950

ziggy.d@upstate.com.au

paul.f@upstate.com.au

luke.s@upstate.com.au

Oliver Rosati

Ashley Coates

Kat Hubner

Commercial Sales / Leasing

Executive Assistant

Projects Operations Manager

0428 877 888

0424 881 885

0451 090 422

oliver.r@upstate.com.au

ashley.c@upstate.com.au

kat.h@upstate.com.au

Phil Feseha

Alexandra Owen

Ali Baxter

Sales Advisor Team Mosedale

Sales & Marketing Support

Sales & Marketing Support

0423 502 407

9971 9000

02 9971 9000

phil.f@upstate.com.au

alexandra.o@upstate.com.au

alison.b@upstate.com.au

Agency Fees Upstate Commercial would be delighted to handle the marketing and sale of the property and propose the following fee structure to be fair and reasonable: Exclusive Appointment: For an exclusive agency agreement, our fees are 2% plus GST on the final sale price.

Let’s put you in a better place We thank you for the opportunity to prepare this sales proposal for 329-341 Sydney Road, Balgowlah Remember, with Upstate, you have Australia’s greatest agents at your fingertips, simplified processes, tech-focussed marketing, and your needs placed front and centre.

Let’s chat and let’s get your property sold.

Peter Mosedale

Vincent West

Director /Licensee in Charge

Commercial Director /Licensee in Charge

0408 177 207

0403 444 000

peter@upstate.com.au

vincent@upstate.com.au

You’re always welcome to drop in to our headquarters at Level 1, Suite 15 888 Pittwater Road Dee Why, NSW 2099 We’ll brew you one of our famous coffees.

It’ll put you in a better place. upstate.com.au

A New Way to Real Estate

Thank you +61 02 9971 9000 hello@upstate.com.au upstate.com.au Level 1, Suite 15 888 Pittwater Road Dee Why, NSW 2099

Icons by Made from the Noun Project | Photography from Unsplash by Alex Shutin, Das Sasha, Lachlan Dempsey, Leio McLaren, Rhone, Volha Flaxeco, Candice Picard.

Cover photo by Franck Gazzola