R RETAILERS DIGITAL MARKETING EMAIL MARKETING INFLUENCER MARKETING WEBSITE DESIGN UQ CADENCE: INTRO STORE ANALYTICS INDUSTRY REPORTING UQ CADENCE: PRICING WE ARE A FULL-SERVICE, SPECIALTY RETAIL-FOCUSED MARKETING AGENCY 01 02 03 03 04 MORE CUSTOMERS. MORE INSIGHTS. MORE OFTEN. We are a marketing agency and technology services provider with key experience working with specialty retailers. We define our success based on making a measurable impact on the businesses we partner with. 05 06 07
PAID DIGITAL MARKETING
Facebook Marketing · Google Display Ads · Google Search Ads · Instagram Marketing
EMAIL MARKETING
SCROLL-STOPPING CREATIVES
Our curated creative concepts and deep understanding of Run Specialty and Outdoors has led us to be one of the most innovative and trusted agency within those markets.
CO-OP NETWORK
We work with the top brands to bring our clients co-op funded campaigns.
DATA-DRIVEN MARKETING
With intelligent targeting, we combine every customer interaction to build data-science driven audiences that convert. Reach the right people with the right ads to build awareness, drive traffic, or increase conversions.
Ready-Made Email Content · Data ScienceBased · Automation · Personalization
TRUSTED AND PROVEN EXPERTISE INTELLIGENT TARGETING
Our offerings include email strategy, creation and campaign management to keep your messaging at the top of your customers’ inboxes and your customer loyal to your store.
Behavior-triggered emails allow you to create a highly personalized customer experience, which, in turn, will lead to greater brand loyalty.
DO
DO
DO
DO IT YOURSELF (DIY)
DO IT WITH
(DIWM)
DO IT FOR ME (DIFM)
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We provide a service, and your business implements it.
Meta business manager training
Digital strategy and planning
Monthly meeting
Establish KPIs
Discuss industry and marketing best practices
suggestions
IT YOURSELF (DIY) Consultative.
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› Audience
Digital Ready-Made. Our hybrid model that is the best of both worlds! 3 Ready-made campaigns per sprint Up to 1 design iteration per campagin Campaign reporting and monitoring UQ Co-Op network membership Monthly meeting Offline conversion connector
IT WITH ME (DIWM)
Premium Digital. Our full-service option perfect for businesses that want full support.
3 Custom campaigns per sprint
1 Optional evergreen campaign per sprint
IT FOR ME (DIFM)
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Up to 2
iterations per campaign
Campaign reporting and monitoring
design
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UQ Co-Op network membership
Monthly meeting
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Offline
connector
conversion
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Consultative. We provide a service, and your business implements it.
› Segment optimiztion
› Email cadence optimization
Email Strategy and planning
› Brand audit
› Monthly ongoing support (4 hours a month)
Custom
Ongoing
optimization Website
form Monthly planning/review
ME
Complete Email Automation. Our hybrid model that is the best of both worlds!
data platform setup 6 Automated email builds
automated campaign
embedded email
Premium Email. Our full-service option perfect for businesses that want full support. › Customer data platform setup › 2 Ready-made emails per month
LET’S CHAT | RETAILERS LET’S CHAT
› 3 Starter automation emails › Ongoing campaign optimization › Website embedded emails form › Monthly planning/review
BRAND IDENTITY PACKAGES
BRAND ESSENTIALS
Perfect for small businesses that are just starting out and need a basic brand identity, or for brands that could use a revamp of their current identity.
BRAND ELITE
An ideal solution for businesses that want to refresh and strengthen their brand, as well as expand their organic marketing.
For businesses that want the full suite of branding services. This package is ideal for brands that want to take their marketing to the next level.
The Retail Data Sharing Platform for easy sell-through and inventory insights.
UQ Cadence unlocks the value of sales and inventory data by turning it into clear insights so you can work faster and smarter...whether you’re an owner, store manager, or inventory buyer!
We connect retailers and brands to improve collaboration, empowering teams to quickly explore, analyze, and react to what is happening in the moment. Our reports update daily and are available 24/7.
JOIN UQ CADENCE... FOR FREE!
Tired of manually creating and sending sales and inventory reports to your brands? Connect to UQ Cadence (for free) and save the time!
RIA MEMBER BONUS
Benchmarks allows retailers to instantly compare their top KPIs, floor performance metrics, and customers to the industry average. Free with your RIA Membership!
We can send your data to connected brands daily, automatically, and effortlessly on your behalf. You still control all the permissions for which brands receive your data!
You’ll also receive a Brands Summary products report and an Overview dashboard to review your sales for any time period in UQ Cadence.
With graphics, simple data filters, and downloadable spreadsheets, we’ve got you covered whether you need quick answers or want to start your own analysis!
You’ll receive industry figures every Monday with the RIA Weekly Snapshot email. Connect to UQ Cadence directly to log in and view your stores side-by-side with industry figures!
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Don’t Miss the Conversation
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| RETAILERS LET’S CHAT
BRAND AMPLIFIER
LET’S CHAT | RETAILERS A LA CART PRICING $130/mo $400 $500 $100/hr 50% of project cost 25% of project cost Additional design hours Additional social media template (1 revision) Additional print design (1 revision) Animation/Video (editing or iteration) Expedited fee Additional revisions (does not include video)
ADVANCED REPORTS
Data Sharing and Benchmarks are just the start. Our paid subscription plans offer affordable team floor performance, market research, and brand collaboration tools.
TRAIN YOUR TEAM
Your team’s floor performance in a click.
The Team & Store Leaderboard gives you objective measures of individual performance - transactions, units per transaction, transaction value, shoe-to-sock ratio, insole-to-sock ratio, and email capture rate.
The Team & Store Leaderboard is a great way for store managers to motivate, reward, and coach your team.
MAKE BUYING DECISIONS THE EASY WAY
Ready to see the full picture of sales and inventory without spending days on product research? Brand Check-In compares sales, market share, and weeks on hand for any vendor’s products... all in the same place!
From Open to Buy to vendor meeting prep, you can finally stop rifling through POS reports and get the answers you need for prudent buying decisions the easy way.
INDUSTRY-WIDE TRENDS
Make buying decisions based on more than just your store’s sales. Analyze brand market share, product revenue, inventory metrics, and unit performance across Run Specialty as a whole. We have separate reports for Footwear, Socks, and Insoles.
View any time period, by gender, customer brand loyalty, and more. The best part? We update our reports daily and they’re available 24/7 so you’ll never miss a new trend.
(And don’t worry: market-level reports are one combined view of everything. Your retailer’s specific sales figures are not visible here, and you’re still in control… remember the Data Creed?)
ENGINEERED FOR SCALE, CLEAN-DATA, AND SECURITY
We collect, aggregate, and clean data from run specialty and comfort retailers.
We have pre-built connectors for all the major POS and e-commerce platforms. As a result, we can connect a retailer to UQ Cadence with a few clicks.
05 06 | RETAILERS LET’S CHAT | RETAILERS LET’S CHAT
GOVERNED BY A DATA CREED
• Full transparency
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• Customer identities are never shared
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MORE CUSTOMERS. MORE INSIGHTS. MORE OFTEN. Phone: (703) 476-1992 Email: zach.opdenaker@upperquadrant.com LET’S CHAT
UQ Cadence gives retailers full control over their data, selecting who they share with and what to share. No exceptions. Security & privacy measures ensure our users can be confident in UQ Cadence.
Retailer opt-in – you own and control your data
Data is never sold or used for marketing purposes
Ironclad security & consumer privacy compliance
embarrassment
RETAILER PRICING
No shaming – we never expose metrics that would cause
2023
everybody. Free Team Premier FREE $83.25/mo $125/mo *Benchmarks report is an RIA member exclusive or $999 per year or $1,500 per year • No more emailing reports! • In-Store + Online • RIA Benchmarks* • Overview Dashboard • Brands Summary • Any time period, 24/7 • All Free Features • Team & Store Leaderboard • More Users • Premium Support • Exclusive Webinars • All Free Features • All Team Features • Brand Check-In • Footwear Industry Pulse • Socks Industry Pulse • Insole Industry Pulse 07 | RETAILERS LET’S CHAT
No matter your goals, we have something for