2023 Footwear Brand Services

MORE CUSTOMERS. MORE INSIGHTS MORE OFTEN. We are a marketing agency and technology services provider with key experience working with specialty retailers. We create opportunities for brands to activate campaigns across multiple retailers at scale, with the data-driven confidence to know what is working.

B BRANDS

UQ CADENCE:

01 HIGHLIGHTS

UQ CADENCE:

02 REPORTS

UQ CADENCE:

03 CONNECTORS 04 CO-OP MARKETING

WE ARE A FULL-SERVICE, SPECIALTY RETAIL-FOCUSED MARKETING AGENCY

LET’S CHAT | BRAN D S

01

Unmatched visibility for the future of retailer and brand collaboration UQ Cadence is the retail data sharing cloud platform for easy sell-through and inventory insights. We update our dataset daily and reports are available 24/7. Simply log in, pick any time period, and see results in seconds.

02

QUICKLY COMPARE RETAILERS Know where you are winning and losing, daily.

With Accounts Summary, your entire sales team will start their day discovering opportunities and knowing what accounts need attention. No more manual report requests or waiting for recaps… Log in any time and see for yourself!

• Sales • Inventory • Sell Through Rate • Weeks on Hand Compare your brand’s performance across retailers with SKU level sales and inventory metrics updated daily.

BETTER THAN NUMBERS:

ACCOUNT INSIGHTS The NEW UQ Cadence Retailer Checkin report facilitates regular discussions between the your brand and retail partners.

With this report, you can track detailed sellthrough, inventory, and more at a product level to guide buying and assortment decisions with confidence.

For retailers who share data directly with your brand, the dashboard provides quick metrics to answer questions and generate ideas in meetings.

Need to dive deeper? Download the UPClevel dataset to analyze in your favorite business intelligence tools!

ACROSS THE INDUSTRY

Directly compare any brands and all products sold.

Our market-level reports combine approved retailers together into a single view of the industry at any time period.

UQ Cadence offers great market coverage with over 50% of run specialty revenue in our network. And we’re always growing!

We have separate reports for Footwear, Socks, and Insoles.

The best part? We update our reports daily, and they’re available 24/7 so merchandisers never miss a new trend.

Go down to the product level for insights including: • Brand market share • Product revenue & unit trends • Customer Brand Loyalty • Inventory position • Size and Price Range breakdown • Online and Gender-specific filters

LET’S CHAT | B RAN DS

LET’S CHAT | BRAN D S

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ENGINEERED FOR SCALE Simply request and connect to retailers with just a few clicks! We are connected with all the major POS and e-commerce platforms, giving you access to a robust retailer network including: • Over 50% of run specialty retail revenue • 8 of the 10 largest independent run specialty retailers • Nearly 70 retailers and 200 store locations… and counting!

Our team does the dirty work to collect, aggregate, and clean retailer sales data from hundreds of instances of POS systems and e-commerce platforms. That means:

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04

CO-OP MARKETING

INTELLIGENT TARGETING - 1ST PARTY DATA

Digital Campaigns · Emails · Aggregated Results

We combine every customer interaction to build data-driven audiences that convert. Every ad runs through each retailer’s ad account and utilizes their specific audiences.

STAY IN THE KNOW WITH YOUR RESULTS

Your campaigns include online and offline (instore) attribution, allowing you to monitor key purchase metrics including ROAS (Return On Ad Spend) and CPP (Cost Per Purchase) for co-op digital and email campaigns.

TRUSTED INTERMEDIARY

We enable marketing activation and data sharing in a way that works for everyone. Each retailer’s audiences stay with them while you access campaign reports.

• No setup cost • No EDI concerns • In-Store + Online

SCALABILITY

Activate digital campaigns for numerous run specialty accounts with aggregated results, allowing you to monitor performance across retail partners.

Co-Op Marketing packages start at $1,800/program

GOVERNED BY A DATA CREED Our privacy & security measures give both brands and retailers peace of mind. Retailers have full control over their data, selecting who they share with and what to share. Other brands cannot see how your brand is doing at any specific retailer.

DATA-DRIVEN MARKETING It starts with our Connectors and Customer Data Platform, which centralize all interactions and transactions - POS, E-commerce, Email Behaviors, Web Behaviors, Race Registrations, Training Registrations, Fitting Appointments, and data from our engagement applications, e.g., Shoe Test and Profile Builder. Our marketing platform supports the entire marketing workflow - targeting, activation, measurement and reporting.

Read our full UQ Cadence Data Creed online.

CONTACT US FOR PRICING Zach.Opdenaker@UpperQuadrant.com Pricing is based on your brand’s sales across the UQ retailer network. We work with brands of all sizes!

Creative services available for additional fees.

Total price varies based on the number of retailers per program.

Phone: (703) 476-1992 Email: zach.opdenaker@upperquadrant.com

ORE CUSTOMERS ORE INSIGHTS.

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