PUERTO RICAN CULINARY ENTERTAINMENT AT YOUR FINGERTIPS
online • pocket guides • mobile • print • events
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PACKAGES
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MEDIA KIT
www.sal.pr THE BEST PUERTO RICAN CULINARY ENTERTAINMENT NEWS, RESTAURANT SEARCH AND EVENTS GUIDE 1. SAL.PR TRAFFIC METRICS Unique visitors / Month Sessions Page Views + 3,000 + 4,050 + 3,700 + 21,600
272% increase (+ 43, 000 in 2009) 283% increase (+ 54, 000 in 2009) 188% increase (+ 298, 000 in 2009) Active Twitter followers iphone app downloads since launch in Dec.09 www.iphone.sal.pr page views www.sal.pr/wap page views
2. SAL! PRINT POCKET GUIDES Over 45K pocket guides distributed in 2009.
3. SAL! EVENTS AND SPONSORSHIPS Sponsors Puerto Rico’s most widely recognized culinary events.
4. SAL! NEWS BUREAU SAL! Bureau: Presence in El Nuevo Día and Primera Hora print and web platforms via editorial and video content.
CONTACT 787.641.8000 x2536
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THE POSSIBILITIES ARE ENDLESS
CONTACT 787.641.8000 x2536
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ANNUAL PREMIUM PACKAGE PRINT • 1 Full Page Ad Deluxe Guides $10,000
Print-run: 5,000 5”x 8” cut area Quality materials, exclusive and updated content, distributed in local retail stores
• One Pocket Guide $20,000 SAL! pocket guide is custom-tailored for clients’ audience and strategy based on SAL! brand. Print-run: 10,000 4”x 5.5”, 64pp. Production process and guidelines are discussed upon agreement.
WEB • LEADERBOARD BANNER $66,000 728w x 90h pixels, $5,500 monthly Homepage, standard media, rotating
MOBILE www.iphone.sal.pr, $2,500 monthly x 12 months $30,000 Homepage, standard media, rotating, 216w x 54h pixels ADDED VALUE www. sal.pr/wap x 12 months Homepage, standard media, rotating, 216w x 54h pixels TOTAL VALUE APPROX. DISCOUNT 45%
$126,000
TOTAL $70,000
Monthly fee $5,833 * Digital and mobile campaigns go ‘live’ once all elements are received and verified. * Please refer to the SPECS page for more information.
CONTACT 787.641.8000 x2536
OR YOUR ACCOUNT EXECUTIVE 787.641.8000
ANNUAL MULTICHANNEL STANDARD PACKAGE PRINT • 1 Full Page Ad Deluxe Guides $10,000
Print-run: 5,000 5”x 8” cut area Quality materials, exclusive and updated content, distributed in local retail stores
WEB • SKYSCRAPPER AD $54,000 120 x 400 pixels, $4,500 monthly Homepage, standard media, rotating
MOBILE www.iphone.sal.pr, $2,500 monthly x 12 months $30,000 Homepage, standard media, rotating, 216w x 54h pixels TOTAL VALUE APPROX. DISCOUNT 45%
$94,000
TOTAL $50,000
Monthly fee $4,166
* Digital and mobile campaigns go ‘live’ once all elements are received and verified. * Please refer to the SPECS page for more information.
CONTACT 787.641.8000 x2536
OR YOUR ACCOUNT EXECUTIVE 787.641.8000
DIGITAL PACKAGE
Requires a minimum of 3 consecutive months WEB • TOP RECTANGLE, $5,000 x 3 months $15,000 1 80w x 150h pixels Homepage, standard media, rotating
• CENTERSTAGE, $2,500 x 3 months $7,500 440 x 294 pixels Homepage, rotating, specs discussed with client
MOBILE www.iphone.sal.pr, $2,500 monthly x 3 months $7,500 Homepage, standard media, rotating, 216w x 54h pixels ADDED VALUE www. sal.pr/wap x 3 months Rotating, 216 w x 54h pixels TOTAL VALUE APPROX. DISCOUNT 45%
$36,000
TOTAL $20,000
Monthly fee $6,667
* Digital and mobile campaigns go ‘live’ once all elements are received and verified. * Please refer to the SPECS page for more information.
CONTACT 787.641.8000 x2536
OR YOUR ACCOUNT EXECUTIVE 787.641.8000
RESTAURANT PACKAGE
Requires a minimum of 3 consecutive months WEB • 1 logo ad in TOP RECTANGLE which links to restaurant page in sal.pr 1 80w x 150h pixels Channel page, standard media, rotating Rate is per single advertised restaurant TOTAL VALUE APPROX. DISCOUNT 35%
$1,500
TOTAL
$975
Monthly fee
$325
* Please refer to the SPECS page for more information.
CONTACT 787.641.8000 x2536
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SPECS PACKAGES PRINT DELUXE GUIDE FULL PAGE
POCKET FULL PAGE
Bleed area 5.25”w x 8.5” h single page (.125” bleed)
Bleed area 4”w x 5.75” h single page (.125” bleed)
Cut area 5” w x 8” h
Cut area 3.75” w x 5.5” h
Safety area 4.5” w x 7.5” h
Safety area 3.25” w x 5” h
WEB SAL.PR
• LEADERBOARD BANNER: 728w x 90h pixels • TOP RECTANGLE: 180w x 150h pixels • CENTERSTAGE: 440w x 294h pixels • SKYSCRAPPER AD: 120w x 400h pixels All of the above have a 30K limit, standard media, channel as specified in package. Please refer to http://promos.elnuevodia.com/demos/sal/kit/ for important and specific web production details.
MOBILE WAP and iphone: 216w x 54h pixels/ 5K limit/ JPG or animated GIF format
RESTAURANT PACKAGES TEMPLATE-BASED ADS> Choose from 2 templates supplied by sal.pr • Logos must be submitted in JPG, EPS or PDF formats. • Copy text must be no more than 10 words. • Please allow 3 business days for ad production. RESTAURANT AGENCY ADS> Have your agency or artist do the ad • Please refer to http://promos.elnuevodia.com/demos/sal/kit/ for web production details. • Custom creative ads available ar an additional cost.
CONTACT 787.641.8000 x2536
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online • pocket guides
CONTACT 787.641.8000 x2536
STANDARD
OR YOUR ACCOUNT EXECUTIVE 787.641.8000
MEDIA KIT
WEB SAL.PR offers a range of Interactive Advertising Bureau (IAB) recommended dimensions and file size for standard and rich media advertising units. Below, some of the available advertising units in sal.pr. For a complete list of sizes and web guidelines, please visit
http://promos.elnuevodia.com/demos/sal/kit/ HOMEPAGE ADVERTISING SPACES AD NAME
HP STANDARD
HP RICH MEDIA
Leaderboard Banner Top Rectangle Skyscraper Large Rectangle Leaderboard Banner
$ 5,500 $ 5,000 $ 4,500 $ 2,500 $ 1,500BELOW
$ 7,000TOP $ 6,500 $ 6,000 $ 4,000 N/A
CHANNEL PAGES ADVERTISING SPACES AD NAME
CHANNEL STANDARD
CHANNEL RICH MEDIA
Leadeboard Banner Top / Middle Rectangle Skyscraper Large Rectangle Leaderboard Banner
$ 3,500 $ 2,500 N/A $ 1,500 $ 1,000
$ 5,000 $ 4,000 N/A $ 3,000 $ 2,500
VIDEO ADVERTISING AD NAME
HOME PAGE
CHANNELS
Video Clip (3 Min Max.) Tv Commercial(30Ss Max.) Pre-Roll Ad (10Ss Max.)
$ 4,000 $ 3,500 $ 2,000
$ 2,000 $1,500 $1,000
CONTACT 787.641.8000 x2536
OR YOUR ACCOUNT EXECUTIVE 787.641.8000
SAL! POCKET GUIDES SAL! pocket guides are custom-tailored to enhance clients’integrated marketing strategies. SAL! works closely with clients to produce a dynamic product , offering editorial and print integration, photography and design services. Print-run quantities can range from 500 to 50,000, with options of 16, 24, 32, 36, 48, 56 and 64 pages.
Please contact an account executive at 787. 641-8000 for details.
* A production package detailing content, page positioning, text length and
guidelines, among other services, shall be discussed upon agreement.
CONTACT 787.641.8000 x2536
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