THANK YOU
Your generous support of the United Performing Arts (UPAF) through the UPAF Ride for the Arts will have a profound impact on our community, fostering a vibrant cultural landscape that enriches lives and stimulates economic growth. Your gift nurtures creativity, drives inspiration and enhances the overall quality of life in Southeastern Wisconsin.
We extend our gratitude to Green Bay Packers Give Back for partnering with UPAF to amplify your brand while supporting the performing arts.
THE
2024 UPAF RIDE SAW 10% INCREASE IN PARTICIPATION, WITH 3,220 PARTICIPANTS AND 6% INCREASE IN REVENUE, RAISING $461,230
After biking the scenic Milwaukee route featuring six performances along the route, participants were welcomed to UPAF Fest at Henry Maier Festival Park. This after-party included food, complimentary Molson Coors sampling, a kids zone and live performances from 10 UPAF groups. This event was completely open to the public and saw significant attendance from non-riders.
THROUGH PROMOTION AND COVERAGE OF
THE EVENT,
THE
Digital Impressions: 2.3 Million
Includes Facebook and online advertising, coverage in the Milwaukee Journal Sentinel, Milwaukee Business Journal and more.
UPAF
RIDE FOR THE ARTS SAW:
190 TV Promo Airings and 85 Radio Spots
Exposure across the Milwaukee Media Market from event sponsors WISN 12 and Radio Milwaukee (88Nine and HYFIN)
Print Impressions: 500K+
Includes advertising and coverage in the Milwaukee Journal Sentinel, Milwaukee Business Journal and more.
OVER 1.2 MILLION EARNED MEDIA IMPRESSIONS WERE GARNERED THROUGH THIS EVENT. EVERY MAJOR MILWAUKEE TV STATION WAS PRESENT AT THE EVENT AS WELL AS THE MILWAUKEE BUSINESS JOURNAL
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PROMOTIONAL MATERIALS
Ride Guide
T-Shirt
PROMOTIONAL MATERIALS
Rack Card
ADVERTISING
EVENT SIGNAGE
Appeared on Dasher Boards at Start Line
Appeared at Eight Locations at Start Line and UPAF Fest