2025 SPRING Currency Magazine

Nell Wadley, Jill Wegenast

Tessa

FROM THE DEAN

WHY ARTIFICIAL INTELLIGENCE IS CRITICAL BUSINESS EDUCATION

The Nobel Prize in physics and the Nobel Prize in chemistry have traditionally been awarded to scientists who have made a significant contribution to our understanding of the physical world. This year, four of the five recipients in physics and chemistry were recognized for their contribution to artificial intelligence (AI). In other words they were recognized for their contribution to our understanding of the digital world.

AI is becoming a universal business tool, transforming industries and redefining the way organizations operate. With this rapid shift, it’s time for institutions of higher education to take proactive and thoughtful steps to integrate AI into their curriculum, preparing students to tackle business challenges with innovative AI solutions. AI is fundamentally a business challenge, rather than a purely technical one. While technical expertise is essential, the real value of AI lies in its application to solve business problems, enhance decision-making, improve productivity and drive strategic initiatives.

Business leaders must understand how to leverage AI to gain a competitive edge, optimize operations and create new value propositions. This requires a strategic understanding of AI’s potential and limitations, as well as the ability to align AI strategies with business goals.

As AI continues to evolve, its integration into business processes will become even more critical, making it imperative for business education to keep pace with these advances. By incorporating AI into existing courses and creating new offerings, colleges can ensure that students develop critical AI competencies. For example, the UofL College of Business has added an improved AI concentration in its graduate programs and added a new undergraduate AI course with 160 students in just its first year of offering.

Undergraduate students in the business negotiation course can now use an AI tool to create and practice different negotiation scenarios. This business-focused and practical approach not only enhances students’ skills but also provides valuable insights for businesses. Business schools’ AI strategy must be designed to equip both undergraduate and graduate students with foundational AI knowledge and skills applicable across business disciplines. This includes fostering hands-on experience with AI tools and technologies, integrating ethical considerations into AI decision-making processes and collaborating with industry partners to align the AI curriculum with market needs.

In conclusion, the integration of AI into business education is essential for preparing the next generation of business leaders. This strategic approach not only benefits students but also contributes to the broader goal of driving economic development and innovation in Greater Louisville, the state of Kentucky and beyond.

To quote a Harvard Business Review article, business schools today should educate the next generation of business leaders as “tech-savvy humanists.”

Jeff Guan, PhD Interim Dean, College of Business

BIG DATA BIG WIN

by Erica Hulse

Three University of Louisville Master of Science in Business Analytics (MSBA) students have propelled the College of Business into the national spotlight, proving that UofL students have the technical expertise, analytical prowess and business acumen to emerge as leaders among the most talented graduate students in the United States.

Receiving a cash prize of $50,000 and earning first place in the prestigious Humana-Mays Healthcare Case Competition out of more than 280 teams from across the country, team members Sakthiraj Kandasamy, Susan Miracle and Hope Odubena —

aptly named Cardinalytix— outperformed final round teams from Oklahoma State University, the University of Houston, Georgia Institute of Technology and Boston University, impressing judges in the annual online competition with their ability to tackle the kind of complex, real-world healthcare problems Humana faces using data analytics and generative artificial intelligence (AI) tools. This year’s competition focused on improving Medicare health plan member engagement with primary care providers (PCPs) through the development of a predictive model that would identify plan members least likely to visit their PCP within a given year, and to propose actionable

strategies and programs to increase engagement of those members.

MSBA Program Director Sandeep Goyal explained the significance of this competition for UofL students pursuing degrees in data analytics – particularly those with interests in the field of healthcare. “Humana-Mays is critical because Humana is the biggest employer in the Louisville area and is one of the only competitions run primarily by a healthcare provider,” he noted. “The cash prize makes it a great avenue for students to participate.”

PREDICTIVE PREPARATION

Team members were introduced to the

competition during the summer 2024 semester by System Vice President for Strategy & Business Intelligence at UofL Health Abraham Gage, who taught a healthcare analytics elective course at the CoB. The students went on to complete a predictive analytics course taught by Information Systems, Analytics and Operations Assistant Professor Brittany Green prior to the competition, which included building predictive models and provided them an opportunity to construct a case using real-world data, albeit on a smaller scale than Humana-Mays. Part of the competition and a major component for developing effective forecasting, the team aptly utilized learned AI skills such as data modeling and machine learning

Susan Miracle, Hope Odubena and Sakthiraj Kandasamy

algorithms to identify underlying patterns in historical data, apply that information to Humana’s presented concerns and structure a viable solution to their issue. Goyal credits Cardinalytix’s ability to showcase these cutting-edge technical skills as one powerful way in which the team soared beyond the competition. However, he believes that the team’s first-place win was not just the result of technical know-how, but also their ability to work together and their drive to succeed, noting that, “The team excelled due to a combination of hard work, mutual respect and commitment to excellence.”

FUTURE FRAMEWORK

Interim Dean Jeff Guan believes the MSBA program at UofL stands apart from similar university programs due to the technical, business and leadership skills the group displayed throughout the competition. “Companies value our graduates because they can solve business problems,” he explained. “Our

student team set themselves apart by their ability to derive business insights from the model and analysis.” Cardinalytix’s victory highlights the strength of the program’s graduates in tackling authentic business concerns and providing actionable solutions. They don’t just use highlevel AI tools to access predictive data—they also have the expertise to interpret complex insights and turn them into a compelling, strategic narrative. Goyal echoed Guan’s views, explaining that, “Our students showcased the data modeling and machine learning skills they learned in the MSBA program to show the top Humana leadership their ability to tackle complex real-world healthcare challenges. Throughout each rigorous round, they demonstrated technical proficiency, business acumen, and an analytical mindset. This achievement highlights both their dedication and skill, as well as the strength of the MS in Business Analytics program’s curriculum in preparing future data leaders.”

Cardinalytix Team: Susan Miracle, Hope Odubena and Sakthiraj Kandasamy

ALUMNI SHARE REAL-WORLD AI EXPERIENCE

by Donna Zinser Clark

University of Louisville alumni can play vital roles in the education and development of our current students. Recently, the Center for Free Enterprise hosted a panel discussion with four UofL graduates from four very diverse industries to give current students insight on the ways AI is transforming business. During the discussion, moderated by CFE Director Steve Gohmann, the panelists shared how students need to prepare themselves for entering the workforce starting now by learning everything they can about artificial intelligence. Attendees, representing a variety of disciplines throughout the College of Business and the University, appreciated the insight into real world application of the technology, and left with the understanding that although AI has the potential to replace certain jobs, it will also open up new opportunities that didn’t exist before.

The College of Business is grateful to alumni who are willing to share their time and expertise with our students to help develop tomorrow’s business leaders.

PANELISTS:

Paige Battcher, Kismet Ideas

Aaron Butler, Bardstown Bourbon Company

Garland Straub, YUM! Brands

Susan Weiss, Net Tango

You can view the video of AI in the Workplace: What Every Employee – and Future Employee –Needs to Know at: business.louisville.edu/the-center-for-freeenterprise/media-room/

Paige Battcher

Aaron Butler

Garland Straub

Susan Weiss

Steve Gohmann

THE AI ADVANTAGE

by Erica Hulse

Business Owner and Adjunct Faculty

Paige Battcher Harnesses Emerging Tech as Entrepreneur

The power of AI isn’t just a talking point for Paige Battcher—it’s a game-changer. As the founder of Kismet Ideas and an adjunct professor at the University of Louisville College of Business (CoB), she’s on a mission to help entrepreneurs harness technology to build smarter, more efficient businesses.

From digital storytelling to automation, she’s redefining what it means to work, create and lead in the AIdriven era. We had an opportunity to connect with Battcher and learn not only how she turned her love of finance, storytelling and technology into a thriving career, but how she’s teaching the next generation of entrepreneurs to stay ahead of the curve.

UofL: Could you share more about your background with our readers?

PB: I’m Paige Battcher, founder of Kismet Ideas, and adjunct professor at UofL. I’m obsessed (in the best way) with helping business owners leverage AI, automation and video to build businesses that generate predictable income. My journey includes studying finance here at UofL, then pursuing graduate degrees in urban planning and digital journalism, with a bunch of travel in between (17 countries and counting).

Paige Battcher

ADVANTAGE

All of this has uniquely shaped my approach to business—combining strategic thinking, storytelling and technology to help others create their own destiny.

UofL: What led you to pursue your undergraduate degree at UofL, and why did you decide to earn a degree in business with a focus on finance?

PB: When I was younger, I was convinced I’d become an architect—I loved design, creativity and imagining things from scratch. When I arrived at UofL, I realized that studying finance was the blueprint I needed for my true goal: becoming my own boss. Finance felt like the best foundation for building the kind of life and career I really wanted—one where I could create, innovate and call the shots. Funny enough, today I actually think of myself as a digital architect, designing automated systems and helping entrepreneurs build their businesses piece by piece.

UofL: Which faculty impacted you most during your time at UofL and why?

PB: There were so many professors I loved at UofL, but Christy Burge truly stands out. She had this incredible ability to break down complex accounting material into practical, real-life terms. You know how some classes feel purely theoretical? Hers never did. In fact, I still use what she taught me every day in running my business. That Accounting 201 honors course was no joke— six credit hours of pure intensity.

UofL: What led you to launch your company, Kismet Ideas?

PB: I always knew I wanted to be an entrepreneur, but like a lot of young Americans, I graduated from grad school with a mountain of student loan debt—and no clear plan for how I’d pay it off quickly. So, I initially went the traditional nine-tofive route. Through a series of circumstances that

were somewhat beyond my control, I found myself unexpectedly in between jobs, trying to figure out my next move. That became my nudge—my moment to jump off the cliff and fully commit to self-employment. Looking back, I’m so glad that happened, even though it felt scary at the time. I’ve learned that life’s greatest breakthroughs often come out of our lowest valleys. Ultimately, the same thing that pushed me to launch Kismet Ideas is exactly what drives me today: the desire to design my own destiny. I’m incredibly grateful that now, not only do I get to shape my own future, but I also help other businesses and entrepreneurs do the exact same thing.

UofL: In what ways has your education in business and finance most benefited you as a business owner?

PB: In so many ways! My business and finance education has been foundational—everything from understanding profit and loss to mastering cash flow management. Being a business owner means making countless financial decisions every day, and having the confidence to navigate budgets, investments and strategic growth is critical.

UofL: What are some of the most significant challenges you have worked to overcome as a business owner?

PB: The biggest challenge I’ve faced as a business owner over the years has definitely been burnout. Like many entrepreneurs, I’m naturally driven and passionate about what I do, and early on, I struggled with setting boundaries and finding a healthy balance. I learned the hard way that passion can quickly lead to exhaustion if it’s not managed carefully. Ultimately, this taught me the importance of leveraging technology, automation and systems—exactly what I help my clients do today—so that business owners can protect their energy, sustain their passion and build something that’s not just successful, but also enjoyable and balanced.

UofL: How did your professional interests evolve regarding artificial intelligence?

PB: AI is as disruptive, if not even more disruptive, than the internet itself—and that’s exactly why it

UofL:: As a business owner, how are you are using AI?

PB: I’m using AI in all ways that I can, and I’m keeping an eye on upcoming technology that’s being released. I would say it’s everything from writing to image generation, image editing, video editing and everything in between. Plus, I’m learning more about AI agents that will do things for you in a systematic way, such as posting social media, generating content on the fly, writing SEOdriven blog posts, you name it. Really, I think we’re at the tip of the iceberg right now, so to speak, in terms of what is truly possible over the coming years.

UofL: What led you to take on an adjunct professor role in the College of Business, teaching the course “AI in the Marketplace” to UofL students?

PB: My personal mission has always revolved around mindset and technology empowerment, and there’s nothing more empowering right now than understanding and mastering AI—it’s the technology that will shape the future for decades. Taking on the adjunct professor role teaching ‘AI in the Marketplace’ at UofL felt like the perfect way to fulfill this mission. Most of my clients are in their 40s, 50s and 60s, so this teaching role offered me a meaningful way to give back, inspire and empower the next generation—something I’m truly excited about.

UofL: What excites you most about your role as an adjunct professor, and how are you creating a real-world, authentic learning experience for students in AI?

PB: I’ve always had a special appreciation for adjunct professors. Even back in graduate school, adjuncts resonated with me the most because they brought real-world experience directly into the classroom—they weren’t just teaching theories, they were actively applying them. That’s exactly what excites me about my adjunct role at UofL: I get to share practical, hands-on AI projects that I’m currently working on with real clients. My students aren’t just learning concepts—they’re seeing firsthand how AI is used to solve actual business challenges out there in the marketplace.

UofL: What advice would you give students considering earning a business degree at UofL?

PB: I think there are many roads in life and different paths that can take you places, but for me, a business degree has been such a solid foundation to venture on to new avenues. If you’re considering earning a business degree, it’s a great choice. I think courses in finance and marketing make you an incredibly valuable person on the planet when it comes to technology and what businesses are needing these days, and I think that getting a business degree allows you some level of flexibility to take electives outside of your major and get a well-rounded education.

UofL: Aside from taking your course, what advice would you give prospective and current students looking to learn and apply AI tools so they can gain a competitive edge in the business world upon graduation?

PB: My biggest piece of advice? Dive right in. Get the free trial, sign up for the newest AI tools, start clicking around and see what you can create. Don’t just wait until graduation—start now, especially if you’re looking for a job or aiming to land your first clients as an entrepreneur. Use these AI tools to build real assets and examples of your work. Create something impressive for free and then put it directly in front of the businesses you’re interested in working for. With AI, this takes surprisingly little time—but it could be the thing that lands you your next job, your first client or even launches your own business fascinates me. My interest really stems from the realization that AI isn’t just another technology [but is] becoming woven into the fabric of everyday life, changing the way we live, work and connect. I didn’t want to sit on the sidelines—I wanted to be where the action is, riding this incredible wave of innovation. That curiosity and drive have led me to dive deeply into AI, learning how it can empower businesses, enhance creativity and reshape industries.

HOW META! AI created this quiz about AI!

TEST YOUR AI KNOWLEDGE

Are you an AI genius, or do you still think “Neural Network” is a sci-fi movie? Take this quiz to see if you’re ahead of the curve or need a software update!

Write down your answers & keep track of your score!

1. AI is short for…

A) Automated Intelligence

B) Artificial Intelligence

C) Awesome Inventions

D) All-Seeing Internet

2. What does “machine learning” mean?

A) A robot taking night classes

B) A system that improves by analyzing data over time

C) A computer reading the dictionary

D) The reason your phone knows what emoji you’ll text next

3. True or False: AI is already making business decisions for major companies.

AI is being used in finance, marketing, hiring and more!

4. What’s the name of the AI-powered chatbot that went viral in 2023?

A) Siri 2.0

B) ChatGPT

C) HAL 9000

D) Robo-BFF

5. AI can help businesses by…

A) Predicting trends before they happen

B) Writing emails and reports faster than humans

C) Recommending what you should buy online

D) All of the above

6. Which of these jobs is LEAST likely to be taken over by AI?

A) Data Analyst

B) Fashion Designer

C) Fortune Cookie Writer

D) AI Trainer

RESULTS

7. AI programs learn by analyzing…

A) Your internet search history (yikes)

B) Large sets of data

C) Secret government files

D) Whatever their robot overlords tell them

8. Which of the following is NOT a type of AI?

A) Weak AI

B) General AI

C) Quantum AI

D) Super AI

9. What is the “Turing Test” used for?

A) Determining if AI can perform complex math

B) Testing whether AI can think like a human

C) Ranking the smartest AI assistants

D) Checking if robots have a sense of humor

10. What’s a major ethical concern in AI development?

A) AI stealing your job

B) AI systems inheriting human biases

C) AI starting an underground fight club

D) Robots secretly judging your Spotify playlists

11. What does “NLP” stand for in AI?

A) Neural Learning Process

B) Natural Language Processing

C) Non-Linear Programming

D) No Literal Purpose

12. True or False: AI can create original ideas completely on its own, without any human input.

AI can generate ideas, but it relies on humancreated data and prompts to do so.

10-12 Correct: AI Overlord! You’re basically an algorithm in human form. Ever considered a career in AI?

7-9 Correct: AI Enthusiast! You know your neural networks from your deep learning—just a few more updates and you’re set!

4-6 Correct: AI Apprentice! You’ve got the basics down, but there’s still some fine-tuning to do!

0-3 Correct: AI Newbie! Don’t worry, even ChatGPT had to start somewhere. Maybe read this issue’s AI features to catch up!

How did you do? Challenge your coworkers and share your score! #AIChallenge

ANSWERS: 1:B, 2:B, 3:T, 4:B, 5:D, 6:C, 7:B, 8:C, 9:B, 10:B, 11:B, 12:F

by Erica Hulse

MSBA Adjunct Professor

Molu

Shi Brings Real-World

Data Science and AI Experience to the Classroom

From a childhood fascination with science fiction to a career built around data science, College of Business Master of Science in Business Analytics (MSBA) adjunct faculty member and Humana’s Director of Data Science Molu Shi has always been passionate about technology.

Earning a PhD in physics from the Massachusetts Institute of Technology (MIT), Shi brings experience, knowledge and a drive to support students as a graduate professor. We had the opportunity to connect with Shi and learn more about his passion for physics, his decision to teach at the University of Louisville and his advice to students interested in the field of data science.

UofL: How did you develop an interest in physics, and how did that lead you to earn your PhD in physics at the Massachusetts Institute of Technology (MIT)?

MS: Like most physicists, my interest in physics began at a young age, driven by curiosity about the phenomena around us, such as electricity and magnetism. For me, it was particularly sparked by the idea of how lightsabers could be made to fight in Star Wars movies. This journey continued all the way through my PhD at MIT fueled by three main drivers: the rewarding experience of solving challenging problems, consistent encouragement from my inner circle to pursue higher levels of challenges and the supportive physics community that made me feel a sense of belonging.

UofL: How did your professional journey lead you to work with data science at Humana?

MS: When I completed my PhD in 2015, data science was an emerging and popular career path for many physicists. The analytical and problem-solving skills developed during physics training translate well to a data scientist’s role. Humana was my top choice because I value the company’s commitment to leveraging data to improve healthcare outcomes. Additionally, being in Louisville allowed both my wife and me to build our careers—she accepted a tenure-track position at the University of Louisville.

UofL: What do you enjoy most about your current role as Director of Data Science?

MS: My career at Humana has been incredibly rewarding. I started as a data scientist, focusing on specific projects, and gradually took on more leadership responsibilities. As the Director of Data Science, I enjoy leading a talented team to deliver AI software products and drive strategic initiatives that harness the power of data to solve complex healthcare challenges. The most fulfilling aspect of my role is seeing our work translate into more effective workflows for our associates, better health outcomes and a more satisfying experience for our customers.

UofL: How did your interest in data science lead you to your fascination with Natural Language Processing, and how did that result in your decision to teach this course as an adjunct professor for the MSBA program at the College of Business?

MS: My interest in data science naturally extended to Natural Language Processing (NLP) because of its potential to unlock insights from unstructured data, such as the rich text in medical records. This type of data, although more challenging to work with, directly links AI products to end users. Teaching NLP in the MSBA program allows me to share my knowledge and experience with

students eager to learn about this cutting-edge field. In the era of Generative AI, understanding the fundamentals of NLP prepares our students to become innovators with this emerging technology, rather than passive users.

UofL: What experience has meant the most to you as an adjunct professor for this program?

MS: I have enjoyed teaching since my time as a teaching assistant in college, where I won the University of Toronto Principal’s Teaching Award in 2007. The most meaningful experience has been witnessing the growth and success of my students. Seeing them develop their skills, tackle challenging projects and advance in their careers is incredibly rewarding. Recently, a team of three students from my MSBA NLP class wrote to me after winning the 2024 HumanaMays Data Analytics Competition. Moments like these highlight the impact of education and the potential of our students to excel in their careers. Being part of their journey and contributing to their professional development is a privilege I deeply cherish.

UofL: What advice would you give someone who is interested in working in the field of data analytics?

MS:: My advice is to stay curious and continuously seek to learn new skills. The field of data analytics is constantly evolving, so it’s important to stay up to date with the latest tools and techniques. Additionally, focus on developing strong problemsolving abilities and a solid understanding of the business context in which you are working. Being able to quantify business returns as a function of technology investment will make you a valuable asset in any organization.

UofL: Would you encourage interested students to pursue their MSBA at UofL, and if so, why?

MS: Absolutely. The MSBA program at UofL offers a comprehensive curriculum that equips students with the technical skills and business acumen needed to excel in data analytics. The faculty are experienced professionals who bring real-world insights into the classroom, and the program’s strong industry connections provide valuable networking opportunities. It’s an excellent choice for anyone looking to advance their career in the AI era.

UofL: Is there anything else you would like to share with our readers?

MS: I would like to emphasize the importance of interdisciplinary learning. Combining knowledge from different fields can lead to innovative solutions and new perspectives. Whether you’re studying physics, data science or business analytics, always be curious about the challenges and solutions from other fields. This approach has been instrumental in my own career, and I believe it can be equally beneficial for others.

Molu Shi

VISHAL PATEL

TEACHING TOMORROW’S TECH

by Erica Hulse

Appriss Retail CTO Provides AI Solutions and Education

Are you facing a problem and need help?

There’s a generative AI model for that. Vishal Patel, Chief Technology Officer (CTO) for Appriss Retail and guest lecturer for the Master of Science in Business Analytics (MSBA) program at the University of Louisville College of Business (CoB), is proving that using artificial intelligence (AI) tools, be it in the boardroom or classroom, is easier than one might think.

More importantly, he demonstrates that technology does not replace human intelligence but enhances human capabilities in many ways. Whether developing fraud detection models for retail businesses, risk models for healthcare organizations or guiding students in deep learning courses through complex algorithms, his approach remains the same: to keep technology human-centered, ethical and always aimed at solving real problems.

MODELING MOMENTUM

“I was always interested in technology, computer science, robotics, all of that from

Vishal Patel

a pretty young age…coding and software is almost like a puzzle or problem solving, which I’ve always enjoyed,” shared Patel. Veering from the path of technology for a brief time to explore the more sciencebased field of biology, he fused his appreciation for both areas of study, earning his undergraduate degree in biotechnology. Eventually, these dual interests would intersect at a research project at Harvard Medical School, which explored “how computational and systems biology can be used for everything, from how metabolic pathways work to how proteins interact with each other or how different genes get regulated,” he noted. “All of that can be studied through mathematical computational models…that was an entirely new field for me.” The experience led to his decision to earn his PhD in computer science from the University of California, Irvine, with a focus on machine learning and computational biology. This decision drove him toward the rapidly growing field of AI and, more specifically, machine learning model development.

PREDICTIVE PROTECTION

Eventually moving on to work for Appriss’s other subsidiaries, Appriss Health (rebranded as Bamboo Health in 2021) and Appriss Insights (acquired by Equifax in 2021) before returning to Appriss Retail, Patel worked with his team to develop models and algorithms to identify patients. In the case of Appriss Health, he explained that “we were identifying patients at higher risk for drug overdose. The models and identity graphs we were building were essentially helping pharmacists and doctors use that to make a fast assessment of what is the actual overdose risk of this individual.” At one meeting with the pharmacy

boards from almost every state in the US, Patel heard first-hand how the algorithm he and his team had developed was impacting hospitals across the country. “One of the presenters was a doctor who works in the emergency room, and they were talking about how they used our system to get risk signals of, ‘Is this patient undergoing an overdose? What is their prescription history?’ To me, that was profound–to know that millions of these pharmacy prescriptions and dispensations are being analyzed by an algorithm my team and I were working on…and it was having this very real impact on the world. To me, that is the most fascinating aspect of any technology.”

Applying this same model to his continued work at Appriss Retail through his models and algorithms, Patel ensures that businesses can prevent fraudulent behavior. “Our platform is used to identify fraud and abuse, especially on the returns side, both in-store and online,” he shared. “You could have somebody abusing return policies, returning stolen or counterfeit products, falsely claiming an item was not delivered or even returning empty boxes. How do you identify that type of behavior and stop it?” With their machine learning models responsible for processing hundreds of millions of returns worth billions of dollars through various integrated channels and their products used by 60 out of the top 100 retailers in

Vishal Patel

the US, Patel’s models are protecting a large section of retailers across the country by building a powerful line of defense against fraud.

MACHINE LEARNING MASTERY

Approached by friend and MSBA Program Director Sandeep Goyal to become a guest lecturer, Patel decided to teach a course in deep learning–a type of machine learning that

brought the subjective field of visual art into their project, he explained that they “detected if a given [piece of art] belonged to that particular painter…trying to apply a modeling technique to it because today that same process happens through human evaluators that are experts in the field, and they’ve studied specific styles,” he shared. “I learned I knew nothing about specific styles of art. So, I learned a lot there.”

uses artificial neural networks to learn from the inputting of data–to students in the program. “I was sharing with him how I used to teach a data sciences class in California, and I had just moved to Louisville and was interested in a role like this because I’ve always found that I enjoy teaching,” he said. “Whenever you explain a difficult concept, you see these new students and fresh minds encountering that concept for the first time, [and] you always see that ‘aha’ moment where they say, ‘Oh, I get it. This is not as difficult as I thought. I get what this is trying to do.’”

Teaching the course at UofL over the past two years, Patel has been frequently surprised by his experiences in the role and how his students approach the task of applying machine learning in new and unexpected ways. Recalling one group of students who

Tackling the initial apprehension of a course with a perceived high level of difficulty, Patel strives to teach his content in a way that provides greater ease of understanding–and it’s working. “Almost every class [I] have gotten feedback that, ‘This has been a great experience. Coming into this, I wasn’t sure because the course name is advanced deep learning. Do I have the right skills for this class?’ But instead, they actually felt empowered…that, ‘I understand what a neural network model is, and yes, I did build one. I can start building something bigger and better.’ That has been honestly a very humbling experience for me.”

Are you looking to transform your career by gaining skills in AI? With business courses and an executive education certificate geared toward generative AI learning, we can help you optimize your future Learn more at: business.louisville.edu/academics-programs/

Vishal Patel in the classroom

Minor in AI Major in INNOVATION

The future is now. Artificial Intelligence (AI) is no longer an idea discussed by forward-thinking digital pioneers. Industries are using the latest emerging technology and are looking for professionals with expertise to use AI day-to-day in new, innovative ways. To meet this growing demand and prepare our students to become the leaders of tomorrow, terms like predictive modeling, machine learning and neural networks are becoming woven into the fabric of many of our courses and program curricula at the College of Business.

Our newest minor in development, AI in Business, will provide students a chance to learn about and use AI tools, and with courses like AI Prompt Engineering, AI in Supply Chain Management, Marketing Analytics and AI Agent Development, gain an understanding of the opportunities and challenges that lie in this emerging technology across all sectors. Completing this minor will equip students with the skills to identify oppotunities for AI implementation, analyze and interpret AI-generated data and manage AI-driven projects, preparing them for leadership roles in an increasingly automated world. Additionally, through courses such as AI Ethics, students will foster critical thinking about the ethical and societal implications of AI in business. Through this mindful approach to technological progress, we ensure that as graduates and professionals, UofL students become and remain responsible and informed practitioners of AI, approaching this and other advancing technologies through an ethical lens in a rapidly evolving field.

To learn more about our proposed AI in Business minor, contact Department Chair for Information Systems, Analytics and Operations Andrew Wright at andrew.wright@louisville.edu or Department Chair of Marketing Michael Barone at michael.barone@ louisville.edu

AI

FROM CAMPUS TO CAPITOL

by Erica Hulse

First-Year Student Ben Shar Addresses Ethical AI Concerns to Congressional Leaders

While many students new to university life focus on navigating the changes of being on a college campus, first-year undergraduate business student

Ben Shar is focusing on navigating the changing landscape of artificial intelligence (AI), sharing his research on a national level about the ethical concerns of AI advancement alongside students from some of the most prestigious universities across the nation..

From representing the University of Louisville at the Center for AI Policy (CAIP) inaugural Demo Day on Capitol Hill in Washington, DC, mentoring under Changlin Li as part of his movement to establish AI safety awareness and striving to establish collegiate chapters of his student organization, the AI Safety and Ethics Foundation (ASEF), Shar is deep diving into deep learning and sharing information on the potential societal impacts of this rapidly-advancing technology.

GROWING A MOVEMENT

In his first semester at UofL, Shar established himself as a student leader, focusing on the ethical usage of AI through the creation of ASEF. Within a short period, more students began to join his group, including J.B. Speed School of Engineering PhD student Severin Field. Soon after, Shar developed a satellite chapter at Bowling Green State University, and another chapter of the organization is in development at the University of Cincinnati, along with two high schools in New York and California. “I’ve been really focusing on creating a hub for AI safety across colleges nationally, so that’s been pretty exciting,” he shared.

Determined to further the growth of not only his student organization but his professional future, during the fall 2024 semester, Shar learned of Changlin Li, Co-Founder of the AI Safety Awareness Foundation, after hearing him speak at a virtual town hall event for the organization Pause AI and learning of his interest in working with students. “He mentioned, ‘I have to go convince these UWash students that [this] is serious.’ I noticed he’s presented to collegiate students [and] that’s [who] I’m directly trying to reach

out to. So, I sent him an email asking if we could schedule a meeting,” he explained. “I worked with him over the winter on his AI safety initiative, and we scheduled a giant workshop day, National AI Safety Day, where we got around 20 colleges to participate across the nation,” he said. “We went over this demo called Civ AI. It shows phishing, [and] it shows how it can be used for political manipulation, voice cloning [and] deepfakes.”

EXHIBITING CAUTION

Due to his connection with Li and growing relationship with other AI ethics organizational leaders, Shar and Field were encouraged to apply to participate in the launch of CAIP’s first-ever Demo Day, along with student representatives from higher education institutions across the nation, such as the Massachusetts Institute of Technology (MIT), Harvard University, Brown University and Notre Dame. The team presented data to congressional staff and legislators such as Illinois Congressional Representative Bill Foster.

While several other student teams focused on the potential risks of the rapid technological advancement of AI, such as weaponization of the technology or how AI misinformation could escalate a natural disaster crisis, Shar and Field’s goal was broader in scope, bringing attention to “What Experts Say About Catastrophic Risks” in terms of the ethical choices we are making with AI advancement. “It was a quantitative version of a qualitative presentation,” explained Shar. “We did a literature review based on [several] surveys of AI experts, and we found that the median AI researcher says that human-level AI will come by 2033…and there is a 10% chance of extinction, which is definitely not trivial.” He went on to note that “over time, timelines decrease. Four years ago, the median AI researcher said that human-level AI would come in 2070 [or] 2080. So, we have reason to expect that [timeline] will just keep decreasing and we will probably see human-level AI a lot sooner than we think.”

Ben Shar

ENVISIONING THE FUTURE

Looking forward to future ways in which to collaborate and grow within the field of AI ethics advancement, in particular CAIP, Shar hopes to become one of the founding members of the organization’s plans to develop a collegiate network. “They’ve just started…making a new policy advocacy network specifically for college AI safety teams. I did apply for a leadership council position, [and I’ll] see if I get that. But it’s good to know that my goals pretty much perfectly aligned with theirs.”

While Shar noted how his computer information systems (CIS) and management courses aided

him throughout his experience on Capitol Hill, the knowledge gained from his economics courses and AI research endeavor has nurtured a growing interest in the field of economics and finance, particularly that of equity research. Now, he’s considering a pivot in his academic course of study. “I’m taking economics right now… and [some] people say that micro and macroeconomics aren’t really that useful to learn, but I think it’s probably the most important thing to know. It’s encouraged me to just overall think more about economic implications of AI and helped me to have theoretical discussions…at the expo.”

Severin Field with Ben Shar on Capitol Hill

BE SMART. EVOLVE.

EXPLORE THE DEPTHS OF ARTIFICIAL INTELLIGENCE

AI is revolutionizing the world, and those who understand it will lead the future. We recognize the power of AI and are preparing students to harness it. With cutting-edge electives and a NEW! AI minor, we’re equipping future business leaders with the skills to integrate AI into strategy, innovation and problem-solving.

ELECTIVES INCLUDE:

• AI Agent Development

• AI Issues in Advertising and Copyrighting

• AI-Driven Promotional and Media Strategies

• AI-Driven Communication for Business Professionals

• Marketing Analytics with AI

• AI in the Marketplace

• AI Prompt Engineering

• AI Ethics

• AI-Driven Sales

RESILIENCE & THE ROAD AHEAD

Alumni Startup Celebrates 20 Years as Area Software Development Leader

Editor’s Note: As Louisville-based software company Slingshot celebrates its 20th anniversary, two University of Louisville College of Business (CoB) alumni, Chief Executive Officer David Galownia and Executive Director of New Ventures Dan Murphy, celebrate how their startup has catapulted from humble beginnings as IgNew—a capstone project born from Computer Information Systems (CIS) courses taught by Professors Robert Barker and Andrew Wright—to becoming an area leader in the tech landscape. Currently, the business provides several highly specialized tech solutions for clients, such as mobile app development and artificial intelligence tools like machine learning and natural language processing (NLP). The rapid ascent of Slingshot’s growth has been nothing short of exhilarating–particularly for its passionate and forward-thinking staff. Savannah Cherry, Slingshot’s Director of Marketing and fellow CoB alum, recently shared her thoughts on the company’s journey and how a classroom entrepreneurial endeavor continues to propel toward new horizons.

realizing it was an opportunity to create real impact.

In its early years, Slingshot’s small but dedicated team—many of them UofL alums—focused on solving complex software challenges for their clients. Their reputation for ingenuity and quality quickly grew, allowing them to expand beyond Louisville and take on larger, more ambitious work.

A ROUGH PATCH

Like any long journey, Slingshot faced challenges. In 2014, the company lost a major client that accounted for nearly 50% of its revenue, leading to layoffs and uncertainty. There was serious doubt about whether they could continue.

Instead of giving up, they adapted. Realizing they needed to broaden their focus, they expanded their services, brought in new leadership, and rebranded. That moment of reinvention was a turning point, setting them on a trajectory that would eventually land them on the Inc. 5000 list of the fastestgrowing US companies in 2024.

A PIVOTAL NAME CHANGE

by Savannah Cherry

A BOLD START

Twenty years ago, Slingshot was just an idea—a CIS Capstone project at the University of Louisville’s College of Business that would later evolve into a thriving software consulting company.

It all started with a class assignment to create a platform for the city’s housing department. While the original product didn’t take off, the experience ignited a passion for software development. To keep things moving, the team took on consulting projects—at first as a way to pay the bills, but soon

Slingshot wasn’t always Slingshot. The company’s original name, IgNew, no longer fit. The shift to Slingshot wasn’t just about branding—it was about transformation. Inspired by racing (a passion of founder David Galownia) and the company’s mission to propel clients’ ideas into reality, the name marked a new era.

Beyond the name, Slingshot evolved into a company that didn’t just build software—it focused on strategy, design and seamless user experiences. The team grew, adding dedicated designers and expanding into cloud development and mobile applications.

A GROWTH SPURT

From its beginnings as a classroom project, Slingshot has become a global software consulting firm with a team and clients spanning multiple industries. While the company’s services have evolved, its core philosophy remains the same: deliver high-quality solutions and tackle complex problems with ingenuity and integrity.

One key principle has guided them: knowing when to say no. If a project isn’t the right fit, they turn it down rather than compromise on quality. That dedication has built trust with clients, many of whom rely on Slingshot for their most ambitious and high-profile initiatives.

LOOKING BACK, MOVING FORWARD

As Slingshot celebrates 20 years of growth, it’s clear that their impact extends far beyond software consulting. Today, they offer a diverse range

of services, from mobile and web development to artificial intelligence, cloud architecture and usability-focused design. They also provide staffing solutions, helping businesses scale with dedicated and fractional teams.

Over the years, Slingshot has partnered with organizations like Churchill Downs, MetLife and the University of Louisville, helping them build innovative digital solutions that drive real impact. But more than anything, Slingshot has always been about people—fostering a culture of problemsolving, creativity and continuous learning.

This 20-year milestone is both a reflection on the past and an exciting glimpse into the future. To their clients, team and partners—thank you for being part of the journey. Here’s to the next 20 years of innovation and impact.

Dan Murphy, Andrew Wright, David Galownia and Rob Barker at Slingshot’s 20th Anniversary Party

MICHAEL VOLTMER

MAJOR LEAGUE MINDSET

by Erica Hulse

Alumnus Michael Voltmer Shares World Series Experiences and Strategies

With multiple World Series wins on his scorecard, former Director of Baseball Strategy and Information for the Los Angeles Dodgers and University of Louisville College of Business alumnus Michael Voltmer knows a thing or two about baseball analytics.

From humble beginnings as the Student Manager for the UofL baseball team to his current role as Vice President of Pro Player Evaluation and Baseball Strategy for the Pittsburgh Pirates, Voltmer has experienced many of the same challenges that impact baseball players, managers and coaches from collegiate to World Series-winning teams, and applies that knowledge to leverage his rapidly-growing career in major league baseball.

TRAINING SEASON

Growing up in a sports-focused home in Princeton, New Jersey, Voltmer developed a passion for baseball at an early age and was “interested in the intersection of sports and numbers that corresponded with “Money Ball,”

Michael Voltmer

the book [that had just come out]. I read that and saw that there were actual jobs out there, newly formed jobs at that time, working in sports and crunching numbers in order to help win baseball games. I [thought], ‘Wow, that’s perfect. That’s right up my alley.’”

After looking at several prospective colleges, Voltmer knew UofL was the right choice. “I realized it checked a lot of boxes, and I took that opportunity to reach out to the baseball team. I thought I had a shot at becoming a student manager with them, which is what ended up happening.” Voltmer credits the experience of working with the UofL baseball program and Coach Dan McDonnell with first providing him a chance to gain real-world experience and insight into the world of collegiate baseball, with much of what he learned still serving him in his career.

Once at UofL, Voltmer became student manager for the university’s baseball team and sought to pursue a degree program aligned with his passion for sports and data. Originally enrolled as a sports administration major, he soon realized that “a lot of the coursework in that area was not necessarily leading to working in an analytic space in a front office. While it would lead to a lot of opportunities in sports…it was not what I was looking for specifically.” After enrolling in his Introduction to Microeconomics course with Professor Jose Fernandez, he realized there was “a more quantitative path that I could take that would have a lot of overlap in more of the hard skills that would be needed for a job in the analytics space in baseball,” and decided to work toward a degree in business economics. Taking every course taught by Fernandez, along with a database course taught by now Interim Dean Jeff Guan, he shared the importance of the practical application of his business courses in his day-today work. “I use SQL on a daily basis,” he shared. “I’m referring to that database class in one form or another.”

RUNNING THE DATA

After landing his first position as a baseball operations analyst with the Dodgers in 2017, Voltmer spent most of his time writing code and building a projection model that would help

evaluate talent from data and numbers rather than scouts who were out in the field watching the games. Soon after settling into that role, he moved up the ranks within the organization to a position that aligned more with his interests and allowed him to work more closely with the coaching staff on game preparation. “That was the point in my career where I was able to take on a lot of responsibilities. I owned our run prevention efforts – the way we approached defensive positioning. I was the first analyst that had direct access to the clubhouse and the major league coaches.”

Of Voltmer’s significant achievements and growth, contributing to the 2020 and 2024 World Series wins for the Dodgers remains the highlight of Voltmer’s professional career. “It was incredibly satisfying because there’s a lot of jobs where you can pour hours of your time and effort into something, and [if] you see the returns on it, it happens months or years later,” he reflected. “For me, I was pouring in hours of my day and saw the results of that work that night. It was really fun to have direct access and see the impact of [my] work on the field.”

HOME RUN HELP

With many business students considering how they can break into the field of sports analytics, Voltmer recommends taking quantitativeoriented, computing-based courses. “I minored in computer information systems. I [would not have been] well positioned for a job in sports in the analytics space without those skills.” Additionally, he encourages using class projects as a tool to implement sports data analytics that could aid in strategizing whether a team might win or evaluate players, for example.

Finding and growing their professional networks through campus athletic connections and alumni meetups is another avenue Voltmer encourages sports data-minded students and alumni to consider. “Find a way to talk to people, get involved with the college [and] the sports teams at UofL. That’s a great way to get to know people who know people through their coaches and through other support staff. They’re tackling problems that are similar to what we’re tackling at the professional level.”

BUILD THE PERFECT LOOK

From polos to hoodies, we’ve got everything you need to show off your Biz pride. Mix, match and make it yours!

CORPORATE PARTNERSHIPS

Discover a transformative collaboration opportunity with the University of Louisville’s College of Business Corporate Partner Program. By joining, companies gain priority recruitment strategies, direct influence on future educational skill sets and engagement opportunities with our Cardinal Community. Enjoy executive education discounts, prominent visibility and roundtable participation to shape today’s students and tomorrow’s leaders. It is completely free for companies to join.

To become a Corporate Partner, your company will need to commit annually, provide logo permissions, host our representatives once a year and nominate a director-level representative for biannual roundtable meetings. Elevate UofL College of

Business at your company as a top choice for hiring interns, employees and executive education.

GRADUATE INTERNSHIPS

The College of Business Graduate MS Business Analytics and MS Accounting Analytics programs welcomed approximately 30 new students who will be searching for internships. Graduate interns may work new-to-them part- or full-time roles as long as they can apply what they are learning in the program to the role and will receive coaching and guidance from their direct managers. Internships must be vetted by the graduate internship advisors, and employers must complete a performance evaluation on the intern once a semester.

EL STEPHENS BUILDING BEATS, BUILDING BRANDS

by Erica Hulse

Hip Hop Artist and Student El Stephens Blends Rhythm and Strategy to Build His Future in the Music Industry

With a music catalog containing over 60 streaming songs on major platforms such as Spotify, YouTube Music and Apple Music, along with three albums, four EPs and 12 music videos, it’s “Business as Usual” for University of Louisville Bachelor of Business Administration (BBA) student El Stephens, who balances a rapidly evolving career in the music industry while preparing to graduate in May.

RAPPING AND RISING

A Louisville native, Stephens was exposed to rap, hip hop and R&B music by his father at an early age and began rapping when he was in the third grade. “I had always been able to rap, and I would write raps occasionally and show my parents…it just came pretty naturally.” As Stephens’ talents grew, so did the ways in which he orchestrated musical elements into his class projects. “I remember in seventh grade, I did a song for a science project, and they put it on the school news,” he shared, noting that the event served as a catalyst for him to develop professional creative projects outside the classroom, eventually leading him to the College of Business (CoB).

With the release of his single “Dream Girl” and subsequent first music video when he was a sophomore at duPont Manual High School, Stephens began to gain traction with listeners. However, at that time he also began questioning his career path, having family members who had followed successful paths in business.

El Stephens

Already familiar with UofL, he decided a business education at the university would provide him a variety of potential career paths. “I was looking into audio production [and] audio engineering. But then I realized if I went to UofL, [I could] split my interests, because I had started learning that music is a business.”

MIC AND MARKETING MASTERY

were doing calculations, and I was [thinking], ‘I thought we were rapping today.’ So, there’s a whole lot to learn and a lot you can do.”

FINDING HIS FREQUENCY

Performing at venues such as Fourth Street Live or meeting well-known Louisville music icon Jack Harlow are not encounters many students can boast, but those experiences have profoundly impacted Stephens as an artist, as have the responses to how his catalog has grown. Proud of his musical evolution, Stephens’ songs were originally about “turning point[s] in my life,” he said. “The ones I did when I graduated high school [were about] newfound freedom – I had a car.” Stephens pointed out that his more recent releases, such as the single “Sour,” reflects his growth not just on a personal level but as an artist. “Some of the stuff I’m talking about is more about growing up.”

SOUNDTRACK TO SELF

As he approaches graduation, Stephens says his experience at the CoB, along with his experiences as he matures, has helped to shape his views on the world and his place in it. Those insights are not just defining his identity but how he comes across in his music – and he’s noticing how his greater message is evolving to reach wider audiences and send a different message. “As I’ve grown up, I’ve pivoted more towards figuring out who I am as a person outside of the music. Self-discovery is super cool. So now, I’m just exploring who I am without music.”

At UofL, Stephens gained valuable educational insights that aided him on and off the mic. Life skills such as time management and professionalism, and business skills such as branding and marketing, particularly with social media, were roadblocks that his business courses and internship at Extell Financial Services as an information technology (IT) intern helped him overcome. “I’ve been learning a lot every day [and have] a bigger handle on how the world operates, especially economics and the flow of money, even…in music. Say you need a music video. Okay, who is paying for that? Who’s paying for the beats [or] the engineering? Everything has a cost.” Taking his education a step further, Stephens’ dual minors in Computer Information Systems (CIS) and Music and New Media through the School of Music have served to enhance his skills, allowing him to approach music through a development mindset. “I learned a whole lot more about the hardware and technology behind music production. I didn’t realize how deep it gets. You hear the term ‘audio engineering’ and you’re thinking, ‘Oh yeah, I’m just gonna make some beats.’ I went to my first music class, and we Follow Stephens’ musical journey

El Stephens

NAVIGATING LEADERSHIP NOW

RISING TOGETHER

by Erica Hulse

Navigating Leadership Now Workshop Sparks Inspiration for Change

Held at the Kentucky Center for African American Heritage, the 2024 Navigating Leadership Now event, sponsored by the University of Louisville Center for Positive Leadership, brought together several industry leaders from across the region to discuss how attendees and our society can take steps toward “Building Bridges That Generate Hope for All.”

Director and Department Chair for Management and Entrepreneurship Ryan Quinn; President and CEO of Muhammad Ali Center Devone Holt; UofL Vice Provost for Faculty Affairs and Department of Criminal Justice Professor Cherie Dawson-Edwards; Senior Pastor of the Burnett Avenue Baptist Church and Chairman of the Jefferson County Board of Education Rev. Dr. Corrie Shull; and UofL Assistant Vice President for Community Engagement Darrell Griffith.

The event was hosted by University of Louisville Director of Online Teaching and Learning and Online MBA Program Director Zac Goldman and featured District 4 Metro Councilman, Simmons College of Kentucky Professor and Metro Louisville HipHop and Classical Musician Jecorey Arthur; President and CEO of Louisville Urban League Lyndon Pryor; UofL Associate Professor of Economics Beth Munnich; President and CEO of Metro United Way Adria Johnson; UofL Center for Positive Leadership Academic

Guest speakers discussed and provided interactive activities for attendees on a variety of topics geared toward facilitating change, including Cultivating Relationships Across Ideological Divides; Using Business to Unify and Empower Communities; Communicating the Benefits of Investing in Disadvantaged Areas; Inspiring Others to Participate in Challenging but Worthwhile Causes; Developing a Culture that Values Justice and Forgiveness; Finding or Creating Resources in the Presence of Adversity; and Re-Igniting Hope in People Who Have Lost Hope.

EXCEL EXCELLENCE

by Erica Hulse

CIS Student Allison Nichols Set to Compete in National Microsoft Office Competition

With a lifelong passion for data analysis, it’s no surprise that Computer Information Systems (CIS) major Allison Nichols looks at spreadsheets and sees a technological tool with limitless possibilities. This vision, along with talent and persistent dedication toward gaining knowledge and skill with data analysis tools such as Microsoft Excel, led to exceptionally high scores on her state Microsoft Excel (Microsoft 365 Apps) exam. This June, she will represent Kentucky at the Certiport 2025 Microsoft Office Specialist US National Championship in Dallas, Texas, in the Microsoft Excel (Microsoft 365 Apps) track along with other top-scoring students from across the country.

computer information systems.

UofL: Could you describe your background and what life was like growing up for you?

AN: I grew up with an older brother and my parents, one of which was in information technology. My father was the one who introduced me to coding and technology. Once he introduced me to the technology world, I knew what I wanted to do when I grew up and that plan always stuck with me. I have always been very close to my family, and they are one of the main reasons I am where I am today. During high school, I started dating my now fiancé and he became another part of my support. Between my family and my fiancé, I know they will always have my back, and they constantly push me to be the best version of myself. They are the reason I am going to be able to graduate a year early. They knew what I was capable of with the credits I brought in from high school and they have always supported me and my dreams.

We had an opportunity to connect with Nichols and learn more about how her interest in spreadsheets first evolved, her experience at the University of Louisville and College of Business and her advice for other students considering pursuing a degree in

UofL: Why did you decide to earn your bachelor’s degree at the University of Louisville?

AN: I have lived in Louisville my whole life and always looked up to University of Louisville athletes and students. My family has many alumni from the school as well. I got invited to

Allison Nichols

the Accolade event on campus and used the opportunity to tour and see what the campus would be like. I felt like I was in the right place the second I arrived and knew it was going to be my perfect fit. Shortly after I officially applied, the University accepted and sent me information regarding my scholarship offer. They offered me a full tuition scholarship with a stipend. From there accepting was the easiest decision ever!

UofL:: How did you first develop an interest in CIS and using spreadsheet software such as Microsoft Excel?

AN: I first used Excel when I was in 5th grade and loved it from day one. I had started learning how to code from my father about two years earlier and using Excel reminded me of everything I loved about coding. I used Excel for everything I could, and the older I got, the more uses I found for Excel. Every vacation, assignment or event I was a part of had a complex Excel spreadsheet because I just loved to make them! My love of spreadsheets never dwindled with age or with overuse because I just kept finding new ways to use them. Now I get to be the one to teach my father the new things I learned, and he would use them to show his co-workers and team members in his job as well.

around and people were still having to quarantine, I even happened to get COVID-19 during Welcome Week. Getting through COVID-19 was an intense challenge, but in the end, it taught me a lot about myself and everything I was capable of in the face of unexpected challenges. I feel like this experience made me recognize how much more it mattered to me that I could be out and around everyone. I made sure to have a set schedule and made time to take care of my health and take time to relax with friends even when I had a lot going on.

UofL: What are some of the most impactful experiences you have had at UofL, and why were those so significant for you?

I FIRST USED EXCEL WHEN I WAS IN 5th GRADE AND LOVED IT FROM DAY ONE.

UofL: What challenges have you experienced as a student here at UofL, and how did you overcome those obstacles?

AN: Trying to navigate a world after COVID-19 was probably the most difficult challenge. The majority of my high school experience was changed because of COVID-19, and it was not the typical experience of many. Most of the dances I would’ve attended were canceled, classes were all online and we weren’t able to play or attend sports. Moving from that experience into a more typical college experience was a big jump. It took a lot for me to adjust to normal in-person classes and work out schedules for driving to class and waking up earlier. Especially since COVID-19 was still going

AN: Attending the fall dinner for the Board of Advisors was one of the most impactful and empowering events I have been a part of. When Interim Dean Guan invited me to the dinner, I was super excited! I remember my phone almost flying across the room as I jumped around because I knew that evening could lead to meeting so many people and showing people who I was in a professional environment. After arriving, I was informed they had heard of me earlier in the evening and many were excited to officially meet me. Being in a room with so many successful people and learning what they all did to get to where they are in life was so impactful for me. It was an amazing evening, and I was so glad I was able to attend.

UofL: How did you first learn about the Microsoft 365 Office state competition, and how many Microsoft competitions have you participated in?

AN: I first learned about it when I won the state competition in 2024. I was unaware of it before due to some days I had been unable to make class due to sickness and a work conflict at the beginning of my spring 2024 semester. So, when I got the email that I won, I was in complete shock, but shortly after I got extremely excited! I competed in the state competition in the 2023-2024 season and the 2024-2025 season. I competed at nationals in 2024

—Allison Nichols

and placed 10th overall for Excel 2019, and I will also be competing at nationals for Excel in 2025. This will make for a total of four competitions.

UofL: How did you feel after you learned that you had been selected to represent Kentucky at the Certiport 2025 Microsoft Office Specialist US National Championship in the Microsoft Excel track, and what does this recognition mean to you?

AN: I was ecstatic! I had been watching the scores since my test had been submitted and was extremely hopeful I would win for the state of Kentucky for the second year in a row. I have loved using Excel for a very long time and getting that recognition showed me that I was very advanced at using the tool. Knowing I could make it to nationals twice was an amazing feeling and getting to represent the university that I have loved for so long made me feel a sense of pride as well.

UofL: How do you feel the College of Business has helped to prepare you for your prior competitions, and how are you preparing for your upcoming competition in June?

AN: They provided me with all the study tools for the first test which allowed me to test with a high score. For the test in June of 2024, Professor Anthony Manni sent me all the information he could find about the competition, and from that I made a study plan and flashcards for the Excel functions and shortcuts. For this upcoming year, I am preparing by getting empty spreadsheets and a goal for what I want it to look like when I am done. I then set a timer for an hour and see how much I can accomplish before the timer ends. My goal is to use this method to get quicker at using the functions in Excel and using the keyboard shortcuts.

UofL: What CoB faculty have made the most impact on you, and why?

AN: Professor Manni has been one of the most impactful professors for me. When I found out I won the first time, in May of 2024, he was extremely supportive and walked me through the steps on how to register and how to get

assistance for the travel. When we were at the conference, he supported me a ton and was so friendly with my fiancé. When I got invited to the fall dinner with the Board of Advisors, he helped me learn what to expect and still talked with me to see how everything went after. When looking to compete again this year and get more certifications for Excel he was excited to work with me again and encouraged me every step of the way. I am so glad to have been placed in his class and have been with him throughout this experience.

Another faculty member who I felt impacted me a lot was Professor Barry Haworth. One of my first classes in my first semester in the College of Business was ECON 202 and I was super stressed coming into it. He constantly made the class laugh and made me feel more at ease. He told me on more than one occasion that I was always doing so much at once but was doing so well at managing it all and I always remember that compliment when I am having a really hard day or week. It reminds me that even with so much going on, I can do everything I need to.

UofL: Why would you encourage prospective students to choose UofL for their business degree?

AN: UofL and the CoB are a massively supportive community. They all want to see you succeed and make it to graduation. The professors all want to be there and are very supportive of each student and care about all their classes. There is also a large network of alumni who are there to help you with the next steps after graduation. Overall, the CoB and UofL are not only home to some of the best programs in the country, but some of the most supportive and uplifting!

UofL: What advice would you offer students considering pursuing a degree in CIS?

AN: To keep pushing through the hard days. There is always that one assignment or class that makes you feel more challenged than ever before but getting through feels better than you can imagine! Have fun with the hard assignments and find ways to make them apply to what you love about computer information systems.

CAREERS IN FRANCHISING

UofL Online MBA and Fellowship Led Alumnus to New Career in Franchising

by Betty Coffman

Ethan McNary was well into a successful career in the pharmaceutical and finance industries, but in 2020, he decided something was missing.

“I felt like I was kind of just stuck on a hamster wheel,” McNary said. “My sister asked if I had thought about going back to school and I said, ‘Absolutely not!’”

He didn’t know how he could fit classes in around his full-time job, but his sister suggested he look into online programs that would provide more

flexibility. What he discovered convinced him it could work.

A search led him to University of Louisville’s online MBA program, a relatively new program at the time in the College of Business. He chose UofL over the two other programs where he was accepted because of the business networking opportunities UofL could make available to him.

“The vast network that University of Louisville has as a resource for job placement was the most

Online MBA alumnus Ethan McNary, right, has begun a new role as an area coach with Taco Bell franchisee Tacala, where he works to help restaurant leaders succeed in their restaurants.

appealing part for me,” McNary said, adding that he also was impressed by the exceptional helpfulness of faculty.

EYE-OPENING FELLOWSHIP UNLEASHES

MCNARY’S POTENTIAL

During his MBA coursework, McNary got a taste of the franchising industry while participating in the Yum! Franchise Accelerator Fellowship offered through the Yum! Center for Global Franchise Excellence.

The three-month fellowship offered an elective curriculum in franchise management, key experiences and mentorship by Yum! Brands executives and franchise owners. The fellowship culminated in a pitch competition for seed funding and a path to franchise ownership.

“I always wanted to create my own restaurant,” McNary said. “That’s always intrigued me. So, I was thinking I could learn about the business and if I didn’t win, I would at least have the information to do my own thing.”

A trip to California during the fellowship offered an eye-opening look at the Taco Bell brand.

“Spending four days out there in Irvine with the team and the employees and going through the different departments solidified that it was something I wanted to do.”

McNary believes he has found his calling in franchising.

“I find more satisfaction in this role than I have in all of my corporate roles,” he said. “There are some things that make it a little challenging, but I really appreciate the people part of it, I’m a people person.”

In January, McNary moved into the role of area coach nearby Tacala’s Restaurant Support Center in Birmingham, Alabama, working with a group of restaurant leaders to help them succeed in their stores. When his apprenticeship time with Tacala is complete, McNary hopes to work with Tacala to purchase and develop his own franchise locations.

“To be able to join and to learn the ropes from such a juggernaut, it’s been a real blessing,” he said. “I understand how lucky I am to be in this position, to be a part of this program and to get an opportunity to operate my own set of Taco Bell restaurants. I know this wouldn’t have happened without my attending UofL.”

ETHAN’S JOURNEY IS A SHINING EXAMPLE OF THE PROFOUND

IMPACT OUR PROGRAMS CAN HAVE.

McNary was a finalist in the competition, and Tacala, the largest Taco Bell franchisee in the US, offered him an opportunity for additional training and mentorship. McNary joined Tacala after receiving his MBA from UofL in May 2023, and he was put in charge of one of the lowest performing of Tacala’s 370+ locations, a store in Auburn, Alabama.

Under McNary’s leadership, that store improved month by month, consistently finishing in Tacala’s top 50 Taco Bell restaurants, and it finished as the number one Taco Bell store between August 7-September 3, 2024.

—Jeff

EXPANDED OPPORTUNITY

FOR A

THRIVING FUTURE

College of Business Interim Dean Jeff Guan calls McNary an inspiration.

“Ethan’s journey is a shining example of the profound impact our programs can have,”

Guan said. “Stories like his reaffirm our commitment to delivering a world-class education — one that not only prepares our students to navigate the complexities of the business world but also equips them to lead with purpose and make a meaningful difference.”

Kathleen Gosser, Yum! Brands Associate Professor of Franchise Management Practice and director of the Yum! Center for Global Franchise Excellence at the College of Business, mentored McNary during his time at UofL.

“Ethan is incredible and is learning all he needs

Guan

to know about becoming a Taco Bell franchisee one day,” Gosser said. “His experience shows what a great opportunity franchising can be for entrepreneurs. And he is learning from the best. For the fifth consecutive year, Taco Bell is the number one franchise in the US as ranked by Entrepreneur Magazine.”

Jamie Harrison, vice president of people & culture and interim chief people & culture officer at Taco Bell, sees Ethan’s journey as a testament to the

brand’s people-first approach.

“Ethan’s dedication and passion for franchising are truly commendable, and we are proud that he is a member of our Taco Bell team. We applaud Tacala for sharing Taco Bell’s commitment to engaging top talent and delivering an environment where individuals like Ethan can achieve their full potential.”

“It’s exciting to be on this journey with Ethan. Since joining Tacala in 2023, he has enthusiastically worked through all restaurant positions to immerse himself in the business and prepare for management and ownership of a thriving business.

Ethan’s passion for people and high standards combined with this experience will set him up for success in the future,” said David Morrison, chief operations officer of Tacala Companies.

McNary already is giving back to the program that injected fresh energy into his career, happy to mentor other students interested in franchising. He visited Louisville to speak to Gosser’s class and participated in the Online MBA program’s 5th anniversary during Homecoming 2024.

Jeff Guan with Ethan McNary

ABBY EPPERLY GROUNDS FOR SUCCESS

by Annie Nell Wadley

Graduate Abby Epperly Launches

Franchise Coffee Shop with Father

In May 2023, Abby Epperly became the first student to graduate with an undergraduate franchise management certificate from the University of Louisville College of Business – a groundbreaking achievement for Epperly, the entire college and the Yum! Center for Global Franchise Excellence (Yum! CGFE).

Her story exemplifies how passion, education and family influence can merge into a powerful career path. Her journey has recently taken an exciting new turn as she and her father embark on a franchise venture with Bad Ass Coffee of Hawaii. Epperly’s interest in franchising was sparked during the pandemic when her father, Doug Epperly, began exploring franchise ownership as a career transition from his corporate role. His interest piqued her own. “I [thought], what is franchising? What kind of sector is that?” she recalled. Intrigued, she dove into franchise courses offered by the college, quickly finding herself drawn into the dynamic and relationshipdriven world of franchising.

“I absolutely fell in love with franchising,” Epperly shared. “I took all the courses, and I learned so much that I didn’t know about business ownership, collaboration and support networks within franchises. It’s more than just running a business; it’s about building relationships and being part of something bigger than yourself.”

During her studies, Epperly received invaluable guidance from Yum! CGFE Director and Associate Professor of Franchise Management Practice Kathy Gosser, who brought extensive franchise industry experience to the classroom. The unique curriculum, covering areas within the field such

as franchise growth, legal fundamentals and team management, equipped her with skills that would set her apart as she prepared to enter the industry. “There’s not a franchise-specific education out there like this,” said Epperly. “The Center is one of a kind—it truly provides a foundation for franchising.”

After completing her certificate, Epperly joined the Disney College Program, working as a lifeguard at Disney’s Typhoon Lagoon in Orlando. She hoped to gain insights into how large companies operate and deliver exceptional experiences to guests. “I thought, ‘Let’s work for one of the world’s most renowned companies and see how it operates from the inside out,’” she explained.

With experience gained from Disney and her franchise education, Epperly has come full circle by joining her father in franchise ownership. Earlier this year, they both attended Bad Ass Coffee of Hawaii’s first franchise convention in Denver, Colorado. “It’s been our dream to work together in franchising, and Bad Ass Coffee of Hawaii offered the perfect opportunity to combine our goals and skills,” she noted. In her LinkedIn post following the convention, she wrote, “I couldn’t be more excited to partner with my dad on this amazing adventure.”

Abby’s accomplishment marks an important milestone for the college and the Yum! CGFE, showcasing the success of its program in preparing students for tangible, rewarding roles in franchising. Gosser shared her own reflection on Epperly’s journey, explaining that “Abby’s drive and enthusiasm for franchising were evident from the beginning. Watching her grow through the program and step into the industry as a franchise owner with her father is a testament to the real-world impact of our educational model. We couldn’t be prouder.”

Looking forward, Epperly has a message for others interested in franchising. “Many people think of small business ownership as a solo journey, but franchising gives you the support and partnership of a larger organization. And you’re never alone—there’s a whole network behind you. That’s something I learned through my education at UofL, and I can’t wait to build that network further as a franchisee.”

As the first graduate to complete the Franchise Management Certificate, Epperly’s achievements embody the Yum! CGFE’s mission: empowering individuals to create and sustain generational wealth through franchising. For her and her father, this is just the beginning of an exciting journey—a journey they are walking together, one cup of coffee at a time.

Abby Epperly

FRANCHISING

by Erica Hulse

Yum! Center for Global Franchise Excellence Celebrates 100th Episode of FranchiseU! Podcast

What started as a creative way for Yum! Center for Global Franchise Excellence Director Kathy Gosser to engage her students during the pandemic has transformed into an essential resource for franchise professionals and business enthusiasts alike. The Center’s podcast, “FranchiseU!,” has officially hit a significant milestone, having produced 100 episodes, and continues to feature guests from various industries and backgrounds who share one thing in common: a passion for franchising.

From uncovering hidden success stories to tackling industry challenges head-on, Gosser shared with us what she’s learned, the guests who left a lasting impact and how the podcast continues to evolve in ways she never expected.

UofL: How did the concept for the “FranchiseU!” podcast originate?

KG: During COVID, I experimented with a basic (primitive) podcast for an online course when I noticed students weren’t engaging with video lectures. The response was overwhelmingly positive, which inspired me to launch “FranchiseU!” when we established the Center. The podcast serves as an educational tool for a broader audience while also enriching my courses.

The YUM! Center for Global Franchise Excellence team: Annie Nell Wadley, Kathy Gosser, Denise Cumberland and Troy Price

F RWARD

Meeting students where they are is key, and podcasts provide accessible and impactful learning experiences.

UofL: Why did you believe this podcast would be beneficial to listeners?

KG: Franchising is full of incredible stories, and I wanted to highlight the experiences of franchisees, franchisors and industry suppliers. By sharing these insights, we help listeners better understand the opportunities and challenges within franchising. Additionally, with evolving regulations and complexities, bringing in experts to break things down is essential. At its core, the podcast exists to educate and inspire.

the right technology and production setup. He introduced us to Riverside, which has enhanced our recording quality significantly. While researching guests and preparing podcast guides is time-intensive, it’s also a valuable learning process for me. Interestingly, the biggest challenge has not been finding guests—I receive about five requests per week to be on the show!

UofL: What experiences with creating and hosting “FranchiseU!” have impacted you most, and why?

THE PODCAST ALLOWS ME TO BRING REAL-WORLD INSIGHTS DIRECTLY INTO THE CLASSROOM.

—Kathy Gosser

UofL: What were the goals you were hoping the podcast would accomplish?

KG: Beyond educating and inspiring, a major goal was to create dynamic course content. Since franchising is constantly evolving, textbooks quickly become outdated. The podcast allows me to bring real-world insights directly into the classroom, and I even select guests specifically to fill content gaps for my students.

UofL: What challenges have you faced with developing and producing “FranchiseU,” and how have you and your team worked to overcome those challenges?

KG: This podcast wouldn’t be possible without our producer, Troy Price, who ensures we have

KG: Getting to learn from franchise leaders and apply those insights to my classroom has been invaluable. Through the podcast, I’ve stayed ahead of industry advancements, including how AI is transforming franchising and the legal complexities shaping the business. Beyond the learning aspect, the podcast is also incredibly inspiring. I always ask guests what they are most proud of and what they wish they had known about franchising before starting their careers. Hearing their reflections is a highlight for me—and I love when they mention wishing they had learned about franchising in college!

UofL: In what ways have you seen the podcast evolve over the past 100 episodes, and what was most surprising about that evolution?

KG: I’d like to think I’ve become more comfortable behind the mic and better at helping guests feel at ease. One surprising evolution is how much I now strategically select topics that fill gaps in my classroom curriculum. The biggest surprise? The

overwhelming demand from people wanting to be on the podcast—I initially thought I’d run out of guests after my close contacts, but I’m nowhere near that!

UofL: Of the 100 episodes you have recorded, which episode stands out most to you and why?

KG: Now you are asking me to choose my favorite child…the one with Shawn Brady, a 50+ year veteran of the first KFC franchise was pretty special. Shawn told the history of KFC and his love for the brand is apparent with each response. I was also touched by the story of Brave Williams – she has signed 23 franchise agreements for Anytime Fitness and is a singer and dancer – and said opening her first franchise was harder than being a dancer for Beyonce! My students love this one.

franchising. I’ve recently recorded episodes with Isa Botero (CoB professor of entrepreneurship), who is now co-hosting some episodes focused on generational franchisees. On the CGFE side, Yum! Brands just announced a $1 million endowment for scholarships in franchising. This initiative will change lives, and we’re excited to roll out the details. We also welcomed our first intern, Jordan Moore, who is making a huge impact—she’s leading our Instagram efforts and even convinced me to join a dance trend (yes, we did the Boogie on Down!).

UofL: How can readers learn about and access your podcast episodes?

KG: We are on all podcast providers – Apple, Spotify, Stitcher, etc. We are also on the College of Business website at business.louisville.edu/learnmore/franchiseu/

UofL: Is there anything else you would like to share with our readers?

UofL: What does reaching your 100th podcast mean to you and your staff?

KG: The stats on podcast longevity are staggering—only 4.8% of podcasts make it to 100 episodes. Hitting this milestone means we’ve persevered, and I couldn’t be prouder of our small but mighty team, Annie Nell and Troy. This is truly a passion project, and for me, it’s also a return to my journalism roots—interviewing fascinating people and sharing their stories. We’re just getting started!

UofL:: What events and/or projects are on the horizon for “FranchiseU!” and for the Yum! CGFE?

KG: “FranchiseU!” will continue evolving with new themes, including a focus on family businesses in

KG: Franchising continues to outpace national economic growth, and according to the IFA’s latest report, by 2025, 9+ million jobs will be in franchising and 851,000 franchised units will operate in the US. Franchising is a proven model for generational wealth spanning countless industries—not just food! If you can think of a business, there’s probably a franchise for it. We’re proud to be the only university offering a Franchise Management certificate at three levels: Graduate (MBA stackable), undergraduate (degree stackable) and professional (IFA partnership). Our goal is to continue educating future franchise leaders and producing research that drives industry impact—thanks to our brilliant Denise Cumberland leading the charge.

Kathy Gosser

WELCOME NEW STAFF

The College of Business is proud to welcome its newest staff to the Cardinal Community. These faces will help shape our students’ lives and enrich the University’s knowledge base.

JEANNA GILARSKI Executive Assistant

CASSANDRA BOOK Student Career Specialist

TESSA CHILTON Graphic Designer

HOSPITALITY

by Betty Coffman

University of Louisville students now have additional opportunities for industry-specific education thanks to a new minor in hospitality management offered by the UofL College of Business. The program will equip students with the skills and knowledge needed to excel in the field of tourism and hospitality.

Louisville’s tourism industry has an economic impact of $4.2 billion annually, with nearly 70,000 people in the area working in the industry. As visitor demand and the city’s tourism infrastructure increase, the workforce must grow proportionately to meet guest expectations. The new minor in hospitality management is a collaborative effort of the UofL College of Business, Louisville Tourism and the Louisville Hotel Partnership.

“Collaborating with the University of Louisville marks a significant milestone in our ongoing efforts to enhance the hospitality industry in Louisville,” said Cleo Battle, president and CEO of Louisville Tourism. “By combining our resources and expertise, we aim to provide students with hands-on experience and practical insights into the travel, tourism and hospitality industries, preparing them for successful careers. In turn, this initiative will also benefit our community by fostering a well-trained workforce in a sector that continues to grow locally.”

The minor, housed within the UofL College of Business and open to students in any major, will include courses on event management, hospitality operations, revenue management, sales and tourism marketing and will offer invaluable experiential learning opportunities facilitated by industry partners.

The Hospitality Minor kick-off event

“The collaboration reflects UofL’s commitment to fostering industry-relevant education and ensuring graduates are well prepared to meet the demands of the rapidly growing hospitality sector,” said Ryan Quinn, chair of the Department of Management and Entrepreneurship at UofL, who will oversee the new program. “This minor will provide many new career options. Whether you are a student in the College of Business or any other college on campus, if you want to go into the hospitality management industry, this minor will give you another option for your career and an ‘in’ to the specifics of this industry.”

The Louisville Hotel Partnership is key to ensuring the program’s relevancy and success.

The partnership provided a $500,000 gift to UofL to help fund the development of the new minor.

“We are proud to support this innovative collaboration, which will strengthen both the hospitality sector and student opportunities. The hospitality minor will create a robust pipeline and deeper talent pool which is crucial to growing Louisville’s hotel industry workforce while equipping students with lifelong skill sets that will make them more marketable upon graduation,” said Eamon O’Brien, Louisville Hotel Partnership board chair and general manager of the Omni Louisville Hotel.

New Hospitality Minor to Prepare UofL Students for Careers in Tourism MINOR

RISE & STRIVE

by Erica Hulse

Fall 2024 Outstanding Graduate and Banner Bearer Justyne Aranda

Overcame

Cultural Challenges to Achieve Academic Excellence

From a childhood spent napping on the couch in her parents’ business to balancing three jobs while double majoring in management and marketing at the University of Louisville, first-generation student

Justyne Aranda has faced each obstacle throughout her life with grit and grace.

Standing at the forefront of UofL’s newest graduating class as the Fall 2024 Outstanding Graduate and Banner Bearer for the College of Business (CoB), the native Panamanian represents not just academic excellence but the dreams of her family, whose sacrifices paved the way for her success. We had an opportunity to learn more about Justyne’s experiences as a student and her advice for students considering earning a degree at UofL.

UofL: Could you describe your background and what life was like growing up for you?

JA: I am a first-generation college student and an international student from Panama. My upbringing was deeply rooted in the values instilled by my parents, who grew up with very little. Despite their circumstances, they worked tirelessly to provide opportunities I could only dream of. I remember sleeping on the couch in my parents’ business as a little girl while they worked late into the night, striving to make their business successful so I could get the best education possible. Their sacrifices paid off, and today, I am in another country pursuing my goals.

Coming from humble beginnings, I’ve learned that nothing worth having comes easy. My parents taught me the value of hard work and resilience. Whenever I had the chance, I worked alongside them in their business, learning the importance of dedication and persistence. These lessons have shaped who I am today.

UofL: Why did you decide to earn your bachelor’s degree at UofL?

JA: Watching my family’s daily efforts to succeed in their businesses inspired me to

Justyne Aranda

Justyne Aranda with Louie at the Scholarship Awards Reception

learn how to manage a business effectively. My goal has always been to use the knowledge I gain to help them, as they never had the same opportunities I have. When I saw that UofL offered a robust program that aligned with my aspirations, I knew it was the right choice.

UofL: How did you first develop an interest in marketing?

JA: As a junior, I decided to double major in management and marketing because of my work experiences, which had sparked an interest in marketing. The field’s dynamic nature, requiring constant learning and creativity, resonated with me. Today, I work in marketing and can confidently say it was the best decision I’ve ever made.

UofL: What caused you to decide to earn your bachelor’s degree in marketing?

JA: I originally planned to major only in management, but marketing captured my interest as a field that perfectly complemented my goals. A friend who had recently graduated from UofL shared how the College of Business structured the program to make doublemajoring possible within one extra semester. It was an opportunity I couldn’t pass up, and I’m proud of my decision to graduate with a double major.

UofL: What challenges have you experienced as a student here at UofL, and how did you overcome those obstacles?

JA: As a first-generation international student, I faced cultural and academic adjustments, financial pressures and the challenge of balancing multiple part-time jobs with my studies. I overcame these obstacles by staying focused on my goals, seeking support from UofL’s resources and remaining disciplined in managing my time. Scholarships also played a vital role in easing financial stress, allowing me to focus on excelling academically.

UofL: What are some of the most impactful and positive experiences you have had at UofL, and why were those so significant for you?

JA: One of the most impactful experiences was receiving scholarships. At times, the uncertainty of how my family would afford tuition was overwhelming, but earning these scholarships alleviated that stress. Meeting my donors at a UofL event and personally thanking them for their generosity was a moment of immense gratitude. Their support was life-changing, not just for me but for my family as well.

UofL: What faculty and/or staff have most left an impact on you during your time in your undergraduate program, and why?

JA: Many professors and staff members at UofL have positively impacted my life. Working at the Dean’s Suite as a student assistant made me feel part of a family, even while being 3,879 miles away from my own. I am deeply thankful to all my professors and the people in the Dean’s Suite team for their guidance and encouragement throughout my journey.

UofL: Could you share the names of the scholarships you earned this year and their significance?

JA: These scholarships lifted a heavy burden. As a full-time student balancing five classes and three part-time jobs, they allowed me to focus on my academics without the constant worry of financial strain. My family and I are immensely grateful for this support. Those scholarships were:

Henry Heuser Scholarship

Irma Klein-Shampain Scholarship

Management Community Scholarship

National Association of Credit Management Scholarship

Pfeiffer-Filiatreau Book Fund

Rose Mary Rommel Toebbe Scholarship

William M. Strickler Scholarship

UofL: How did you feel when you learned you were selected as the Fall 2024 Outstanding Graduate of the College of Business/Banner

Bearer and Outstanding Graduate for Marketing?

JA: When I received the nomination email, I was honored, but I didn’t expect to win. When the follow-up email confirmed I had been selected, I was in disbelief. Once it sank in, I felt an overwhelming sense of pride. Calling my family to share the news was one of the happiest moments I can think of. Representing the College of Business as a banner bearer is an incredible honor, and I’m proud to carry it.

UofL: What does receiving these recognitions by the CoB mean to you?

JA: These recognitions affirm that all the hard work, late nights and sacrifices were worth it. They symbolize not just the end of my undergraduate journey but the beginning of the path ahead.

UofL: Why would you encourage prospective students to choose UofL for their business degree?

JA: UofL provides an excellent education with countless opportunities to grow both professionally and personally. The faculty and staff genuinely care about their students’ success, and the connections you make here will last a lifetime.

UofL: What advice would you offer students considering pursuing a degree in marketing?

JA: Marketing offers endless possibilities. Embrace the journey, even on tough days when assignments pile up, and remember that each challenge helps you grow. Marketing is a dynamic, rewarding field that will keep you learning and evolving.

UofL: What are some goals you would like to achieve once you graduate?

JA: As a proud Panamanian, I aim to take my culture and roots with me everywhere I go. My goal is to excel in my career, expand my skills and continuously seek opportunities for growth.

UofL: Is there anything else you would like to share with our readers?

JA: My journey is a testament to the power of perseverance, gratitude and hard work. To anyone reading this, I hope my story inspires you to dream big and keep going, no matter how far the destination may seem. Success comes to those who are willing to chase it.

Justyne Aranda

FROM HANDSHAKE TO HIRED

by Erica Hulse

Representatives from over 60 businesses including Humana, Yum! Brands, the Kentucky Deptartment of Revenue and GE Appliances connected with students at the College of Business Career and Internship Fair held by the Ulmer Career Center at the Student Activities Center on UofL’s Belknap campus. Attendees had the opportunity to learn about businesses in a variety of industries and share their unique skills and talents with corporate staff members.

COLLEGE OF BUSINESS

RESEARCH ROUNDUP

As an R1 institution, creating new knowledge is at the core of what we do. The College of Business celebrates our faculty’s research contributions to their respective fields in this quarterly summary of publications and reports.

ACCOUNTANCY

Dereck Barr-Pulliam, & Flint, L., (2025), “Alternative Work Arrangements and Organizational Actions: Internal Auditor Behavioral Responses and Organizational Outcomes.” American Accounting Association, Current Issue in Auditing. Advance Online Publication.

Ben Foster, & R. Alter, (2025), “Sustainability and ESG reporting opportunities and challenges: Insights from Germany.” The CPA Journal

ECONOMICS

Mahesh Gupta, William Ferko, & Thomas Lambert,, (2025), “Adapting to Win: Churchill Downs Incorporated and the New Era of Entertainment and Betting.” The Sport Journal. Advance Online Publication.

KUDOS!

Hilda Carillo was featured by Oracle Academy for her collaboration with Patrick Johnson, chief operating officer and partner at Louisville-based Oasis Solutions, to develop a curricular innovation that integrates Oracle NetSuite ERP simulation cases into her accounting course.

Saurav Chakraborty has been appointed as an Associate Editor for Decision Support System, an Elite journal on our journal list.

Tom Lambert has published a book chapter titled “Displaced Worker Angst and Far-Right Populism” in the book Neoliberal Economic Policy and the Rise of Right-Wing Populism

Jose Fernandez, & Jayawardhana, J., (2024), “Impact of medical and recreational cannabis laws on inpatient visits for asthma.” Health Services Research. Advance Online Publication.

Mike Barone has recently been honored with the 2024 Outstanding Reviewer Award and appointed as an Associate Editor for the Journal of Consumer Psychology.

James Fiet has published a book titled “The Theoretical Logic of Strategy,” with Springer Nature.

MANAGEMENT & ENTREPRENEURSHIP

Fabian Diaz, Coffman, C., Sadek, J., (2025), “Contracting with Strangers: A Transaction Cost Economics Perspective on Gregory, Beck, Henfridsson, and Yaraghi’s ‘Cooperation among Strangers.’” Academy of Management Review Advance Online Publication.

RESEARCH ASCENDING STARS AWARD RECIPIENTS

Congratulations to Dereck Barr-Pulliam and Minjie Huang for being named UofL’s Research Ascending Stars. This prestigious award recognizes new associate professors who excel in research.

Denise Cumberland, & Holahan, B., Jones, G., (2025), “Empowering future entrepreneurs: The impact of franchise courses on undergraduate and MBA students.” The International Journal of Management Education

Connect to our Research: https://business.louisville.edu/ faculty-research/researchpublication/

BUSINESS IS EVERYTHING

Whatever career path you take, there’s a business element at play. Whether you’re an artist, engineer, healthcare worker or scientist, grasping business principles is crucial for your success. A business degree equips you to innovate, organize and discover profitable solutions across any field. This adaptable skill set is the ideal partner for any major or career journey. We offer flexible graduate and undergraduate degrees, minors and certificates—we have the right fit for you!