UNSUNG VERSE 002 | DECEMBER 2024

TIFFINY DAWN

VERSE 002 | DECEMBER 2024 | GTX | NBTX

TIMELESS TUNES, NOSTALGIC GROOVES AND AN UNYIELDING JOURNEY TO MUSICAL LEGACY

DRINKS ON JP MCCABE Surtierra Tequila has named Gruene native and singer-songwriter JP McCabe as its first brand ambassador, uniting a rising Texas talent with a brand deeply rooted in community values. Crafted from 100% agave and free of additives, Surtierra’s Reposado and Silver varieties reflect the same authenticity and dedication found in JP’s music—rich, honest, and unmistakably Texan. Available at The Villa in Gruene, every purchase of Surtierra Tequila supports the San Antonio Stock Show & Rodeo’s Texas Scholars program, giving back to the next generation through educational funding.

JP McCabe’s gritty, vis ceral s ound embodies Americana realism with notes of blues, country, and soul—a blend that mirrors Surtierra’s commitment to quality and heritage. His involvement isn’t just an endorsement; it’s a testament to the brand’s devotion to supporting Texas culture and local music. Together, Surtierra and JP highlight the strength and spirit of Texas, where the love for good music and good tequila runs deep. drinksurtierra.com jpmccabemusic

silver&soda INGREDIENTS 2 oz Surtierra Silver Tequila 3 oz Soda + Lime wedge for garnish INSTRUCTIONS Combine ingredients in an ice-filled highball glass and stir. Garnish with a lime wedge.

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CONTACT info@unsungtx.com PUBLISHER VALUI3 Holdings, LLC

CURATOR Casey Frank

VISIONARY Scott Foley

CONNECTOR Jessica Culaciati CONTRIBUTORS Drew Heaton Jay Trevino JP McCabe The Roughstock Bo Brumble Paul Eason PRINTING Direct TX

@unsungtx unsungtx.com

LET’S COLLAB

We are excited to explore potential collaborations and would love your input.

If you have a favorite Unsung artist you’d like to see featured, a live music venue you frequent, or would like to spotlight influential behind-the-scenes individuals in the music industry, please visit unsungtx.com.

We look forward to hearing your recommendations.

Curators WORD

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here’s something special in the water here, a creative spark that thrives amidst sweeping landscapes and open skies.

Gruene, in particular, isn’t just a great place to catch a live show—it’s an incubator for some of the best music in the state and, arguably, the world. This place has given rise to legends like Willie and King George, but for every famous name, countless emerging artists are pouring their hearts into songs that capture life’s complexities in ways only true natives can.

We Texans are as diverse and vibrant as the musicians we nurture.

This is a place where the love of music is woven deep into the soil, where artists embrace the freedom to create without confining themselves to a single genre or identity. Texans are unapologetically multidimensional—musically, politically, personally—and our music reflects that. Here, rugged independence meets a steadfast dedication to authenticity and an openness that fuels creative freedom.

The Texas music scene doesn’t run on cutthroat competition; it thrives on mutual support. In a notoriously tough industry, the Hill Country remains a place where success is shared. Venues like those found in Gruene foster collaboration and camaraderie over rivalry.

Within just 25 acres, Gruene hosts 13 live music venues, offering spaces where artists can experiment and connect. It’s here that budding talent is nurtured, honed, and given a stage to grow.

From the soulful Tejano sounds of Freddy Fender to the raw, twangy echoes of Tanya Tucker, Texas’s vast and varied landscapes have given birth to an equally diverse music scene. Those iconic sounds still resonate, inspiring new generations of artists who bring something fresh while staying rooted in the Texas spirit. It’s a place where anyone with a story and a song can find an audience, and genres cross boundaries as freely as our highways stretch to the horizon.

Texas isn’t remarkable just because of the music—it’s remarkable because we make room for everyone to be part of it. This elusive authenticity draws people from all walks of life, from the singersongwriter baring their soul on our small-town stage to the genrebending band that defies labels. It’s this inclusiveness, this hunger for the real, that keeps our music scene as vibrant as the rivers running through it.

We are nowhere near starved for talent; that’s for damn sure.

Thank you for joining us on this journey.

At Unsung, it’s our privilege to honor the artists, venues, and vibrant pulse of live music that breathe life into the Texas spirit.

Ultimately, it’s all about the community, the connections and the music that unites us all.

XO,

©2024 Unsung®. All Rights Reserved.

No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the curator. Information provided to Valui3 Holdings, LLC is deemed reiable, but not guaranteed. The publisher will not be responsible for any omissions, errors, typographical mistakes or misinformation within this publication.

For permission requests, please write to the curator at info@unsungtx.com.

Drin

Bo Brumble & Paul Eason

nkin’ Whiskey Neat at

2348 Gruene Lake Dr | grueneslastcall.com

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WHATCHA LISTENIN’ TO? Locals share their favorite Christmas songs and albums with Jess

LINE UP.

BACKSTAGE PASS Inside the Studio: Drew Heaton

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SONGWRITERS SHOWCASE S p o t l i g h t i n g t h e p re m i e r songwriter competition presented by Gruene Studios

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TIFFINY DAWN A Journey of Resilience and Unyielding Passion

GRUENE GROOVES Stay in tune with Gruene’s vibrant live music scene

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LENS ON LIVE Renowned concert photographer Jay Trevino opens up about his journey to making it in the music scene

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SPOTLIGHT: GRUENE HALL Texas’ oldest dance hall, iconic for live music, cold beer and historic charm

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DRINKS ON JP MCCABE Local singer/songwriter JP McCabe is named Surtierra Tequila’s first brand ambassador

THE SCENE A schedule of upcoming Holiday events in Gruene

GRUENE MUSIC & WINE FEST Four days of Americana music, craft beer and local wine, all in support of Drinkin’ for a Cause

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GRUENE MUSIC & WINE FEST

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he Gruene Music and Wine Festival, presented by by Gruene Hall and KNBT 92.1, once again filled the heart of our little town with excitement, as it has done since it all began back in 1987. As a local, there’s something special about seeing familiar faces and new ones come together over four days, all in the name of “Drinkin’ for a Cause.” This festival is about more than just enjoying local wine, beer, and music; it’s about raising money for the United Way of Comal County, and the community spirit is always contagious.

This year’s 38th festival kicked off on October 10th, with a series of tastings and performances by homegrown favorites, The Reed Brothers, Austin Gilliam and Andrew Kreitz, setting the tone for the days ahead. Headliners Nikki Lane, the Randy Rogers Band, and Robert Earl Keen took over Gruene Hall and reminded us why we love this place so much — it’s all about good music, good company and good times. Sunday’s lineup featured an impressive 11 acts, with a mix of full bands and acoustic Americana performers playing back-to-back. The music never stopped and the cold beer kept a’flowin’, creating an unforgettable experience.

Be sure to mark your calendars for next year’s 39th annual festival, and check out more details at gruenemusicandwinefest.org. For the full gallery of images, visit scottfoleyphotography.com.

2363 G

ruene The Refin L a k e D e ry M e rive, N ns Gro om ew (830) Braunfel ing Lounge 609.97 s, Texa s 7813 27 0,

GETTIN’ REFINED WITH THE ROUGHSTOCK

SUITE

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hat’s the most memorable session you’ve ever worked on? Was there a moment when you knew you were capturing something magical?

a cool sound; a random background noise happening at a certain point adds a great texture, or a wrong chord takes a song in a totally new direction. I love Brian Eno’s statement: “Honor thy error as a hidden intention.”

There are many moments in the studio where I feel grateful to be a part of what’s happening. I really love it when we get to work with people who are really on top of their game, and after we’re rolling, I get to let them do what they do best. It’s like a private concert!

One recent session that comes to mind is my friend Stevie K. We’ve worked together for years, but he wanted to get a live band to record some covers. We lined up some killer players, and when we got rolling, I just let them figure things out on their own, which was phenomenal. When you have that caliber of players together, it’s really magical. There were many moments making that album, moments where the energy and spirit in the room just lit up.

Do you have a “signature” sound or technique that artists seek you out for, or is versatility your biggest strength?

After years in music production, what’s the most surprising thing you’ve learned?

That creating great music, great recordings, great art, is really less about creating it and more about being open and becoming a conduit for something larger to channel through you. It’s all about serving the song.

When everyone involved keeps that as the guiding principle, great things happen. It’s really about using a net rather than a hammer and nails.

Can you share a time when a happy accident in the studio led to an unexpectedly amazing outcome?

Oh, there are too many times to name just one! I’ve learned to pay attention to those “mistakes” - like when you accidentally record over something. Still, it makes

I have my usual bag of tricks of things that I’m drawn to sonically, but that’s not always appropriate for every artist or song. I try to listen to the artist and what the song is telling me what it wants to be and follow that direction as best I can.

How do you keep things fresh after spending hours (or days!) mixing the same track?

Time away from something is super important for me.

Sometimes, tight deadlines don’t always allow for a lot of that, but I think that you have to get some distance from something to stay objective about it. One of my favorite ways to do this is to loop something I’m working on and then do other stuff - tidy up, do some dishes, whatever. It’s amazing what your subconscious picks up when you’re not directly paying attention to something.

Getting the input of others whose opinions and tastes you trust is also invaluable.

What’s the most important quality you look for in artists when collaborating in the studio?

Dedication to craft, emotional authenticity, openness to collaboration and teamwork, and a person’s overall vibe are all important. Sometimes, I click with some people and their music better than others.

How do you experiment with sound to push creative boundaries while staying true to the song?

I just try stuff. I can get bored with things sometimes, so when I feel that I am trying to make something sound interesting or compelling, I try to subvert expectations.

However, I also seek feedback from others on the project or others whose opinions I trust to see if I’ve strayed too far from the village.

When feedback from artists or producers conflicts with your vision, how do you handle it?

I’ve gotten much better over the years at letting go of my project ideas. Sometimes, I have very strong feelings about certain things, but I try to remember that my way is just one of the many ways something could be approached…and a lot of times, someone else’s ideas are way better!

Drew Heaton is a seasoned music industry professional with over 20 years of experience spanning roles as a musician, producer, and highly sought-after mixing and mastering engineer. His work has helped shape hundreds of tracks, including several that have charted on Mediabase’s Top 40 Hot AC singles. As an independent musician himself, Drew brings a deep commitment to every project and has spent nearly a decade contributing to the design of some of the industry’s most respected audio equipment. Renowned for his expertise and passion for enhancing artists’ sounds, Drew is dedicated to helping musicians create a final product they can truly be proud of. Catch him live on drums with Andi Holleman and The Silver at their next show—andihollemanmusic.com.

WHATCHA LISTENIN’ TO?

CASEY

JESS TAKES TO GRUENE TO FIND OUT WHICH HOLIDAY TRACKS THE LOCALS ARE JAMMIN’ TO THIS SEASON.

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A VOICE OF RESILIENCE:

TIFFINY DAWN. W

When the lights dim, and the Texas air fills with the hum of anticipation, a hush falls over the crowd. Tiffiny Dawn steps onto the stage, her presence radiant and unbreakable. Wearing her signature glam-Western look—a wide-brimmed hat, glittering bangles, and a starlit smile—she captivates her audience with an undeniable magnetism and an earthy, bold voice honed over years of relentless passion and sacrifice. Each note seems to carry the weight of her journey, an epic story of resilience, hardearned wisdom, and a relentless love for music.

But behind the glamour and grit lies a journey filled with triumphs and tribulations, a life shaped by dreams pursued, challenges overcome, and an enduring dedication to both family and artistry.

ROOTS OF A DREAM Tiffiny’s story begins in the rugged, sweeping landscapes of Raton, New Mexico. Surrounded by rolling plains and endless skies, she grew up with a dream as boundless as the high desert that unfolded before her. As a girl, 8 years young, her voice quickly distinguished her—a gift so powerful that it would find audiences wherever she

By Casey Frank & Jessica Culaciati

went. Her mother, a woman of unbridled support blending Pink’s raspy tones with Kelly Clarkson’s and unrelenting drive, recognized something power. The youngest, now a college student with extraordinary in Tiffiny. She took on the role of no desire to perform, showed flashes of raw talent manager, booking gigs, setting up impromptu during those rare moments when the sisters would auditions, and finding any opportunity for Tiffiny sing together around the house. Tiffiny couldn’t to perform. Endless drives across sunbaked help but feel a touch of envy for her youngest highways and late nights became routine for Tiffiny sister’s natural, effortless voice. and her family, united by a shared dream.

The sisters were close growing up, but a silent By the age of 11, Tiffiny was performing professionally, taking stages at festivals and events, including the notable Tejano Music Awards Fan Fair in San Antonio. These experiences stirred a yearning in her to make Texas her home one day—a place where her big dreams would have room to grow. And so, at just 13, she promised herself that the Lone Star State, with its legendary music scene, would be her future. She held onto that dream as tightly as she held onto the microphone, determined to let her voice take her to places beyond New Mexico’s borders.

A MOTHER’S DEDICATION For Tiffiny, the journey wasn’t solitary. She was the oldest of three sisters, each with her own unique talents. Her middle sister had a voice, too—a bold sound that leaned into pop and rock,

understanding ran through the family: Tiffiny’s career was the priority. Her mother took a disciplined, nearly military approach to her training, pushing her to her limits—and sometimes beyond. “I’d come home from school to find a new VHS tape on the table,” Tiffiny recalls, laughing now at the memory. Her mom would record live performances by Pat Benatar and other legends she insisted Tiffiny study. For a teenager growing up in the late ‘90s and early 2000s, it felt relentless. While her friends were into the latest pop hits, she was analyzing Journey. But her mom was firm: these were the artists who would help Tiffiny discover her own voice.

The pursuit of a music career came with sacrifices.

Tiffiny missed prom, skipped dances, and traded in the freedom her friends enjoyed for rehearsals

and training sessions. “It was hard to understand back then,” she admits. “But now I see that my mom recognized something in me I hadn’t yet found in myself.”

There were no shortcuts and no easy routes. Imitation wasn’t an option. “There’s already a LeAnn Rimes,” her mom would remind her, gently nudging her away from the comfort of familiar melodies and into uncharted territory. Her mothers influence ran deep, encouraging her to make every song uniquely hers and pushing her to take inspiration from legendary male vocalists—Steve Perry, Smokey Robinson, Elvis.

“Listen. Now make it yours,” her mom would say. Those sessions, infused with the strength of iconic male voices, built the early grit that would ultimately shape her style, making it unmistakably her own.

THE INFLUENCE OF HERITAGE Her mother’s determination wasn’t the only family influence in Tiffiny’s life. Growing up in a Hispanic family, Tiffiny witnessed the deep cultural traditions that shaped her sense of family and identity. Her grandmother, who only spoke Spanish, instilled a love for the language and its music, which would later influence Tiffiny’s repertoire. Yet, she also saw the hardships, the struggles her female relatives endured in lives that were often self-sacrificing. It was a culture of loyalty but also of boundaries that sometimes felt constraining.

From a young age, Tiffiny resolved to forge a different path, one that honored her independence and never confined her dreams. This unwavering sense of self carried her through tough times, through the pressures of cultural expectations, and the weight of family responsibilities. That same resolve would later guide her when she started her own family, inspiring her to lead with both strength and independence, unbound by limitations.

A LONE STAR PROMISE When she was 17, Tiffiny made good on her promise to leave for Texas. By then, she had a boyfriend—her first love—and the two decided to move to the state together. Her parents disapproved; they’d always been wary of Tiffiny’s relationships, particularly if they threatened to derail her musical ambitions. In many ways, Tiffiny’s parents were right. Her boyfriend, though well-meaning, had no interest in her music career. He couldn’t understand why she needed to spend so many nights singing, practicing, performing. To him, it was just noise.

A job transfer eventually brought Tiffiny’s family to Texas. Though the move felt like a setback to her independence, having her family nearby provided a welcoming sense of stability. She married young and, at just 20, welcomed her first child, Cameron—a surprising twist that came with its own set of challenges. Her mother, who Tiffiny recalls as “nearly always right,” made it clear that becoming a mother so early would mean putting many of her hard-won dreams on hold, at least for a while.

MOTHERHOODS PAUSE The fierce drive that once fueled Tiffiny’s music career turned inward, centering on raising her son. Her dreams of performing were placed on hold; her passion for music becoming a quiet echo in her daily life. “When you’re young, you think you can put things on hold,” she reflects. “But the truth is, I never stopped thinking about performing.”

Surrounded by the love of her family but standing on her own, Tiffiny entered a period of deep self-discovery.

Her marriage to Cameron’s father had been strained from the beginning, and it was clear they were growing apart. They stayed together long enough

to welcome their second child, Calynn, but Tiffiny soon realized she was on a path that no longer resonated with her.

For Tiffiny, motherhood was both a challenge and a profound blessing. After the birth of her third child, Hayden, in 2014, she juggled three jobs and occasional gigs, entrusting her children’s care to the one person she trusted most: her mother. Choosing a personal touch over daycare, Tiffiny relied on her mother’s loving support, providing financial compensation while managing an exhausting schedule. Even amidst the chaos, she found moments of joy—quietly holding on to the dream of one day dedicating herself to her music fulltime once again.

RECLAIMING THE DREAM It wasn’t an easy road. Tiffiny sold timeshares, worked at a talent agency, and even tried her hand at bartending. “I was probably the worst bartender you’d ever met,” she laughs, but she held on to her dream. In brief, stolen moments, she would scribble lyrics, compose melodies in her mind, all while tending to her children. Music became her silent companion, waiting patiently for her to return when the timing was right.

After years of hard work to build stability for her kids, Tiffiny decided it was time to reclaim her passion.

A POWERFUL COLLABORATION In 2015, she moved from San Antonio to New Braunfels, drawn by its close-knit community and vibrant music scene. The quieter, welcoming pace of New Braunfels offered a chance for opportunity and connection that felt like home.

She reached out to Matthew Briggs, a local musician and music teacher, hoping to learn guitar to accompany her original songs. Tiffiny could hear every instrumental arrangement clearly in her mind but needed the skills to bring it to life. Matthew, a gifted multi-instrumentalist, proved to be the ideal collaborator.

What began as guitar lessons grew into a creative partnership that reignited her musical journey. Together, they crafted an album that became an honest expression of her experiences—songs that held the raw emotion and hard-won lessons of her path. Creating the album was a powerful release, a way to capture her journey of heartbreak, resilience, and healing. For Tiffiny, it was more than a musical comeback; it was a celebration of survival, strength, and the enduring dream that had brought her back to the stage.

UNYIELDING DRIVE As Tiffiny’s passion for music flourished, she began building a network of local musicians, guided by her mentor, Matthew. Knowing her vision required more than just talented players, she sought to assemble a group that would breathe life into her music on stage. For Tiffiny, this dream went beyond forming a band—she wanted a musical family, where each member’s energy contributed to an electrifying experience for the audience.

Just as the band’s bond was solidifying, the COVID pandemic hit, bringing live performances to a sudden halt. It was a bittersweet twist, but despite the frustration and disappointment, Tiffiny was determined not to let this setback define her path.

She and her band adapted, refining their sound, and preparing for the day they’d take the stage as the Tiffiny Dawn Band. When venues finally reopened, they seized every chance to play, fueled by a renewed energy and commitment to elevate all they had worked so hard to build.

“

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THE TRUTH IS, I NEVER STOPPED THINKING ABOUT PERFORMING.

A QUIET BOND Through it all, Tiffiny’s family remained her anchor, grounding her and giving her a reason to push forward. After years of navigating life on her own, she was careful about letting anyone new in, mindful of lessons from past relationships. Yet, working alongside Zack, her guitarist, began to subtly shift her outlook. Their collaboration started purely professional, grounded in mutual respect and a shared dedication to the music.

Zack, with his easygoing nature, offered a quiet balance to her focused intensity.

Over time, Tiffiny and Zack developed a deeper connection. Without fanfare, he became not only her partner on stage but a steadfast friend—a calming presence who understood her dedication to family and career. Zack respected her drive, encouraging her to pursue her dreams wholeheartedly, always cheering her forward without holding her back.

CREATING A LEGACY With her band thriving and demand soaring, Tiffiny’s vision for the future grows ever broader. She dreams of recording albums in both English and Spanish, each capturing a unique part of her identity—one an intimate reflection of her personal journey, the other a heartfelt homage to her heritage and the Tejano roots that run deep. Beyond the music itself, Tiffiny’s ultimate goal is to fill an arena, not for fame but to build a legacy that her children can be proud of—a life that shows them the power of resilience and the beauty of pursuing a dream. “Music is the one thing I truly love—I love to entertain.”

Tiffiny Dawn is a force of resilience and artistry, a woman who has forged her own path through motherhood, personal sacrifice, and an unyielding passion for music. She’s a storyteller—a performer—who has held her dreams close, even when they felt far away. In 2024 alone, Tiffiny took the stage 164 times, proving that her voice is only growing stronger, her stories more poignant, and her journey far from over. With each performance, she reclaims her dreams, and in 2025, she’s set to reach even greater heights.

On April 17, Tiffiny will premier her lifelong vision with Live From Downtown: Tiffiny Dawn – Tribute To Latin Legends at the legendary Brauntex Theatre. Tickets are available at brauntex.org.

25 UNSUNG® | VERSE 002 | DEC 2024

CATCH A GIG DECEMBER 5 WATER2WINE BUDA, TX 6PM DECEMBER 10 KINGS & QUEENS BALLROOM NBTX 7PM DECEMBER 14 BEND GENERAL STORE BEND, TX 6PM DECEMBER 15 FREIHEIT COUNTRY STORE NBTX 7PM DECEMBER 21 MCDERMOTTS CLUB KILLEEN, TX 7PM DECEMBER 22 SCHULTZ SALOON SEGUIN, TX JANUARY 4 DAM RED BARN CANYON LAKE, TX 8PM JANUARY 24 GRUENE HALL GTX 7PM JANUARY 25 SA RODEO BBQ COOKOFF SAN ANTONIO, TX 6PM **OPENING FOR KEVIN FOWLER** APRIL 17 BRAUNTEX THEATRE NBTX 7:30PM

UNSUNG® | VERSE 002 | DEC 2024 26

2024/2025 INFO CARD Valui3 Holdings, LLC • 1190 Gruene Rd, New Braunfels, TX 78130 • (830) 708-2411 unsungtx.com

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CONTENT SPONSORSHIP Feature Your Brand in Unsung!

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As a sponsor, you’ll have the unique opportunity to align your name with engaging stories that spotlight the unsung creatives of the music community. Sponsoring not only supports our mission to highlight rising local talent but also positions your brand in front of a dedicated audience that values artistry, authenticity, and community.

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Be part of the journey as we uncover the stories of those who create, produce, and elevate the Texas music scene.

CONTACT: (830) 708-2411 INFO@UNSUNGTX.COM

THE SCENE DEC 7-8

OLD GRUENE CHRISTMAS MARKET DAYS

Nearly 100 vendors offer Christmas gifts, uniquely crafted items and packaged Texas foods. Perfect for everyone on your holiday shopping list. Enjoy free parking, free admission, and grab a photo with Cowboy Kringle! gruenemarketdays.com

DEC 7

GRUENE TOWN LIGHTING

A brass band at 5pm, followed by the town lighting at 6pm with Cowboy Kringle handing out candy canes. Free admission. gruenetexas.com

DEC 9

DECEMBER & JANUARY EVENTS IN GRUENE JAN 1

3RD ANNUAL HAIR OF THE DOG THROWDOWN AT THE VILLA

Live music on the hour, every hour, drinks, food and fun!

11am-12am. FREE event. drinklokal.com Noon - JP McCabe 1pm - Trisdon Federic 2pm - Jacob Kyle 3pm - Jessee Lee 4pm - Bill Caisse 5pm - Brandon Ford 6pm - Trevor Underwood 7pm - Bo Brumble 8pm - Jackie Not Marilyn

31ST ANNUAL JINGLE BELL RUN

This festive 5K Run/Walk and Kid’s Ks benefits St. Jude’s Ranch for Children! Kick off your holiday morning with a family-friendly run at Gruene Hall, complete with a holiday costume contest, hot cocoa, coffee, sausage wraps, beer, and photos with Santa. Fun for all ages! athleteguild.com

DEC 9

GRUENE PONY EXPRESS

JAN 1

GRUENE HALL HAIR OF THE DOG DAY

FREE Live Music All Day!

A Pony Express rider will deliver a “Christmas Greetings” message from the Texas Governor to Gruene at 10 a.m. near Gruene Outfitters.

Bring your Christmas cards to have their stamps canceled with a special Gruene commemorative stamp. gruenetexas.com

DEC 19

COME AND TASTE IT HOLIDAY EDITION

Enjoy Texas wine, craft beer, live music, and free tastings at The Grapevine. grapevineingruene.com

DEC 31

NYE AT GRUENE HALL

Pat Green takes over Gruene Hall with two performances to ring in the New Year, joined by special guest Walt Wilkins. gruenehall.com

HOSTING AN EVENT? EMAIL INFO@UNSUNGTX.COM

LENS ON LIVE JAY TREVINO PHOTOGRAPHY

33 UNSUNG® | VERSE 002 | DEC 2024

I’m thrilled to announce the launch of our newest section, “Lens on Live.” I learned long ago that success comes from striving for perfection in your craft. As an old Marine once told me, “Be brilliant at the basics.” For over four decades, I’ve had some type of camera in my hands. As a photographer, being brilliant at the basics means mastering the art of photography—understanding its fundamentals, practicing consistently, and shooting often.

The coolest thing about today’s world is that imagery is everywhere, making it easy to find inspiration. I’ve drawn inspiration throughout my life, from my dad, a professional photographer, to the master himself, Ansel Adams.

In music and concert photography, the principle is no different. I’ve always been moved by the incredible artistry of fellow music photographers— their work captures the raw energy, emotion, and soul of live performances, preserving moments that linger far beyond the stage.

My goal is to deliver powerful imagery through my lens with every shot. But that’s not enough—I also want to celebrate the work of others who inspire me. Moving forward, “Lens on Live” will spotlight some of my favorite music photographers.

First up, we meet my great friend and Cody Johnson’s tour photographer, Jay Trevino. - Scott Foley

F

or over two decades, Jay Trevino has called Comal County home. Originally from San Antonio, Jay moved to the Hill Country just before getting married, and this community has been his sanctuary ever since. Jay’s photography roots trace even further, beginning in middle school when he first picked up a camera to capture the excitement of arena concerts. Back then, the hairbands of the 80s dominated the scene, and Jay’s passion for music and photography was born.

By the time he was in high school, Jay had already secured a unique role—shooting concerts for a local radio station. He photographed iconic acts like MC Hammer and Vanilla Ice, immersing himself in the energy and spectacle of live performances. Yet, like many young artists, Jay stepped away from the camera for a time. “I was at that age where I probably wanted to party more than take pictures,” he admits, laughing at the memory. For a while, he even considered becoming a country singer.

But life has a way of leading you back to your true calling. Less than ten years ago, Jay rediscovered his passion for photography, reignited by capturing local Texas artists for the Texas Music Chart at quintessential Texas Honky Tonk, Floore’s Country Store. His talent quickly caught the attention of industry insiders, and he found himself once again immersed in concert photography. A defining moment came when Cody Johnson’s manager reached out, hoping to get Cody on a magazine cover. They were set to use a national act, but they’d make the switch if Cody had a strong enough photo. Confident, Jay sent just two shots, one landing on the cover.

Reflecting on his journey—from photographing MC Hammer in high school to working with top artists like George Strait, Carrie Underwood, the Jonas Brothers, Lyle Lovett, and Billie Eilish—Jay credits a mix of lucky breaks and unwavering tenacity. His early work, he admits, was far from perfect, but his desire to be close to the music drove him forward.

“A lot of it is just persistence,” he says. “I learned by shooting in low-light bars and clubs, figuring things out as I went. Now, I’m shooting arenas.”

Remarkably, Jay is entirely self-taught. Despite taking a few photography classes in high school, he credits instinct and trial-and-error for most of what he knows today. “I’m like a guitarist who can’t read music— everything’s by instinct,” he explains. Even his approach to editing is hands-on, relying on experimentation rather than tutorials.

Today, Jay primarily focuses on event and tour photography, with a particular knack for shooting in challenging situations. Returning to photography after a 20-year hiatus meant relearning the craft, especially with the shift from film to digital. However, digital photography’s flexibility has allowed him to hone his skill in capturing the emotion and energy of live performances, something Jay is passionate about. He credits his connection to music for the emotional depth found in his photos. “I grew up with concert posters of bands like KISS on my walls—I would just stare at them, wanting to be right in the heart of the music,” Jay shares.

His goal is to make viewers feel like they’re right there, in the moment.

While Jay has photographed a wide range of artists, from animated performers like Cody Johnson and Post Malone to more introspective acts, his approach remains consistent—capture the essence of the moment. “It depends on the artist,” he says. “Some are more animated, so I focus on that energy. Others might stand at the mic, and I’ll look for more moody or emotional shots.” Surprisingly, Jay doesn’t believe a personal relationship with the artist is necessary to capture fantastic images. “What matters is the access I have—being able to move around and get the right angles.”

Life on the road as a concert photographer isn’t without its challenges.

Jay describes the tour routine as a constant cycle of shooting, editing, and moving on to the next event. “After each show, I start editing the next morning. I’ll edit that night if we have time before moving to the next city.” Despite the fast-paced lifestyle, Jay treasures the experience, though he acknowledges it’s tough leaving home. His wife’s unwavering support has been a crucial part of his success. “She’s been there through the late nights at bars, clubs, and tours. Without her support, I wouldn’t be able to do this.”

Though concert photography is his primary focus, Jay occasionally sneaks in landscape shots, especially around his home in the Hill Country. “Music is my passion, but I still take photos of the deer now and then.”

As concert photography evolves with technology, Jay sees videography becoming more prominent. However, he remains devoted to the power of a single still image. “In a world where people scroll through videos, a good photograph can stop someone in their tracks.”

One of his most cherished photography moments came full circle when he photographed KISS, the band that inspired him as a kid. “I grew up idolizing them, so photographing them was surreal—a dream come true.”

Jay’s evolution as a photographer began with local concert shoots and has blossomed into a highly regarded presence in music photography.

His path has been defined by an unwavering passion, relentless perseverance, and a profound connection to the art of capturing the essence of live music. His legacy lies in the emotions he evokes through his lens, creating moments that transcend the stage and bring the heart of music to life. “If people can look at my work and feel like they were right there, experiencing the moment, then I’ve done my job.” And by all accounts, Jay Trevino is doing just that.

Images on the following pages courtesy of Jay Trevino Photography.

UNSUNG® | VERSE 002 | DEC 2024 34

Willie Nelson

Post Malone

Cody Johnson

Imagine Dragons

Katy Perry

Ryan Bingham

Post Malone & Cody Johnson

Gene Simmons of KISS

Cody Johnson

THE VILLA

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THE GRAPEVINE

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Tony Taylor 1pm Bret Graham 4:30pm Slim Bawb 4:30pm Allan Hedrickson Band 5pm Austin Gilliam & The Well Fed Texans 1pm Alli Mattice 1pm Matt & Sylvia Kirk 4:30pm Adam Johnson 4:30pm Kade Isakson 12pm Brandon Ford 4pm Colton’s Kin 1pm Andi Holleman 4:30pm Andrew Kreitz 5pm Alli Mattice 4pm Slim Bawb 12pm Matt Kirk Trio 4pm Rugged Gents Duo 1pm

GRISTMILL

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Robert Irwin 12pm True Labowski 12pm Adam Johnson 12:30 Tony Taylor 12:30pm Kearney’s Rangers 6pm Dan Whitaker 12:30pm Hannah Swann 12:30pm Michael Monroe Goodman 12pm Lance Lipinsky 6pm Kyle Dupnick 12pm Austin Gilliam 12pm True Labowski 6pm

37 UNSUNG® | VERSE 002 | DEC 2024

12/8 12/11 12/12 12/13 12/14 12/15 12/18 12/19 12/20 12/21 12/22 12/27 12/28 12/29 1/1 1/2 1/3 1/4 1/5 1/8 1/9 1/10 1/11 1/12 1/15 1/16 1/17 1/18 1/19 1/22 1/23 1/24 1/25 1/26 1/29 1/30 1/31

Bill Caisse 4pm Fast Movin’ Trio 7pm Tim & Colin Branch 7pm DJ Albert Perez 7pm Bo Moore 4:30pm Brandon Padier & Black Gold 8:30pm Caleb Wilbourn 4pm Open Mic Nite with Bo Brumble 7pm Jake Gardner & Zach Avery 7pm Robert Parker Jr. Band 8:30pm Brandon Ford & Tony Taylor 4:30pm Aname’ Rose Band 8:30pm Ian Tonroy 4pm Open Mic Nite with Jake Gardner 7pm TBD 7pm TX 46 Band 8:30pm Kyle Broll 5pm Rockcastle 8:30pm Tim & Colin Branch 4pm Virtual Country 8:30pm Zach Talbert & Sarah Boyd 4:30pm Tony Hernandez 8:30pm SoulTwang Band 4pm 3rd Annual Hair of the Dog Throwdown 11am TBD 7pm TBD 8:30pm TBD 4:30pm Culture Jam 8:30pm TBD 4pm Open Mic Nite with Trevor Underwood 7pm Tim & Colin Branch 7pm Wrangler Country 8:30pm Reagan Treadwell 5pm TX 46 Band 8:30pm Bill Caisse 4pm Open Mic Nite with Bo Brumble 7pm TBD 7pm Alli Mattice Band 8:30pm Tony Taylor 4:30pm Jackie Not Marilyn 8:30pm Caleb Wilbourn 4pm Open Mic Nite with Jake Gardner 7pm TBD 7pm Whiskey Rebellion 8:30pm Kyle Broll 4:30pm N’ough Said Band 8:30pm Brandon Ford 4pm Open Mic Nite with Trevor Underwood 7pm TBD 7pm TBD 8:30pm

GRUENE HALL

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Aaron Watson 8pm Bret Graham 6pm Chris Ruest 6pm Allan Henrickson 6pm Jamestown Revival 8pm American Aquarium 8pm Kevin Fox Band 1pm Jerry Jeff Walker Band 9pm Bret Graham Band 12pm Lindsay Beaver & Brad Stivers 4pm Bret Graham 6pm Adam Johnson Trio 6pm The Georges 6pm Kaitlin Butts 8pm Wade Bowen 8pm Dallas Burrow Band 1pm Wade Bowen 8pm South Austin Moonlighters 4pm Bret Graham 6pm Two Ton Tuesday Holiday Show 8:30pm The Georges 6pm Paul Cauthen 8pm Paul Cauthen 8pm Bo Phillips 1pm Carson Jeffrey 9pm Kirk Family Christmas 12pm Asleep At The Wheel 8pm Andi Holleman and The Silver 1pm Bret Graham 6pm Eric Demmer Band 12pm Hudson Westbrook 8pm Oscar Ornelus 12pm Cory Morrow 8pm Flat Top Jones 1pm Max Stalling 9pm Matt Kirk & the Gueyfarers 12pm Giovannie & The Hired Guns 8pm Slim Bawb & The Fabulous Stumpgrinders 1pm Austin Gilliam 11am Pat Green 6pm & 10pm Hair of the Dog Day 12pm The Lowdown Drifters 9pm

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Mark McConkey 6pm Gregory Grant 6pm Shawn Hart 6pm Gregory Grant 6pm

GRUENE GROVE

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GRUENE LIGHT

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INFERNOS

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THE BIRDHOUSE

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WICHITA RED’S

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12/9 12/10 12/11 12/12 12/13 12/14

GRUENE’S LAST CALL

Tune in for the best in local talent!

KNBT - Contrary to Ordinary.

UNSUNG® | VERSE 002 | DEC 2024 38 Home of Americana Music. www.radionb.com/knbt

TREVOR UNDERWOOD

BOONE CARTER ANDREW KREITZ

OWEN STROUD

BO LUNA

JESS WOOLVERTON

STEPHANIE ROSS

ANDI HOLLEMAN

BO BRUMBLE

2nd

SONGWRITERS SHOWCASE

O

n October 21, 2024, The Villa hosted the second installment of the Songwriters Showcase, presented by Gruene Studios.

This competition brought together nine of the region’s most talented singersongwriters, each performing two original songs live on stage. The winner was determined by a combination of audience votes and feedback from seasoned industry professionals.

The top prize included a complimentary recording session for two original tracks at Gruene Studios, a featured spotlight in Drunken Poets—a passion project dedicated to honoring exceptional Texas musicians—and a coveted feature in Unsung® Magazine. Additional prizes were provided by industry sponsors, Still Austin and Surtierra Tequila.

Boone Carter’s dark yet hauntingly beautiful lyrics secured his victory, with standout performances of “On and On,” “Road to Paradise,” “(Untitled) Party,” and “Dear Friends” establishing him as one of the region’s brightest talents.

Stay tuned to gruenestudios.com for details on the next competition.

BOONE CARTER Boone Carter is a man from another era, with a voice that echoes the sounds of 50 or 60 years ago and a deep admiration for the legends of true country music. His songs, marked by rye observations on human nature, carry the spirit of greats now long gone.

Drawing inspiration from the likes of Roger Miller, Tom T. Hall, Kris Kristofferson, and Roy Orbison, Boone brings a rare authenticity to both his singing and songwriting—a style and soul rarely found today.

SPOTLIGHT: Gruene Hall 1281 Gruene Rd | Gruene, TX www.gruenehall.com

G

Gruene Hall, the oldest c o n t i n u a l l y o p e ra t i n g dance hall in Texas, stands as an enduring symbol of the state’s rich music culture. As Texas’s Oldest Dance Hall, it continues to captivate music lovers, providing a timeless experience in a world t h a t ’s c o n s t a n t l y c h a n g i n g .

Unsung recently sat down with Talent Agent/Music Coordinator Trey Jackson to delve into the magic that makes Gruene Hall a must-visit for musicians and fans alike.

When asked what draws people to Gruene Hall year after year, Jackson highlighted the unique energy the venue holds. “The unforgettable intimate shows at Gruene Hall have always had this undeniable good energy to them that everyone feels here,” Jackson explained. “As Pat Molak would say, it’s ‘just a joint that’s got good karma.’” It’s an atmosphere that sets the Hall apart from other venues and keeps audiences coming back for more.

Gruene Hall is also deeply committed to supporting homegrown talent.

Jackson shared insights into their process for discovering new acts.

“We seek out artists who connect deeply with their fans, have a unique sound, play mostly original music, and possess a powerful live presence,” he said. This careful curation has built Gruene Hall’s reputation as a premier stage where emerging artists can take their careers to the next level.

For many artists, performing at Gruene Hall feels like a rite of passage, a moment that signifies they’ve truly “made it” in Texas music. “The echoes of all the legends who have played the historic Gruene Hall can be felt by the artists on this stage,” Jackson shared. “And the energy from 43 UNSUNG® | VERSE 002 | DEC 2024

the crowd singing along is unlike anywhere else they’ve played.” It’s an experience that lingers in the hearts of musicians, making it a defining moment in their careers.

One of the aspects that make Gruene Hall stand out is its openness to nearly all genres of music. From the alternative rock of Ryan Adams to the Texas grit of The Toadies, and the melodic pop of Sixpence None the Richer, the Hall’s stage has been graced by an eclectic mix of artists. “We pride ourselves on offering something for everyone,” Jackson noted. “This diversity of acts keeps our audience engaged and introduces people to music they might not experience anywhere else.”

But what really makes live music at Gruene Hall special? Jackson believes it’s the raw, authentic energy of intimate shows held within the historic venue. “It’s unforgettable for the crowd and the band,” he explained. He also mentioned a quirky, beloved feature known as the “Willie door,” a simple flap that opens to allow artists easy access to the stage. “For bands, climbing through the ‘Willie door’ just adds to the charm of playing at Gruene Hall,” he added.

Giving back to the community is another cornerstone of Gruene Hall’s mission. “Our goal is to create a memorable experience through genuine Texas hospitality,” said Jackson. This hospitality extends beyond the dance hall’s doors into community support. While the final numbers for this year aren’t in, Jackson shared that “we were able to give over $390,000 last year through events like the Gruene Music & Wine Fest, the Americana Music Jam, in-kind donations, and local sponsorships. We hope to continue giving at that level for many years to come.”

Gruene Hall has maintained its original charm since 1878, offering a glimpse into Texas’s past with each visit. “We haven’t changed much, and we plan to keep it that way,” Jackson explained. “We want the crowds and the acts to feel like they’re stepping back in time when they walk through our doors.”

Part of preserving this experience includes employing a radius clause for artists, ensuring that each show stands out as a memorable experience.

The legacy of Gruene Hall’s coowner, Pat Molak, continues to shape the Hall’s dedication to live music. “In honor of Pat, we continue to showcase his passion for preserving live music by booking diverse acts, fostering new talent, and celebrating authentic Texas music,” Jackson said. “Pat always had a vision for this place, and it lives on in every show we host.”

Looking ahead, Jackson believes that Gruene Hall will remain a haven for Texas musicians and fans alike. “As Pat would say, we’ll keep on ‘rammin’,” he said with a smile.

“Stellar live music, cold beer, and good times—that’s what you can always count on at Texas’s Oldest Dance Hall.”

Gruene Hall’s recent honor as the Texas Country Music Association Live Music Venue of the Year only adds to its storied legacy. More than just a venue, it stands as a Texas institution, alive with history, community spirit, and authenticity.

As fans continue to flock to the Hall and the next generation of artists takes the stage, Gruene Hall’s place as a cherished Texas landmark grows stronger with every note played and memory made.

By Casey Frank; Images by Scott Foley

UNSUNG® | VERSE 002 | DEC 2024 44 Trey Jackson, Talent Agent/Music Coordinator & Lexi Wilson, General Manager; Gruene Hall

45 UNSUNG® | VERSE 002 | DEC 2024

UNSUNG® | VERSE 002 | DEC 2024 46

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UNSUNG® | VERSE 002 | DEC 2024 48

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