UNSUNG MAGAZINE | VERSE 004 | APRIL 2025

TREVOR UNDERWOOD

VERSE 004 | APRIL 2025 | GTX | NBTX

AUTHENTIC COUNTRY SOUL

PUBLISHER Indictus2 Holdings, LLC

CURATOR Casey Frank

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Curators WORD icture this: You’ve finally made it to Whitewater Amphitheater to see Turnpike. The lines are so long you can’t remember why you’re in line in the first place and your $18 cocktail somehow tastes like a hooch experiment gone wrong. It’s deafeningly loud, everyone’s drenched in sweat and before the show even starts, someone’s beer lands on the debut of your ostrich Lucchese®.

And yet… as that stranger yells “SORRY!” over the roar of the crowd, you realize - you haven’t felt this alive in years. Why? Because live music hits differently.

If you’re lucky enough to live here, you’re swimming in live music - and most of it is FREE. Every single night, over 30 venues in the area crank up the volume. Expand that circle to a 20-mile radius and you’ve got over 100 spots where someone’s makin’ noise. It’s like stumbling into the live-music lottery - only here, everyone wins.

VISIONARY Scott Foley PRINTING Sundance Print Centers

Live music is the ultimate social cheat code. The moment you step into that venue, you’re surrounded by strangers who suddenly don’t feel so strange. Why? Because you’re all there for the same reason.

For those few hours, nothing else exists. Not your unread emails. Not your to-do list. Just you, the band and a crowd of equally sweaty humans united by adrenaline.

And let’s talk about that moment. Goosebumps. Instant euphoria. That out-of-body, borderline-religious experience? There’s a name for it: collective effervescence. Fancy term, but it basically means you’re high on connection. Humans have been chasing that feeling for centuries - whether through feasts, tribal drum circles or the cover band’s rendition of “Cupid Shuffle” at your best friends wedding. Turns out, we’re wired for this.

Science backs up what your beer-soaked self already knows: we need live music. Research shows that regular concert attendance doesn’t just lower stress and pump up your mood - it can actually add years to your life. That’s right, your favorite band might just be the Fountain of Youth. Studies also reveal that just 20 minutes at a live show can boost your well-being by 21%, crank up self-worth +25%, closeness to others +25% and mental stimulation +75%. So yeah, that ticket price was totally worth it, even if you’ll need a hair of the dog tomorrow to cure the hangover.

@unsungtx unsungtx.com EDITORIAL OFFICE 1190 Gruene Road New Braunfels, Texas 78130 830-708-2411 info@unsungtx.com

The bottom line? Live music isn’t a luxury; it’s a necessity. It makes us happier, healthier and way more fun to be around. It strengthens communities, deepens relationships and reminds us that we’re all in this crazy beautiful life together. So, the next time you’re hesitating about meeting up with Tina on a Tuesday, remember: you’re not just treating yourself to a night out. You’re investing in your happiness and your health and let’s be honest...you’re way more tolerable after a good show.

Now go forth, drink that overpriced beer and let live music do its thing.

XO,

LET’S COLLAB We are excited to explore potential collaborations and would love your input.

If you have a favorite Unsung artist you’d like to see featured, a live music venue you frequent, or would like to spotlight influential behindthe-scenes individuals in the music industry, please visit unsungtx.com.

We look forward to hearing your recommendations.

CONTRIBUTOR Katelyn Lester

Katelyn Lester is a dedicated photographer with a profound connection to the cowboy lifestyle and its interplay with the land. She earned her Bachelor of Fine Arts in Photography from Texas State University and is currently pursuing a Master of Fine Arts in Experimental and Documentary Arts at Duke University. For inquiries or to view her portfolio, visit her website at katelynlester-photography.mypixieset.com or follow her socials at @katelynlesterphotography.

©2024 Unsung®. All Rights Reserved.

No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the curator.

Information provided to Indictus2 Holdings, LLC is deemed reliable, but not guaranteed. The publisher will not be responsible for any omissions, errors, typographical mistakes or misinformation within this publication.

For permission requests, please write to the curator at info@unsungtx.com.

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THE SCENE

A schedule of upcoming events in the community

28 LENS ON LIVE: CHLOE BARNEY OF PALOMEDIA Photography for Lovers and Rockstars

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THE SAN ANTONIO STOCK SHOW & RODEO

Chris Derby and the year’round mission of SASSR

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MORE THAN MUSIC CREATIONS

Guitar Strings Reimagined: Michaela Kelton creates musicinspired jewelry

RACHEL LAREN

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UNSUNG® | VERSE 004 | APRIL 2025

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BEAGLE’S NEST RECORDS

A studio built by musicians, for musicians

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SPOTLIGHT: THE GRAPEVINE

Grapes, Hops, Music & More

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WHERE’S THE MUSIC?

Stay in tune with Gruene’s vibrant live music scene

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ON THE AIRWAVES

Bruce Schwarz of TX 46 and The Rock Vault Radio

TREVOR UNDERWOOD

Talkin’ Vertigo: The Rise of a Country Soul Artist

UNSUNG® | VERSE 004 | APRIL 2025

CH R I S D E R BY TA L K S

THE SAN ANTONIO STOCK SHOW & RODEO

S

an Antonio is a city steeped in history, where the echoes of cowboys’ past still whisper through the streets.

But something much bigger is at play in the heart of this Texan stronghold. A tradition, a mission, a celebration of the past… and a promise for the future. And at the center of it all? A year-round calendar of events, each carefully designed to bring people together - and to ensure that the San Antonio Stock Show & Rodeo (SASSR) isn’t just a marvel moment, but a force that thrives, month after month, year after year.

It began with a vision - a city growing in the heart of Texas and a need for a place where agriculture, education and youth could come together. In the 1940s, Joe Freeman, a man passionate about supporting young Texans and preserving the livestock industry, took action. He gathered cattlemen, business leaders and everyday citizens and in 1948, construction began on the Joe and Harry Freeman Coliseum. A place where tradition would not only live on but triumph.

Since its first official stock show in 1949, the San Antonio Stock Show & Rodeo has grown into one of the city’s largest and most prestigious events, drawing in over 1.5 million visitors annually. But the true heartbeat of this event isn’t just the rodeo itself - it’s the nearly 7,000 volunteers who dedicate their time, energy and passion to making it happen. Their commitment, combined with the support of donors, sponsors and the community, has allowed the organization to invest more than $267 million into the future of Texas youth. Through scholarships, grants, livestock auctions and educational programs, over 19,000 young Texans benefit annually from this extraordinary legacy.

“Everybody thinks we show up for three months, put on the event and then disappear,” says Chris Derby, Chief Marketing Director of the San Antonio Stock Show & Rodeo. “But the reality is, we’re working year-round to make this event happen.”

Right now, the organization is deep in audit mode and preparing for its annual meeting on May 14th, when the total giving amount is announced. In recent years, that number has exceeded $12 million, split between livestock auctions, scholarships and grants. Chris

emphasizes that these scholarships aren’t handed out in lump sums - students must maintain their grades and meet requirements to continue receiving funding.

Once financials are reviewed, the organization enters a “corporate reset,” evaluating what worked and what needs to change. Every detail, from fairground layouts to marketing strategies, is analyzed to optimize the experience. By June, the team is booking entertainment, securing sponsors and making key strategic decisions.

With over 9,000 season ticket holders - 95% of whom renew each year - the rodeo carefully releases concert announcements to drive early renewals. Meanwhile, sponsorship negotiations continue, ensuring long-term partnerships with brands like H-E-B and Ford.

While February marks the main rodeo event, the organization stays active throughout the year. The Let’s Rodeo Ball, a star-studded affair filled with music and cowboy hats, kicks off the season, followed by the Bar-B-Que Cook-Off & Festival, a battleground for pitmasters. The Cowgirls Live Forever Luncheon honors the women who have shaped the identity of the West, while the Western Heritage Parade & Cattle Drive brings longhorns through downtown, a living tribute to history. The Stampede 5K Run/Walk and the Vaquero Cook-Off add to the excitement, alongside year-round fundraising events like the Go Rodeo Roundup, Champion Wine Auction & Dinner and Boots ‘N Shoot, a clay shooting competition that raises scholarship funds.

The S.A.L.E. for Kids event includes a night of casino games, auctions and live entertainment with proceeds benefiting the SASSR Junior Livestock Auction and Scholarship Fund.

Come January, it’s full throttle. Chris shakes his head with a laugh. “From January 3rd to March 1st, we really don’t get a day off,” he says. “With the help of volunteers, we set up the fairgrounds a month in advance; however, the Frost Bank Center isn’t turned over to us until four days before the first show. In that time, we lay the dirt, set up staging and rehearse everything. It’s controlled chaos.”

The rapid transition from rodeo to concert each night is nothing short of remarkable. “The stage is set up in 18 to 22 minutes,” he says, “and three-quarters of the people making it happen?

Volunteers.”

The volunteers are indispensable with just 35 full-time staff members overseeing the event year-round. “They handle operations that would cost millions to outsource,” Chris remarks, pride evident in his tone. “Without them, we wouldn’t be able to give as much back to the community.”

The San Antonio Stock Show & Rodeo isn’t run from behind a desk. Executive Director & CEO Cody Davenport and the entire team are deeply involved in the day-to-day operations.

“Our leadership style is hands-on,” Chris explains. “Cody is out there on the grounds, setting up with the team, making sure every detail is executed. We’re all in the trenches together, making sure the event runs smoothly.

It’s not about titles here - it’s about getting the job done.”

This approach creates a culture of trust and teamwork that reaches every staff member and volunteer. “We have an open-door policy,” Chris says with conviction. We meet, we collaborate and we adjust. If something doesn’t work one day, we fix it that night.”

The rodeo’s commitment to its sponsors is another key aspect of its success. Each year, the marketing team conducts 111 sponsorship recaps detailing the impact of each partner’s investment. “We sit down with each sponsor and show them exactly how their dollars were used,” Chris explains. “We highlight brand exposure, community engagement and the direct impact on scholarships and youth programs.”

This approach ensures long-term partnerships and continued investment. “It’s not about just getting a check,” Chris says. “It’s about building relationships, showing results and making sure our sponsors see value in supporting this rodeo year after year.”

For many, the rodeo is more than just an event - it’s a cherished tradition. “People feel a deep connection to this,” Chris says. “I remember as a kid, my Christmas present was rodeo tickets.

I still remember Garth Brooks walking out with an American flag during Desert Storm in 1990.

That moment stuck with me.”

The San Antonio Stock Show and Rodeo is about Texas. A state built on hard work, resilience and a love for the land. And yes - it’s about music, too.

Beyond the 21 main concert performances, the rodeo features 215 independent artist performances across its sponsored stages during the 17-day event each February. Over 75 of those performances this year were by artists from the New Braunfels area. The San Antonio Stock Show & Rodeo and UNSUNG® partnership are looking forward to future plans of the first-ever UNSUNG® Stage - a platform celebrating local, independent artists who embody the heart and soul of Texas music.

When the dust settles and the rodeo ends, when the cattle drives roll through the streets and the last notes of a song ring out into the Texas night - one thing remains clear: The San Antonio Stock Show & Rodeo is a legacy built on tradition, determination and the promise of tomorrow.

Whether you’re looking to get involved, give, or experience the best of Texas tradition, grit and glory, visit sarodeo.com.

GETS SOME LOVE FROM

THANKS FOR THE RIDE!

BRUCE SCHWARZ BEHIND THE ROCK VAULT & TX 46 RADIO His dedication to independent artists has paid off. TX 46 Radio is now a reporting station for three major Texas music charts, meaning the music played on his station directly impacts the careers of up-and-coming musicians.

Walking into Bruce Schwarz’s radio studio is like stepping into a living music history museum - all senses are switched on at once. The walls are lined with framed photos of Bruce alongside legends like George Strait, Marie Osmond and Ronnie Milsap, proof that he’s been deeply embedded in the music scene for decades. Music pumps through his veins like a steady IV drip of honky-tonk and hard rock. His knowledge of songs, bands and the untold backstories behind them is so vast it’s right up there with the Rolling Stone archives.

And while Bruce may not be raking in record label millions, he’s got something better: two internet radio stations that give a damn about buried music and local musicians.

Bruce Schwarz, aka “Schlep,” is the owner of The Rock Vault and TX 46 Radio, two independently run internet radio stations that are keeping the spirit of radio alive in ways traditional FM stations often overlook. More than just a DJ or station owner, he’s a curator of sound, a promoter of independent music and an unapologetic advocate for artists who might struggle to find airtime.

Bruce’s journey into music began in the most classic of ways - playing trombone in the school band. Raised in New Braunfels and adopted into what he calls “a great family,” he found his musical footing early, playing in the New Braunfels Unicorn Band and later forming his own groups.

By high school, Bruce and his close friend, Jay Eric, were playing honkytonks and dance halls across Texas. “I remember seeing George Strait at the Crystal Chandelier for two bucks,” he recalls. “That was the time when we thought, ‘We can do this too.’”

His early band, Blieders Creek, was the foundation of what would later evolve into Rumor Town, a band that’s been together in some form since 1982. While many musicians fade out over time, Bruce and his bandmates are still making music, releasing original songs that have climbed Texas music charts. But Bruce wasn’t just content with playing music - he wanted to broadcast it.

Bruce launched TX 46 Radio with a clear mission: to provide an alternative to the mainstream stations that often overlook local artists.

“I tried to get local airplay for Jay Eric and Rumor Town, but it just wasn’t happening,” he says. “Nobody was playing local artists. If you weren’t already established, you weren’t getting on the radio.”

That frustration turned into motivation. He created TX 46 Radio, an internet station that celebrates Texas country, classic country and emerging independent artists. Unlike corporate-owned stations with rigid playlists and select genres, Bruce’s programming is deeply personal, focusing on the forgotten gems of country music from the 70s and 80s, along with new releases from Texas-based musicians. “I’ve got thousands of songs in rotation,” he says. “And I don’t play the same 600 tracks over and over like the big stations do.”

Two years after launching TX 46 Radio, Bruce noticed another gap in the industry: the lack of real rock radio. “I kept hearing people complain, ‘Why do they play the same songs every day on 99.5 KISS and KZEP?’” he says. “So I decided to do something about it.”

That’s when The Rock Vault was born. The station is a tribute to legendary DJ Joe Anthony, the man known as “The Godfather of Rock” in San Antonio.

“I’m one of the admins of the Joe Anthony Tribute page on Facebook and I wanted to keep his legacy alive,” Bruce says. “I’ve got old recordings of his voice and I integrate them into the station.

It’s like he’s still hosting.”

The Rock Vault is a deep dive into the past, playing hard rock and metal that other stations have long abandoned. “Unlike FM radio, where you hear the same songs over and over, I make sure there’s variety.

You might hear Judas Priest three times a day, but never the same song twice in one week.” The station has even caught the attention of national and international rock artists. “Bands that I never thought I’d get to work with are sending me their music. It’s crazy.”

Despite its growing success, Bruce admits that internet radio still struggles with an outdated perception. “People still think if you’re not on the dial, you’re not real radio,” he says. “But the truth is, everyone’s already

streaming their music. Whether it’s Spotify, Pandora or a station’s app, they’re all online. “The difference is, I’m not just another streaming platform - I’m a musician, a local business owner and I’m investing in the artists and businesses that embody what our community is all about: support.”

His stations are available on Apple CarPlay, Android Auto, and even iHeartRadio- a major milestone that has doubled his listenership. “The funny thing is, other FM and internet stations have asked me, ‘How did you get on iHeart?’” he laughs. “It’s like they don’t think I belong there.” But belonging has never been Bruce’s concern. His goal is simple: to keep great music alive and to give artists a platform.

Beyond just playing music, Bruce’s stations actively support local businesses and events. Unlike big corporate stations that charge exorbitant fees for advertising, TX 46 Radio and The Rock Vault offer affordable sponsorships that help small businesses get real exposure.

“My most expensive plan is $100 a month,” he says. “And I make sure sponsors get heard all day long - not just once or twice.” He also offers live-style broadcasts for grand openings and events, helping businesses

connect directly with potential customers. “I offer these for a fraction of what other stations charge and get more engagement through social media and live streaming.”

As independent radio continues to fight against corporate monopolization, Bruce says the best way people can help is to listen, share and spread the word. “People complain about FM radio playing the same old thing, but they don’t always realize they have other options,” he said. “We’re here. We’re playing the music they say they want to hear.

They just have to tune in.”For those who want to support local music and businesses, downloading the TX 46 Radio and Rock Vault apps is the easiest way to make a difference. “You don’t have to replace your Spotify,” Bruce says with a smirk. “Just add us next to them. Give it a shot.”

Aside from listening, you can watch live via social media as Bruce connects with musicians through interviews, performances and candid conversations, offering listeners a deeper connection to the real people behind the music.

In a world where big radio and streaming giants prioritize profits over people, Bruce is proving that independent stations still have heart, still have soul and still have a rightful place on the airwaves. Dusty records spin alongside fresh new tracks, bridging generations of country and rock, giving forgotten songs a second life while showcasing emerging local talent. Bruce’s station prioritizes people, the small businesses that keep the community strong and the listeners who crave something real. It’s radio the way it was meant to be: raw, honest and deeply connected to the community it serves.

TUNE IN: TX 46 Radio (Texas Country & Classic Country)texas46radio.com and The Rock Vault (Classic & Hard Rock) therockvault.us.

For sponsorships, event promotions or to submit music, contact Bruce at texas46radio@gmail.com.

And so, Beagle’s Nest was born.

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atthew Briggs and Zack Walther have been making music together since their junior high days - back when fashion was questionable and Green Day covers were practically a rite of passage. In the early 2000s, their journey took them from South Houston to New Braunfels, where Matt landed in a 1982 RV. “A nice one,” he insists. But an RV nonetheless - parked behind Clear Springs Restaurant.

That humble home on wheels became something more. It was a recording studio, a music school, and a creative refuge where Matt, Zack, and their friends gathered to write, play and teach. It didn’t matter that the space was cramped or that passing trucks and squirrel dive-bombings made their presence known—it was a place where passion-fueled creativity.

Young musicians found inspiration under the guidance of seasoned players who had already been around the block a few times.

But as the years went by, reality set in - the RV couldn’t be their forever space. It was time to build something more permanent, a place that would feel just as comfortable but far more functional.

After Matt married Robin, the search began.

They wanted a place that could be both a recording studio and a music school where one venture could fuel the other. The answer? A house. Not the glossy, high-tech kind most people imagine when they think of a professional recording studio, but something different - something real.

During a year-long stint in Nashville, Matt saw firsthand where the real magic happened. Sure,

Matt and Zack transformed an old house into a creative sanctuary where musicians could feel the natural acoustics of aged wood - where the space itself felt like an instrument.

They knocked out walls, cut new windows and reworked the rooms, creating a studio that felt warm, lived-in and undeniably real. When the house next door became available, they did it again - expanding their vision while staying true to their roots. What started as a single home became a living, breathing music-making machine.

Today, Beagles Nest is two parts: Beagles Nest Music Studio and Beagles Nest Records. The studio is a place to create - to capture the raw essence of a song. But the label? That’s artist development. That’s mentorship. It’s a space where musicians - whether seasoned, starryeyed, or downright panic-stricken - can find more than just a place to record. They find a place to learn, to grow and to belong.

As road-hardened pros of the music industry, Matt and Zack know the highs and lows all too well. They started out as wide-eyed kids chasing fame - only to get burned by shady deals and empty promises. But with time and experience, they learned how to navigate the chaotic business side of music without losing their love for the craft. That journey forged relationships with like-minded creators along the way. Some big names have dropped tracks at Beagle’s Nest while emerging artists find something even more valuable - the wisdom and guidance of two musicians who’ve been through it all and are determined to help the next generation do it better.

New Braunfels has always had a scene - a damn good one. It’s filled with dreamers, pickers, fresh-faced and road-worn. But what it didn’t have - until now - was a studio built by musicians, for musicians. A place that wasn’t reserved for the well-connected or the well-funded, but a

true home where artists could find guidance, mentorship and a community that understands the grind.

“We’re lending ourselves to the process teaching artists with a hands-on approach,” says Matt. “We show them the gear, teach them how to use it and guide them on how to navigate the business the right way. Because if there’s one thing we’ve learned, it’s that there are a lot of snakes in this industry.”

That’s where parents of young artists come in, too - making sure their kids can chase their dreams without falling into the wrong hands. “You don’t have to get out there and get screwed over by ‘so-and-so,’” Matt adds. “You don’t have to go through that heartbreak. We’ve geared ourselves toward helping all musicians start on the right path.”

Randy Sharp, the studio’s manager, knows firsthand how special Beagle’s Nest is. “We’re offering something no one else is,” he says, his voice thick with emotion. “I love this place because I’m living proof of what it can do. My son, Tasman… they’ve taken him in like family.

It’s ridiculous.” That sense of belonging made it easy for Randy to commit wholeheartedly.

“It just makes sense for us to be here. This is the place.”

“

WE’RE LENDING OURSELVES TO THE PROCESS - TEACHING ARTISTS WITH A HANDS-ON APPROACH.

“

iconic spots like the Bluebird Lounge stood as symbols of the city’s musical legacy, but the soul of the industry thrived in small, intimate spaces - old homes filled with warmth, history and stories embedded in every creaky floorboard. “I was tracking in rooms half this size,” Matt recalls, “with gold records hanging on the walls.” That grassroots, homegrown energy was exactly what he wanted to bring to New Braunfels.

At Beagle’s Nest, it’s all about building partnerships. The space welcomes all kinds of creators, from authors narrating their books to songwriters looking for the punch of a full studio band, to voiceover artists recording for commercials. “We’re a relationship business,” says Zack. “We’re here to help.”

The Beagle’s Nest is as simple as it sounds: a structure designed to nurture, protect and support - a safe haven to dream, create and collaborate in a genuine and grounded environment. Because when you’ve seen the music business up close and still choose to stay, you either have a deep, unshakable passion for it… or you’re just a little too stubborn to walk away.

Maybe both.

beaglesnestrecords.com | 1344 W. San Antonio Street, NBTX 78130 | @BeaglesNestRecords

SPONSORED BY

TU, BABY. IT’S A SMALL CIRCLE SOCIAL CLUB KINDA THING

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revor Underwood saunters in, rocking his signature stage style: a ballcap, layered shirts, leather jewelry and that unmistakable cowboy smile. A sharp-dressed man with a vibe that’s equal parts country and rock ‘n’ roll, he’s creating his path by fusing country music with soul, R’n’B, pop and hip-hop - a unique style that’s entirely his own. Something about him sets him apart from other artists, an indefinable quality that captivates.

A dynamic singer, songwriter, and musician, Trevor has undeniably demonstrated his musical mettle.

Raised in Coppell, Texas, Trevor was immersed in music from the womb. His mother, Lisa, was a church pianist and singer and his biological father was a music minister who toured with a Christian group. His family’s life revolved around church, where music was ever-present - from hymns sung during services to the playful answering machine jingles they made up together. “We’d do remix jingles of songs, like The Addams Family, but make it about our family,” he recalls with a laugh.

Despite this rich musical environment, Trevor resisted performing. Expected to sing at church revivals, he often held the microphone at his waist, refusing to participate. “I hated singing in front of people,” he admits. “My sister, she was the one that won all the talent shows. She was just a great singer. She even tried out for American Idol and made it through several rounds. That was her and my mom’s thing.”

When Trevor was nine, his parents divorced. His mother became a single mom of two and Trevor quickly learned independence. Without a consistent father figure, he relied on the mentorship of his vice principal and football coaches. “I was getting in trouble, going to Saturday school, but my vice principal was there with me, helping me through it all.”

At thirteen, he saw his biological father for the last time. By the time Trevor was fifteen, his mother had begun dating steadily and Trevor got his first taste of

18 UNSUNG® | VERSE 004 | APRIL 2025

a consistent role model. Eventually, they married.

“It was the first time I had a true father figure around. It was weird at first - I had spent so many years without that dynamic - but I was so excited to have a man in my life that I was like, ‘Teach me everything!’” he recalls.

His stepfather, a traditional cowboy through and through, embraced the responsibility wholeheartedly. He taught Trevor practical life skills - how to work with his hands, fix things and confidently navigate the world. “He was the best person in the world for it - a true man’s man, just a good guy. The kind of man who leads by example, works hard and takes care of the people he loves.”

Around this time, Trevor’s mother had firmly established herself as a member of the feisty country trio, Lantana. “They had a couple of number-one hits, they traveled extensively and played some of the country’s largest and most prestigious venues.” The band’s success was

impressive and Trevor watched as his mother balanced the demands of touring, recording and performing with her responsibilities at home. While deeply respecting her dedication and achievements, he never considered music a viable path for himself. Instead, he poured his energy into football and academics.

As a teenager, Trevor stumbled upon beat-making and production software, opening up a new world of creative possibilities. He became fascinated with the intricate layers of hip-hop, the energy of EDM, the gritty textures of Dubstep and the unique fusion of country mashups. In his free time, Trevor immersed himself in meticulously crafting tracks, experimenting with different sounds and layering beats over melodies. However, despite his growing passion, he kept his creations private. Music, in his mind, was a hobby. The idea of sharing his work with anyone, let alone performing, was entirely out of the question.

T

revor met Hailey in an elevator on their first day of new student orientation at Texas Tech. Hours later, at a pep rally, he saw her again. “She was running across the field in a cheerleading outfit and a big red bow in her hair. I called her name like an idiot in front of everyone and told her, ‘Good luck with your cheerleading thing. Let’s hang out.’ She ran off and I turned to my dad and said, ‘I’m going to marry that girl.’” A few months into the semester, they began dating.

During college, business-savvy Trevor proved his entrepreneurial instincts by running a successful houseflipping business. “I started a lawn business and scaled it into a remodeling business,” he says. With a sharp eye for opportunity and a strong work ethic, Trevor navigated the world of business all while balancing his studies.

Midway through college, Trevor’s identity profoundly shifted when his stepfather adopted him and his last name changed.

“I was so excited to leave behind the past - the animosity and fear I had held through that name. Finally having a real man, a real dad, give me his last name… I get emotional just thinking about it,” he shares. Like Dierks Bentley sings, “I may never make it famous, but I’ll never bring it shame.”

Amid his business ventures, Trevor continued experimenting with music. His passion for production and hip-hop led to an unexpected opportunity - rapping as an opener for Mike Jones and Slim Thug at a fraternity party. It was a surreal experience, capped off by an impromptu freestyle session with the rappers in their limo.

Though still reluctant to share his singing voice, small moments of encouragement began to plant seeds of confidence. “I went to a karaoke night here and there and people were like, ‘Wow, do you sing?’ And I was like, ‘No, absolutely not.’ But hearing that reaction made me think, okay, maybe I don’t sound terrible. Maybe there’s something there.” The idea of performing began to take root.

T

revor planned a memorable getaway to Gruene for his and Hailey’s families during a Cross Canadian Ragweed concert weekend over New Year’s, December 31, 2011.

UNSUNG® | VERSE 004 | APRIL 2025 Photo by Katelyn Lester

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It was more than just a celebration - it was the perfect setting for a life-changing moment. Under the twinkling Texas sky, surrounded by the people they loved most, Trevor got down on one knee and proposed to Hailey. With their families cheering them on, she said yes - adding another verse to their Texas love song.

judge me because she couldn’t talk,” he laughs.

Frustrated with karaoke tracks, he bought a $50 pawn shop guitar and began teaching himself to play. “I knew nothing. I thought strings could stay on forever. I’d put one finger on a string and think, ‘Yep, that’s a note. I’d do it again, yep, that’s a note.’ And I did that for a few of years.”

a little amazed at how that simple suggestion set everything into motion. Taking her advice to heart, he wrote a song, recorded it on his phone, and nervously sent it to his mother.

“I asked her, ‘Hey, do you think this sounds okay? Is this good for a song?’”

After graduation, the newly engaged couple set As Harlow got older, their bond over music only She responded, “Who is that?” out to build their life together. They moved to Dallas, grew stronger. “We started watching The Voice where Trevor took his first steps into “I said, ‘That’s me.’ She was surprised and the corporate world. The transition asked, ‘That’s you singing? Who wrote the DO IT SCARED, NO MATTER WHAT. song?’ I told her, ‘I wrote it,’ and she just from the entrepreneurial freedom of his college business ventures to the NO MATTER HOW FEARFUL YOU ARE. wouldn’t believe it. I insisted, ‘Yeah, I did.’” structured pace of a corporate career was an adjustment and city life came He pauses, a smile tugging at his lips as he YOU’LL BE READY FOR THE NEXT with its own challenges. While they remembers her reaction. “She just goes, THING WHEN IT’S OVER. made the most of their time in Dallas, ‘Trevor...’ and then she started crying. She it quickly became clear that the fastsaid, ‘You’re coming to Dallas. We’re going paced lifestyle of big-city living wasn’t for them. together and then we got into watching beat boxing to record this in my studio.’ I was just sitting there competitions,” Trevor recalls. “We actually went to thinking, ‘What?’ And she said, ‘This is a good song.

By 2014, Trevor and Hailey moved south to San a beat boxing competition in New York in 2019 and You need to record it.’”

Antonio, as it better fit their vision for the future. saw these people on stage. Seeing how much my With its balance of opportunity and community, San daughter and I loved witnessing the energy and That unexpected push from his mom was all it took Antonio felt like home. There, they laid down new then experiencing it in real life - it hit me. These to turn his quiet musical experiments into something roots, embracing a slower, more intentional way of guys were around my age, doing this thing that felt tangible. life while Trevor continued exploring his passions so raw and real. I thought, okay, I kind of want to do and ambitions. something like this.”

Thrown into a professional studio for the first time in late 2022, Trevor recorded “Small Circles.” The It wasn’t until Trevor became a father in 2016 that Hailey was quick to encourage him. “She just experience was surreal. “Hearing the finished he rediscovered the joy of music by singing to his looked at me and said, ‘Why don’t you see if there’s recording, I had the bug,” he says. “I was writing more little girl, Harlow. “She was the only one who couldn’t a bar nearby that’ll let you play?’” Trevor grins, still music on the way home.”

“

”

21 UNSUNG® | VERSE 004 | APRIL 2025

radio programmer, asking if they would play Trevor’s music. The station agreed - but only if Trevor performed four original songs live in their studio first.

With that challenge ahead, Trevor wrote “Revival” in just ten minutes, determined to bring something fresh to the performance.

Soon after, “Small Circles” aired on the radio and things took off.

What had started as a reluctant journey into music had become something real - something unstoppable.

T

hrough it all, Hailey has been Trevor’s unwavering rock. “She believes in me in a way that keeps me moving forward,” he says. “She’s brutally honest - if something isn’t good, she’ll let me know. Plus, Hailey keeps everything on track, from scheduling and logistics to marketing. She’s the captain of the ship.”

The Underwoods’ partnership in their professional life is admirable, but their personal connection truly stands out. Every aspect of their lives seems to move in effortless harmony.

Their children, Harlow and Hutton, are Trevor’s biggest inspirations. “Harlow’s face lights up when her friends ask for my autograph. And four-year-old Hutton? “He’s my little merch guy, running around telling everyone, ‘That’s my daddy singin’!’ Those moments make all the hard work worth it.”

Despite his growing success, Trevor remains steadfast in his commitment to family. “I don’t want my kids to feel like I was ever absent. If they can’t come to a show, we make up for it with quality time. We do homework, we play games, we go to their practiceswhatever it takes to keep that connection strong.”

Photo by Katelyn Lester

T

revor fully immersed himself in learning the craft, spending hours watching tutorials on songwriting, production and recording. He was determined to teach himself everything he could about music.

One of his earliest songs, “Vertigo,” ended up on streaming platforms almost by accident. “People were excited, ‘You’re on Spotify?’ and I was like, ‘I don’t know how long it’ll be there, but I guess so?!’” he laughs. Encouraged by the unexpected response, he released another song, “You Make Me.” At the same time, he began sharing videos of himself singing covers on Instagram and Facebook - an entirely new step outside his comfort zone.

It was that vulnerability that led to an unexpected opportunity. An event planner stumbled across his videos and reached out with an offer: a three-hour acoustic set at the Dominion Country Club for the 60th birthday of a Valero executive. It would be his first-ever live performance. “I had never played guitar or sung live in front of anyone before,” Trevor admits. “But I said yes.”

With just eight days to prepare, Trevor turned to his mother for guidance. She helped him upgrade his equipment and coached him through learning 40 songs in a week.

“I learned four chords and played every song with those,” he laughs. The night of the event, nerves nearly got the best of him, but he powered through. “Afterward, I called Hailey and said, ‘That was the most nervous I’ve ever been, but I feel like I could play any bar in Texas now.’”

And that’s exactly what he did. His career quickly gained momentum, leading to his first official gigs at Gruene Light Bar and The Villa. “Playing at The Villa, time after time, was what made me comfortable performing in front of people - it was the place,” he says.

Hailey also played a crucial role in pushing Trevor’s career forward. While celebrating their anniversary in Wimberley, she spotted a radio station and boldly approached a

Faith also plays a vital role in Trevor’s life. Every night, he and his family pray together. “My faith is in God, not the institution of the church,” he says. His song “Revival” reflects that journey, capturing the balance between spirituality and the struggles of organized religion.

Trevor’s ability to balance his music career with his full-time role as Vice President at a global roofing company is no small feat. “It’s a challenge, but I make time for both,” he says. His daily routine is a non-stop effort in time management. “We get the kids down for bed after dinner and then Hailey and I strategize for a bit - planning, marketing, figuring out what’s next. She’s a full-time mom and the mastermind behind everything that happens on the business side of my music.” Once the work is done, they shut everything off and carve out a couple of hours for each other. Then, before the sun rises, Trevor is up and at it again. “I wake up early, get my day set and go non-stop from six in the morning until late at night. Every day, we’re just figuring out ways to be better - better at music, better at business, better at being good human beings and most importantly, better at being a great family.”

Trevor’s journey through music isn’t just about his own success - it’s about creating opportunities for others and building a supportive community around him. He believes that hard work and dedication aren’t just for personal gain but are meant to be shared as a way of giving back.

“If we’ve put in all the blood, sweat and tears to figure something out, we’re not going to hold that knowledge back from others.

We’ve already done the work, so why not help someone else move forward?” he says.

UNSUNG® | VERSE 004 | APRIL 2025 21

I

n an industry often marked by jealousy and competition, Trevor stands apart. “I’ve been learning that there are just a few people in the music world willing to lift others up. Too many are afraid that helping someone else means giving up their own shot. But I want everyone around me to succeed. If I can share what I’ve learned - whether it’s performing, practicing, marketing, recording or producing - I’m going to do it. I want to get better every single day, not just for myself, but so I can pass it on.”

He knows he won’t always be the one in the spotlight. “I’m getting older and I know I can’t be that future version of myself forever. But that doesn’t mean the work I’ve put in should go to waste. The way I see it, if I can help others rise up and keep pushing their own limits, then everything I’ve done has been worth it.”

Trevor often sees a moment - a semicircle stage, phone flashlights glowing, a guitar placed over his head, his family watching. “That’s the vision.” With the Small Circle Social Club, he’s building a community around that vision: “A fan club, a family - people who love music and support each other.”

Trevor Underwood is a storyteller, weaving themes of love, self-doubt, temptation and the raw struggles of being human into his lyrics. As a powerful and emotive singer and a poetic songwriter, he takes his audience on a journey with every lyric - leaving a lasting impression through his unique take on vulnerability.

Trevor has fully embraced a journey he never anticipated. From hesitant beginnings to standing confidently on stage, each step has been a testament to his perseverance, passion and the power of taking chances.

His philosophy is simple: “Do it scared, no matter what. No matter how fearful you are. You’ll be ready for the next thing when it’s over.”

And while he’s already come so far, this is just the beginning.

This fearless mindset launched The Trevor Underwood Band in November 2024, bringing together a group of talented musicians who share a determination to meet fear with fire. With bandmates Matt Gawlik, Greg Snider and Arturo Elizondo by his side, Trevor has forged a brotherhood built on trust, creativity and an unwavering drive to make their mark.

Supporting Trevor’s journey is simple. Come to a show. Tip. Buy a ticket.

Clap loudly. Grab some merch. Sing along. Follow him on social media, like and share his posts. Stream his songs. Go the extra mile - request his songs on the radio, book him for events and spread the word to friends.

Visit trevorunderwood.com and follow @TrevorUnderwoodTU to stay connected.

21 UNSUNG® | VERSE 004 | APRIL 2025 Photo by Katelyn Lester

MAY 10

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The Villa Gruene, TX 8:30pm full band

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The Villa Gruene, TX Open Mic Nite Host 7pm solo

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Albert Dance Hall Supporting Kyle Park Stonewall, TX 7pm solo

Comal Conservation’s Keep It Country Music Jam Launch Party 5pm full band

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Seguin Schoolyard Seguin, TX 7pm full band

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featuring

24 UNSUNG® | VERSE 004 | APRILwww.traceysfancy.com 2025

THE SCENE @ LANDA: CONCERT IN THE PARK APR 10 LIVE Enjoy a FREE concert in the park! Local musicians showcase a diverse mix of genres, including Country, Classic Rock, Folk, Tejano and other popular hits. 6-9PM newbraunfels.gov

APR 12

FOLKFEST

Join in for Folkfest where Texas history comes alive with pioneer crafts, folk music and historical reenactments. Enjoy wagon rides, blacksmith demonstrations and family-friendly activities that celebrate the region’s rich heritage! 10AM folkfestnb.com

APRIL & MAY EVENTS AROUND TOWN MAY 3

SAENGERFEST

Join in the fun at Saengerfest in the heart of Downtown New Braunfels! This free festival features live music, family activities, downtown shopping and food vendors, plus sampling and sales of wine and craft beer! 12PM. newbraunfels.gov

3RD ANNUAL CINCO DE DRINKO AT THE VILLA

MAY 4

Fiesta like there’s no mañana at The Villa’s Cinco de Drinko celebration! Enjoy Mexican-inspired drinks, delicious food, best dressed contest and live music with Jackie Not Marilyn! 2PM drinklokal.com

APR 19-20 GRUENE MARKET DAYS

@ LANDA: MAY 15 LIVE CONCERT IN THE PARK

The event showcases nearly 100 artisans offering handmade goods and packaged Texas foods, with free admission, parking and live entertainment. Visitors can also explore Gruene Historic District’s specialty shops, wine tasting, dining, river rides and more.

8AM gruenetexas.com

Enjoy a FREE concert in the park! Local musicians showcase a diverse mix of genres, including Country, Classic Rock, Folk, Tejano and other popular hits. 6-9PM newbraunfels.gov

COUNTRY CRAFT BEER FESTIVAL APR 26 HILL

MAY 17-18 GRUENE MARKET DAYS

Held on the Wurstfest grounds, the festival features 35+ Texas craft breweries and wineries pouring over 140 different of beers and wines; live entertainment by Two Tons of Steel, VHS 90s Party Band and Dwayne Wilson all while supporting the New Braunfels Youth Collaborative and the Mill Street Youth Center. 2PM HCCBF.com

The event showcases nearly 100 artisans offering handmade goods and packaged Texas foods, with free admission, parking and live entertainment. Visitors can also explore Gruene Historic District’s specialty shops, wine tasting, dining, river rides and more. 8AM gruenetexas.com

ANNUAL DERBY DAY AT THE VILLA MAY 3 3RD

MAY 25

Join in for a Kentucky Derby celebration featuring live races, wagering, Southern fare and exciting contests. Enjoy signature cocktails, cigars, bourbon tastings and live music as Churchill Downs comes to Gruene! 12PM drinklokal.com

Raise a glass and honor the day with drink specials, free hot dogs and a moment of silence in remembrance. Enjoy live music by Geo Jo Marsh and Bill Caisse. 12PM drinklokal.com

MEMORIAL DAY CELEBRATION AT THE VILLA

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LENS ON LIVE CHLOE BARNEY

Live music photography isn’t just about capturing what you see - it’s about catching what you feel. It’s the hush, the tension and the wild, reckless energy. It’s instinct - knowing when the music swells and when it quiets, sensing the way light dances across a face or a hand gripping the mic, catching the flicker of something unguarded, unplanned. It’s not just art - it’s alchemy.

Up next, Chloe Barney of Palomedia. Based out of North Texas, Chloe’s eye for detail and talent for capturing raw emotion have landed her alongside some of the most captivating names in music today - Kaitlin Butts, Sierra Ferrell, Lukas Nelson, Austin Meade and Koe Wetzel, to name a few. Chloe dives into the heart of artists and whispers the secrets of what it felt like to be there - to stand in that small space between music and memory. - Scott Foley

A

​t a green 23, Chloe Barney has already carved out a name for herself in the music industry as a powerhouse photographer; capturing raw, intimate moments that extend far beyond the stage. Her work isn’t just about concerts - it’s about storytelling, documenting life on the road and creating visual art that resonates.

But before she was behind the lens shooting some of the biggest names in music, she was just a kid in Florida, picking up her first camera at a Goodwill.

“I remember my mom and I stopped at a Goodwill after school one day,” Chloe recalls. “I found my first point-and-shoot for five bucks.” That little Minolta, film, of course, was where it all started.

Photography soon became ingrained in her identity, though she didn’t initially view it as a career path. That realization came later, demanding a leap of faith. At 19, she packed her bags, left her hometown in the Daytona Beach area and moved to Texas - on a whim. “I literally posted on Twitter, like, ‘I really wanna move, does anyone have a job?’” she laughs. “This girl I met once was like, ‘Yeah, you can manage my flower shop.’ I was like, ‘Oh, for real?’ And the next month, I was in Stephenville.”

That one move changed everything. In Stephenville, she got her first real taste of the Texas music scene. “I thought I was so behind,” she admits.

“Everyone I met was doing all this amazing stuff, and I was like, ‘Oh my God, I should’ve started earlier.’ Then I started asking people how old they were.

They were all in their 30s. I realized, ‘Oh, I’ve got time.’”

From there, Chloe began building her portfolio, shooting artists in ways that felt real and lived-in, rather than just snapping standard concert shots.

Now, she’s worked with musicians like Angel White and has toured with the likes of The Revivalists and David Shaw.

But she doesn’t consider herself a “concert photographer.” “I’m a music photographer,” she says. “Shows are just one part of it. I like to work with artists behind the scenes - documenting moments on tour, in the studio, and during the quiet times in between. That’s where the real stories happen.”

While Chloe shoots both film and digital, her heart is firmly rooted in the old-school process. “How much film I shoot depends entirely on how much money I have at the time,” she jokes. “If you see me shooting film, I’m really ballin’ out.” She’s trying to phase out of digital entirely, only using it when necessary. “If my clients are willing to cover the cost of film and development, I’ll always choose film. It just feels better. Even though I shoot way more digital photos, my best selects always come from film.

It forces you to slow down and be intentional. I love that.” Unlike many photographers, Chloe doesn’t obsess over gear. “I’m a photographer, but I’m not a camera head,” she confesses. “I’ve only ever used the cameras I’ve had. If I have a camera in my hand, I’m going to make something. That’s what matters.”

One of the biggest challenges Chloe faces in the industry isn’t shooting - it’s navigating the tension between creativity and content.

“There’s sometimes a disconnect between creative direction and artist management,” she explains. “Managers think they’re creative, or they just want content, content, content. It can feel like you’re not making art - you’re just making something to post.”

She wishes more artists were allowed to focus on storytelling rather than just feeding the never-ending social media machine. “Content could be art,” she says, “if people would just let it be.”

For Chloe, the magic happens when artists work together.

“Collaboration is everything,” she says. “A lot of artists don’t always know how they want to present themselves visually. That’s where a solid creative team comes in - people who can translate their vision into something tangible.”

Until recently, Chloe had been working mostly solo simply because she couldn’t afford to pay a team. “I’m not willing to ask people to work for free,” she says. But now, with bigger projects under her belt - including a music video for Kaitlin Butts - she’s seeing first hand how transformative collaboration can be. “When you have a team, everything is better,” she says. “You don’t have to wear every hat. You can focus on creating.”

Chloe has no trouble commanding respect despite her age.“No one ever knows I’m younger,” she says. “And honestly? It’s a superpower.” She’s spent the past few years proving herself, learning the ins and outs of the industry, and finding her voice - not just as a photographer, but as a creative director. “My goal is to build full roll-out and marketing plans for artists,” she says. “To visually and strategically take their vision from start to finish.”

How does she stay inspired? By avoiding Instagram. “I don’t want to see other people’s amazing work and compare myself,” she admits. “I keep my phone usage limited. That helps.”

It’s that focus and discipline that has propelled her forward in an industry where creative burnout is all too real. Chloe’s advice is simple: Just start.

“There are no tutorials for this,” she says. “You just have to go do it. There’s no perfect plan, no step-by-step guide. Just start shooting, keep pushing, and figure it out as you go.”

Chloe has one final message - especially for women in the industry.

“Don’t let anyone tell you no,” she says. “And when you find yourself in a room where you’re not being respected, you don’t have to fight for it. Just leave. Respect yourself enough to walk away.”

With her undeniable talent, fearless approach and relentless drive, Chloe Barney is proving that she’s a friggin’ force, and you bet your ass we got tickets for the front row.

To learn more about Chloe’s work or to connect with her, visit palomedia. art and follow her via Instagram @ palomedia.

Images on the following pages are courtesy of Chloe Barney.

UNSUNG® | VERSE 004 | APRIL 2025 29

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Fast Movin’ Trio 7pm Abe Mac 7pm Trevor Underwood Band 8:30pm Andi Holleman 5pm Culture Jam 8:30pm Bo Moore 3pm Bill Caisse 5:30pm Open Mic Nite with Bo Brumble 7pm Don Reilly 7pm Ryan Ross Band 8:30pm Geo Jo Marsh 5pm Tommy T & The 210s 8:30pm Kyle Broll 3pm Buddy Vargas 5:30pm Open Mic Nite with Jake Gardner 7pm Zach Talbert & Sarah Boyd 7pm Alli Mattice Band 8:30pm Clayton Chapin 5pm TX 46 Band 8:30pm Ty Dillon 3pm Caleb Wilbourn 5:30pm Open Mic Nite with Trevor Underwood 7pm Stephanie Ross 7pm Hoodoo Daddies 8:30pm Bo Luna 5pm Tiffiny Dawn Band 8:30pm Eric Langenhahn 3pm Jamie Cameron 5:30pm Open Mic Nite with Bo Brumble 7pm Buddy Vargas 7pm Mile 262 8:30pm 3rd Annual Derby Day with Culture Jam 8:30pm 3rd Annual Cinco de Drinko with Jackie Not Marilyn 3pm Fast Movin’ Trio 7pm Austin Gilliam 7pm Chuck Wimer Band 8:30pm Krissy Stephens 5pm Jackie Not Marilyn 8:30pm Weston Ripps 3pm Clayton Chapin 5:30pm Open Mic Nite with Jake Gardner 7pm Stephanie Ross 7pm Alli Mattice Band 8:30pm Bo Moore 5pm Wrangler Country 8:30pm Caleb Wilbourn 3pm Abe Mac 5:30pm Open Mic Nite with Trevor Underwood 7pm Keith Hickle 7pm TX 46 Band 8:30pm Bo Luna 5pm Whiskey Rebellion 8:30pm Memorial Day with Geo Jo Marsh & Bill Caisse 3pm Open Mic Nite with Bo Brumble 7pm Andi Holleman 7pm Austin Gilliam & The Well Fed Texans 8:30pm Mark Allan Atwood 5pm Tiffiny Dawn Band 8:30pm

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Slim Bawb & The Fabulous Stumpgrinders 6pm The Georges 6pm Lee Mathis Duo 6pm Los TexManiacs with Jimmie Vaughn 8pm Slade Coulter 8pm Soul Sessions 5pm Devin Michaels 8:30pm Austin Gilliam 8:30pm Dallas Moore 8:30pm Anthony Wright Band 8:30pm Austin Meade 8pm Ray Wylie Hubbard 9pm Big Head Todd and the Monsters 7pm Bret Graham 6pm Dallas Burrow 8:30pm The Georges 6pm Jonathan Tyler & The Northern Lights 8pm Midnight River Choir 9pm Allan Hendrickson 8:30pm Lowland Revelry 8:30pm Jordan Minor Band 6pm Lane Bricker 7pm Joshua Ray Walker 8pm Jacob Stelly 9pm Hot Texas Swing Band 5pm River Town Relics 8:30pm Ben Meyer Band 8:30pm The Georges 6pm Tiffiny Dawn Band 8:30pm The Band of Heathens 8pm The Band of Heathens 9pm Kathy Bauer Band 5pm Heath Walker 8:30pm Kayla Jane 8:30pm Mister Sister 8:30pm Clayton Chapin 8:30pm Cody Canada & The Departed 8pm The SteelDrivers 9pm Kevin Fox 6:30pm Dave Orr Band 8:30pm Michael Monroe Goodman 8:30pm The Georges 6pm Josh Turner 8pm Old 97’s 8pm Robert Earl Keen 9pm Matt Kirk & The Gueyfarers 12pm Jon Wolfe 9pm The Derailers 8pm Blue Water Highway 8pm Kody West 9pm

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AN INTERVIEW WITH

MICHAELA KELTON

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t started with a set of old guitar strings, a moment of hesitation and an idea. Michaela Kelton, a photographer, conservationist and artist, watched as her husband, Texas musician Michael Kelton (who has shared the stage with legends like Pat Green and Zane William) prepared to toss them away. But where others saw trash, Michaela saw potential. More Than Music Creations (MTMC) was born from that instinct, an inspired fusion of sustainability and artistry. What began as a way to re-purpose discarded strings has evolved into a movement, transforming pieces of musical history into handcrafted jewelry that connects fans to their favorite artists while keeping waste out of landfills. And as if that weren’t enough, a portion of every sale supports Kids In A New Groove, a nonprofit that provides music mentorship to foster youth - because for Michaela and Michael, music isn’t just something to be played. It’s something to be preserved, honored and given back.

What inspired you to start More Than Music Creations?

Originally, I saw my husband about to throw away a set of old guitar strings after changing them out and asked him to set them aside, thinking maybe I could do something with them. Although it would be over a year before More Than Music Creations would take shape, that moment is where my love of art and sustainability first saw an opportunity to keep used guitar strings out of the landfills all while creating something beautiful.

Can you walk us through your creative process from receiving the strings to designing a finished piece?

Our strings come from many different places. When we work with a specific band, I always submerge myself in their music and imagery before designing a collection specifically for them and their strings.

Outside of these partnerships, we accept strings from individuals, music stores, luthiers, etc. These strings are where I get to follow my own inspiration, leading to designs that make up our MTMC collection.

You work with an impressive roster of musicians. How do these collaborations come about and what’s it like working with artists to transform their strings into wearable art?

I’m grateful to get to work with the amazing a r t i sts we’ ve partnered with. As my husband has been immersed in the Texas music community for decades, most of our partnerships have been formed through existing relationships. Our first music partner was The Wilder Blue.

Michael had spent years on the road with frontman Zane Williams and we knew the new band would be a great fit for our new ambitions. After five years, TWB is still our biggest client and I’m so grateful they took a chance on us!

More Than Music Creations isn’t just about jewelry; it’s a bridge between fans, artists and philanthropy. Why was it important to you to incorporate a charitable element into your business?

Michael and I have owned multiple businesses together and from the start we knew we wanted MTMC to serve a deeper purpose. It seemed serendipitous finding Kids In a New Groove, as their mission really brought ours full circle. Re-purposing guitar strings to keep them out of our landfills is very important to us from a sustainability standpoint, but being able to give back to the next generation of musicians really completed the vision.

A portion of your proceeds goes to Kids In A New Groove. How did you choose this organization and what impact have you seen from your support?

After compiling a short list of music-related nonprofits here in Texas, KING’s mission just seemed like such a perfect fit that we were immediately drawn to them. Kids in the foster care system face so much uncertainty and inconsistency that being able to provide them a focus and a passion at such a vulnerable time in their lives is invaluable.

How has being surrounded by live music, both professionally and personally, influenced your work?

artists and musicians they love, to the conservation of our environment, or to the preservation and investment in the music community of tomorrow.

Although Michael is the musician, music has woven its way through every part of my life. From dance and choreography in my younger days to photography and numerous mediums of visual art, music has been a constant through my own art and creative process.

If you could collaborate with any musician, living or past, whose strings would you love to work with and why?

We are always looking ahead to new music partnerships. I have some ideas to incorporate more instruments and gear, like drumsticks, into the fold and into jewelry. At the moment, however, I have begun to offer videography services to artists and musicians and am enjoying the challenges and creative opportunities that brings.

Dermot Kennedy and Sean McConnell are probably at the top of that list for me. Not only do I connect deeply to their music, but the type of career and fanbase they both have cultivated really speak to me, as well as to MTMC’s mission and values.

To explore More Than Music Creations’ unique jewelry and learn more about their collaborations, visit morethanmusiccreations.com. Stay updated on new collections and artist partnerships by following them on social media @morethanmusiccreations.

What do you hope people take away from your creations?

I strive to make pieces that stand on their own as jewelry, whether interesting, beautiful, unique, or meaningful. I hope that every person finds their own unique connection through MTMC jewelry, be it to the

What’s next for you and More Than Music Creations? Any new artistic ventures or creative directions on the horizon?

SPOTLIGHT: The Grapevine

36 UNSUNG® | VERSE 004 | APRIL 2025

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he Grapevine. A charming little place tucked neatly into the historic folds of Gruene. A tasting room, they call it. But it’s more than that, isn’t it? A place of choice. Of indulgence. Of possibility.

Step inside and what do you see? Bottles. Row upon row. Texas wines, accessories, curiosities - things to hold, to taste, to take home. And people.

Always people. They sip, they swirl, they linger.

A few tables inside the indoors? Sure. A front porch? Of course - this is Texas, after all. But with a steady stream of guests, where does everyone go?

Ah. Now you see it. Just beyond the tasting room, past the hum of conversation and the clink of glasses, lies something more. An adjoining grove - what they call the garden.

A quiet retreat beneath the sweeping branches of live oaks. The kind of place where time slows down just enough. A good pour in hand. A breeze whispering through the branches. And music. A small stage showcases local musicians five days a week, ensuring music lovers are always spoiled for choice.

Established by wine lovers for wine lovers, The Grapevine is more than just a tasting room. It’s a pause in the day, a moment carved out of time. Situated right in the heart of downtown Gruene, the view? Iconic. The water tower looms above. Gruene Hall echoes in the distance.

Each year, the Gruene Music & Wine Festival takes center stage, celebrating Texas’ rich musical and viticultural heritage. A multi-day event filled with live performances, wine and beer tastings and auctions, all benefiting the United Way of Comal County. And then there’s Come and Taste It, a seasonal Thursday tradition where guests gather in the garden, sampling select Texas wines and craft beers, their glasses raised to the rhythm of live music drifting through the air.

The menu? Expansive. Wines from Texas and beyond, each bottle telling its own story. And for those who lean toward hops rather than grapes - fear not. The craft beer selection is as carefully curated as the wine list, an ode to Texas’ finest brews.

Classic favorites, seasonal treasures, poured with expertise.

Of course, there’s more to The Grapevine than what’s in the glass. Shelves brimming with hand-picked gifts, a little something for the wine lover, the beer enthusiast, or the souvenir seeker. Kitschy. Practical. Unexpected.

Dressed up for date night or fresh from the river? Come as you are. No reservations required. Just good wine, good company and a place to unwind.

And as the seasons change, so does the experience. Fire pits for those crisp winter evenings. Misters to cool the Texas heat. A place that adapts. That welcomes. That waits for you to return.

Maybe it’s the wine. Maybe it’s the setting. Or maybe it’s something else entirely. A feeling. A knowing. That time spent here is time well spent.

And so the question remains. Will you sit? Will you sip? Will you stay awhile?

Visit grapevineingruene.com and follow their socials @grapevineingruene.

1612 Hunter Rd. New Braunfels, TX 78130 | (830) 606-0093

38 UNSUNG® | VERSE 004 | APRIL 2025

THE MUSICIANS PHOTOGRAPHER

PARTNER PARTNER WITH WITH UNSUNG: UNSUNG:

40 UNSUNG® | VERSE 004 | APRIL 2025

VISIT UNSUNGTX.COM

ROOTED IN TRADITION. DRIVEN BY PURPOSE. SUPPORTING TEXAS YOUTH WITH EVERY PURCHASE.

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he tradition of a Stockman centers on respecting the land and animals across generations, prioritizing sustainable practices for the well-being of both livestock and agriculture. A guardian of the land, a Stockman is a symbol of these teachings built on strength, boldness and character.

The mission of the San Antonio Stock Show & Rodeo is rooted in this tradition and supports the youth of Texas in their educational journeys to embrace the culture of the land.

Created to support that mission, each bottle purchased contributes to scholarships, grants and endowments, helping to cultivate the next generation of Stockmen and agricultural leaders.

STOCKMANWINE.COM

@stockmanwine