THE POWER OF PLACE
SHEAF DESIGN WORKS' LEANNE KEETLEY ON THE POWER OF COMMUNITY, CREATIVITY AND CONNECTION IN BUSINESS
FROM BRICKS TO CLICKS INSIDE THE TOWN WHERE RETAIL IS BACK – AND COMMUNITY IS THE BUSINESS MODEL
INSIDE TRACK
PETE SHILLITO GETS CANDID ABOUT LEADERSHIP, LEARNING THE HARD WAY – AND LOVING IT
THE SHOW GOES ON INSIDE THE REINVENTION OF ONE OF SHEFFIELD’S MOST PROLIFIC EVENTS COMPANIES
PANORAMA
ADMISSION & RACECARD, 3 COURSE MEAL,
Contents
22: PUTTING DOWN ROOTS
unLTD meets Leanne Keetley –designer, business owner and proud Sheffield champion. Through Sheaf Design Works and her women’s networking group Network Bee, we hear how she’s built a business rooted in local community spirit.
30: INSIDE TRACK
South Yorkshire IoD Chair Pete Shillito shares lessons learned from crisis management in business, why relationships still matter most and how embracing change – and a little humour – keeps him grounded and growing.
36: A COLLECTIVE EFFORT
As Illuminate the Gardens gets ready for its final show, we chat to Bob Worm – the man behind Events Collective – about 17 years of festivals, fireworks and fearless ideas to find out what’s next for the events team that’s always done things their own way.
40: FROM CLICKS TO BRICKS
While some High Streets are struggling, Bawtry is bucking the trend. We visit the picturesque market town where independent businesses are making the leap from online to in-store – and thriving.
46: MISSION: POSSIBLE
For this month’s podcast interview, Chris Hewitt explains how his journey into coaching hasn’t been straightforward – from care work and film sets to Sheffield council offices, he shares how his practice is built on real experience and the belief that work should let the human spirit thrive.
Hello, and welcome to the May issue of unLTD!
It’s been another busy one here at unLTD HQ, and as always, we’ve packed this issue with the latest and greatest from across South Yorkshire’s business scene. There’s loads inside – stories that’ll inspire, interviews that’ll get you thinking and – hopefully – some ideas to take into your own business.
Kicking things off, we had the pleasure of chatting to Leanne Keetley of Sheaf Design Works. Her story is all about growing a business by staying local, building genuine connections and giving back to the community. From hosting design workshops to helping revive Sheffield’s ski village (talk about work being cut out!), Leanne’s proving that staying close to your roots can still lead to big things.
The unLTD team also took a trip to Bawtry for a bit of work and leisure combined. While some towns are struggling with empty shops and fewer visitors, the town’s high street is buzzing. From florists and gift shops to clothing brands and independent cafés, there’s a real sense of pride and momentum. Head to page 40 for a reminder that people still want to shop local and experience something real – and that the high street isn’t done yet.
Over on the unLTD Business Podcast, James Marriott sat down with coach and all-round top bloke Chris Hewitt, whose unconventional career journey has led him to launch Possible, a practice that helps people reconnect with what matters and take bold steps forward. It’s a cracking listen and we’ve transcribed some key insights over on page 46.
And that’s just the start. We’ve got plenty more business news, fresh ideas, advice columns and behind-the-scenes insights from across the region. Whether you’re just starting out or deep in the thick of scaling up, there’s something in here for you.
So, pop the kettle on, find a sunny spot and have a flick through. We’ll be back next month with more South Yorkshire stories worth shouting about – and in the meantime, keep doing what you do best.
See you in June! Joseph Food, Editor.
EDITORIAL
EDITOR
Joe Food
Joe@unltdbusiness.com
ONLINE EDITOR
Ash Birch
Ash@unltdbusiness.com
COLUMN EDITOR
Holly Dibden
holly@unltdbusiness.com
VIDEO CONTENT CREATOR
Lizzy Capps
lizzy@unltdbusiness.com
DESIGN
Marc Barker
ADVERTISING
Phil Turner
phil@unltdbusiness.com 07979 498 034
Nick Hallam
nick@exposedmagazine.co.uk 07843 483536
FINANCE
Lis Ellis accounts@ exposedmagazine.co.uk
CONTRIBUTORS
Dan Bumby
Steve Brown
Wendy Ward
Jill White
unLTD is published monthly by Blind Mice Media Ltd Unit 1B Rialto, 2 Kelham Island Sq., Kelham Riverside, Sheffield S3 8SD
The views contained herein are not necessarily those of Blind Mice Media Ltd and while every effort is made to ensure information throughout unLTD is correct, changes prior to distribution may take place which can affect the accuracy of copy, therefore Blind Mice Media Ltd cannot take responsibility for contributors’ views or specific listings.
JOIN THE CLUB
Introducing the unLTD Business Club –Your Gateway to Smarter Networking and Greater Business Visibility
At unLTD Business Magazine, our mission has always been clear – to connect, support and celebrate the South Yorkshire business community. Now, we’re taking that commitment even further with the launch of the unLTD Business Club – an exciting new membership initiative designed to give local businesses of all sizes more opportunities to grow, collaborate and thrive.
Whether you’re a growing SME looking for meaningful networking opportunities, an entrepreneur wanting to stay ahead of the curve, or a larger organisation seeking strategic brand exposure, subscribing will unlock a range of benefits tailored to meet your goals.
Launching officially in June 2025, the club is already open for sign-ups – with immediate access to a host of benefits depending on your subscription tier.
SO… WHY JOIN?
The unLTD Business Club is about more than just perks – it’s about being part of a community. Members will benefit from the power of local connections, increased visibility through South Yorkshire’s leading business publication, and insider access to some of the region’s most anticipated networking events.
Whether you’re looking to raise your profile, grow your network, or simply stay up to speed with the region’s dynamic business landscape, the unLTD Business Club offers a platform to support your ambitions.
GET STARTED TODAY
Early members will start receiving their benefits straight away – including access to event discounts and networking opportunities. The first printed issue of the magazine as part of your subscription will arrive in June, with recurring payments beginning from 1 July.
Visit unltdbusiness.com/businessclub to sign up or email phil@unltdbusiness.com for more information on Business Partner opportunities.
THREE WAYS TO GET INVOLVED
BUSINESS SUBSCRIBER
£2.50/month (plus VAT)
Ideal for readers who want to stay informed, this entry-level tier ensures you receive:
– A guaranteed copy of unLTD Business magazine each month
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BUSINESS MEMBER
£10/month or £99/year (plus VAT)
Designed for professionals who want to network and engage more actively:
– Priority access to all unLTD Business Breakfasts, Socials and other events – free of charge
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BUSINESS PARTNER
Tailored packages available
Our premium tier for businesses looking for strategic exposure and deeper engagement:
– Monthly print advertising and editorial features in unLTD Business magazine and on unLTDbusiness.com
– Social media promotion via LinkedIn
– Free priority access to all unLTD events for the duration of the campaign
– 10% discount on both unLTD Business Expo stands and unLTD Business Awards tickets and tables
– Opportunity to co-host networking events with the unLTD team
Agenda
SURFACEPREP UK LAUNCH NEW FULLY INTEGRATED SERVICE
SurfacePrep UK today launched its new national brand and website, bringing together industry leaders Hodge Clemco, Hogg Blasting and Finishing, Complete Finishing Systems and PDJ Vibro, and other long-standing surface finishing experts under a single name.
This marks a major step forward for the UK surface preparation industry, offering customers the country’s most comprehensive range of products, services and technical expertise from one unified source that offers exceptional quality and outstanding service.
“This isn’t just a new logo
or website; it’s a new way of doing business,” said Paul Griffiths, Sales and Marketing Director of SurfacePrep UK.
“We’re combining decades of technical experience, regional strength, and market-leading products and innovation to create a single partner that supports every stage of the surface preparation and finishing lifecycle. This end-to-end solution will save customers time and money; by providing the complete solution, we are offering the most efficient, seamless integration and customer experience in the industry.
The new SurfacePrep offers end-to-end simplicity
for UK industry. Customers can now choose from a fully integrated set of solutions across blasting and coating systems, abrasives and media, mass finishing, equipment hire, refurbishment and repair services, compliance and training support, and expert technical consultation.
This move gives customers access to a single-source supplier with unmatched category breadth and local technical support. With production timelines tightening and quality standards rising, manufacturers, fabricators, and finishers across the UK face increasing pressure
to deliver better results.
SurfacePrep’s fully integrated model is designed to simplify procurement, reduce lead times, and unlock new efficiencies across operations.
“Clients told us they were tired of managing multiple suppliers and service contracts just to complete a single process,” said Griffiths. “SurfacePrep solves that. We’ve built a platform that makes high-quality finishing more accessible, more responsive, and more commercially efficient.”
Their new website www. surfaceprep.co.uk is now live.
ROYAL RECOGNITION FOR BUSINESS EXCELLENCE
The recipients of The King’s Awards for Enterprise have been announced, celebrating the achievements of leading businesses from across the UK and Channel Islands and recognising their vital role in growing our economy to improve lives.
This year, 197 businesses representing a diverse range of sectors, have been recognised by His Majesty The King as among the best in the country, highlighting the ambition, ingenuity, and success of our diverse business community.
Of these, a total of 11 awards went to businesses in the Yorkshire and the Humber region. Eight were recognised in the International Trade category, one for Innovation, and two for Sustainable Development.
By supporting more people into work, developing new innovations and exporting the best Britain has to offer around the world, businesses like these are playing a key role in the Government’s mission to go further and faster for economic growth, to put more money in more working people’s pockets as part of our Plan for Change.
This year’s recipients from Yorkshire and the Humber included White Rose Education and Integra Buildings.
Gareth Thomas, Minister for Services, Small Businesses and Exports said: “There are some inspiring businesses from Yorkshire and the Humber recognised in this year’s King’s Awards for Enterprise: from White Rose Education’s success exporting educational resources around the world to Integra Building’s sustainable manufacturing methods.”
Previously known as The Queen’s Awards for Enterprise, HM The King continues the legacy of HM Queen Elizabeth II by recognising outstanding UK businesses. The Award programme, now in its 59th year, has awarded over 8,000 companies since its inception in 1965.
Applications for The King’s Awards for Enterprise 2026 open on 6 May 2025. For more information, visit www.gov.uk/kingsawards-for-enterprise.
NIBS
RAISING A GLASS ACROSS SHEFFIELD
Sheffield Wine Week, a five-day celebration of quality wine in the Steel City, is returning for its second year in a row. 2025 promises to be even bigger, anchored by a brand-new outdoor wine festival: Wine Week Fest at Bole Hills! Taking place from 18th June to 22nd June 2025, Sheffield Wine Week offers bars, restaurants and retailers across Sheffield and beyond the opportunity to participate in the North’s largest multi-day, multi-venue wine celebration.
SOUTH YORKS CONFERENCE BACK
The South Yorkshire International Trade Conference (SYITC) is back for 2025. SYITC is an event dedicated to empowering South Yorkshire organisations to navigate and thrive in the world of international trade - whether they’re looking to expand globally, optimise their import/export strategies, or gain insights from industry leaders. It will take place at the OEC Penistone road from 8.45am - 2pm, on 14th May 2025.
SPARKLING NEW APPOINTMENT
Jessica Flinn Fine Jewellery, the pioneering Sheffield based fine jewellery brand, has announced the appointment of Abi Golland, founder of one of Sheffield’s most popular food vendors, The Street Food Chef. Golland has accepted the role of Business Development Director and is eager to use her expertise to drive business growth while developing wellbeing and sustainability strategies for the jewellery business.
GAME-CHANGER
Sheffield Hallam University has been awarded £75,000 to develop a new virtual reality game that will support children with neurorehabilitation following treatment for brain tumours. The study will develop an immersive VR system to support neurorehabilitation in children to help with physical symptoms following surgery, such as muscle weakness, movement, coordination and balance difficulties
SKY’S THE LIMIT
The award-winning Sky-House Co Oughtibridge Mill development in the north of Sheffield is now completely sold. Made up of 40 houses, the acclaimed Jöro restaurant and a selection of seven apartments. All Sky-House Co homes are zero-gas, with an emphasis on carbon reduction at every stage of construction process, including energy use whilst in operation.
Agenda
CASTLE RUINS TO URBAN RENEWAL
Wessex Archaeology have conducted an archaeological dig at the former Sheffield Castle site as part of a project to develop the area known as Castlegate.
The regeneration at Castlegate includes the creation of a new park, opening up the River Sheaf and unveiling parts of the former Sheffield Castle. Discoveries by Wessex Archaeology have included historical clues not only to the period of Sheffield Castle’s existence, but what the site has been used for in the centuries since.
Ashley Tuck, Lead Archaeologist at Wessex Archaeology:
“Uncovering the remains of this remarkable site has been an honour and like many other Sheffielders I am excited that elements of the castle’s remains will be displayed in the park in due course.
“We look forward to continuing to support the council to realise its vision, which places the heritage of our great city at the heart of regeneration plans for Castlegate.”
The archaeology has led to the Council conducting a review of the original design, to ensure the long-term preservation of the remains. The Council is working with heritage specialist consultants, South Yorkshire Archaeology
Service, Historic England and Friends of Sheffield Castle on this matter. As a result, this redesign will lengthen the project past its initial finish date.
The new park at Castlegate will provide another high-quality green space in the city centre and will showcase aspects of the castle for the first time in centuries.
Other nods to the history of the castle area will include an events space, reminiscent of the ‘bowling green’ believed to have occupied the site in the 17th Century.
The River Sheaf is also being opened up to be visible for the first time in the city centre since the Victorian era.
Cllr Ben Miskell, Chair of the Transport, Regeneration and Climate Committee at Sheffield City Council said: “It has been amazing to see more and more artefacts from the birthplace of Sheffield being uncovered. The Castlegate regeneration project has always been about bringing some of that history to life.”
For more on the project so far and get updates on its progress straight to your inbox, you can also head to the council’s website: www.sheffieldgov.uk.
INSIDE THE NEW DONCASTER CORN EXCHANGE
Last month, Doncaster Corn Exchange reopened its doors after its £5 million government restoration project was finally completed.
For the first time in two years, the building was open to the public over the Easter weekend, with its halls filled with a range of new businesses.
The iconic grade II listed building was first built in 1870 as a concert hall and marketplace and featured Victorian classical architecture, with a dome similar to that on the original Crystal Palace.
Michelle Hobson, leasing manager of the markets at the Corn Exchange, said: “The attention surrounding the Corn Exchange has been overwhelmingly positive so far and we’re proud to be launching this iconic venue with such a fantastic mix of traders.
“We want to support local businesses and help them thrive. It couldn’t have come at a better time as we look to increase our efforts to attract people back to the city centre.”
The building will be home to a range of local entrepreneurs, seeing five brand new retail offerings and a licensed café on the venue.
Its newly created Victorian-style shopfronts are now home to businesses like KLSandco, Refine Aesthetics, Don Valley Brewery, and more.
Claire Webb, from Refine Aesthetics, added: “This place is a perfect mix of historic charm with modern facilities. We’re looking forward to connecting with the local community and creating a fun, welcoming space where creativity and self-care can really shine.”
Alongside it’s markets, the Corn Exchange will also host an exciting variety of events, including music performances, monthly indoor markets, creative collaborations and more.
The Corn Exchange’s retail opening days will be Tuesday-Saturday and is just a ten-minute walk from Doncaster station.
Agenda
CONCRETE CANVAS FOR NEWLY LAUNCHED MURAL FESTIVAL
A proper splash of colour is heading for the city centre this September, as Sheffield gears up for the first-ever Lick of Paint – a weekendlong mural and street art festival happening from 6th to 7th September 2025.
Led by two artists Alastair Flindall (aka Neck of the Wood Studio) and Megan Russell (aka Peachzz) the festival will bring together local and international talent to transform Sheffield’s walls, underpasses and empty corners with powerful, high-quality public art.
Together, the pair are pushing Sheffield’s growing street art scene into new territory. Alastair is known for getting stuck into community-led work, combining digital and hands-on methods to create immersive projects. Peachzz, meanwhile, is one of the city’s best-known exports – a muralist who’s huge, nature-inspired walls can be found everywhere from Mexico to Miami. Last year, her Reverie mural in Pound’s Park of a 25.5m high kingfisherand-heron, an ode to the city’s waterways, was named runner-up in the Street Art Cities Best Mural of the World 2024.
Backed by Visit Sheffield as part of the Festival of the Outdoors, Reverie has become one of the city’s most photographed artworks and a quiet point of civic pride.
The team behind Lick of Paint are doing it with a northern twist. No flashy gimmicks, just bold ideas, high standards and a real commitment to people, place and sustainable artistry. The plan is to make it a regular feature in Sheffield’s creative calendar and to do it properly from the start.
For further information visit www. lickofpaintfest.com.
WHY BUSINESSES ARE BACKING YORKSHIRE AIR AMBULANCE IN 2025
For 25 years, Yorkshire Air Ambulance (YAA) has delivered lifesaving emergency care across our region, from the Dales to the coast, and everywhere in between. What sets their service apart isn’t just the speed of response, but the advanced hospital-level care their critical care team can provide at the scene.
In 2024 alone, Yorkshire Air Ambulance responded to over 1,300 incidents, including 249 critical night missions. Crews attended 320 cardiac arrests, 427 road traffic collisions, and treated 134 children under the age of 16. Thanks to the advanced skills of the team and the specialist equipment on board, 181 patients received powerful pain relief at the scene, while 48 people were given lifesaving blood transfusions before they even reached hospital.
Unlike other emergency services, YAA operations are entirely charity funded. They receive no direct government support for daily running costs, relying instead on the continued generosity of the people, businesses and communities of Yorkshire to keep them flying.
This year marks a major milestone for YAA. As they celebrate their 25th anniversary, they’re reflecting on two and a half decades of service, whilst actively investing in the future of the charity. They recently welcomed 15 new doctors to their team, ensuring there is a highly skilled doctor on board at least one helicopter every shift. They are also preparing to build a new, state-of-the-art airbase in the north of the region. These developments will strengthen and future proof the service and are only possible thanks to the continued support of people and businesses who believe in what they do.
YAA are proud to work alongside a growing number of Yorkshire businesses who support them through partnerships, sponsorships and fundraising, making a real difference to the care being delivered across the region. Their 2025 calendar is packed with ways to get involved, from teeing off at the popular Golf Day in June, to networking at the St Leger Festival in September, or donning flat caps and feathers at their 25th anniversary fundraising ball, A Reyt Good Do.
For businesses looking to give back while building staff engagement, brand visibility and community impact, YAA offers a powerful cause to align with. Whether that’s through team-building challenges like taking on the Hike4Helis’s Yorkshire Three Peaks, booking a table at the Christmas Lunch, or exploring bespoke sponsorship opportunities, your support will help keep helicopters flying.
As they mark 25 years of saving lives, YAA are inviting businesses to be part of this next chapter. Please visit www.yorkshireairambulance. org.uk/corporate-partnerships to discover how your business can get involved.
Russell Thompson: Perspectives
BY RUSSELL THOMPSON, DIRECTOR ON DEMAND
AUTHENTICITY REIMAGINED
Imagine a workplace where “just being real” has become the perfect cover for saying whatever you want. That’s today’s authenticity crisis; a concept sometimes hijacked from meaningful connection and repurposed as a free pass for unfiltered expression that often does more harm than good.
Authenticity is being twisted into something it’s not. What began as a search for real interactions has turned into permission for inappropriate selfexpression. There is a perception that speaking without filters means being authentic.
But real authenticity isn’t about saying everything that’s on your mind. It’s about steady, thoughtful communication that shows who you really are as a professional. Your customers want reliability, quality, and consistency, not outspoken opinion trading as authenticity.
True professional authenticity needs emotional smarts that go beyond surfacelevel interactions. It means carefully reading the situation before speaking, sensing the subtle mood shifts in the room, and crafting your communication with thoughtful intention rather than reactive impulse.
Your unique viewpoint absolutely matters as it’s what makes your contribution valuable, but so does maintaining a professional presence that inspires confidence.
This delicate balance requires consideration: knowing when to share personal insights, when to hold back, and how to express yourself in ways that enhance rather than
undermine your professional reputation. The most respected professionals have mastered this art of authentic presence that feels both genuine and appropriately tailored to each situation.
To change your approach, start by looking at how you communicate. Review your recent conversations and ask if you consistently gave value.
Then, consider how
you show your authentic self. Figure out what professional values matter most to you. Create ways to communicate that show these values. Practice balancing your personal style with what’s expected professionally, making a work persona that feels both real and polished. Last, work on your emotional smarts. Practice changing how you communicate in different
situations, knowing that context matters. Your goal isn’t to blend in, but to add value while staying true to yourself.
Successful professionals don’t just show everything about themselves; they strategically show their value. How you show your authenticity IS your personal branding. Deliver it well, and let your authentic self be the differentiator your customers will value.
VA Services
Recruitment
BY STEVE BROWN, MD, FLUIDONE BUSINESS IT - SHEFFIELD
IT SECURITY VS CYBER SECURITY: THE FOUNDATION VS THE FRONTIER
Securing IT infrastructure is vital for modern businesses. While IT security forms the foundation, it is just one part of a comprehensive security strategy. Cyber security is crucial in filling the gaps left by traditional IT security.
IT Security: The foundation IT security encompasses protecting hardware, software, networks, and data, ensuring access management, data integrity, and disaster recovery. It acts as a defensive barrier; securing networks and safeguarding sensitive information. IT security focuses on protecting infrastructure, ensuring authorised access, and maintaining system operations against internal and external threats.
Key IT security measures include:
• Endpoint security: Protecting devices like computers and phones from malware.
• Data security: Encrypting data to prevent unauthorised access.
• Disaster recovery plans: Ensuring recovery from breaches or data loss.
• Access control: Enforcing multi-factor authentication (MFA) for protection.
While these measures are essential, they may not fully address modern cyber threats.
Why IT security needs cyber security
While IT security lays the foundation, it doesn’t address rapidly evolving cyber threats. Attacks like ransomware, phishing, and advanced persistent threats (APTs) require proactive,
specialised defence. This is where cyber security comes in.
Cyber security protects internet-connected systems from real-time threats, such as hacking and malware, which can bypass IT security. It provides an extra layer of defence, focusing on detecting and responding to attacks in real time. Key elements of cyber security include:
• Threat intelligence: Identifying emerging threats before they cause harm.
• Incident response: Developing plans to mitigate the effects of an attack.
• Continuous monitoring:
Constantly monitoring systems for signs of compromise.
Without cyber security, businesses remain vulnerable to threats that IT security cannot handle.
The future of security
As technology evolves, security strategies must adapt. Innovations like AI bring benefits but also introduce new risks. Both IT and cyber security are necessary to manage these risks and ensure compliance. Cyber security helps businesses safely adopt AI, while IT security protects data and enforces security policies.
Conclusion
In conclusion, IT security provides the foundation for protecting infrastructure, while cyber security actively defends against evolving threats. A strong defence requires both, ensuring systems are secure and resilient.
At FluidOne, alongside our cyber centre of excellence CSA Cyber, we offer IT and cyber security solutions to help businesses navigate the AI era. For more information, you can reach us through our website at www.fluidone.com, call us at 0114 292 3800 or email sheffieldenquiries@ fluidone.com.
Adam Bradley
BY ADAM BRADLEY BUSINESS GROWTH CONSULTANT
STOP THE FOMO: MAKE NETWORKING AND EXPOS MEANINGFUL AGAIN
In today’s fast-paced business world, networking events and expos are everywhere. There’s a constant buzz, on LinkedIn, in emails, and through word of mouth, about the next ‘mustattend’ event. But as opportunities multiply, so does the pressure
You may start feeling that if you don’t show up, you’ll miss out on something crucial. That fear of missing out—FOMO—is very real in the business community. But is it really helping your growth, or is it just leading to burnout?
Before committing to any event, it’s important to pause and ask yourself some honest questions:
• Am I going to build my network?
• Will I learn something new?
• Is this an opportunity to meet new people in my industry?
• Can I reconnect with potential or existing customers?
If the answer is a solid “yes” to most of these, then it’s likely worth your time. But if your reasons sound more like: “Everyone else is going” or “I don’t want to miss out and it’ll look great on my socials,” then it might be time to reconsider. These motivations, while understandable, aren’t strategic. And attending an event just to stay visible could be costing you more than you realize—time, energy, and focus.
Recently, I’ve had to become strict with myself. With so many events
taking place weekly, it could be easy to go to two or three a day. But that raises questions: What am I achieving? Can I realistically follow up with everyone I meet? Are these truly meaningful connections, or am I just collecting business cards and LinkedIn requests?
It’s okay to say “no” sometimes. In fact, it’s essential.
One powerful tip that’s helped me is setting a weekly cap on events. Stick to that limit, and
make sure each event has a clear purpose. Treat it like a KPI. You wouldn’t invest in a marketing campaign without tracking ROI, so why treat events any differently?
Set post-event goals too—how many follow-ups or meetings will you aim to schedule? Did the event lead to a real enquiry or opportunity? If not, was it worth the investment?
Networking and expos can be incredibly valuable— but only when approached with clarity and intention.
Rather than hopping on the hamster wheel and chasing every invite, focus on quality over quantity. You’ll not only avoid burnout, but you’ll start seeing real returns from your time and effort.
So before clicking “Register,” take a breath. Ask yourself the right questions. Don’t let FOMO dictate your diary.
WORDS: HOLLY DIBDEN
PHOTOS: MARC BARKER
In the vibrant landscape of Sheffield’s business ecosystem, design entrepreneur Leanne Keetley is rewriting the rules of success by embracing a deeply local approach. True business growth stems from genuine local connections, and unLTD found out how Leanne’s journey is just as much about creating beautiful design work as it is about weaving herself into the fabric of the community.
Sheaf Design Works, ran by business duo Leanne and Martin, recently relocated to a larger studio in Neepsend. Over the last 7 years, Sheaf have established themselves as firm favourites for design, print and branding. “We called the business 'Sheaf', so it goes without saying that we’re a Sheffield business.” Leanne tells unLTD.
Starting a business isn’t without its risks and challenges, something which Leanne knew she had to accept; “I fully embraced being comfortable with being uncomfortable,” she explains. Networking and building a local community are vital to any new business, not only for support but to create a hive of connections and opportunities. When asked about the origins of her new network, Leanne told unLTD; “By leveraging my own interests like hiking and fitness, I discovered that authentic connections emerged when I was willing to be vulnerable and truly participate.”
This philosophy manifests in Leanne’s work with Sheaf across various sectors, from wellness and beauty brands to local community initiatives. Take, for example, their involvement with designing the branding
for The Revive Sheffield Ski Village (RSSV) redevelopment project. Despite not being a skier herself, Leanne saw an opportunity to contribute to a local vision. “I can literally see the ski village from my window and my son’s always saying he wants to be a snowboarder. I just think how great it would be for local children to have something like that. It’s about seeing potential and wanting to help grow something that could benefit the entire community.”
Leanne’s engagement in the community manifests as a genuine approach to understanding local landscapes and helping them be seen; “When you know the local markets, understand the area’s businesses, and have that inherent cultural knowledge, you’re not just providing a service; you’re telling a story.” It’s evident that working locally creates this powerful ripple effect, where community support naturally circles back to those who invest in its growth. Post-pandemic, Leanne, much like the rest of us, saw a shift in business operations. “After lockdown there was a real want for connection.” Network Bee, a dynamic women’s networking group which Leanne co-founded, emerged from a desire to foster connections among female entrepreneurs, creating a space
WHEN YOU KNOW THE LOCAL MARKETS, UNDERSTAND THE AREA’S BUSINESSES, AND HAVE THAT INHERENT CULTURAL KNOWLEDGE, YOU’RE NOT JUST PROVIDING A SERVICE; YOU’RE TELLING A STORY.”
where they could freely exchange experiences, navigate challenges together, and uncover valuable opportunities. “I thought let’s restart a women’s only face-toface networking group because there wasn’t any at the time, it was all on zoom. I didn’t know if it would take off, but it did, and we’ve been going for 3 years now! The atmosphere at our meet ups is great; no topic is off the table and it’s not a competitive environment –
Network Bee is about sharing and belonging.” The group or ‘the hive’ as it’s known to its members, has become more than just a networking platform, but brings female business owners together to network, collaborate and promote themselves, in a supportive environment.
In an era of LinkedIn connecting us far and wide, Leanne joined in 2023 and saw a real buzz of local activity in Sheffield. “Everyone’s so
active on it, you get that real online offline relationship and recognition. You recognise people at events from other people’s posts, and it makes you want to connect. It’s all about sharing real experiences, supporting the local sandwich shop, attending a charity event or shouting about a local business success story,” she explains, “It amplifies local connections.”
Looking forward and leveraging her local network, Leanne is in the process of developing design workshops that go beyond traditional service delivery. In these sessions, Sheaf will aim to educate clients about design processes, branding consistency, and the value of professional design.
“It’s not all about creating a product,” she explains, “but about empowering businesses to understand the strategic value and consistency of design.” These workshops represent more than a business strategy, but Leanne’s commitment to community growth, sharing knowledge, and supporting local entrepreneurs.
Balancing local commitments with business growth requires constant adaptation; and it’s not always an easy path. “There are times when you have to step back to move forward,” she admits, discussing the delicate balance of managing workload and maintaining quality. However, with some strategic outsourcing from her network of trusted local professionals, will allow Sheaf to take on more complex projects and increase their offerings while maintaining the personal touch that defines their business.
So, the impact of Leanne’s community-focused approach?
IT’S NOT ALL ABOUT CREATING A PRODUCT, BUT ABOUT EMPOWERING BUSINESSES TO UNDERSTAND THE STRATEGIC VALUE AND CONSISTENCY OF DESIGN
Well, it extends far beyond individual businesses. In a world that often feels increasingly disconnected, Leanne’s approach offers a refreshing reminder: true business success is built on community. By supporting local initiatives, collaborating with other entrepreneurs, and creating spaces for connection, Leanne is definitively contributing to Sheffield’s broader economic and social ecosystem. As Sheffield continues to evolve and grow, entrepreneurs like Leanne are
proving that local connections are the most valuable currency. With a vision that extends beyond design, it’s about creating a sustainable, supportive business environment that benefits everyone. “It’s about belonging,” she says. “Feeling like your part of something bigger than yourself.”
For this designer, every project is a chance to tell a local story, support a local dream, and contribute to the vibrant tapestry of Sheffield’s business landscape.
hive@networkbee.uk // studio@ sheafdesignworks.co.uk
“I used to chase people. Now, if I don’t hear back within 48 hours, I move on,” she explains. “I think it’s really important to have that buy-in and commitment early on from both parties.”
3. Competition is fiercer than ever
With three decades of experience in recruitment under her belt, Anna Maher, director of Anna Maher Recruitment, has seen the industry shift beyond recognition. From window cards and classified ads to AIdriven talent sourcing, Anna shares with unLTD the key lessons she has learned along the way...
1. Technology has transformed recruitment – but personal connection still matters
In an era dominated by instant messaging, social media and voice notes, Anna highlights a paradox: “We’re more connected than ever, but also more disconnected.”
Despite the convenience of WhatsApp and LinkedIn, meaningful communication remains crucial.
“Picking up the phone and meeting people face to face is still one of the
most effective ways to build trust,” she says.
2. Candidate etiquette has changed – resilience is key Recruiters today face an increased risk of candidates ‘ghosting’ –cutting off communication without explanation. Despite there being a wealth of new tools to make reaching candidates easier, they have also created a more casual approach to professional interaction.
In the early days of her career, Anna recalls, only a handful of agencies operated in Sheffield. “Now, it’s four or five times that number – maybe more,” she says. With multiple recruiters often vying for the same candidates, building strong, personal relationships is more important than ever. “You’ve got to get candidates and clients to want to stay with you – that’s where consistency and getting good results coming in.”
4. Branding matters – for agencies and clients
Gone are the days when a good reputation alone could carry a recruiter. Now, agency branding, online presence and employer ethos are critical. Anna has embraced this shift, investing in her personal and business brand through social media, networking and community
engagement. “Your website and LinkedIn presence are reflections of who you are,” she says. “It’s often the first time a client or candidate might see or hear from you, so getting that message and ethos across from the start is a big thing.”
5. Adaptability is essential Despite an approach to communication that’s rooted in old-school values, it's important to recognise the necessity of evolving with the times. From learning how to market vacancies through search engine keywords to tailoring services to individual client needs, adaptability has been a cornerstone of her success. “You can’t sit still,” she says. “There are tools to help and you need to move with the times, but it’s about balancing that out with experience and an honest, people-first attitude.”
6. Community connections are key Networking today is about more than finding clients – it is about showing genuine involvement in the local business community. Attending
events, supporting local initiatives and simply being visible have all helped Anna and her brand maintain a strong presence in Sheffield’s competitive recruitment market.
“You have to make that effort to get out there and be part of the business community – it’s something that I love doing,” she explains.
“It keeps you on your toes and ultimately is great for business!”
7. Understanding candidate expectations is crucial Modern candidates expect more from potential employers. Culture, values and social responsibility increasingly factor into job decisions. “People want to know what a company stands for before they commit,” Anna says. Recruitment agencies, in turn, must showcase their own ethos and principles to attract both clients and talent.
“It’s all about practicing what you preach!”
8. Diversity and inclusion are now core, not optional
Once a tick-box exercise, diversity and inclusion are now vital
drivers of innovation and success. Anna has seen a shift in the way organisations embrace difference – from neurodivergent talent in tech roles to alternative education backgrounds in leadership pipelines. “It’s not about fitting people into a mould anymore – it’s about asking how they can contribute and what else they can bring to the table,” she says. Companies now actively build strategies to include and support diverse talent, and recruiters must lead that conversation with both clients and candidates.
9. In-house recruitment has changed the game — but opened new doors too When Anna started out, few companies had internal recruitment teams. “Sometimes a big company would just pick up the phone and say, ‘We need 40 people’,” she recalls. Now, in-house teams can handle much of the day-to-day hiring — but instead of seeing this as a threat, it’s about building collaborative partnerships. “I’m often brought in for senior or specialist roles,” she explains. “They see me as an extension of their team — I sit in on strategic meetings, I represent them to candidates. It’s about trust and expertise.” This evolution has elevated the role of external recruiters into strategic talent advisors.
10. Reputation is everything — and transparency is key “Thirty or twenty years ago, your reputation was built in private conversations. Now it’s public,” she reflects. From Google reviews to LinkedIn recommendations, the impact of each client or candidate interaction is visible. Acting with integrity – even when a placement doesn’t go ahead – is now more critical than ever. “You can’t just push someone into the wrong job and wipe your hands of it. Bad jobs and experiences will follow you,” she says. Her advice? Treat everyone with honesty and respect, because the industry is smaller than you think. “Good values don’t go out of style. A lot has changed in the last three decades but the importance of honesty, integrity and fairness has always stayed the same for me.”
w. www.amrl.co.uk
T. 07715454545
E. anna@amrl.co.uk
The Inside Track
REAL INSIGHTS FROM THOSE WHO MAKE THINGS HAPPEN
Welcome to the next instalment of Inside Track – a new unLTD feature from Russell Thompson, Director on Demand, dedicated to uncovering the real stories behind South Yorkshire’s most inspiring business journeys. This month Russell talks to...
PETE SHILLITO
FALLING INTO IT – AND FINDING HIS FEET
It’s the oft-heard refrain of people in recruitment: “I never planned to end up here.” Fresh out of university with a criminology degree and vague aspirations of joining the police, Pete admits he expected job offers to appear on cue. Instead, he was met with silence.
A recruiter saw something in his CV and invited him in for a four-hour interview and a rigorous psychometric test. Somehow, it worked – and his career began.
Those early years weren’t plain sailing. He didn’t love the job at first and nearly walked away more than once. But something changed. “There’s a point where the penny drops,” he says. “You realise you’re good at it, you start earning decent money, and more importantly, you’re helping people into roles that change their lives.” That sense of impact, and the financial incentive, kept him in the game.
OUT OF THE FRYING PAN…
Pete’s most defining experience came in a former business where he spent nearly a decade, becoming managing partner in its final two years. The company eventually ceased trading – but not before he’d had a crash course in everything from negotiating supplier contracts to tackling aged debt and solving new problems on a near-daily basis.
“It was like being a professional firefighter,” he recalls. “Every Monday, something was on fire – sometimes literally, mostly metaphorically.” It was relentless, but it taught him everything he needed to know about running a business.
When the company folded at the end of 2023, he faced a fork in the road: work for someone else, or build something of his own. With a newborn son and a
Welcome back to Inside Track – the unLTD feature in partnership with Russell Thompson, Director on Demand, where we dive into the real stories behind South Yorkshire’s most inspiring business leaders.
In an age of curated success and quiet comparison, Inside Track is about flipping the script. These conversations focus on honesty over hype, and people who turn setbacks into stepping stones. The aim is simple – to source inspiration, not envy.
This time, we hear from Pete Shillito, recruitment specialist and Chair of the South Yorkshire Institute of Directors, to explore his route into business ownership, why being good with people still matters most and what he’s learned from working in one of the most people-dependent industries of all.
renewed sense of purpose, he chose the latter. “He doesn’t care where the money comes from – he just wants feeding three times a day,” Pete laughs. “But it gave me the push I needed.”
FROM COMPARISON TO CURIOSITY
In such a competitive industry, losing out on a pitch can sting – and Pete’s honest about the occasional flicker of envy. But rather than let it fester, he tries to learn from it.
Every missed opportunity becomes a chance to reassess. What could he have done differently? Could the pitch have been sharper? Could the follow-up have landed better? It’s this reflective mindset that’s helped him stay both competitive and grounded.
His network plays a big part too. While recruitment can be cutthroat, he has built relationships with peers who support rather than compete. “I’m lucky to have people I can ring for advice or refer work to – and they do the same for me.”
EMBRACING CHANGE
Pete believes that resisting change is the quickest way to get stuck. He’s open to learning from others, adapting his approach and even borrowing the best ideas when he sees them. “If something works, I’ll give it a go – doesn’t matter who came up with it.”
This attitude extends to tech too. He’s spoken before about the role AI is beginning to play in recruitment, and while he values the efficiencies it can bring, he remains clear on one thing – no algorithm can replace the intuition and personality that define the best recruiters.
LEADING WITH A LIGHT TOUCH
At the heart of Pete’s leadership style is a belief in autonomy. He builds teams around self-motivated individuals and avoids micromanagement. The office culture is relaxed but focused – an environment where people are
encouraged to bring their whole selves to work.
Everyone’s motivated by something different, he explains – family, financial goals, lifestyle. His job is to understand what drives his team and give them the space to chase it.
He’s also a big believer in getting out from behind the desk. “Recruitment is still a relationship business,” he says. “You can’t build trust over email alone.”
AUTHENTICITY WINS
Pete’s approach to personal branding –especially on social media – is all about authenticity. If he posts something, it’s because he has something to say. “I want the person you see online to be the same person you meet in real life.”
Sometimes that means serious insights. Sometimes it means a jar full of AIgenerated mini versions of himself for an Easter giveaway. Either way, he leans into it – and lets his personality do the talking.
SHOUTING ABOUT SOUTH YORKSHIRE
As Chair of the South Yorkshire Institute of Directors, Pete is proud to be part of a community that celebrates the region’s success stories. From site visits at firms like McLaren and Forgemasters to roundtable discussions that spark fresh thinking, it’s about connecting people who want to make the region stronger.
He’s keen to see more positive news about South Yorkshire’s business community shared more widely. “There’s so much good happening here – we just need to be louder about it.”
Right now, Pete’s most excited about the future of his new business and the team he’s building. “They’re people I’ve worked with before. I trust them. They trust me. That makes all the difference.” It’s a simple formula, but a powerful one – surround yourself with good people, do the work, and stay open to what comes next.
To find out more about Russ’s work and how you can join the conversation, visit director-on-demand.co.uk
Even before the interview begins, over coffees at Gaard Café in Sheffield, Mark Rawson is already playing things down.
“I’ve always felt like I’ve not got a story,” he says with a small shrug. But in typical fashion, once he gets going, Mark’s disarming charm and natural enthusiasm is evident. Within minutes, he’s talking about how he and his teenage mates, back in Worksop, essentially “invented YouTube” in the early days of the internet.
“We used to make these silly videos – skits and sketches and things like that, because we weren’t exactly the cool kids! I made a website to put them on. That’s kind of what got me started, really.
It was the late 90s, and Mark’s introduction to web development came not from a classroom, but from curiosity, creativity and a computer his dad brought home. “My dad was a finance director, working for the NHS, but he was really into computers. We were the only people out of my friends to have the internet back then and my mates would all come round, and we’d sit watching the most random crap!”
Initially struggling to figure out his protoYouTube site, he decided to try something a little simpler – a score checker for the 1998 World Cup in France. “It was literally just the fixtures and scores – like a wall chart, and I’d go in and update them every day.” he says, “I remember thinking, ‘This is cool. It felt like something.’”
He describes his teenage years in Worksop with a kind of resigned fondness – a time of limited options but good people. “Worksop
in the 90s... there wasn’t much going on,” he says. “It was kind of a dying town. The mining industry had gone, and there wasn’t really anything to replace it.” What made it bearable, he says, was the sense of community. “The people were great. My mates were great, we were a group of geeks who liked music, film and football.
“As soon as we were old enough, we spent most of our time just finding things to do and getting the train over to Sheffield and hanging out there for the weekend.”
There was always a creative thread that ran through everything, which included a love of music and playing in bands. When it came time for university, he chose a course at the University of Chester that blended music with journalism – something that brought together writing, tech and media, even if he wasn’t totally convinced about where it might lead. “I wasn’t thinking long-term,” he admits. “I picked journalism because it seemed like something I’d enjoy and I sort of wanted to be a music journalist, but I’d not really thought it through and still didn’t really know what I wanted to do.”
When Mark started university, web development wasn’t even a recognised path. “There wasn’t a web dev course or anything like that,” he says. “It was all really new.” He’d never been drawn to what he calls “hardcore programming” – instead, it was the media side that grabbed him. “I loved music magazines especially. I think I just wanted to create something like that but online – a way to showcase stuff I liked.”
So, it was during uni that he started building websites properly – not just for fun, but for friends’ bands and local promoters. “It was never about starting a business,” he says. “I was just a massive geek so I used to build websites on the side. I liked that process of working something out and making it work.”
After graduating, he moved to Leeds and landed a role at a marketing company in Leeds – a job that was supposed to be about comms but quickly turned technical. “They didn’t have a website when I joined,” he says. “So I built it. I’d never done one that big before – it had loads of content.”
He found himself naturally drawn to the problem-solving side of things. “I’d end up being the one who’d fix stuff if something broke, or someone would say, ‘Can we make it do this?’ and I’d try and find a way.”
Mark then spent eight years in Leeds, working everywhere from agencies to the NHS and local councils, before eventually, through hard work, he landed a role as the Head of Comms and Web for a national charity.
Still, working for someone else eventually wore thin. “On paper, it was a great job,” he says. “I had a decent salary and got to work on some cool projects – but I wasn’t happy.” What frustrated him most was the pace and structure of big organisations. “I can’t be bothered with bureaucracy and box-ticking exercises. In
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WE TOOK IT FROM AROUND 30,000 TO 50,000 ATTENDEES,” HE SAYS. “IT WAS ABOUT MAKING IT MORE INCLUSIVE, MORE AMBITIOUS – WE ADDED NIGHT SESSIONS, MUSIC, NEW STREET FOOD VILLAGES. IT BECAME A CITY CENTRE STAPLE.”
service providers across the city. “We’re not just putting on a show – we’re supporting caterers, technicians, freelance artists, food traders, security, infrastructure suppliers –you name it,” says Bob. “If the event works, they all benefit too. It’s a connected economy.” The team also works closely with local councils, schools and cultural groups, offering consultancy and helping to create accessible opportunities that drive footfall and support other businesses.
But it was Illuminate the Gardens that perhaps best encapsulated the group’s creative and logistical ambition – a familyfriendly fusion of fireworks, immersive light trails and interactive art, all staged in Sheffield’s Botanical Gardens. “We wanted a Bonfire Night event with a difference,” Bob recalls. “And we delivered that – but it became harder and harder to sustain.”
The decision to end the show after this year’s edition hasn’t been made lightly. “Post-COVID, everything changed. Brexit, the economy, the way people go out – it all adds up,” he explains. “People don’t buy tickets in advance. You’re expected to take big risks with very little guarantee.”
The show, which costs upwards of £220,000 to deliver, and attracts 15,000 people over three days, is a huge logistical undertaking.
“One wet year, a clash with half term, or just people holding off on buying tickets – it puts the whole thing at risk,” he says. “We’re proud of what we’ve done with Illuminate, but now’s the right time to step away.”
Rather than signal the end, it marks a reset for Events Collective. Bob is using this moment to reduce overheads and reshape the company’s focus. New projects include Eat Treats
& Beats, a pop-up village of street food, DJs and laid-back festival vibes that first featured within the food festival. It’s now being developed as a standalone touring format. “It worked perfectly in the Peace Gardens – now we’re looking at taking that concept to different locations, smaller events with less risk,” he says.
Events Collective has always worn its independence proudly. From the underground Festival 23 to its national wedding festival circuits, Knot Tied Festival and even waste management
at major running events, the company’s strength has been in its range of events. “There’s not a lot we haven’t done,” Bob says. “From private festivals for travel companies to weddings in the woods – it’s all about making things happen with creativity and integrity.”
Bob is clear that Events Collective is not winding down – just evolving. “We’re not going anywhere,” he says. “We’re just focusing on projects that are sustainable, meaningful and, frankly, fun. I don’t want to work 80-hour weeks anymore. I want to focus on the things we’re passionate about and the people we enjoy working with.”
For him, the future is about reconnecting with the core of what made the business thrive in the first place – creativity, community and a bit of audacity. “We’re still here,” he says. “We’ve got new ideas, new kit, and we’ll keep doing what we do best – just with a little less madness.”
Illuminate the gardens runs from Friday 7th to Sunday 9th November this year @eventscollective.com
WORDS: JOSEPH FOOD
PHOTOS: MARC BARKER
FROM CLICKS TO BRICKS
For years now, the prevailing narrative regarding the High Street has been one of decline – once-thriving destinations in cities across the UK emptying as shoppers shift their spending online and retailers retreat from bricks-andmortar premises.
But while many grapple with vacant units and falling footfall, there are some places writing a different chapter entirely. Recently, unLTD took a trip to Bawtry – a picturesque market town on the edge of South Yorkshire – where the energy on the High Street tells a more optimistic tale. Here, a growing number of businesses have made the leap to physical retail, breathing new life into the town centre and proving that, with the right ingredients, the High Street still has something to offer.
Known as the ‘gateway to Yorkshire’, Bawtry may be small – with a population of 3,410 souls – but its history runs deep. The town’s early settlements were based on a major Roman road, Ermine Street, and it later thrived as a medieval river port before growing into a busy coaching
town on the Great North Road. Its Georgian buildings and cobbled streets hint at a prosperous past – and with ties to RAF command operations during the Cold War, it’s played its part in shaping history. Today, that heritage sets the scene for a place full of character which has in recent times built up reputation for a lively hospitality and retail scene.
Following post-arrival coffees at the Crown Hotel, our first stop was just a few doors down at The Blonde & The Blooms, a contemporary florist founded by Anna Boyes. Originally run from a home workshop in her back garden, the business began life online, gaining traction through Instagram and Facebook. “I was 16 when I first started doing flowers,” Anna explained. “I entered into a completely different profession, had my little boy, and that kind
that you felt, as a purchaser, you want to be able to see, smell and feel – especially products like candles and soaps.” After attending a trade fair in Harrogate and speaking with other small business owners, the pair were convinced it was time to make the leap – and found what seemed like ideal premises in Bawtry.
Thankfully, the move has paid off. “It’s been brilliant. We’ve been able to expand our product range, and people are more willing to deal with you when you’ve got a bricks and mortar store.” For customers, too, the appeal has been made clear: “We’re really self-conscious about what we buy… people want things that are slightly unusual that you can’t just easily get online. We’ve had customers come in and say, ‘I don’t do Amazon’ – and we make sure things we stock aren’t on there. It’s taken off really well
so far.”
A short stroll from Rayne & Hay brings you to The Courtyard – a charming cluster of independent shops offering everything from sustainable children’s toys to authentic Thai home décor. The latter of those options you’ll find at Nevina, where we met co-owner Nevin, a Turkish-born trader whose time living in Vietnam and Thailand sparked a deep appreciation for East Asian culture. That influence now shapes the store’s curated collection of handmade bamboo lighting, wall art, statues and
textiles sourced from Thai artisans. Although she had sold online for years through platforms like Amazon and Etsy, opening a physical store in Bawtry wasn’t part of the original plan. That changed after settling in the area and spotting an opportunity. Since opening in December, she’s found having a connected local business network particularly helpful. “We all talk to each other... we support each other, we give each other ideas, and we take notes – it’s just a tight community. Everybody is happy and comfortable, and I feel comfortable here.”
Word soon spread that some local press were in town, and we were kindly invited to the main event of the evening – the launch of Fairfax & Favor’s new store. Set within the Old Town Hall, a listed building steeped in history on Market Hill, the opening marked
From home education and faith-led roots to care work, council offices and film sets, Chris Hewitt’s path to coaching was far from conventional. UnLTD Business Podcast host James Marriott went to find out more about how, through his practice Possible, Chris helps others reconnect with what matters and take bold, human steps forward in work and life.
Thank you for joining us on the unLTD podcast. I’m looking forward to hearing more about you and your journey and what’s led you to what you do now. Where do you want to start?
I suppose key moments for me… and it’s interesting, because since I started Possible at the beginning of last year, I’ve had some opportunities to go and tell my story in different places and use that as a way to enable other people to think about changes they could make in their lives or in their work – about what might be (no pun intended) possible for them.
A really important thing for me was my childhood. Two things, really. One was that I was home educated – I didn’t have a school education. I did go to school for a bit when I was about seven, just to try it out. My brother and sister were also home educated. My parents just had some beliefs about the school system. They thought this might be better for us as kids – they were interested in trying it – and we all really got on and enjoyed it.
I think that’s helped me to not feel bound by conventional ways of thinking and doing things. It feels more natural to me, I think, than some people, to challenge and look at other ways of moving towards the same broad objective.
The other thing is that I would have been described as a sensitive
kid – oversensitive, very affected by other people’s experiences, by what people might think of me, having strong emotional reactions. Not that I could articulate or process them – I just had big feelings about things in a way that felt at odds with the type of person I felt I ought to be as a boy in the 80s. That idea of masculinity – being cool and being tough – I felt very different from that.
The reason those two things are relevant to my work now is because I help people – instead of looking at how things are usually done or the groove they’ve wound up occupying – to take a step back and think: who am I? What’s most deeply important to me? What do I want my work and life to look like? And then take active steps to make that happen.
I coach individuals – leaders, business owners, people in their careers or creative practice – to connect with what really matters to them and amplify that. But I also help organisations and teams think about how work could be a place where the human spirit can flourish, rather than be suppressed.
Take us into your first steps into the world of work, then. What did that look like?
I grew up as part of a church – my parents were very active members and founded a church around the time I was born. In my teens, I realised that wasn’t really for me, so I went off and did my own stuff.
Being home educated, I went to college when I was 14 to do my GCSEs, but it was quite amorphous – lessons at odd times – so I worked part-time in a Christian bookshop at 14.
When I went to university – I studied sociology at York – I’d already worked in warehouses and had been exposed to some of the weirdness of how we show up at work. How hostile and inhuman it can feel.
At uni I worked in bars and cafés, and all the while I had this growing anxiety about the “real world”. Through my teens, I had this evergrowing worry: what am I going to do? I don’t feel like I belong out there. Work seemed like somewhere you squash down all your creativity, care, individuality, love, and openness, and just get through the day.
When I finished university, I was face to face with a world I felt so unprepared for. I knew I had value – I could talk, write, make human connections – but I had no idea what to do with that.
I cleaned a nightclub. I worked in a toy shop – weirdly hostile environment, run by someone who hated kids. I worked in a record shop, then factories, warehouses, admin.
I was a care worker for a couple of years – that was really rewarding. I worked in a day centre for adults with learning disabilities. It was
IT’S
ALL ABOUT HELPING PEOPLE FULFIL THEIR POTENTIAL – AND THAT’S ROOTED IN A BELIEF THAT EVERYONE IS CAPABLE OF CREATING WHAT THEY NEED AND WANT IN THE WORLD.”
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What was the point where you started thinking about coaching – or helping people – as what you were meant to do?
Coaching is at the heart of it, yes. It’s all about helping people fulfil their potential – and that’s rooted in a belief that everyone is capable of creating what they need and want in the world.
But there are obstacles –structural, societal – that get in the way. Coaching helps people reconnect with what’s possible for them.
When I was managing a team at the council, I had two goals. One –get them working self-sufficiently so I didn’t have to deal with the admin! But more importantly – help each of them figure out what really mattered to them and go and do it. Even if that meant leaving.
At the same time, I was going and speaking to commissioning managers and helping them unpack big problems. I realised I wanted to leave – but I also felt like it was someone else’s job to create something better for me. That victim mindset.
Eventually I realised no one was coming to save me. So I did a postgrad in developmental psychology.
Then I worked on a Department of Health-funded project, supporting leaders in the public sector to work more collaboratively with communities. That was coaching in
all but name.
After that, I led the spin-out of that project into a commercial consultancy, owned by a housing association. I led it for five years – running workshops, coaching leaders, helping people realise they already had most of the resources they needed.
Then in 2021–22, I had a growing realisation that I needed to do something that was fundamentally about what matters most to me. Which is: creating work where the human spirit can flourish.
I found what I was meant to be doing in my late 30s, early 40s – sort of by accident. But I also feel like I had to go through all the frustrations first to really appreciate what I do now. Does that resonate?
Completely. I’ve had moments where I had to let go – to grieve the lost years. But also, being grounded about it, I don’t think I could have done what I do now any earlier.
There was a time at the council when I was sat with someone, helping them solve a city-wide problem. I remember thinking, “I wish I could do this for a living.” I didn’t know it was called coaching –but it felt right.
What I bring to my coaching now isn’t just knowledge or technique –it’s my own lived experience. Just being a human being for a while, with values and intentions, and staying connected to those.
Final question to wrap us up: when you think about the future – what do you see?
It’s a weirdly vulnerable question –but lovely.
I’m focused on building Possible – more work with organisations, more coaching, more speaking opportunities.
I also make a bit of music. I did a Brian Eno songwriting masterclass earlier this year. I challenged myself to record my voice – something I’ve always been scared to do. But I did it.
I want to perform live at some point. I’m collaborating with someone. There are little dreams I’ve got that are too tender to talk about yet – but I know I need to build towards them.
THIS IS AN EDITED VERSION OF THE UNLTD BUSINESS PODCAST INTERVIEW. SCAN THE QR CODE TO LISTEN IN FULL.
Sheffield City Council for seven years.
SHEFFIELD’S SIMODA POWERS UP BRITISH F4 STAR ROWAN CAMPBELL-PILLING
BY KATE HILL
Simoda, Sheffield’s own trailblazer in IT and tech solutions, is thrilled to announce an exciting new partnership with one of the city’s most promising young talents, 18-year-old F4 racing driver Rowan Campbell-Pilling, who is making waves in British Formula 4.
This homegrown collaboration merges Sheffield steel with cuttingedge technology, as Simoda becomes Rowan’s official technology partner for the 2025 season. Both parties, driven by ambition and performance, aim to push boundaries both on and off the track.
Rowan, who has built a strong following thanks to his fearless driving, podium finishes, and record-breaking rookie season with JHR Developments, represents the future of British motorsport. He proudly flies the Sheffield flag as he pursues his goal of reaching Formula 1.
“Partnering with Rowan is a no-brainer,” said Daniel Bumby, Managing Director at Simoda. “He’s sharp, determined, and not afraid to take risks—the same mindset we bring to helping businesses transform through IT and technology.”
“We’re proud to back a local lad with serious talent. We also can’t wait to support the races around the UK and meet more businesses with the same ambition for growth. So many of our customers and partners are
PARTNERING WITH ROWAN IS A NO-BRAINER. HE’S SHARP, DETERMINED, AND NOT AFRAID TO TAKE RISKS—THE SAME MINDSET WE BRING TO HELPING BUSINESSES TRANSFORM THROUGH IT AND TECHNOLOGY.”
looking forward to coming along with us”
As Rowan’s technology partner, Simoda leads the way in supporting businesses across the region. They help organisations improve performance, drive productivity, and elevate operations with the right solutions across Data Intelligence, AI, Cyber Security, Infrastructure, Networking, Communications, and a team
of IT helpdesk engineers to support day-to-day IT needs. It’s a perfect fit of high-performance sport and high-impact technology.
Rowan shared his excitement: “I’m really excited to be working with Simoda, our newest partner, as we enter the new 2025 FIA British F4 season. It’s amazing to have the support of the city and the Yorkshire region with me on this incredible journey. I look forward to
making the team proud, on and off the track, as the season gets underway.”
From pit lane to performance, this partnership is more than a sponsorship— it’s a proper Yorkshirepowered collaboration built on innovation, grit and a drive to win.
For more information, visit: www.rowancampbellpilling. co.uk
www.simoda.co.uk
DANIEL BUMBY
Rowan is next on track this weekend, May 2325, at Snetterton.
Slice Solutions founder Lisa Betsworth on carving out her own path in the recruitment industry…
Lisa Betsworth never set out to work in recruitment – and certainly didn’t plan to build one of South Yorkshire’s most people-focused recruitment and HR businesses. But after years of industry experience, personal setbacks and the conviction that “there’s a better way to do this”, she launched Slice Recruitment – and hasn’t looked back since.
“I think like most people, I fell into recruitment,” Lisa says. “I was working in the pub trade and just needed a job. I went into A for Appointments to register, and got chatting to a woman on reception – who turned out to be the MD. She saw something in me and said, ‘I think I can train you to do this really well.’ That was it.”
Starting out at the Sheffieldbased independent gave Lisa a solid grounding in what she calls “real recruitment”, before moving on to national firms where she learned how to scale and systematise. “I learned true recruitment at a busy independent – and how to scale it up with the nationals.”
I was doing well. Week three I was just about coming back to normal. I sort of worked it around that.”
Once in remission, she made the decision to close her first business and leave recruitment behind – or so she thought. “I was telling everyone I was going back into beauty therapy. But clients kept calling – asking if I could help, just while I made up my mind. And I only said yes if I liked the project. That’s how Slice began – it was never meant to be permanent at first.”
But the freedom to be selective in her work changed everything. “Six years on, I still haven’t taken that beauty course,” she laughs.
“But Slice took on a life of its own – and that mindset of working only with people we felt aligned with and on projects we cared about has stayed with us.”
But it wasn’t all smooth sailing – far from it. After years of working her way up to middle management, Lisa was made redundant – just 48 hours before her wedding day. “I was literally dropping off payroll paperwork at head office when they called me upstairs. I thought I was getting a wedding present – it was a P45.”
That unexpected moment sparked a shift. “I just thought, I’m sick of my work life being in somebody else’s hands. I have to do it their way, when I think there might be a better way.”
So, Lisa set out on her own. However, her first solo business journey came with the biggest challenges yet – both in a professional and personal sense. “I could recruit with my eyes closed, but I’d never run a business before. I made a lot of mistakes and trusted the wrong people. Then I found out I was pregnant – and later diagnosed with cancer.”
Despite grappling with severe illness, Lisa kept the business going as best she could through cycles of chemotherapy. “Week one I could work, some clients didn’t even know what I was going through. Week two, if I got to my laptop
Slice is now co-led by long-time friend and HR professional Emily, who joined first as an employee and is now Lisa’s 50/50 business partner. “I was getting fed up with it all being on my shoulders. Emily already felt like a number two. Formalising it gave me space to breathe again.”
Their approach deliberately steers away from the ethos of high-street recruiters and corporate HR. “We’re not here to chuck CVs at clients or bombard them with corporate BS. We want to help businesses thrive – and we don’t charge the earth. We’re often told we ‘disrupt the industry’, and we love that.”
That disruption includes honest conversations with clients – even if it means telling them they don’t need recruitment support. “We’ve said to people, actually, you don’t need us. You might need a VA. Or you might already have someone who could step up.”
Looking ahead, Slice is growing again, with new hires in HR and VA support, and a renewed focus on maintaining their culture. “We’ve always said we want people to be able to walk the dog at two o’clock if they need to. We practice what we preach.”
Above all, Lisa credits their success to staying rooted in real relationships. “Our values have always been about honesty, realism and getting to know people. That’s what makes the difference.”
If your business is buried in admin, stretched too thin, or bogged down by people challenges and day-to-day distractions, it might be time to speak to Slice. Their Virtual Assistance, Recruitment and HR services are designed to help businesses achieve more – with a lot less stress. Find out more about what they offer at www. slicesolutions.co.uk, call 01709 213013 or email info@slicesolutions.co.uk.
IN THE FRAME
For over 30 years, Sheffield-based double glazing company Global Windows has been at the forefront of the industry in our region. But rather than just tell you about the quality of their workmanship, we’ve asked Managing Director Liam Hulme to talk us through a recent project in Chinley, Derbyshire – alongside some great before-and-after shots…
TERRY INSTALLATION
This project involved replacing old rosewood PVC windows and a PVC door with traditional-style vertical sliding sash windows and a classic composite door.
The new white windows have really brightened up the property, both inside and out. We opted for vertical sliding sash windows to stay true to the house’s original character – this is the style it would likely have had when first built. It was a pleasure to restore that traditional look.
The new sash windows come complete with authentic details, including a single astragal bar running down the centre and run-through sash horns. Most companies tend to use stick-on sash horns, but we only install run-through horns to ensure the finish is as realistic and high-quality as possible.
We also replaced the rosewood PVC front door with a 1930s-style composite door. It’s a beautiful match for the sash windows and really finishes the job off nicely.
CUSTOMER TESTIMONIAL
We’re absolutely delighted with the result. The team were meant to be here for three days, but they finished in two and a half – really friendly, no fuss, no complaints.
We knew we wanted traditional sliding sash windows, but hadn’t seen many companies offering exactly what we were after. These were perfect – the quality’s great and we’re delighted with the whole job.”
“You’ve already got a business –now let’s make it work”: The reluctant turnaround expert bringing real talk to manufacturing...
Jason Lippitt, business consultant and Managing Director of JML Coaching & Consulting Ltd, doesn’t like the word turnaround. It’s a term, he says, that comes loaded with assumptions and shame – the idea that a struggling business is automatically a failed one, or that its leadership is incompetent. “It kind of infers that you’ve f*****d your business up and now you need someone in a pinstripe suit to bail you out,” he says. “It’s just not true.” That no-nonsense attitude is at the heart of everything Jason does, including TTP Live, an event Jason is co-hosting at Freeths Sheffield on 19th June, aimed squarely at MDs and business owners in the manufacturing and engineering sectors who want straight answers and practical options – whether they’re looking to scale, sell, hire or just survive.
Budding young entrepreneurs from across Sheffield were celebrated at the BiG Challenge Awards 2025 on 24 April. Now in its 18th year, the awards recognise the contributors and winners of Sheffield’s annual enterprise competition.
The BiG Challenge gives young people the chance to showcase their entrepreneurial spirit through a city-wide contest, where they’re tasked with designing and developing their own business.
The initiative – facilitated through Sheffield City Council’s See It Be It in Sheffield team –connects students with employers and encourages them to think creatively to develop a unique proposition.
Launched in secondary schools each September for Year 7, 8 and 9 pupils, this year’s competition saw over 600 young people enter across 180 teams from 17 Sheffield schools. Judges had the tough job of selecting winners from an
impressively high standard of entries.
Councillor Martin Smith, Chair of the Economic Development and Skills Committee at Sheffield City Council, said: “Encouraging entrepreneurial skills and thinking in Sheffield’s young people is one of our many ambitions as a city.
“The BiG Challenge is unique to Sheffield and enables our young people to start this journey from age 11. This hands-on experience helps them build business understanding, creativity and other key skills – whether they go on to run a business or enter the world of work. These are exactly the kinds of qualities we need in our growing local economy.”
Each team starts with a £25
Sector: Pharmaceutical
Contract:
Sector: Catering
EMPLOYMENT LAW CHANGES FROM APRIL 2025 – WHAT DO EMPLOYERS NEED TO KNOW?
As part of the government’s pledge to deliver on its promise to Make Work Pay, several changes to statutory payment rates will take effect from April 2025, including an increase in the minimum wage and the introduction of Neonatal Care Leave as a day-one right.
What are the statutory pay changes coming into effect from 6 April 2025?
• Statutory Sick Pay (SSP) – The rate of SSP will increase to £118.75 per week (up from £116.75).
• Statutory maternity, paternity, adoption and shared parental pay –These rates will rise from £184.03 to £187.18 per week.
• Statutory Parental Bereavement Pay –Available to individuals who need to take time off work following the death of a child or a stillbirth, this will also rise
to £187.18 per week.
• Lower earnings limit – The weekly earnings threshold for qualifying for these payments (excluding maternity allowance) will increase from £123 to £125. The threshold for maternity
allowance remains unchanged at £30 per week.
What are the changes to the minimum wage from 1 April 2025?
• National Living Wage (age 21 and over) –£11.44 to £12.21
• National Minimum Wage (18 to 20) – £8.60 to £10.00
• National Minimum Wage (under 18) – £6.40 to £7.55
• Apprentice rate –£6.40 to £7.55
What are the changes to Neonatal Care Leave from 6 April 2025?
From April 2025, Neonatal Care Leave will become a day-one right. It will
apply to parents of babies admitted to neonatal care who require seven or more consecutive days of treatment within the first 28 days after birth.
Statutory neonatal care pay will also be available to eligible employees. To qualify, an employee must have been continuously employed for at least 26 weeks and have average weekly earnings (over a defined eight-week period) at or above the lower earnings limit. Payment will be made at the same rate as statutory paternity pay or shared parental pay.
If you would like tailored advice on these changes or support to ensure your business remains compliant, please contact our Employment Law experts at: employment@ bannerjones.co.uk
HARD HATS AND BIG HEARTS
The longest running construction industry event in the north, The Sheffield Charity Construction Ball, returns on Friday 6 June to raise vital funds for St Luke’s Hospice.
The Sheffield Charity Construction Ball is organised by Arup, HLM Architects and Rider Levett Bucknall (RLB) with the aim of bringing the region’s construction and property sector together and giving back to an important community cause.
Over the past 26 years, the Ball has been attended by prominent figures across the property and construction industry and has raised a total of £401,300 for a variety of local causes. It takes place at the Crowne Plaza Royal Victoria Hotel in Sheffield.
Past beneficiaries have included Sheffield Children’s Hospital, Weston Park Cancer Charity, Hallam Cash for Kids, The Prince’s Trust and Bluebell Wood.
This year’s charity, St Luke’s Hospice, is a leading provider of specialist palliative care for adults with terminal illnesses in Sheffield and the surrounding areas.
Matt Sheridan, Senior Fundraising Manager from St Luke’s Hospice said:
“It’s fantastic news that St Luke’s has been chosen as the charity partner for the 2025 Sheffield Charity Construction Ball.
“At a time when hospices across the country are facing growing financial challenges, the support of such a prestigious event, championed by so many inspiring organisations across Sheffield’s construction industry, means more than ever.
“One of the key aims of this year’s fundraising is to support the purchase of cuddle beds, which give patients and their loved ones the chance to be physically close at moments that truly matter.
“This kind of support has a lasting impact, and we are incredibly grateful to be part of this special event.”
Since 1971, St Luke’s has supported thousands of patients and their families, delivering compassionate, high-quality care. The hospice is committed to helping people live with dignity, comfort, and choice at the end of life.
The event is black tie and will be held from 7pm to 1am. Tickets are still available to purchase here: constructionball. com
PITCH PERFECT
Rotherham United Community Trust (RUCT) and Shiloh Rotherham are proud to host two powerful events at the AESSEAL New York Stadium this May, offering families, supporters, and local residents the chance to come together in celebration and solidarity.
RUCT and Shiloh Rotherham are hosting the first ever Family Fun Day on the hallowed turf! On Saturday 17th May, an action-packed afternoon is promised for families of all ages. Running from 6pm to 9pm, the event is £5 per person to attend, and free for under 5’s and will take place both inside the stadium and on the pitch.
Highlights include: A mini football area for matches, live music and entertainment, inflatable activities on the pitch and a wide variety of other activities.
The event aims to bring the community together for a day of fun and connection, while also fundraising to enable both charities to continue supporting our town’s most vulnerable.
Families are encouraged to come down, enjoy the activities, learn more about the incredible opportunities available through the Trust, and the services offered by Shiloh Rotherham.
In a second event later that evening, the stadium will transform for Sleep By Your Seat – an overnight fundraising event.
Participants will give up the comfort of their beds and sleep at the AESSEAL New York Stadium by their seats, gaining a small glimpse into the challenges faced by those without secure accommodation. The night will include a welcome talk, a fun quiz, hot drinks, and time for quiet reflection before lights out.
The aim is to raise both awareness and vital funds for Shiloh Rotherham and Rotherham United Community Trust. All funds raised will go directly towards both charities supporting individuals in crisis to rebuild their lives.
Tickets for the Sleep By Your Seat event are £10 per person, with additional fundraising encouraged. You can register your place via the Rotherham United Community Trust website.
RESILIENT SHEFFIELD AND SUPPORTING LOCAL BUSINESS
Words: Alexis Krachai, President of Sheffield Chamber of Commerce
The world is getting used to the return of President Trump. To put it mildly, he’s created quite a lot of news in the first 100 days of his administration. His tariffs are having the biggest impact on the global economy in decades, if not the last 100 years.
When there are such large forces impacting on the economy it can feel disorientating. Small businesses can feel powerless. Not to forget that all of this is on top of everincreasing energy prices, a continued cost-of-living crisis and now, increases on employment taxes. I recognise and feel that pain too. Still, Sheffield’s business community is resilient.
Let’s take a step back. The onslaught of 24/7 news. The constant posts from a hyper-active President. The chopping and changing of policy. It can all feel uniquely difficult and overwhelming, but we have been here before.
Those long in the tooth will remember President Nixon’s economic policies that shocked the global economy back in the 1970s. Sheffield’s businesses powered through that moment. Remember Black Wednesday in 1992? The value of the British Pound collapsing was a real turning point in British economic history. That dark day gave rise to cheaper exports and the UK became more globally competitive. Sometimes a shock to the system can result in positive outcomes.
Yes, these moments in history can feel – and are –exceptionally challenging, but these moments arrive more regularly than we might imagine and remember. Time
and time again, Sheffield’s businesses have dusted themselves down, adjusted, adapted and kept powering forward.
The government recognises the challenges many of us face. Despite increasing taxes on our SMEs, the Chancellor has pledged £500m support for tariffaffected small businesses. That money is coming through the British Business Bank, a Patron of Sheffield Chamber of Commerce. If you think they can help you and your business, then get in touch via the details below.
For the rest of us this is how we stick together. Over 95% of our business community are SMEs. Small businesses are everywhere. Support them. Where you can, use suppliers down the
global.
We have an economy worth over £14bn a year. There is huge spending power in our local economy. We need as much as that spent in our city as possible. That is why Sheffield Chamber is working with the Council, the two universities and the NHS on making local procurement policies work better for small businesses. Spend local, shop local, support local.
Household budgets are tight. We all know that but where you can, please get out and about. Enjoy the bars, pubs and restaurants across our great city. A night out isn’t just for fun. It is essential to keeping our nighttime economy going. Your night out is someone’s
paycheck.
Perhaps most importantly, reach out to your suppliers, clients, customers and partners. Sometimes doing business is enough but it’s equally important to continue checking in with each other. We’re all human, and it’s tough out there. Mr Trump is thundering around and sending ripples around the world. Sticking together, listening to each other and collectively figuring out how to see the light in the gloom is so important.
That Sheffield spirit is what gives me confidence. We will see our way through this turbulent moment in time, just as we did the last.
To access support from the British Business Bank, please visit www.scci.org.uk
road. Promote local over
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