unLTD Jun 25 Connecting business across Sheffield City Region #87

PLUS… NEWS, INTERVIEWS, EXPERT ADVICE AND MORE!

NEXT LEVEL LEADERSHIP

STEVAN PARKIN’S JOURNEY FROM GAMER TO TECH ENTREPRENEUR

MARKETING WITH MEANING ELLIOT GHALI ON BUILDING A BUSINESS WITH PURPOSE

CROSSED WIRES WHY SHEFFIELD IS BECOMING A HUB FOR UK PODCASTING

INSPIRED BEGINNINGS HOW PAULA CARTER IS TURNING EXPERIENCE INTO ACTION WITH INICIO SUCCESS

STEAK COCKTAIL

£20

INCLUDES A £5 BET FROM

MONDAY - WEDNESDAY

Contents

30 GAME ON

From gamer to edtech pioneer, Stevan Parkin shares how his digital journey led to MiniVox – a Sheffieldborn platform making online spaces safer, smarter and more creative for young people.

20 LISTEN UP

Sheffield becomes the UK’s podcasting hub for a weekend as Crossed Wires returns. With headline names and a new fringe offering, co-founder Alice Levine shares why the city is perfect for podcast culture.

24 LIGHTBULB MOMENT

After a high-impact career in corporate and government roles, Paula Carter talks to unLTD about what led to Inicio Success – a people-first consultancy helping organisations make meaningful change with purpose.

26 SETTING AN EXAMPLE

Elliot Ghali shares the bold decisions, mindset shifts and leadership lessons behind Example Marketing – and why fulfilment, not job titles, is the future of work.

42 WE ARE FAMILY

Sibling duo Caroline Naylor and Rob Addy reflect on almost two decades of CRA Consulting – the South Yorkshire recruitment firm built on honesty, relationships and resilience – as it continues to evolve with tech while staying true to traditional values.

Hello, and welcome to the June issue of unLTD!

Hopefully, you’re easing into the summer months nicely – and have found a bit of shade (and maybe a suitable refreshment) to flick through this month’s round-up of stories, insights and conversations from South Yorkshire’s ever-evolving business scene.

We kick off with this month’s cover feature: a deep dive into the journey of Stevan Parkin. If you’d told teenage me – glued to Pro Evo and early versions of Call of Duty – that a gaming habit could spark a career, I (or at least my parents) would have laughed you out of the room. But with the explosion of online communities, esports and streaming platforms, things have changed fast. Now, Stevan’s gone from shy gamer to Twitch partner, entrepreneur and the founder of MiniVox – an edtech platform helping young people stay safe online. It’s a brilliant read (and an even better listen over on the unLTD Business Podcast).

We’re also talking all things audio with Crossed Wires co-founder Alice Levine, who returns in July for Sheffield’s second major podcasting festival. With the BBC Sounds Fringe and a growing industry buzz, the city is fast becoming the UK’s podcasting hub – and that’s something we’re proud to shout about.

Elsewhere in the issue, we head to S11 to hear from top chef Tom Lawson – formerly of Rafters – about his leap into business with a bold three-in-one concept at The Psalter. We also catch up with Paula Carter, who brings three decades of leadership experience to her new consultancy, Inicio Success, helping organisations navigate complex change with people at the centre.

And there’s plenty more: from a values-led finance and recruitment firm run by a sibling duo, to Elliot Ghali’s unconventional journey into marketing leadership (via pizza ovens and big mindset shifts) –it’s another issue packed with local inspo.

So dive in – and as always, we’ll see you next month with more stories from across the region worth celebrating.

Joseph Food, Editor

EDITORIAL

EDITOR

Joe Food

Joe@unltdbusiness.com

ONLINE EDITOR

Ash Birch

Ash@unltdbusiness.com

COLUMN EDITOR

Holly Dibden

holly@unltdbusiness.com

VIDEO CONTENT CREATOR

Lizzy Capps lizzy@unltdbusiness.com

DESIGN

Marc Barker

ADVERTISING

Phil Turner

phil@unltdbusiness.com 07979 498 034

Nick Hallam nick@exposedmagazine.co.uk 07843 483536

FINANCE

Lis Ellis accounts@ exposedmagazine.co.uk

CONTRIBUTORS

Dan Bumby

Steve Brown

Wendy Ward

Jill White

unLTD is published monthly by Blind Mice Media Ltd Unit 1B Rialto, 2 Kelham Island Sq., Kelham Riverside, Sheffield S3 8SD

The views contained herein are not necessarily those of Blind Mice Media Ltd and while every effort is made to ensure information throughout unLTD is correct, changes prior to distribution may take place which can affect the accuracy of copy, therefore Blind Mice Media Ltd cannot take responsibility for contributors’ views or specific listings.

JOIN THE CLUB

The unLTD Business Club has launched –with a whole raft of new offers from our partners now included!

At unLTD Business Magazine, our mission has always been clear – to connect, support and celebrate the South Yorkshire business community. Now, we’ve taken that commitment even further with the launch of the unLTD Business Club – an exciting new membership initiative designed to give local businesses of all sizes more opportunities to grow, collaborate and thrive.

And this month we have unveiled four new benefits for all our members:

⚫ 20% off your bill at all True North venues (Monday to Friday) with a True North Business Card

⚫ 1 hour free photoshoot with Marc Barker Photography

⚫ 1 branded polo shirt from We Do Workwear (any size/ colour)

⚫ 25% discount on the day delegate package and room hire from PJ Taste

… with much more to come!

So whether you’re a growing SME looking for meaningful networking opportunities, an entrepreneur wanting to stay ahead of the curve, or a larger organisation seeking strategic brand exposure, unLTD Business Club offers a range of benefits tailored to meet your goals.

We’re open for sign-ups now – with immediate access to a host of benefits depending on your subscription tier.

Why Join?

It's about more than just perks – it’s about being part of a community. Members will benefit from the power of local connections, increased visibility through South Yorkshire’s leading business publication and insider access to some of the region’s most anticipated networking events.

Whether you’re looking to raise your profile, grow your network, or simply stay up to speed with the region’s dynamic business landscape, this is a platform to support your ambitions.

Get Started Today

Visit unltdbusiness.com/businessclub to sign up or email phil@unltdbusiness.com for more information on Business Partner opportunities.

Let’s grow together – join the unLTD Business Club today.

THREE WAYS TO GET INVOLVED

BUSINESS CLUB MEMBER

£10/month or £99/year (plus VAT)

Designed for professionals who want to network and engage more actively:

⚫ Priority access to all unLTD Business Breakfasts, Socials and other events – free of charge

⚫ Monthly e-newsletter

⚫ A guaranteed print copy of unLTD Business magazine

⚫ 10% discount on exhibition stands at the unLTD Business Expo

⚫ 20% off your bill at all True North venues (Monday to Friday) with a True North Business Card

⚫ 20% off your bill at all True North venues (Monday to Friday) with a True North Business Card

⚫ 1 hour free photoshoot with Marc Marker photography

⚫ 1 branded polo from We Do Workwear (any size/ colour)

⚫ 25% discount on the day delegate package and room hire from PJ Taste

BUSINESS PARTNER

Tailored packages available

Benefit from all the benefits of a Business Club Member as well as promoting your brand through our digital platforms and print magazines… our premium tier for businesses looking for strategic exposure and deeper engagement:

⚫ Monthly print advertising and editorial features in unLTD Business magazine and on unLTDbusiness. com

⚫ Social media promotion via LinkedIn

⚫ Opportunity to co-host networking events with the unLTD team

⚫ PLUS… All Business Club member benefits

BUSINESS SUBSCRIBER

£2.50/month (plus VAT)

⚫ Ideal for readers who want to stay informed, this entry-level tier ensures you receive:

⚫ A guaranteed copy of unLTD Business magazine each month

⚫ Monthly e-newsletter featuring news, insights and upcoming events

PHOTO SHOOT

POLO SHIRT

TRADITIONAL CARPENTER/ WOODSPERSON

WORKING WITH WOOD IS MEDITATION

CUTTING DOWN TREES CAN BE GOOD

Healthy woodlands love it when you fell some trees. It all depends on how you do it – but do it right and you get a burst of new life, beautiful flowers and young shrubs. Then, in time, baby trees spring up through the gaps. Butterflies flutter into the new glade you’ve created and birds are keen to build their homes there. I’m obviously not advocating widespread, unscrupulous tree felling – but do it sensitively, with care, and you can be a positive part of the woodland ecosystem.

AND IT ONLY GETS BETTER

And if that doesn’t make you feel good enough, how about making something beautiful from the tree? Peeling off fresh shavings from some oak to uncover the beauty of the grain is a journey of discovery every time. There’s also immense satisfaction in thinking about how this gate, bench or barn is going to be loved and used for decades –all the while locking in the carbon the tree sucked in. That’s the kind of product cycle we need.

3

Most people know how great wood smells. But each wood is so unique, and when it’s green it’s totally different. Then wait until the fungi get involved – I sometimes peel some fresh oak and get a nose full of bananas! I guess I love smells, but I just can’t stop getting lungfuls of it. However, this might be precisely what the fungi want… 1 2

FRESH WOOD SMELLS GREAT – AND IN SURPRISING WAYS

4 5

Particularly when you’re working with hand tools, there’s something totally unique about synchronising your mind and body. Yoga’s great, but it’s not the same. With carpentry, you have a vision of what you’re creating – you’re trying to hold this in your mind, then form it from the wood in front of you. If it’s going smoothly, I can be so into what I’m creating those two hours fly by. And not once did I feel like scrolling.

AND IT’S NOT ALL SO DREAMY

Some weeks I’m out every day developing Raynaud’s and getting soaked. Those days when you look at the forecast and decide you’ll probably stay in – I’ll be out in the woods, getting wet. One key rule which I stick to: if you’re soaked through to your socks and underwear, it’s probably time to call it a day. I've also learned that most waterproofs are a lie. From what I've experienced, if it's breathable, it's not going to keep me dry all day!

Andrew Merson founded Sheffield Woodcraft, creating bespoke structures from locally sourced timber. He also manages woodlands through regenerative forestry to support biodiversity and sustainability. More info at Sheffieldwoodcraft. co.uk.

Agenda SHEFFIELD’S UNITED AND AMBITIOUS VISION AT UKREiiF 2025

Sheffield wrapped up a strong showing at UKREiiF last month. Delegates used the conference to showcase a new ten-year Growth Plan and present a united vision for sustainable growth, innovation and investment.

Cllr Tom Hunt, Leader of Sheffield City Council said: “UKREiiF has proven to be a powerful platform for Sheffield to demonstrate the scale of economic opportunity in the city and the collaboration we offer to investors, developers, and partners.

“From our leading advanced manufacturing sector to our vibrant cultural influence, we were able to showcase Sheffield as a global, green and growing city.”

A key session on day one of the conference explored Sheffield’s ambitious Housing Growth Plan, which aims to deliver up to 38,000 new homes by 2039, including 20,000 in the city centre area.

Sheffield unveiled early concepts for new city centre neighbourhoods around Moorfoot and Sheffield Station Campus, further complementing flagship sustainable housing developments already

underway in Neepsend and Attercliffe.

Kate Josephs, Chief Executive of Sheffield City Council commented: “Retaining and converting the Moorfoot building will save a huge amount of embodied carbon, but not only that – we believe it can be one of the most unique and interesting office-toresidential conversions in the country.

“We are not looking to deliver cookie-cutter development – this is

regeneration of scale, ambition and character. We are committed to delivering a variety of housing types and sizes, encouraging a genuine mix of communities and age demographics to live and work in central Sheffield.”

Innovation was a central theme throughout the conference. In a dedicated session on Sheffield’s emerging Innovation Spine, stakeholders from The Floow, UKRI, Sheffield Technology Parks and the University of Sheffield outlined the need for new wet and dry labs, collaborative workspaces and research facilities in the city centre – all aimed at creating an ecosystem for the city’s burgeoning tech spinouts and scale-ups.

On day two, Sheffield launched its new cross-party Growth Plan at a headline event titled ‘Sheffield Inspires

– Unlocking Our Economic Growth.’ The ten-year vision sets out to raise wages, create vibrant communities, and support advanced manufacturing and the creative industries.

Adding to the sense of momentum and positivity, the University of Sheffield announced Runway Park at the conference – a 100-acre development on the site of the former Sheffield City Airport. Located near major employers such as Boeing, Rolls-Royce, BAE Systems and McLaren, the site will bridge academic research with industrial innovation, driving significant investment and job creation.

Across the jam-packed three days, Sheffield delivered a clear and confident message: the city is united, the city has clear and ambitious plans, and the city is open for business.

SHEFFIELD START-UPS SHINE AT EMERGE AWARDS

The University of Sheffield’s entrepreneurial spirit was on full display recently, as this year’s Emerge Awards Showcase awarded a total of £14,000 to some of its most promising student and graduate start-ups.

Backed by Santander Universities, the Emerge platform is now in its second year and continues to play a vital role in nurturing early-stage ventures. The event brought together over 100 student, graduate and regional entrepreneurs – creating a buzzing environment packed with innovation, collaboration and ambition. As well as the financial boost, the showcase served up valuable networking opportunities with mentors and business leaders from across Sheffield’s thriving business scene.

A standout winner from this year’s cohort was PortalZero, who scooped the prize in the Idea Development Category – a segment recognising businesses that have progressed beyond the concept stage and are actively building out a Minimum Viable Product (MVP).

Founded by University of Sheffield alumni Nayden Yurukov, PortalZero is developing a DC-powered induction hob designed to replace gas cookers in a cleaner, safer and more energy-efficient way. Designed with solar compatibility in mind, the product aims to reduce system costs, enhance safety and improve overall durability – all while helping households make the switch to electric cooking with minimal fuss.

Their six-month roadmap is an ambitious one, including completing a funding round, finalising their second-generation prototype, launching pilot tests with early adopters, kicking off certification and compliance testing as well as securing a manufacturing and supply chain setup.

Speaking after the win, Nayden said: “Being recognised among such innovative startups is a real honour. Congratulations to all the other winners and participants — there’s some amazing talent on the rise, and we’re proud to be part of it. A huge thank you to the incredible Emerge team for putting together such an inspiring event and for the unwavering support they offer to student and graduate entrepreneurs. The energy in the room, the quality of ideas, and the sense of community were truly electric.”

The Emerge Awards are more than just a prize pot – they’re part of a long-term strategy by the University to empower entrepreneurial talent and encourage graduates to build their ventures here in the city. It’s a model that supports innovation and strengthens the local economy, helping keep great ideas – and great people – in the city.

NIBS

FOURJAW JOIN SHEFFIELD’S INNOVATION HUB

Pennine Five have announced that FourJaw Manufacturing, a pioneering company in the manufacturing industry, has established its new headquarters within the Sheffield Business Innovation Hub. This strategic move places FourJaw at the heart of Sheffield’s burgeoning tech community, with their expansive office space offering a panoramic view of the central plaza.

RAISE A GLASS AT BOLE HILLS

Wine Week Fest at Bole Hills is set to take place on Saturday 21st June from 1pm and is the north’s largest multi-day, multi-venue wine celebration. Wine Week Fest will be held on the east side of Bole Hills, with the main entrance on Northfield Avenue. Tickets for the pay-asyou-go, rain-or-shine event are now on sale. All ages – and dogs – are welcome.

NEW LEADER FOR BHAYANI EMPLOYMENT TEAM

Bhayani Law has announced the appointment of Alexandra Hurwood as its new Head of Employment Law. Alexandra brings a strong track record of success in employment law, strengthening the firm’s commitment to delivering expert, practical, and people-centred legal support. Known for her pragmatic, solution-focused approach, Alexandra has a particular strength in complex employee relations issues, restructures, discrimination claims and tribunal advocacy.

BANNER

JONES ADVISE ON KAPITAL

DEAL

Banner Jones Solicitors has once again advised long-term client Two Thirds Beer Co. on the acquisition of its latest venue, Kapital Beer Hall & Restaurant — a £750,000 investment in Sheffield city centre. Located within the Heart of the City development, Kapital is set to open in summer 2025 and is expected to create up to 35 jobs.

NEW CEO TO FORGE MAGNA’S FUTURE

South Yorkshire’s landmark science and heritage attraction, Magna, has appointed Richard Hammill as its new Chief Executive. He takes the helm following Magna’s £1.9 million refurbishment, with a mission to drive growth, expand accessibility and deepen community engagement.

Agenda

YORKSHIRE BUSINESSES CALL FOR URGENT RAIL INVESTMENT

Yorkshire business leaders have written an open letter to the Chancellor backing Yorkshire’s Plan for Rail, led by Lord David Blunkett, and calling for major investment to transform regional rail infrastructure.

The plan, commissioned by the region’s three mayors through the White Rose Agreement, outlines how better rail links –including new stations, line electrification, and increased capacity – could add £20bn to Yorkshire’s economy,

create 83,000 jobs and support 210,000 new homes over the next decade.

The letter, signed by CEOs and directors from organisations including Magtec, Virgin Media O2, University of Bradford, Westfield Health and Yorkshire Building Society, stresses that improved rail is vital for economic growth, job creation and opportunity across the North.

“This is not just a transport investment, it’s a statement of ambition for our place,”

said Tariq Shah OBE, CoChair of the South Yorkshire Business Advisory Board. His fellow Co-Chair, Louisa Harrison-Walker OBE, added: “Getting Sheffield Station future-ready and returning Rotherham to the mainline will make a real difference to our region’s economic prospects.”

The letter warns that Yorkshire has faced decades of underinvestment and calls on government to use the upcoming Spending Review to prioritise rail infrastructure

in the North.

Supporters include York and North Yorkshire Business Board Chair Jennifer Wood, Mandy Ridyard (Advisor to the Mayor of West Yorkshire), and Patricia Cobian (Virgin Media O2 CFO), who said: “Reliable rail is essential to regional growth and the wellbeing of our people.”

The message sent is crystal clear: without action, poor connectivity will continue to hold back Yorkshire’s huge economic potential.

NEW INDOOR MARKET LAUNCHING

A new indoor market celebrating independent traders is opening in Sheffield city centre on Friday 14th June. Located above Network on the first floor at 16 Matilda Street, The Arundel Emporium will open its doors from 10am to 5pm with a free launch event featuring pop-up stalls, food, drink, entertainment and art.

The venue will showcase vintage clothing, handmade jewellery, records, books and more from local sellers, and aims to become a creative hub for the community, with plans to host exhibitions, poetry nights and live music.

Follow @arundelemporium on Instagram and TikTok, or find them on Facebook. A small number of trader units are still available — enquiries via Arundelemporiumsheffield@gmail.com

Agenda

LEADMILL LOSES APPEAL

In a blow for Sheffield’s music and cultural scene, The Leadmill has officially lost its legal appeal against an eviction notice served by its landlord – meaning the much-loved venue must vacate its historic home within three months.

The decision, confirmed on 14 May, brings to an end a long-running legal fight that saw waves of public support, artist endorsements and grassroots activism rally to save the venue. Since first opening its doors in 1980, The Leadmill has been a linchpin of Sheffield’s creative identity, playing host to early shows from the likes of Arctic Monkeys, Pulp, Oasis, Coldplay and countless others.

Beyond the stage, it has served as a vital community space for theatre, comedy, art exhibitions and social causes – a place that has helped shape the city’s cultural fabric for over four decades.

In a statement, the Leadmill team said:

“This is a heartbreaking moment not just for our team but for the entire Sheffield community. Despite overwhelming support and a hard-fought campaign, today’s decision feels like a betrayal of the cultural fabric of our city.”

A series of farewell events will take place over the coming weeks to give fans and supporters one last chance to experience the venue in its original setting. Meanwhile, scheduled shows remain unaffected, with the team confirming plans to relocate events across other Sheffield venues. Ticket holders will be contacted directly, and all tickets remain valid.

However, there was a chink of hope in the statement, as the team suggested this is not the final chapter for the venue:

“We walk forward with our heads held high, knowing we gave it our all. That strength and passion will carry us into the next chapter, whatever form it may take. We will regroup, rebuild and continue.”

With Jill White of Andy Hanselman Consulting

Magnificent May

The sun shone on lots of events throughout May.

Wentworth Woodhouse proved the perfect location for an outdoor talk on herbal medicine, as part of the Beltane Festival hosted there. A rooftop tour at Meadowhall surprised us all with solar panels, natural ventilation and even beehives! Who knew? Yorkshire Wildlife Park gave us the perfect sunset ending to Connect Yorkshire’s May event, when one of the original founders, John Minnion, stunned us with their Entrepreneurial Success Story. A conference centre, hotel and almostcompleted theatre space for up to 2,000 people are their latest additions. Sea Lions at Sunset is not something you see at every networking event!

Sheffield’s first Cocktail Festival was another success in the sunshine. Huge respect to Dani Hill who made it all happen. It was good to see so many of Sheffield’s finest cocktail makers and shakers under one roof. I hear there’s talk of doing it all again next year – count me in!

Dan Walker and the Sheffield 1000 team held their charity brunch event at the DoubleTree. It was great to see so many small charities benefitting. Author Jeremy Dyson launched his book 'It’s Grimm Up North' at Grimm & Co. in Rotherham –another super event in this totally unique venue. Bravo to Lisa Pogson, Chair of the charity, who welcomed us all.

Sheffield’s Pride of Place team launched their Inclusive Recruitment event to all network hosts at Henry Boot in Sheffield, and the main event is coming up on 26th June. If you haven’t sorted your place already, I suggest you do. Almost 400 booked – and not long to go now!

Lastly, we’re off to Yard Gallery for our first Cheese and Wine Pairing Event with The Northern Wine Guy – one of Rich Davies’s recommendations from last month. I’ll tell you all about it next time. Cheers all!

Follow Jill at uk.linkedin.com/in/jilltywhite or find Andy Hanselman Consulting at andyhanselman.com.

FESTIVE PARTY NIGHTS AT MOSBOROUGH HALL HOTEL

A perfect choice for your friends, family or office party. Enjoy a fabulous two course festive meal followed by our resident DJ and if you book a Friday party night to include a photobooth! HAPPY HOUR 6.00PM UNTIL 7.00PM / FOOD SERVED AT 7.30PM / CARRIAGES AT 12.00AM

MAIN

Roast Turkey, pigs in blankets, herb roasted potatoes, cranberry & sage stuffing, gravy (NGC)

Roasted Cod Loin, curried cream sauce (NGC)

Three Cheese & Leek Risotto, vegetable crisps (V, NGC)

All served with seasonal vegetables

DESSERT

Christmas Pudding, brandy & butterscotch sauce (VE, V, NGC)

Chocolate Orange Tart, blood orange sorbet (VE, V, NGC)

Winter Berry Eton Mess, raspberry sauce (V, NGC)

AVAILABLE DATES:

THURSDAY 11TH DECEMBER - FROM £29.95 PER PERSON / FRIDAY 5TH, 12TH & 19TH DECEMBER - FROM £41.95 PER PERSON

HIGH STREET, MOSBOROUGH, SHEFFIELD, S20 5EA. T. 0114 248 43 53 E. HOTEL@MOSBOROUGHHALL.CO.UK // W. WWW.MOSBOROUGHHALL.CO.UK

Do you need strategic thinking and cost-effective, result-driven change delivery?

Whether you’re managing a time-sensitive, regulator-mandated project or seeking a change consulting program focused on tangible outcomes, Inicio Success delivers tailored solutions to meet your unique organisational needs.

NEW BOARD GAME CAFÉ CHAIN SET TO OPEN IN SHEFFIELD

The Dice Box, a growing national chain of board game cafés with venues in Leamington Spa, Worcester, Eastbourne, Peterborough and Stockport, is bringing its huge library of games to the Steel City – with a new site set to open at the Nichols Building in Shalesmoor.

Work is already under way to transform the firstfloor unit of the historic listed building – also home to R1SE Urban Spa – into a welcoming gaming hub, complete with over 700 board games for guests to choose from. You can browse their full collection online at www.the-dice-box.co.uk.

Table bookings will be available in hourly slots, priced from just £2.50 per person, with unlimited access to the games library during your stay.

While you play, you can take advantage of table service from the café’s food and drink menu, which includes light bites, burgers, deli-style ciabatta rolls and sweet treats. Drinks-wise, expect coffees, smoothies, soft drinks and indulgent American-style milkshakes – plus a boozy menu of beers, wines and cocktails for those fancying something stronger.

The Dice Box team said on their website: “… play as many games as you like from a library of nearly 700 games. We can help you choose games and, if we know the rules, even help you to get going! While you are here we also have table service food and drink so you can eat, play and relax.”

Alongside the games library, there’ll be a retail section where guests can pick up titles to take home and keep the fun going.

An opening date is still under wraps, but keep your eyes peeled for updates – and give them a follow on their Instagram below.

@thediceboxcafesheffield

Get ready for Sector Safari – Sheffield’s brand-new city centre careers trail, launching this summer!

Running from 23rd June to 10th August, this exciting and completely free experience invites young people and families to explore over 30 incredible local businesses, right in the heart of Sheffield.

From iconic venues like The Crucible and Curzon Cinema to civic landmarks like Sheffield Town Hall and Central Fire Station, the trail uncovers the diverse range of careers that power our city. You’ll even find surprises like Miss Crystal and The Millennium Gallery on the route!

This urban safari is perfect for families with young children, primary, secondary and special schools and Year 10 students without a work experience placement.

How it works:

Grab a trail map and puzzle booklet, follow the route, find posters at each business, complete fun puzzles, and crack the mystery code. It’s a hands-on adventure into the world of work!

Complete the trail and you’ll earn:

• An exclusive Sector Safari completer badge

• Entry into a prize draw to win a £100 gift card!

Pick up your map and booklet at: Millennium Gallery (Info Desk), Sheffield Cathedral (Gift Shop), Central Library or the Moor Market (Info Desk)

Don’t miss this opportunity to explore Sheffield, solve puzzles, and discover your future! seeitbeit.campaign.sheffield.gov.uk/sector-safari

• Stronger identity verification protocols

• Advanced threat detection and response

• Staff training to spot social engineering tactics

If

VA Services

Boring admin tasks not what you signed up for?! It IS what we signed up for! Jokes aside, Slice Virtual Assistance lends itself to any business who needs additional support.

Recruitment

We get to know your business’ needs as if we worked there ourselves. In doing so, we can fulfil Recruitment support based on areas of growth and development.

HR

HR services is as much about celebrating, motivating, and protecting employees as it is about disciplinaries and handling grievances

FluidOne

BY STEVE BROWN, MD, FLUIDONE BUSINESS IT - SHEFFIELD

RETAIL CYBER ATTACKS: A WAKE-UP CALL FOR EVERY INDUSTRY

Recently, several UK retailers, including Marks & Spencer, Co-op, and Harrods, were hit by serious cyber attacks.

The common thread?

Sophisticated social engineering tactics, where threat actors impersonated staff to trick IT service desks into resetting passwords and granting internal access.

KEY INCIDENTS:

• Marks & Spencer experienced major disruptions across online ordering, in-store systems, and remote work.

• Co-op confirmed customer data exposure and ongoing disruption to the customer experience.

• Harrods reported attempted breaches that disrupted platform access.

These coordinated attacks were not random. Intelligence suggests a highly organised threat actor group using advanced social engineering techniques targeted service desks to gain administrative control.

WHAT THIS MEANS

While these incidents were focused on retail, the techniques used are sector-agnostic. If your organisation has a help desk, remote access tools, or identity management services in place, you are a potential target.

RECOMMEND THESE STEPS:

• Reinforce protocols

• Review and tighten procedures around password resets.

• Implement strong identity verification processes.

• Train staff on social engineering red flags.

• Secure systems

• Patch VMware hosts to the latest level and segment management access via private VLANs.

• Enforce multi-factor authentication (MFA) and conditional access across all administrative accounts. Ensure administrative passwords are secure.

• Boost detection & response

• Monitor for “risky logon” alerts.

• Deploy threat-hunting

techniques and custom detections aligned to emerging indicators of compromise.

FOR INDIVIDUALS: STAY CYBER SMART

• Be cautious of unexpected password reset requests or unfamiliar MFA prompts.

• Use unique, strong passwords and a password manager.

• Enable 2FA on all critical accounts.

• Monitor accounts for unusual activity.

• Stay informed about social engineering.

FINAL THOUGHTS

Security isn’t just an IT issue – it’s a people issue. Social engineering exploits human trust. These attacks highlight how a single

moment of misplaced trust can ripple across an entire organisation, no matter the sector.

At FluidOne, our experts provide a comprehensive selection of IT security services – from MFA to patch management – to keep you safe. We also have our specialised cyber centre of excellence, CSA Cyber, which provides services across managed security, offensive security, and security consultancy.

For more information, visit our website at info. fluidone.com, call us on 0114 292 3800 or email sheffieldenquiries@ fluidone.com to get in touch with our experts today and find out how we can help protect your business.

Crossed Wires – Sheffield’s homegrown podcast festival – returns for its second edition, bringing with it a stellar line-up, a high-profile BBC Sounds Fringe and a mission to put the Steel City firmly on the global podcasting map. Co-founded by broadcaster and podcasting powerhouse Alice Levine, the festival continues to tap into the exponential growth of the podcast industry – while shining a spotlight on Sheffield as a hub for creativity, culture and collaboration. Isobel O’Mahony caught up with Alice to talk what’s new, big-name bookings and turning the city into a podcast playground.

“It finished on Sunday, I think I had the Monday off and then we got back to it,” says Levine. “What told us that we were onto a good thing was, after year one, people said, ‘We didn’t get a call about year one – we’d love to do year two.’ I’ve worked on lots of TV shows, podcasts and radio shows – agents don’t usually ring you, and acts don’t usually ask to be on the line-up.

“There’s a real sense of FOMO and that’s brilliant – I really love that people felt left out, because they did miss out.

“This is a line-up you’d expect to see in year six or seven, and we’re doing it in year two.”

Hailing from Nottingham herself, Levine had no doubts Sheffield would embrace the festival. “It was always Sheffield in our mind – it will always have a home in Sheffield, for as long as the city wants it. We came up with the idea while walking in the Peaks, so it’s almost in the DNA of the festival.

“There are film and music festivals, but there isn’t anything for podcasting. We were like, we have the team for it – we have events and podcasting covered – it just felt like the stars aligned.

“We love podcasts – we’re

podcast fans first.”

As host of award-winning podcast My Dad Wrote A Porno, Alice has been in the scene for years. “I know from touring that it’s amazing to have everybody in one room that loves a show – because it can be such an intimate, solitary activity, listening to something you love. And then we packed these rooms out – suddenly, you’re in a club.

“It has that feeling of going to a gig versus listening to the album on your own. There’s just this sort of euphoria – all laughing at the same thing. It’s medicine, isn’t it? It’s such a tonic.”

Community is at the heart of the festival. Within the five-year afterglow of the pandemic, Alice says meeting up still feels like a privilege. “We’re still feeling the echo of not being able to gather. This was dreamt up a good few years ago – and I wonder if it was our way of saying, ‘We need to get people together.’

“Podcasts filled that empty space for a lot of people – they were a bit of a lifeline, weren’t they?”

After acts like Katherine Ryan, Adam Buxton and Jon Ronson last year, audience feedback was

simple: more, more, more.

“We listened, and what we’ve done is expand what we cover. I think you’d struggle to find a genre we don’t touch – from sport to food to politics.”

Calls for top-tier pods have been answered with series like Help, I Sexted My Boss and Dish headlining – and it’s not just the public rushing to get involved.

“Angela Hartnett, who’s obviously one of the most indemand chefs in the world, was like, ‘I really wanna come – but I’m catering Wimbledon.’ We were like, ‘Well, sack that off!’

“So I’m imagining her plating up hot mains, jumping in a cab, shouting, ‘Get the Cornettos out!’ Give them strawberries and cream in takeaway containers – mini Magnums for everyone, because I gotta go.

“I mean, what food do we need to get Angela Hartnett to Sheffield? We’ve got to get her some Hendo’s – that’s a given.

“It’s a credit to what we did in year one that we can get these huge names. But there’s something so intimate about the early years –with bigger, shinier, more corporate festivals, you don’t get that.

“We’re really trying to hold onto

PHOTO: PEDALO

Design that works

Think globally, brand locally!

Their down-to-earth approach delivered results for Mission Economics that blew me away. Great design doesn’t need a fancy London agency – sometimes the best talent is right around the corner. Highly recommend Sheaf Design Works for anyone seeking to transform their brand.

Dr Allan Little, Mission Economics

Let’s make design work for your business

Get in touch, or visit the website studio@sheafdesignworks.co.uk 0114 4000171 www.sheafdesignworks.co.uk

@sheafdesignworks

THERE ARE FILM AND MUSIC FESTIVALS, BUT THERE ISN’T ANYTHING FOR PODCASTING. WE WERE LIKE, WE HAVE THE TEAM FOR IT – WE HAVE EVENTS AND PODCASTING COVERED – IT JUST FELT LIKE THE STARS ALIGNED.”

the magic of what this is –born out of the city.”

Last year’s fringe events included a DJ set from Sheffield’s own Self Esteem. This year, the fringe has been given a BBC Sounds makeover, taking over the iconic Cole Brothers (former John Lewis) building.

“When that’s kitted out and full of people, I think it’s going to be a celebration of its history and heritage,” Levine says. “Live shows are expensive – but can we add value and give people an opportunity to get something for free? We recognise your time is precious.

“I’ve always said: everything we put in the fringe should feel like you’d pay for it. Actually, it’s stuff money can’t buy – they’re recording shows you usually can’t pay to see.

“The BBC have so much brilliant talent and they’ve pulled out all the stops. We’ve got Russell Kane here with Evil Genius, Frank Skinner, but also stalwarts like Newscast and Football Daily.”

The fringe will also mark 100 years of the shipping forecast on the Friday of the festival.

As for after-parties, the team hasn’t slowed down. Sara Cox (The Teen Commandments) will host a special edition of Day Fever. “Another cultural event out of Sheffield,” says Alice.

“It’s very much in the spirit of Crossed Wires – being in iconic venues and celebrating these places.”

And if you’re visiting and wondering where to eat or drink, Alice has tips: “Fagans is incredible – those little green poppadom things they sell? I’ve never seen them anywhere else. I inhale, like, three packets in there.

“We’ve had lovely dinners at

Bench, I love Cafe Number 9, and I think I’m going for a little after-work drink at Pearl. Fat Cat in Kelham is brilliant. And when I’m up here, I always make time for a walk in the Peaks.”

Crossed Wires is the country’s go-to weekend for all things podcast. A day out, a night out – a unique experience for anyone who loves a laugh or a natter. Alice says the team want to create a party atmosphere across the city.

“I think this will feel like Sheffield has a street party going on.

“I can’t think of anything else I’ve been to with this much spirit and energy. People are stopping us in the street, saying, ‘I’m so glad you’ve created this here.’

“The world’s a dark place right now – there’s lots of really bleak stuff happening. So let’s, if we can, do something joyful, something celebratory, something that gets everyone together. Let’s get Michael Palin on a bloody podcast by the end of all this.”

Crossed Wires takes over Sheffield’s from Friday 4 to Sunday 6 July. To be first to hear about new events and register for BBC Sounds Fringe Fest, head to crossedwires.live. Follow @ crossedwiresfest for updates on socials.

THE RISE OF PODCASTING

A BOOMING INDUSTRY

The global podcast market was valued at $23.75 billion in 2023, and it’s projected to grow to $91.34 billion by 2032, at a CAGR of 16.8%.

Source: Grand View Research

LISTENERS IN THE UK

In the UK alone, more than 21 million people now listen to podcasts monthly – around 38% of the adult population.

Source: Ofcom

ADVERTISERS TAKE NOTE

Podcast advertising spend in the UK reached £76.3 million in 2022, with projected growth to £143 million by 2026

Source: IAB UK

LOYALTY REWARDS

According to Spotify, podcast listeners are more engaged and loyal, spending up to 2x more time with podcast content compared to traditional radio

Source: Spotify Advertising

PHOTO: TOM SUNDERLAND

Lightbulb Moment PAULA CARTER

The Sheffield-based mentor, coach and director on launching Inicio Success – a new chapter in change leadership for businesses.

With a background spanning high-level corporate and government roles, Paula reflected on her journey leading to Inicio Success – a people-first consultancy designed to help organisations navigate complex change.

Let’s start with the name – Inicio Success. What’s the story behind it?

Inicio is Latin for “to inspire" and "new beginnings”. I didn’t want to call it Paula Carter Consulting – this is about building something bigger than just me. I wanted something that could grow, evolve and support others on their own journeys. It marks a new beginning for me, and I hope for the businesses I support too.

So what does Inicio Success actually do? It’s all about delivering strategic change –but with people at the heart. I work with organisations of all shapes and sizes to help them implement change that lasts. That might mean cultural transformation, restructuring, process improvements or leadership transitions. I support businesses through many types of change: organisational changes, department changes, operational changes – that includes changes to 'ways of working' to become more efficient and/ or effective. I can also help to lead change on improvements to customer experience.

And what’s your approach when working with a business?

Rather than parachuting in, delivering a change programme and disappearing, I work alongside teams to guide them through the process. I help leaders and staff understand the purpose of change and how to deliver it together. That way, the skills and confidence stay within the organisation. I believe change is more effective – and far more sustainable – when people feel genuinely involved.

It sounds like a delicate area – do you find some organisations are reluctant to seek help? Definitely. There can be hesitation. Leaders might sense something needs to change but don’t always know how, or they think they should handle it internally. What I offer is clarity around the “how”. I bring time, structure and support –freeing up senior leaders to focus on the outcome while I guide the journey. Often, it’s just about having someone to help translate their ideas into action.

Do you specialise in a particular sector or size of business?

It’s really broad. I’ve worked with big corporates, small businesses, charities, NHS trusts and public sector bodies. I also have experience setting up new organisations, so I’m just as comfortable helping a start-up as I am managing department mergers, complex organisational restructures or business mergers and acquisitions.

Your background spans both private and public sectors – how has that influenced your current work?

It’s shaped everything. Working in the private sector taught me the importance of pace and delivery. The public sector showed me the value of governance and adaptability. I’ve learned to be agile – especially during my time working on Covid response programmes, where guidance changed by the hour. I led a programme to supply masks and testing kits to schools, colleges and universities – that taught me how to manage shifting priorities while still delivering under pressure.

That must have been intense. Any other moments that stand out?

The creation and setting up of Social Work England was a huge one. I left BT to become employee number one and had to recruit 165 people in seven months, then launch a regulatory body in nine. There were no systems – no payroll, no HR. We built everything from scratch. It was an enormous challenge but incredibly rewarding. That experience taught me how to build something with purpose and momentum – which is what I’m now applying to Inicio.

Going from leading major programmes to starting your own business must be a big change. How does it feel?

It is – but it also feels right. I’ve led many large programmes, so I’m used to working independently. The biggest difference now is the freedom – I can choose who I work with and which projects align with my values. Inicio is a new beginning for me, and I want it to be something that truly contributes to the region.

And how have people responded since you launched?

I’ve been completely blown away. It all started at a Sheffield Chamber leadership event in March. Rachel Swann simply turned to me and said, “Why don’t you start your own business?” That gave me the push I needed. Since then, people like Vickie Clarke Brown have introduced me to an incredible network. There's Mia Worrall, who's

been with me from the beginning. Paula Barber and Dale Hampshire, who I first met during the setting up of Social Work England. I’ve met so many supportive people – Rachel Abbott, Sarah Ward, Councillor Jayne Dunn, Kelly Autey, Chloe Wallace, Michael Carter – and the team at Radisson Blu have helped make the launch event a reality. It’s made me realise just how generous and open the South Yorkshire business community is.

What are your ambitions for Inicio Success in the long run?

For me, success is about trust and impact. I want people to recognise Inicio as a business that helps organisations grow and evolve, but also one that gives back. I’m already working with several charities – including the Snowdrop Project –mentoring students at Sheffield College and supporting Better Learners, Better Workers with Sarah Ward. I want to grow the business in a way that reflects those values. I’d love to get to a stage where I can employ a team and keep building something meaningful – not just for clients, but for the community.

And finally – how does it feel to be stepping into this new chapter?

It feels brilliant. I’m letting it evolve naturally, one connection at a time. I’m focused on doing good work with good people. The future’s exciting – and I’m enjoying every moment.

You can speak to me on 079200 32207

PAULA’S BACKGROUND

• Three decades of leadership experience across private and public sectors, including senior roles at BT Group, the Department for Education and the Ministry of Justice.

• Served as a senior civil servant at the Department for Education, delivering strategic programmes, before leading business change at the Ministry of Justice.

• Headed People and Change at Social Work England, helping establish the new regulator and shape its organisational culture.

• Spent years at BT Group leading multi-million-pound projects and managing large teams across the UK, India and Spain, including serving as Head of Change Management for the NHS Spine Project – a key part of the national programme to digitalise the NHS.

The Inside Track

REAL INSIGHTS FROM THOSE WHO MAKE THINGS HAPPEN

Welcome to Inside Track – our ongoing feature in partnership with Russell Thompson, Director on Demand, who gets the real-life stories behind some of city’s most inspiring business leaders.

ELLIOT GHALI

“Dedication and being relentless – that’s what brought me to where I am today,” Elliot tells me. “My mum had businesses from when she was 18. She brought up my older brother at the same time and instilled that idea of ‘work hard, play hard’. That’s where my work ethic comes from.”

Growing up in a family of entrepreneurs, Elliot absorbed early on the value of hard graft. His mother, who started businesses from the age of 18 while raising his older brother, laid the foundation. “She just instilled work ethic –hard work, you can play hard if you work hard,” he says. “That’s where it originally came from.”

Rather than head to university, Elliot chose to enter the working world, believing that the marketing content taught in universities lagged behind what was happening in the real world. “I was just clued up enough not to think I’m going to pay £30,000 for outdated material,” he says. “Why spend three years drinking and doing a dissertation when you could be getting experience and learning from people wiser than you?”

Those early years saw him in various hands-on roles – a pizza chef, a line painter, even managing his own team in his late teens. By 20, he was earning good money in a marketing role. Still, he stepped away from that salary to take a near 50% pay cut for a sales assistant job. For him, the experience and the challenge meant more than the paycheck.

It was that bold move – and the intense hours that followed – that laid the groundwork for Example Marketing.

“I didn’t want to work every day doing the same thing,” he says. “That’s what I’ve tried to instil in the company –responsibilities, yes, but also diversity and fun. Work shouldn’t be boring.”

That ethos sits at the heart of the company’s culture today. Elliot speaks

This month, Russ meets Elliot Ghali, founder and lead strategist at Example Marketing. His journey hasn’t followed the traditional route to success – instead, it’s a story of resilience, real-world learning and a determination to redefine what the modern workplace should look like.

often about building a workplace that offers fulfilment, not just employment. He wants his team to feel genuinely invested in the work and the wider mission. “I saw wealth more as time back,” he explains. “I wanted to build a company where people enjoy the challenges – where it’s a lifestyle, not just a job.”

Elliot is candid about how his leadership style has evolved. In the early days, he was a self-confessed control freak – but he soon realised that meaningful growth depended on his ability to let go. “The biggest thing for growth is delegation. When you delegate, you’ve got to drop your ego. I still make sure the process is there, but that’s what allows creativity to follow.”

Training and development are high on the agenda at Example, particularly for a young team made up of full-time staff, part-timers and contractors. Elliot believes that with the right support, anyone can develop a growth mindset. “If you train someone in a new skill, it gives them a sense of potential. That’s how you build a growth mindset – marginal gains, little improvements, that’s what builds success.”

He puts emphasis on getting to know his team as individuals, recognising that retention is built on both results and relationships. “Understanding the person matters just that bit more than the numbers. If you invest in them, they invest in the company.”

He credits his grandmother with instilling many of his values. During a difficult period in his teens, she took him in and helped keep him grounded. “She gave me generosity, but also a great education. She cared about how I spoke – and that’s one of the reasons I’m articulate today. She kept me on the right track.”

Self-discipline remains a core part of his personal approach. “No white space in the calendar,” he says of his tightly organised weeks. “If I’m not developing

every week, how can I expect my team to? I’ve got to lead by example.”

Not every lesson has come easily. One setback that stands out was losing a client after just one week due to concerns around tone of voice. It’s an experience he still thinks about. “It really annoyed me. But it taught me that pre-positioning is everything – setting expectations and understanding the client’s needs before the work even begins.”

He applies that lesson to team communication too – always aiming to be clear, intentional and values-led. One of the decision-making tools he uses is something he calls the BRAIN model: Benefits, Risks, Alternatives, Issues, and Next steps. “It always creates an outcome,” he says. “It gets you out of emotional loops and into clear thinking.”

Comparison is a common trap in a competitive, fast-paced industry such as marketing– and Elliot doesn’t shy away from acknowledging its challenges. But rather than dwell on what others are doing, he encourages a more constructive approach. “Rather than compare yourself negatively, look at what they’re not doing and specialise in that. Multiply your ideas. Try more things.”

Asked if he believes in failure, there’s a more optimistic lens applied to the concept. “I don’t like the word failure. I just call it learning. Not everyone has that mindset, so you have to be intentional about staying positive.”

As our conversation draws to a close, Elliot is asked what one rule he’d make law. His answer comes without hesitation. “Always seek to lift people up,” he says. “Someone will have done that for you at some point. Just remember to pass it on.”

It’s a philosophy that captures the heart of how Elliot Ghali leads Example Marketing – with drive, clarity and with an unwavering belief in people and possibility.

www.example-marketing.co.uk To

Revolutionise Your Manufacturing with BrookTech

Smart Solutions for Sheffield’s Manufacturers

Struggling with outdated systems?

BrookTech

Key Benefits:

• Boost Productivity

• Reduce Downtime

• Improve Quality

• Enhance Cybersecurity

• Future-Proof Your Business

Transform Today – Thrive

BrookTech specialises in tailored digital transformation for Sheffield’s manufacturing sector. Let’s modernise your business for long-term success.

LEVELLING UP

Stevan Parkin’s journey from anxious teenager to Twitch partner, esports player and now founder and CEO of edtech startup MiniVox is anything but conventional. Inconversation with unLTD podcast host James Marriott, he shares how a love of gaming turned into purpose – and why today’s young people need better online spaces.

Stevan Parkin wasn’t the kind of student teachers predicted would one day run a tech company. As a teenager, he struggled to make friends, faced bullying at school and often escaped into the digital world.

“I used to combat that by going home, going upstairs to my bedroom, locking the door and playing on my Xbox 360,” he told unLTD. “That was my safe haven. I used to play Call of Duty 4 for 11, 12 hours a day.”

Those long hours behind a controller weren’t just escapism –they quietly laid the groundwork for a skillset rooted in digital communication, emotional resilience and community-building. Though his grades were average and university didn’t quite work out, Parkin soon found another outlet: entrepreneurship.

At 17, while most of his friends were out clubbing, Parkin found a creative workaround. “I couldn’t go out – I didn’t have a fake ID, and I’ve got a mole on my face so none of them matched anyway,” he laughed. Instead, he asked his mates to send him funny photos from their nights out, and started uploading them to a Facebook page he dubbed Embarrassing Nightclub Photos of the Week.

“I learned quickly that there was a huge demand for funny content,” Parkin said. “People started sending

me pictures, and it just grew –100,000, 500,000, a million, two million, three million followers.”

He pivoted the page into a monetised website using Google AdSense, generating hundreds of thousands of hits a day. That side project – born of FOMO and curiosity – turned into a profitable online business and earned him awards through The Big Challenge, a Sheffield schools enterprise initiative.

Although he eventually shut the site down – “it became toxic… what started as fun became something that wasn’t” – the experience proved transformative.

“It made me an entrepreneur. I learned how to build websites, create a brand, manage a big social media following.”

After school, Parkin joined the team at iceSheffield, working his way into events and venue management. But it was during the COVID-19 pandemic, while furloughed and short of income, that he returned to his digital roots.

A friend suggested trying Twitch – the streaming platform for gamers and creatives. His early broadcasts were underwhelming (“one viewer was me, the other was my mate”), but things changed when he discovered ZombsRoyale, a simple browser-based battle royale game with a big player base but almost no streamers.

Seeing an opportunity, Parkin

turned his streams into live esports events, complete with a leaderboard, audience participation and commentary. “The viewers went from 20 to 50 to 1,000, then 2,000,” he says. His community moved to Discord, where he built a 10,000-strong server with active moderation and support. Before long, he was a verified Twitch partner – joining an exclusive club just 0.3% of users.

One evening, Parkin received a message from a teenager in Poland, known online as talerik. He was being bullied at school, struggling with anxiety, and found his only safe space inside Parkin’s virtual events.

“I saw so much of myself in him,” Parkin says.

He mentored the young streamer – offering advice, building his confidence and encouraging him to host his own stream. Within weeks, talerik launched his own channel and, in a major step for any online creator, did a live “face reveal” to his growing audience.

A year later, he returned with news: he’d become a verified Twitch partner and landed a job at a tech company. He was thriving – socially, emotionally and professionally.

It was a moment of pride – and clarity – for Parkin. “That’s what MiniVox is based on,” he says. “Lived experience. Helping young people communicate in a space that’s safe.”

IT MADE ME AN ENTREPRENEUR. I LEARNED HOW TO BUILD WEBSITES, CREATE A BRAND, MANAGE A BIG SOCIAL MEDIA FOLLOWING.

Launched in 2023, MiniVox is Parkin’s response to the online challenges facing children today. It’s a digital platform designed for schools and families, allowing young people to create podcasts, videos and stories – all within a safe, educational environment.

Crucially, there are no likes, no comments and no algorithms. The focus is on creativity and communication, not virality or validation.

“We’re trying to teach the value of digital expression, not just digital performance,” Parkin explains.

In primary schools, MiniVox helps develop language and storytelling skills – especially for children with SEND or those who find traditional learning difficult. In secondary settings, the emphasis shifts to online safety, digital footprints and understanding how platforms work.

The platform is currently being piloted in Sheffield and even in schools as far afield as Texas, USA. A consumer version is due for release in September, offering monthly creative challenges supported by organisations like Sheffield United Community

Foundation, Sheffield Wednesday FC and Pure Pet Food.

Safeguarding is built into every part of MiniVox. Content must first be approved by a parent or guardian, then passes through a second moderation stage by Parkin’s team. That two-layer system aligns with the Online Safety Act and ensures no under-13 user posts content publicly without oversight.

“We know kids are already on platforms like TikTok and YouTube. Rather than pretend that’s not happening, we need to offer a safer, smarter alternative,” Parkin says.

And crucially, the platform also empowers parents to better understand the digital landscape their children navigate every day.

Having grown up online himself, Parkin holds no judgment about how today’s children use technology. But he is concerned about what social media currently rewards.

“Girls are rewarded for wearing less. Boys are rewarded for stunts. It’s risky behaviour being pushed for attention,” he says. “They’re not being rewarded for creativity

anymore.”

Through MiniVox, he’s hoping to reset the culture – and give younger generations the tools to shape the internet on their own terms.

“These are the most creative, digitally savvy generations we’ve ever seen,” he says. “They’ve grown up with AI, with instant feedback. It’s not that they don’t want to talk –they just communicate differently.”

Parkin’s digital journey actually started much earlier – aged 11, on Club Penguin. “I was a moderator on the forums – underage, but they didn’t know that,” he admits. His penguin, SteveTParkin, became well known in certain online lobbies, even helping shape parts of the game.

“It was the first time I realised I was good at building community,” he says. “It all started with a penguin!”

As a now full-time founder and father to a two-year-old daughter, Parkin’s mission has deepened.

“Since she was born, I’ve become a bit of a feminist,” he says. “I want to tackle the problems I faced – and the ones she might face, too.”

He’s also co-developing a

2025 marks the final chapter of ILLUMINATE THE GARDENS at the Sheffield Botanical Gardens.

What started as an ambitious idea in 2015 became a sold-out sensation, bringing thousands of people together for nearly a decade of unforgettable shows!

SHEFFIELD BOTANICAL GARDENS 7th- 9th NOV 2025 ‘Final Show’

The team at EVENTS COLLECTIVE has loved every moment of planning, designing, and delivering this experience.

Now, as we move on to new projects, we want to ensure this FINAL SHOW is the most SPECTACULAR yet!

www.illuminatethegardens.co.uk

WE KNOW KIDS ARE ALREADY ON PLATFORMS LIKE TIKTOK AND YOUTUBE. RATHER THAN PRETEND THAT’S NOT HAPPENING, WE NEED TO OFFER A SAFER, SMARTER ALTERNATIVE.”

project called Better Mental Wealth, a wellbeing platform using analytics to personalise support across schools, workplaces and community groups.

Asked by James if he feels successful, he laughs. “People say, ‘You must be rich.’ I’m not. I’m quite broke, actually. But that’s entrepreneurship. You take risks to solve problems – and when you find a solution, you end up putting the reward into fixing the next one.”

The full interview with Stevan Parkin is available now on the unLTD Business Podcast –streaming on all major platforms. Scan the QR code on the right of this page to listen.

THE STREAMING LANDSCAPE: FAST FACTS

• 15.6 billion hours of gaming content were watched on Twitch in 2024, making it the world’s leading game streaming platform.

• The global live streaming market was worth $104.9 billion in 2024, and is projected to hit $712.9 billion by 2033

• Only 30% of children aged 8–17 say they receive regular online safety lessons at school – despite nearly all having had at least one.

Sources: tubefilter.com, Ofcom, Customer Market Insights

THIS IS AN EDITED VERSION OF THE UNLTD BUSINESS PODCAST INTERVIEW. SCAN THE QR CODE TO LISTEN IN FULL.

Kenwood Hall Hotel

DE-STRESS IN STYLE

Discover flexible spa and leisure memberships at Kenwood Hall

Set within 12 acres of peaceful parkland, just a stone’s throw from Sheffield city centre, Kenwood Hall offers the perfect setting to unwind and burn off some stress. While the Grade II Listed hotel itself is known for its picturesque setting and heritage architecture, it also houses a wellequipped spa and leisure club which offer a wide range of perks for members.

The club brings together a thoughtfully designed mix of fitness and relaxation facilities. Members have access to a modern gym, indoor pool, jacuzzi, sauna and steam room – ideal whether you’re easing into the day, winding down after work or taking time out over the weekend. The environment is relaxed and inclusive, with friendly staff on hand to support a consistent wellbeing routine.

Kenwood Hall offers two

main tiers of membership to suit different lifestyles. Gold Membership (£48 per month or £480 annually) includes full access to all spa facilities and 24/7 gym use – perfect for those looking for flexibility. Members also receive a complimentary 25-minute spa treatment every six months, plus generous discounts on additional treatments, food and drink. Three guest passes are included at the start of your membership, along with a free monthly guest pass and complimentary towel use.

The Silver Membership (£38 per month or £380 annually) offers slightly more limited gym access –available during spa opening hours – but retains the core benefits of the Gold tier. This includes use of all spa facilities, treatment discounts, guest passes and food offers. Both memberships include access to relaxed Monday morning coffee gatherings – a low-key way to network and connect with fellow members.

For families, Kenwood Hall also offers child swimming memberships starting from £12 per month for ages 4 to 11, and £20 per month for 12 to 15-year-olds, when accompanied by a full-paying adult.

With two free months included when paying annually, plus complimentary onsite parking, membership at Kenwood Hall serves up excellent value – all in a quiet, leafy setting just minutes from the city centre.

Clients, Candidates and consistency

Nineteen years ago, siblings Caroline Naylor and Rob Addy took a leap of faith and launched a business together – one rooted in Sheffield, shaped by ambition, and sustained through longstanding client relationships. Today, CRA Consulting stands as a respected name in financial and legal recruitment across South Yorkshire and beyond.

Founded in 2006, the firm has weathered everything from economic dips to industry shifts, all while preserving its reputation for honesty and high standards. But its story begins long before then – in London, where Caroline cut her teeth in the fast-paced world of recruitment.

“I did economics and politics at uni and thought I was going to be an accountant,” Caroline recalls with a laugh. “But I failed the aptitude tests – and ended up recruiting them instead.”

She began her career in the capital, embracing its relentless energy and competitive edge. “In

London, it’s survival of the fittest. When I came back to Sheffield, everyone said, ‘Oh, you’re a bit keen!’ But I’d just come from a place where leaving on time was unheard of.”

Returning home proved to be the catalyst for what would become CRA Consulting. After making a name for herself at a Sheffieldbased recruitment agency, Caroline began to see the potential for doing things on her own terms, having always seen herself running her own business.

“I had a strong client base, a strong candidate base, and I thought: I can do this myself. I was always ambitious. There was no room to progress where I was, so I decided to make that jump.”

Her brother Rob, coming from a background in sales, joined the venture – a leap into the unknown that paid off. “It was a big decision, but it worked seamlessly,” she says.

“And from day one, we made sure to focus on relationships and values –something we’ve stuck to ever since.”

Now approaching nearly two decades in business, the business has grown significantly, while remaining lean and focused, currently operating with a team of eight. Their reach is impressive. Initially centred on South Yorkshire and North Derbyshire, where they still have a strong client base, the firm has expanded to work with national clients, especially in the post-COVID remote working era.

“A lot of firms know us well in the region, but we’ve taken on some significant national contracts in recent years,” says Caroline. “That’s down to trust. Clients come back to us because we’re consistent and consultative, not transactional.”

Indeed, CRA’s enduring success seems built on going against the grain. In an industry often criticised for its cutthroat culture, high turnover and fleeting relationships, Caroline has taken a longer view. “A client said to me last week, ‘I would much rather deal with you than your competition as you are honest and I know you will get us the right

people which counts for so much”

With Rob still driving the legal recruitment arm – “He’s the most sales-driven person you’ll ever meet,” she says – and Caroline steering the business, CRA is a family operation that has defied the norms of an industry known for high turnover, both of staff and clients. But staying relevant hasn’t been without its hurdles. The pandemic brought recruitment to a near standstill, as job offers were swiftly withdrawn and hiring froze across sectors. “COVID initially was tricky”

Caroline admits. “We’d had good years, which helped us shoulder it, everything just stopped when lockdown was announced . Soon things worked through as people got used to working from home”

More recently, the market has shifted again, with a surplus of vacancies but a shortfall in suitable candidates, even when recruiting to their own business. “Post-COVID, it’s never been harder to fill roles,” she says. “There just aren’t as many available people, and many grads

IN RECRUITMENT YOU’RE ALWAYS TRYING TO REINVENT THE WHEEL. AI HELPS US COVER MORE GROUND, BUT IT CAN’T REPLACE WHAT WE DO. YOU STILL NEED THAT PERSONAL ELEMENT,”

are less confident using the phone –which is still our most important tool.”

To tackle these challenges, CRA has leaned into tech without losing its human touch. The firm has heavily invested in AI tools and systems to improve candidate sourcing and keep their database fresh – but always with the understanding that tech supports rather than replaces the recruiter.

“In recruitment you’re always trying to reinvent the wheel. AI helps us cover more ground, but it can’t replace what we do. You still need that personal element,” she explains.

“We’ve always had a really good tech suite – a lot of firms won’t spend on that, but we do. And it makes a huge difference to our team.”

That team, by the way, seems genuinely happy to be there – no small feat in an industry with a reputation for burnout. CRA offers a supportive, open culture where incentives go beyond the financial. Weekly sales competitions, fast food Friday, quarterly targets rewarded with team outings (like Crystal Maze in Manchester!), and regular oneon-ones help keep the atmosphere collaborative and enjoyable.

“We’ve got warm desks, the latest tools, and a team who genuinely get on. There’s a lot of knowledge here, and people are encouraged to ask for help. Plus, we’re constantly asking for feedback to improve.”

Caroline is also passionate about championing recruitment as a fulfilling career – even if, as she notes, it’s not always held in the same regard as more traditionally ‘professional’ roles.

“People still say, ‘Oh, recruitment’, but then they work with us and see the value. One client said to me recently, ‘I was sceptical, but this completely changed my mind.’ Getting the right person can transform a business.”

Asked what she’s most proud of, Caroline pauses. “I guess the drive never leaves you,” she says. “We’re a results-based business, so you’re always working toward something. But I’ve also done this while raising two children. Rob and I support each other – that’s the benefit of family. We’ve created a culture that lets people be human as well as high-performing.

“There’s still so much opportunity. If anything, now’s the best time to shine – if you’re in the right place.”

craconsultants.com

In leafy Nether Edge, acclaimed chef Tom Lawson has gone from head chef at one of Sheffield’s most respected kitchens to running three distinct hospitality ventures under one roof. unLTD’s Joseph Food discovered how The Psalter – a boutique hotel, bar/events space and fine dining restaurant – marks a bold new chapter for the chef-turned-entrepreneur.

“This was always part of the dream,” says Tom Lawson.

“Seven or eight years ago, when I was still at Rafters, we mapped out this vision – a restaurant with rooms, somewhere with a car park, ten-plus bedrooms. The idea was always rooted in Sheffield’s south-west or out towards the Peaks.”

That dream has now become reality. After stepping away from Rafters, Lawson was initially eyeing The Psalter as part of a joint venture. But diverging ideas on direction led to a bold decision to strike out on his own.

The building itself has undergone quite a transformation. Once a beloved pub and separate hotel – the Psalter Tavern and Rosalind Court Hotel – it had fallen into disuse before being given a fresh lease of life by investors. While the rooms and events space were developed, the kitchen remained underutilised. Lawson saw the gap immediately.

“The building didn’t have a proper food offering, which is mad considering a third of the space is restaurant. I looked at the floorplan and thought, ‘This is going to be a coffee shop, this is the bar, we’ll build a bigger kitchen.’ And we actually did all that in six weeks.”

The project was as hands-on as it gets. Lawson logged 78 consecutive days – 16 hours at a stretch – to get it ready. “We had to knock down a wall to fit in the oven I’d ordered,” he laughs. “But it’s rewarding now, seeing it all come together.”

Today, The Psalter offers four key services under one roof: a 20-room hotel, a bar serving small plates, an events space and a fine dining restaurant – Tom Lawson at The Psalter – which launched earlier this month.

“This is the first time I’ve put my name above the door. It took a while to get comfortable with that,” he admits. “When I’ve worked elsewhere, the brand was the front – here, it’s personal. If something goes wrong, it’s on me. But I’m very much at ease with it now – you have to be.”

The fine dining menu, priced at £95, changes monthly and showcases modern British dishes built around local, seasonal ingredients. “We’re using rhubarb I grow in my garden, English asparagus, lamb from the Wortley Estate. It’s about accessibility –not just in cost, but in experience. People know the ingredients. It’s not intimidating.”

Meanwhile, the small plates menu offers a more casual but no

less thoughtful option. “We’ve got dishes from a fiver to the most expensive at fourteen quid. It’s ideal for midweek drinks or a quick bite. We want to offer genuine Sheffield hospitality no matter why you’re here – a pint, a party or a tasting menu.”

The feedback so far has been glowing, particularly around the fine dining arm – a testament to a clear vision and the loyalty of his team. “Ninety-eight per cent of our opening staff are still with us. That says it all. We’re on this journey together.”

As for what’s next? “My wife will kill me, but I do want more than one hotel,” he grins. “There’s more to come from us. But for now, we’re focused on making The Psalter the kind of place people celebrate at – whether it’s an special occasion dinner, a weekend away or midweek drinks after work. We’ve got it all covered.”

Visit psaltersheffield.co.uk for reservations and bookings.

Tell us about your business –sell yourself!

Aira is driving the clean energy-tech revolution across Europe with intelligent heat pumps at its core. Designed in Sweden, where winters plunge to -25°C, the Aira Heat Pump is built to deliver reliable warmth and comfort for 15 years with the Aira Guarantee. With Aira Intelligence, we can remotely monitor the heat pump and optimise for maximum efficiency and cost savings. Plus, with a monthly payment plan, there are no steep upfront costs – just guaranteed performance, slashed emissions and energy bill savings.

What distinguishes your approach from the competition?

We’re the UK’s only directto-consumer, vertically integrated heat pump company – and that sets us apart. We offer a completely end-to-end service, ensuring a hassle-free experience for people in what is a traditionally fragmented industry. At Aira, we design, produce, sell and install ourselves, and provide 15 years of continued care for every Aira Heat Pump installed. No middlemen, no compromises. With always-on remote monitoring

and intelligent optimisation capabilities, we provide maximum savings and unmatched efficiency from day one.

What is the key ethos underpinning what you do?

We’re here to transform Europe’s residential heating industry – for good. Home heating accounts for 10% of Europe’s carbon emissions – 16% in the UK – and there’s no path to net zero or lower energy bills without electrifying it. That’s why we’ve set a bold mission: to take 1

million British homes off gas within the next decade, the carbon-cutting equivalent of removing 2 million petrol and diesel cars from our roads. Decarbonising home heating isn’t just a goal, it’s our mission.

What are some common challenges you face in your line of work, and how do you address them?

Switching to clean, costeffective technology has been far too difficult for people, both logistically and financially. Aira changes that. We’ve broken down the barriers to heat pump adoption by educating homeowners, eliminating upfront costs with affordable payment plans, and driving policy change to cut red tape. We’re not waiting for the system to catch up –we’re leading the charge. The faster the industry grows, the faster people can unlock clean, affordable heat, while increasing energy security across the UK.

How can people get involved with what you do?

Visit our Aira Academy and Hub in Sheffield to see the technology for yourself and follow us on LinkedIn, Facebook and Instagram for updates. Interested in a clean energy role? Our Aira Academy has already trained more than 300 people, including apprentices and former gas engineers, now retrained for high-skilled careers in heat pumps. And why not start your clean energy journey with Aira today by booking your free energy home assessment at airahome.com. We’ll show you exactly how Aira can cut your energy bills by up to £550 a year and slash your household carbon emissions. www.airahome.com

There are two final remaining spaces for businesses looking to base themselves at Park Hill in Sheffield.

Once a bold experiment in social housing, this iconic Grade II* listed Sheffield landmark has been reimagined as a vibrant cultural quarter filled with creative minds and growing businesses – from urban designers Nineteen47 and property investors Revere to model agency Zebedee and Inform Surveying – each one proof that Park Hill’s appeal stretches across sectors.

On the ground floor of this concrete icon, life hums with activity – whether it’s families dropping off at the Grace Owen Nursery or locals settling in for small plates and drinks at Pearl at Park Hill. Pearl, from the team behind Sheffield’s much-loved Bench, brings a fresh take on the neighbourhood pub with seasonal cocktails, an ever-changing food menu and a warm, welcoming atmosphere. Across the street is Park Hill Provisions, a one-stop shop run by local entrepreneur Zak Malook that blends community convenience with independent spirit.

Park Hill is well loved by the businesses based there – businesses like Field, whose operations director Katie Daniel notes how it “has been meticulously preserved”, adding: “We appreciate the care that has been taken to honour its heritage. Sheffield is our home and the restoration of the building deeply mattered to us, upholding the essence of what it once was whilst making it fit for a prosperous future.” Dan Brookman of Airship echoes Katie’s sentiments, adding that Park Hill is “a great space” which “adds up to a great environment for creativity and growth”.

Urban Splash – the award-winning regeneration company behind the transformation in partnership with Places for People – has just two spaces remaining in the current phases. Unit 10 (1,526 sq ft) and Unit 14 (1,636 sq ft) are ideal for businesses seeking a base in one of the North’s most distinctive urban settings, as Sian Stanhope, development manager at Urban Splash, explains: “Park Hill is so much more than a workspace; it’s a cultural hub.

“You’ve got hundreds of people living here, a growing community of workers and a real energy behind what’s happening – from inspiring local businesses to exciting food and retail operators who are shaping a new kind of high street.”

Architecturally, Park Hill remains true to its Brutalist roots. Its famed concrete structure and bursts of colour – originally used to differentiate flats in the ‘streets in the sky’ – continue to turn heads. But behind the striking aesthetic lies a practical appeal for occupiers: high ceilings and expansive views across both Park Hill’s communal courtyards and the Sheffield skyline.

Sian continues: “Park Hill presents a wonderful opportunity for businesses looking for a dynamic and immersive setting to thrive. With two units left, we’re nearing full capacity – testament to the demand for inspiring and well-connected spaces designed for growth and innovation.

“Ultimately, Park Hill is a setting that’s full of character and possibility. And these great spaces are available for businesses right now.” To find out more about available workspace at Park Hill, scan the QR code on this page or visit urbansplash.co.uk.

SIMODA SYNC: CONNECTING PEOPLE, IDEAS AND INNOVATION IN SHEFFIELD

BY HARRY THOMAS AT SIMODA

We believe that the best connections happen when people come together through shared, memorable experiences. That’s the inspiration behind Simoda Sync – a new series of networking events designed to bring people in business together through unique, engaging formats each time.

Whether it’s a tasting experience, a tech talk, or something completely unexpected, each Simoda Sync is designed to spark conversation, build relationships, and create lasting value beyond the usual networking scene.

What is Simoda Sync?

Simoda Sync is more than just a typical networking event. We want to create a platform for meaningful interaction, where innovation meets conversation. Join leading businesses from across the region to uncover emerging tech trends, share real-world insights, and connect with fellow collaborators.

The name “Sync” reflects our mission at Simoda: helping organisations align their technology with their goals. These events are an extension of that ethos –bringing people into sync with each other, with new ideas, and with the future of business.

Why we created it

We launched Simoda Sync because we saw an opportunity to create a new way for people to connect. Traditional networking events can often feel transactional

or overly formal. We wanted to create something different, something that feels more like a conversation among peers than a pitch across a table.

By building each event around a unique experience, we’re creating natural opportunities for people to engage, share, and collaborate. Whether you’re a business owner, a tech leader, or someone simply curious about what’s next, Simoda Sync is designed to offer real value in a relaxed, enjoyable setting.

The first Simoda Sync: A taste of what’s to come

The first Simoda Sync event took place in May and was a fantastic success. Held at the vibrant Bubba Bar in Sheffield, the evening featured a gin tasting hosted by our very own cybersecurity specialist, Bryn Hawkins – also of Hawkins Distillery.

Guests enjoyed a relaxed atmosphere, great food, and most importantly the opportunity to have conversations. The event brought together professionals from across industries, all eager to connect and explore new ideas in a setting that felt fresh and informal.

The feedback was overwhelmingly positive, with many attendees already asking when the next one will be.

What’s next?

Simoda Sync is just getting started. We’re already planning future events that will continue to blend discussion with unique experiences. Each one will offer something new, but the goal remains the same: to bring people together in meaningful, memorable ways. To be the first to hear about upcoming Simoda Sync events, follow Simoda Limited on LinkedIn.

“I didn’t know when I left school exactly what I wanted to do,” Emily Oxford tells unLTD over a coffee meeting near our Kelham Island HQ. “I went and worked at Morrisons on a checkout for a year while I figured it all out.”

Funnily enough, that experience would turn out to shape Emily’s career – and her perspective – in unexpected ways. “I was sitting on the checkout and seeing all these staff… thinking it wouldn’t operate without the people stacking the products, me scanning them, someone in admin making sure the sales went through. That’s what got me thinking – it was people that really interested me.”

Fast forward to today, and people and process remain at the heart of things for Emily. As one half of Slice Solutions, the fast-growing HR, Recruitment and VA consultancy, she co-leads the business with long-time friend Lisa Betsworth.

Her career path got underway with a degree in HR Management from Lincoln University and a placement with Lincolnshire Police. “That was my first real HR experience – civilians and police officers, a massive department, and I even based my dissertation on it.”

What followed was a self-confessed “tick box exercise” to put her theoretical training into practice across as many industries as possible – from leisure to manufacturing. “I went from police to Center Parcs, to a crisp manufacturer, to car manufacturing… unionised places, non-unionised, fluffy and corporate. I wanted to experience different scenarios; it can only be a positive thing.”

But despite the variety, a clear thread emerged in how she viewed good HR. “On paper, HR is the same everywhere – it’s all based on employment law. But good HR uses those processes to look after people and treat them fairly. Bad HR uses it as a punishment – that’s where the ‘Grim Reaper’ reputation comes from.”

Emily became determined to push back against that image – particularly after entering consultancy. “I didn’t want them thinking, ‘Oh, Emily’s here – someone’s about to get fired.’ ”

After having her first child, Emily’s experience in the manufacturing sector highlighted the limits of traditional employment. “I asked for part-time hours and it was like, ‘What is this witchcraft?’” she laughs.

A following move into outsourced HR consultancy

Meet Emily Oxford, one half of Slice Solutions – the South Yorkshire business making HR, Recruitment and VA support feel refreshingly human. unLTD caught up with Emily to hear about her journey so far, why she fell in love with HR – and what it takes to build a people-first business.

offered not just flexibility, but professional fulfilment. “It was better than being in-house. I was dealing with a GP one minute, an estate agent the next. I got to tick all the boxes – in the same job.”

But like Lisa, Emily also hit a ceiling – one that ultimately led to Slice. “I was in a brilliant team, but it wasn’t my business. The only next stage was to do it myself.”

After a brief return to employment, Emily knew it was time. She and Lisa had stayed connected through South Yorkshire’s business scene – and shared the same downto-earth, no-nonsense approach to people and process.

“We’re not corporate and stuffy. We have a laugh, and don’t make things more difficult than they need to be,” says Emily. “We knew we could make something better together.”

Honouring a “people first” commitment, Emily works closely with clients to understand their culture, challenges and goals – and tailors her advice accordingly. “I’ll give different advice on what seems like the same situation in two different businesses, because I know the culture, what they’re trying to achieve and how their people work,” she says. “You just don’t get that from a call centre or a template you’ve downloaded online.”

Today, Slice’s bespoke HR service now represents the majority of the business. Their support ranges from contracts and handbooks to handling disputes and tribunals. But the real magic, she says, is in the relationship with clients.

“We’re not just there when the tribunal papers land. We want to stop it getting that far. There’s no judgment – and no such thing as a stupid question. We’re just real, straightforward people helping businesses get it right.”

If your business is buried in admin, stretched too thin or bogged down by people challenges and day-to-day distractions, it might be time to speak to Slice. Their Virtual Assistance, Recruitment and HR services are designed to help businesses achieve more – with a lot less stress. Find out more about what they offer at www.slicesolutions.co.uk, call 01709 213013 or email info@ slicesolutions.co.uk.

Sector: Pharmaceutical / Health

Contract:

Full Mechanical Design & Build

Sector: Catering

Contract: Install new cold room

REDUNDANCY DONE RIGHT - HOW TO AVOID LEGAL PITFALLS AND PROTECT YOUR SMALL BUSINESS

Getting redundancy wrong could cause more issues than anticipated – including potential employment tribunal proceedings. We spoke to Katie Ash, Head of Employment Law at Banner Jones Solicitors, who explains what small business employers must do to manage redundancies correctly and avoid costly legal action.

As financial pressures mount for small businesses across the UK, it has become increasingly important to proactively assess and refine redundancy processes. With rising operational costs –including the recent increase in National Insurance contributions in April 2025 – many employers may find themselves facing difficult workforce decisions to remain financially viable. Ensuring that redundancy procedures are legally sound, transparent and strategically managed not only helps mitigate legal risks but also supports business resilience during challenging economic times.

Key points to protect your small business during the redundancy process

UNDERSTAND WHAT REDUNDANCY REALLY MEANS

It’s important to clarify that in a redundancy situation, it is the role – not the individual – that is made redundant.

As an employer, you must be able to demonstrate clearly that the role no longer exists. This is a crucial point: the redundancy must be genuine. It cannot be used as a cover for issues

such as poor performance or interpersonal conflicts. Many business owners fall into this trap, so it’s vital to be clear from the outset.

Employers must also follow a fair redundancy process regardless of an employee’s length of service – although redundancy payments are only legally due after two years of employment.

Redundancy payments are calculated based on an employee’s weekly gross pay, age and length of service. If you’ve reached the stage where compulsory redundancies are necessary – whether due to business relocation, reduced demand or departmental closure – the legal and emotional weight can be considerable. However, mistakes at this point can expose your business to significant risk.

COMMUNICATE EARLY

A fair redundancy process begins with early and open communication. Letting staff know at the earliest possible stage that redundancies are a possibility gives them time to prepare and suggest alternatives.

It’s important not to overlook employees who are away from the workplace – such as those

on maternity leave or longterm sickness absence. Communication can be verbal or written, depending on circumstances.

If you plan to make more than 20 redundancies, collective consultation requirements apply. However, this article focuses on situations involving fewer than 20 employees.

IDENTIFY THE CORRECT SELECTION POOL

Next, employers must define the correct selection pool – the group of roles potentially affected – and apply objective, measurable criteria for selecting redundancies.

This should include compiling a list of affected roles based on the areas of the business being reduced and identifying the skills your business will need going forward. Your criteria should be consistently and fairly applied. Though it may feel impersonal, impartiality is essential for fairness and legal compliance.

FOLLOW THE CONSULTATION PROCESS

Once the process begins, a formal consultation period is required. This involves twoway dialogue between the employer and the employees

whose roles are at risk.

In the first meeting, you should explain the reasoning behind the redundancy and invite the employee to discuss alternatives – such as job sharing or redeployment. If no viable alternative is found, a second meeting should confirm the decision and explain next steps, including notice periods and entitlements. Meetings can be held remotely if needed.

Redundancy decisions must be confirmed in writing and employees should be given the right to appeal. If your process is robust and transparent, any appeal is unlikely to succeed – but it’s an essential step in ensuring fairness.

KEEP THE BIGGER PICTURE IN MIND

Redundancy can be a difficult and emotionally charged process. Wherever possible, explore alternative options – from voluntary redundancy and early retirement schemes to flexible working, reduced hours or retraining.

But if you have exhausted all avenues and redundancies are unavoidable, having a compliant, well-documented process is your best protection.

Above all, remember: redundancy is not a shortcut to removing underperforming or problematic staff. If the redundancy is not genuine, your business could face unfair dismissal claims –which are not only costly and time-consuming, but potentially damaging to your reputation.

NEED ADVICE?

If your business requires guidance on managing the redundancy process, contact the Banner Jones Employment Law team on 0333 200 2301 or email employment@bannerjones. co.uk.

JOIN WESTON PARK CANCER CHARITY IN THEIR BIGGEST EVER APPEAL - ‘SEE IT. TREAT IT.'

You can help transform cancer care in our region. Our year-long appeal will see us challenged to raise £1.85 million and bring Sheffield its first-ever dedicated MRI (Magnetic Resonance Imaging) simulator – and with your support we can bring this life-saving technology to our region.

For the one in two people across our region who will be diagnosed with cancer in their lifetime, this revolutionary piece of equipment will transform care - offering far greater precision in how radiotherapy is planned and delivered.

Why your support matters

Unlike CT scans, the MRI simulator produces highdefinition, high-contrast images that allow for more precise and targeted treatments, helping to minimise the risk of treatmentrelated side effects. This allows for more accurate targeting of tumours, reducing damage to healthy tissue and leading to better outcomes and faster recovery for patients.

By improving the accuracy of treatment, the simulator is expected to boost survival rates and reduce side effects, enhancing quality of life during and after care. With the ability to benefit up to 18 patients a day, it will have an immediate and lasting impact on cancer treatment in the region.

MRI simulators are already in London, Bristol, Birmingham, Manchester and Leeds, and the appeal aims to bring one to Sheffield by 2026 to help change and save lives.

By joining our ‘see it. treat it.’ appeal you will be part of our biggest ever public appeal in our 30-year history – and this is your chance to be a part of something life-changing for the people in our region.

Donate now to double your impact - every £1 becomes £2 thanks to Westfield Health

Our long-term supporter, Sheffield-based health cash plan provider Westfield Health, has pledged a record-breaking £500,000 in matched giving - so for every £1 you give, they’ll match it, doubling your impact.

Emma Clarke, WPCC CEO, said: “One in two people in our region will face cancer in their lifetime. That’s someone you love, a friend, a parent, a colleague or maybe even you. Thirty years ago, this charity began with one goal - to bring a cancer scanner to Sheffield.

“Together, we can change futures and save lives. Once

again, we’re turning to the amazing people across our region to help us in our dream to bring this life-changing MRI simulator to Weston Park Cancer Centre and from my heart I am urging your support for our biggest ever appeal.”

Dave Capper, CEO at Westfield Health, said: “We’re incredibly proud to support the ‘see it. treat it.’ appeal.

“As a Sheffield-based organisation, we know how vital this pioneering MRI simulator will be for improving cancer outcomes and offering hope to people across our region.

“Our £500,000 matched giving pledge - the largest in our history - is about more than funding. It’s about accelerating progress, saving lives, and backing bold local ambitions to make South Yorkshire healthier.

“We want this to be a spark to inspire others to give, act, and come together. Every pound you donate will be doubled by us, helping bring this world-class technology to those who need it most.

Join the ‘see it. treat it.’ appeal and donate today! www.westonpark.org.uk

CHARITY REVAMPED DEMENTIA GARDEN UNVEILED

A revamped community dementia garden has been unveiled in Doncaster during Dementia Action Week thanks to £6,500 of funding from charity.

The garden, based outside St Catherine’s House, a Grade II listed building, on the Tickhill Road Hospital site, has been jointly created with the dementia charity Donmentia and Flourish, a not-for-profit community enterprise.

The garden includes plants which are multi-sensory to prompt memory recall by appealing to all of the senses –sight, smell, touch, sound and even taste, thanks to the use of herbs and edible produce grown in the raised beds.

The garden was initially established in 2015, but ten years on was desperate for

a revamp. Already new seating is in place, with wind chimes, bird feeders and new planting, and a new fountain has been put in the garden. In the next few weeks more grasses will be planted and the paving will be cleaned.

The money has come from a range of charities, with £3,000 coming from Your Hearts and Minds, the charity for Rotherham Doncaster and South Humber NHS Foundation Trust (RDaSH).

The garden was launched

by RDaSH’s Director of Strategy, Joanne McDonough,

who oversees the Your Hearts and Minds Charity.

She said: “I’m so pleased to be launching the dementia garden for not only our patients but also people in the community to enjoy.

Supporting people and their families to live well with dementia is important to our charity and I hope this garden goes some way to bringing joy to people with dementia and their loved ones. It’s such a pleasant place to come and spend time, enjoying the sights and smells of the flowers and plants.”

For more information visit www.yourheartsandminds. org.uk or to donate visit www.yourheartsandminds. org.uk/donate

ONE NIGHT, ONE GOAL: HELP SOPHIE

The Battle of the Waste Companies has raised more than £10,000 for a young Rotherham mum fighting a battle against terminal cancer.

The New York Stadium was the setting for a special fundraising football match that saw a team from Rotherham’s KCM Waste Management take on a team from Fawkes Recycling from Chesterfield.

The sporting champions on the night were the KCM team but the real winner was young mum and cancer patient Sophie White, who needs £200,000 for life-prolonging immunotherapy available only in Germany.

Alongside the match, the evening included a fundraising raffle and auction as well as entertainment from rising Rotherham star Lil Charva, who was most recently featured in acclaimed Netflix drama Adolescence.

There was also generous sponsorship from a host of local companies and organisations,

including Barnsley & Rotherham Chamber Of Commerce, 360 Scaffolding Services, Assett Go, IFS Insurance, Blue Machinery, Appollo Fuels, Trans Global, KPL Plastering Services, 1st Call and Blackburn Material Solutions.

“We’d aimed to reach a total of £10,000 so we are delighted that we’re now at £10,815, with that figure still rising,” said KCM Commercial Manager Ellie Hickling.

“It was a brilliant night with so many people out at the stadium, not just to enjoy a good football match but, more importantly, to cheer for Sophie and her family as we raised as much money as impossible for such a deserving cause.

“We always knew that the people of Rotherham were generous and proud of their community spirit, but this result exceeds all our expectations.

“A massive thank you to our two teams, our sponsors and, most of all, to all the people who turned up and gave so generously.”

Weston Park and IPAF join forces for Cancer Research

On the 1st June 2025, during National Cancer Survivors Day, Weston Park Cancer Charity announced a powerful new partnership with the International Powered Access Federation (IPAF).

Weston Park Cancer Charity and IPAF are raising funds for vital cancer research through IPAF’s industry initiative, called PAINT.

IPAF is a not-for-profit organisation, which promotes the safe and effective use of powered access equipment worldwide. These specialist pieces of equipment enable workers to safely perform tasks at height.

The PAINT scheme, which stands for ‘Powered Access Industry Trust’ gives IPAF members, including manufacturers, rental companies and distributors, a meaningful way to support innovation and compassion in cancer care.

Participating IPAF members are encouraged to nominate a piece of equipment in their fleet as their ‘PAINT machine’. They’re then asked to donate a proportion of revenue each time their PAINT machine is hired out.

Alternatively, companies can choose to donate a percentage of their overall profits or from a different revenue stream, such as training income. Organisations that take part will be celebrated at an annual industry award ceremony.

Money raised through PAINT and donated to Weston Park Cancer Charity will help to fund the sector-leading research which takes place at the Cancer Clinical Trials Centre (CCTC), which is located at Weston Park Cancer Centre.

Martin Wraith, IPAF Rental+ Scheme Manager said:

“Every single IPAF member will be affected by cancer at some point in their lifetime – whether personally or through a loved one’s diagnosis. Launching the PAINT initiative is incredibly close to my heart. It’s a call to action for our industry: by uniting the powered access community, we can help fund the fight against cancer and contribute to lifechanging treatments that will have a global impact.

“Whether you’re a manufacturer, distributor, contractor or training centre, every contribution matters. Your support can directly impact WPCC’s clinical trials, which are expanding treatment options and improving survival outcomes for cancer patients around the world.”

Bekah Anstey, Corporate Partnership Manager at Weston Park Cancer Charity, said: “We’re very proud to collaborate with IPAF on the launch of the PAINT scheme. This fantastic new fundraising initiative gives IPAF members the opportunity to make a direct and lasting impact on cancer patients and their families.”

Weston Park Cancer Charity aims to be there, at every step, for the one in two who will be diagnosed with cancer. The charity provides practical, emotional, and financial assistance to people across the region who have been impacted by cancer.

To find out more about the PAINT scheme, head to: ipaf-paint.raiselysite.com

Compliance and Fundability – Is your organisation fundable?

By that I mean; are you eligible for grants via trusts and charities? You may have the right type of organisational structure, but are you in the right geographical area? Do you have the correct number of trustees in place, or directors for a Community Interest Company who are not related by blood, marriage, or address?

To ensure you qualify to apply for as much grant funding as possible, this often comes down to the structure of your organisation and how it was set up from day one.

I come across many organisations that just aren’t fundable due to a multitude of decisions made at the start of their journey – often because they didn’t get the support and guidance, they needed to make the right choices.

I offer a group course and one-to-one service to ensure that, when you set up, you are fundable and able to receive grants. You’ll also have the most appropriate policies, procedures, and financial forecasting in place, which funders expect to support your grant applications – especially in the first year of trading, before your first set of financial accounts is produced. I also help with funding strategy for the first year and oversee the first funding bid application.

There are many organisations in South Yorkshire that provide this kind of advice – South Yorkshire Community Foundation (SYCF) runs a course on company structures, as do Business Sheffield, Sheffield Social Enterprise Network (SSEN), and the Social Enterprise Exchange.

For more consultation relating to the set-up of a CIC or CIO, contact: - Wendy Ward, Let’s Save Consultancy Services, 0772 9481010. wendy@ letssave.biz

CHARITY

THE STRUGGLE DOESN’T STOP FOR SUMMER

Homelessness doesn’t take a summer break – something people seeking support at The Archer Project, and the team who work to deliver its services, unfortunately know all too well.

Summer is a favourite time of year for many, with the promise of longer days, festivals, ice cream, BBQs and holidays on the horizon. But with the fun that summer brings, the brutalities of homelessness can often be forgotten.

Heat exhaustion, dehydration, sunburns, social isolation and heightened risks of abuse are all prevalent in summer for people experiencing homelessness. The Archer Project have launched a Summer Campaign to highlight these factors, while asking for help to raise the funds needed to cover the costs of their vital services.

The charity’s Head of Fundraising, Joe Logan, says: “We want to emphasise that

homelessness is still an issue in the warmer months, when people don’t necessarily recognise it. Awareness of homelessness drops significantly during summer, but we still have to keep up with demand for our services during this time.

“Understandably, people associate a greater need for homelessness services with the winter months. But actually, our team reports consistency in the need for our services throughout the year. Even with the warmer weather, we very recently

The charity’s Fundraising Team are on hand to discuss plans and ideas to help you make the most of your fundraising experience. Some of their suggestions include:

Social events

Events that bring people together such as a picnic, quiz, bake sale, film night or even a ‘speed mating’ event can be a brilliant way to socialise for a good cause.

Dry July

For people in recovery

from substance dependency, the increased social drinking during the summer months can be incredibly tough to ignore. A ‘Dry July’ is a great challenge and if you prefer to take it on with some teammates, you could host a sober social event together.

Sponsored walking challenge

The warm weather is a perfect opportunity for socialising outside in the evening. But groups being out later on summer nights can pose a risk to safety for some people. Fearing abuse on the street, the safest option is often to keep moving, by riding buses or walking long distances. Taking on the challenge of walking a collective distance over the summer months will not only give an important insight into life on the streets but also raise vital funds.

To sign up and request a fundraising guide with more info, visit archerproject.org. uk/fundraising.

VILLAGE GENEROSITY SHINES BRIGHT

A staggering £5,550 has been raised in Braithwell, near Doncaster, for three local hospices.

The money, split equally, was presented to St John’s Hospice, Doncaster; The Rotherham Hospice and Bluebell Wood Children’s Hospice on behalf of the St James’ Church charity.

Over the past two years, the money has been raised at monthly coffee mornings organised by Joan Addenbrooke and Christine Fish. Funds were also raised by generous donations and the contribution from the harvest festival auction.

Joan, the verger at St James Church, said: “Our community and beyond are wonderful. They have helped to raise so much money for such worthy causes.”

Mayor of Doncaster, Ros Jones, also attended the presentation. She said of the effort: “It’s amazing how much people in Braithwell and beyond have raised. This money can now go to the three local hospices. I am so delighted.”

Jenny Baynham, Fundraising Manager for Your Hearts and Minds Charity, which raises money for St John’s Hospice,

said: “It is an amazing achievement to raise so much money. On behalf of St John’s Hospice, Bluebell Wood Children’s Hospice and Rotherham Hospice, I want to say a huge thank you to everyone who helped to raise such a fabulous amount.”

Jake Ahmad, Community Fundraising Manager for The Rotherham Hospice, added: “From all the staff, patients and the families of Rotherham Hospice, Doncaster Hospice and Bluebell Wood Children’s Hospice, we want to say a huge thank you to everyone who helped to raise this money. We depend on the support of our brilliant communities and can’t thank you enough for this generous donation.”

saw the busiest breakfast service we’ve ever had at The Project!”

THE EMPLOYMENT RIGHTS BILL: A STEP FORWARD OR A MISSED OPPORTUNITY?

By Tracy Viner, Executive Manager of Policy and Public Impact at Sheffield Chamber of Commerce.

As the Employment Rights Bill (ERB) continues its journey through the House of Lords Committee stage and is continuing to hear from businesses, Sheffield Chamber of Commerce remains deeply engaged, actively lobbying for vital amendments.

The outcome of this Bill could significantly shape the recruitment landscape across South Yorkshire and have direct consequences for initiatives like the new Pathways to Work scheme – an important regional programme focused on tackling economic inactivity and matching individuals with meaningful employment.

While the Bill’s aim to modernise workplace rights is commendable, many of its current proposals could create unintended barriers to hiring, particularly for small and medium-sized enterprises (SMEs) which are the backbone of South Yorkshire’s economy. The government’s own impact assessment suggests a £5 billion cost to businesses, which could strain already tight margins, reduce recruitment appetite, and hinder regional economic growth.

Take, for example, the Bill’s proposal to grant unfair dismissal rights from day one of employment. Following strong lobbying efforts from business organisations including the British Chambers of Commerce (BCC), the government has proposed a statutory probation period of nine months – something Sheffield Chamber supports.

However, we continue to call for clear legal

safeguards ensuring that employers who fairly dismiss underperforming employees during this period are not exposed to employment tribunals. Without clarity, employers may hesitate to take on new hires, especially those entering work for the first time or returning after a career break – precisely the groups targeted by Pathways to Work.

Another key concern relates to zero-hours contracts. The Bill currently mandates a 12-week reference period for calculating regular hours and offering permanent contracts. This one-size-fitsall approach does not align with the reality of sectors like hospitality, logistics, and retail, where seasonal fluctuations are common. Sheffield Chamber supports amendments to extend this reference period to a

minimum of 26 weeks and to convert the obligation to offer regular hours into a right to request them. Flexibility is crucial for both employers and workers –especially for those choosing irregular work due to personal circumstances.

Further proposals, such as lowering thresholds for trade union recognition and industrial action, also risk creating instability. Sheffield Chamber urges caution and welcomes the government’s decision to delay changes to strike ballot rules pending further consultation.

Additionally, proposals to remove the three-day waiting period for Statutory Sick Pay (SSP) could disproportionately burden small firms. While we support fair access to SSP, introducing it from day one risks encouraging short-term absences and driving up costs. A targeted SSP rebate

for small employers should be reintroduced to offset this impact.

The Pathways to Work scheme depends on an employment environment that encourages inclusive recruitment and flexibility. Legislation that increases complexity, cost, and uncertainty will undermine these goals. As the Bill progresses, Sheffield Chamber will continue its advocacy to ensure that the final legislation supports –not stifles – employment growth in South Yorkshire. Ultimately, whether the Employment Rights Bill becomes a progressive step forward or a missed opportunity will depend on Parliament’s willingness to listen to the voice of business and strike a pragmatic balance.

www.scci.org.uk