Online reputation management

Online Reputation Management

Online Reputation Management What is Online Reputation Management?  A company presents itself online in many ways  It has a website  It may also have social media accounts – Facebook, Twitter, YouTube etc  All these must together present a uniform picture  They must work in a synchronized manner  This is one aspect of online reputation management

Online Reputation Management How Can a Company Manage its Online Reputation?  It must convey a uniform message everywhere it is present on the internet  It must realize that most of these places attract comments from customers and visitors  Comments may not always be favorable  Managing your reputation involves eradicating or suppressing adverse comments  Posting new positive information and repeating – by way of sharing or re-tweeting – positive comments by others can cause the adverse results to go down in the search rankings

Online Reputation Management What are Online Reputation Management / ORM Services?  These services are provided by a web services company  These are services designed to manage and improve your reputation on the internet  A provider of these services will identify all the places that you can be found on the internet, and ensure they all convey the same message  The provider studies all online content, including comments, and identifies your strengths and weaknesses  In case your reputation is already tarnished online, the provider recommends measures to salvage it

Online Reputation Management How Can One Repair or Improve One’s Online Reputation?  Ensure you present a consistent, positive message wherever you are present online  Respond to all comments positively, including any negative comments  From time to time post positive useful information on your website, or in response to comments  Do not treat each post as a sales message

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