Your Guide to an Effective Content Marketing Strategy

Quality is of Utmost Importance ď ś For an effective content marketing strategy, you should focus on content quality and less on content quantity. Posting one highquality post will benefit you more than posting a number of lowquality posts. Quality posts get more likes and shares on social media.

Prioritize SEO ď ś Content marketing combines content, social media, and search.

However, those who are ignorant of the importance of SEO in content marketing fail to optimize their content marketing efforts.

As a result, their online presence suffers big time. To ensure that your business or work doesn’t suffer the same way, make it a point to pay attention to SEO and post keyword rich content on your website or blog.

Variety Plays an Important Role ď ś If you think lots of eBooks and text-heavy blog posts is all you need for effective content marketing, think again. What you actually require is creative content and a variety of media that help make businesses stand out. Create quality blog posts, white papers and eBooks comprising of custom features, interviews, behind the scenes content and more. Then you can use a variety of media ranging from checklists, photos, videos, infographics, webinars, and audio content for spreading and distributing your content.

Content that Matters  In order to make your b2b content marketing effective, you need to create content that matters. By this, we mean that the content should be engaging and bring something of value to your audience.

There were days when content used to be created with the sole purpose of increasing sales. Today however, it’s completely different. Customers don’t read content that they feel is irrelevant.

To create ideal content, you need to think from your customer’s point of view. Think about their interests, questions, and concerns before creating content.

Unlimited Exposure Online 3500 Dufferin St-602A Toronto, ON M3K 1N2 Tell: 416-477-0594 Toll Free:1-877-283-1831 Email : info@unlimitedexposure.com Website : unlimitedexposure.com