University of Salford: MA Fashion Business and Marketing

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MA FASHION BUSINESS AND MARKETING

This programme is designed for students who have ambitions to develop their entrepreneurial skills and launch an independent business venture within the fashion industry.

A collaboration between the School of Arts, Media and Creative Technology and Salford Business School, this course is the perfect blend of creativity and business acumen. Aiming to create the next generation of innovative leaders in business and marketing, our students will benefit from studying in a region which is home to a range of contemporary fashion brands.

You will:

/ Gain a deep understanding of the contemporary fashion industry including sustainable practices, consumer behaviour, branding, marketing strategies and business management

/ Learn and test the fundamentals of strategic promotion and sales

/ Have the opportunity to create a live business plan and be supported in the development and launch of that business idea

/ Become an ethical leader in the fashion, business and marketing sectors by developing an agile mindset, adept in meeting the needs of consumers whilst championing sustainability

OUR GUESTS IN CLASS

An array of leading industry professionals from the fashion world are invited to share their insights, providing students with invaluable networking opportunities and a first-hand understanding of the challenges and opportunities within the sector.

We are excited to be working with a selection of industry leaders including:

/ Common Objective (Fashion Industry Network)

/ Manchester Fashion Movement (Sustainable Fashion Interest Group)

/ Elle (Magazine)

/ Nine West (Clothing Brand)

/ Tagged Resources (Employment Agency)

/ Meiks (Garment Design and Consultancy Agency)

/ Proper (Creative Marketing Agency)

/ Queens of Archive (Clothing Brand)

MA FASHION BUSINESS AND MARKETING

MODULES YOU WILL STUDY

/ Fashion Industry Insight

/ Resourcing your Business

/ Entrepreneurial Business Simulation

/ Circular Economy and Responsible Management

/ Marketing Pitch and Industry Launch

WHAT JOBS COULD I GET AFTER?

The comprehensive knowledge and practical skills gained during the course will enable graduates to thrive in a competitive job market and take a significant step towards their chosen career path.

/ Brand Owner/Creative Director

/ Brand Manager

/ Fashion Business Manager

/ Fashion Business Development Executive

/ Fashion Buyer

/ Retail Manager

/ E-Commerce Manager

/ Marketing Communications Executive

/ Market Research Strategist

/ Fashion Sustainability Consultant

TO MAKE AN APPLICATION YOU WILL NEED TO:

/ Meet our entry criteria: an IELTS score of 6.0 with no element below 5.5 and a second-class honours degree, 2.2 or above in a fashion design, creative technology or fashion-related subject

/ Write a personal statement detailing your motivations and knowledge of fashion business and marketing, and why the University of Salford and this course are the right choice for you

/ Send us your portfolio

We recommend that you showcase your passion for fashion in all genres, with some understanding of business and marketing principles. We also want to see your ability to think critically and creatively.

Find out more and apply
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