Short Courses 2011-2012
Fee: €150 for 6 weeks
India: Past, Present and Future
Time/Dates: Wednesday 7-9pm, 25th January to 29th February
This lecture series has been designed to give participants a good understanding of the dynamics that are poised to make India one of the world’s leading super-powers by the middle of this century. In order to contemplate India’s future, we will begin by examining India’s history, to see how it emerged as the political entity that it is today. We will also focus on the very unique aspects of Indian culture that make this country such a fascinating place to visit, but also, sometimes, a frustrating place to do business. This course would be relevant to anybody with an interest in global political and economic affairs. It should be of particular interest to those who might be considering doing business in India, or to those who are planning to visit India for leisure or for health / educational purposes.
Venue: Western Gateway Building, Room G02, UCC Lecturer: Mr Michael Murphy, Department of Management and Marketing, UCC
1.
2.
3.
4.
What is ‘India’? How did the India we know today emerge from the social and geographical boundaries that previously delineated one of the world’s most significant economic and cultural powers? Indian culture and identity: how has Hinduism influenced the culture of India? What have been the influences of the other minority religions in India? What are the other factors shaping Indian culture and Indian identity today? ‘Modern’ India: we will examine life in India today, and look at the lives of ordinary Indians living in different castes and social strata. How do hundreds of millions of people live on a salary of one euro a day, or less? Why has India more billionaires than Japan and the UK combined? India and politics: how is the world’s largest democracy governed? Is there a free press? What has been Gandhi’s legacy? How are India’s relations with other nations (including Ireland)?
The course will conclude with a discussion on visiting India, highlighting some important factors to be considered by those who might be planning a visit to India in the future.
5.
India and business: why have global marketing giants like Coke, McDonald’s and Kellogg’s made costly mistakes in India? Why have other international companies failed to gain any foothold in the Indian market? What Indian companies are doing well internationally?
6.
India and the future: will India soon become one of the world’s most powerful nations? Will India survive as a single democratic nation, given its significant internal cultural diversity and social inequality? How will India fare against China in the future? What is India’s global strategy?
http://study.ucc.ie/ace
75