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Supported by

INCLUDING: An interview with


A day in the life of


DAVE MAUCHLINE T H E AT R E P R O G R A M M I N G Exciting & diverse range of productions for 2018/19 For further information call us today or visit our website.


A brand new show introducing former cast members of the multi award winning West End hit Jerseys Boys. This immensely slick production also features a live band with musicians from both the Jersey Boys musical and other West End shows.


Now Programming for the Premier UK tour through 2019. Zog © 2010 Julia Donaldson and Axel Scheffler. Published by Alison Green Books, an imprint of Scholastic Children’s Books.

FASCINATING AIDA are back-Autumn 2018




DINOSAUR WORLD Touring Through 2018


Edinburgh Festival 2018 Assembly Ballroom 12pm Daily

programming and management made easy

020 7240 6997 email: email:

w w w. d a v e m a u c h l i n e . c o m


Welcome Welcome to UK Theatre’s Training and Events programme for autumn and winter 2017.


You’ll find new courses and a new look for some of our conferences. Following your feedback, we’ve introduced a one-day course on co-productions and one on how to get started with live-to-digital. In October our successful annual Frontline conference will be accompanied by the first Off Stage conference. Come to one day, or join us for both, to hear the latest on front of house and customer service, and on technical, risk and buildings. We’re introducing a Business Resilience conference in November. With a line-up of speakers from local authorities, business, charities and not-for-profit, it will focus on creating resilience in your business model, including funding, finance, and skills. Whether you’re starting out in the industry or you want to refine your skills, our programme is a great way to continue your professional development and to network with colleagues from across the industry. Over the coming year our Training and Events updates will keep you informed of further announcements and you can follow @uk_theatre for more news.

Cassie Chadderton, Head of UK Theatre

6 Career Ladder Ian Wilson

36 Top Ten Tips Marketing

40 A Day in the Life Amanda Huxtable

All of our events unless stated otherwise, take place in our training facilities: UK Theatre, 32 Rose Street Covent Garden London WC2E 9ET


Capture the Moment in Authentic Costume Fabrics When attention to detail and historical knowledge are paramount, costume designers rely on Hainsworth fabric for their quality, authenticity and true heritage. View our entire range of costume fabrics and order samples now on our website or get in touch to chat about your options. T: 0113 3955618 E: W: /AWHainsworth



In this issue FEATURES 6 Career Ladder: Ian Wilson 36 Top Ten Tips: Sarah Ogle 40 A Day in the Life: Amanda Huxtable

COURSES 8 Co-Productions 9 Dealing with Difficult Customers 10 Engaging Teams 11 Essentials of Fundraising in the arts 12 Introduction to Finance 13 Introduction to Marketing 14 IOSH Managing Safely for Theatre & Production 15 Live to Digital: Getting started and making a plan

Become a professional member of UK Theatre and save when you book Membership starts from just £79 a year and you could save £80 or more when booking onto a single event.

16 Managing VAT in the Performing Arts

Other benefits also include:

18 Negotiation Skills

Monthly e-newsletters, email updates

19 Practical People Management 20 Pricing Playbook 21 Secrets of Successful Networking 22 Time, Priority & Stress Management 23 Working with Creative People

RESIDENTIAL COURSES 26 Effective Management and Leadership in the Arts 27 Essentials of Marketing

MENTORING 29 Mentoring


Access to our mentoring programme Use of Members’ Space at the Soho Theatre Networking with fellow arts professionals at our free Networking and Briefing events Access to discounts at venues across the UK To find out more call us on 020 7557 6700 or visit

30 UK Theatre Awards

CONFERENCES 32 Frontline & Off Stage 34 Business Resilience 35 Communications & Audiences

BOOK NOW training-events




Ian Wilson





Tell us about your early life, including first jobs, interest in theatre/performing arts, your goals, dreams. Like many people in Northern Ireland my first introduction to live theatre was a visit to the Grand Opera House’s pantomime; following a tradition of generations of children as the Theatre opened on 23 December 1895 with a panto! During high school I attended some theatre productions but my interest in the arts was cemented when I undertook work experience with the world-class Ulster Orchestra. As a trumpet player in those days, I already had an interest in music. Throughout my post-high school studies I worked in the Orchestra’s marketing, ticket sales and front of house departments. It was a great way to combine my interest in the arts with my career aspirations of working in the disciplines of marketing and public relations. After completing several business studies courses and a journalism course I worked as part-time Marketing Officer for the Old Museum Arts Centre in Belfast, and spent the rest of my time as a journalist and news editor/ news reader for a local radio station. Northern Ireland was transforming after three decades of The Troubles, so it was an exciting and memorable time to be working in journalism.

“An exciting and remarkable time.”

In 1995 I was appointed Press Officer for the Grand Opera House, a beautiful and stunning Frank Matcham Theatre there’s no doubt he bestowed on the people of Belfast one of his finest creations. Six years later I was appointed as the Theatre’s first Head of Marketing & Communications. This wide-ranging role was instrumental in the Grand Opera House’s outstanding growth and prominence within the performing arts in the UK and Ireland. In 2003 I left the Grand Opera House and created ContactPR Limited, a company I operated as the vehicle for my own expanding role in theatre and entertainment marketing. Concurrently with running the company - which saw me work on a wide range of marketing campaigns for major UK


Photo: Aaron McCracken/Harrisons

Chief Executive of the Grand Opera House Belfast, Ian Wilson, talks to us about his career to date and shares his life lessons.

touring musicals, and for a wide range of concerts, events and celebrities - I was Marketing Director for Qdos Entertainment, the world’s largest pantomime producer, and Board Member of HQ Theatres & Hospitality (HQT&H), the UK’s second-largest theatre operator. My initial interest in live theatre had turned full circle as I marketed 25 pantomimes across the country, including last year’s Olivier-nominated production of Cinderella at the London Palladium, directed by Michael Harrison, one of the leading lights in UK theatre and someone I am very proud to call a friend. I returned home to Northern Ireland delighted to take up the role of Chief Executive of the Grand Opera House in January of this year. What are you most proud of in your career to date? I am extremely proud to be the Chief Executive of the Grand Opera House but one of the proudest moments of my career was during the first time I worked at the Theatre. In 1998, the then Theatre Director (and current Chairman of HQT&H), Derek Nicholls, who remains a mentor and advisor, brought The Royal Ballet to Belfast for the first time. At the age of 27 I was given the responsibility of managing all aspects of this high-profile visit by dancers and orchestra numbering nearly 200 which gave me unrivalled experience of leading and delivering a large-scale, complex but thrilling project: so successful, in fact, that the company returned two years later. What are you working on at the moment? For the past two years the Grand Opera House Trust has been making plans for a significant restoration of the Theatre, which was last restored in 1980 when it was saved from demolition. I have taken on overall direction of the restoration which is keeping me and my colleagues busy as we add and refine the detail of the project.

CAREER 1992-94 Main Street Marketing, Hillsborough. Account Manager 1994-95 Old Museum Arts Centre, Belfast. Marketing Officer 1995-03 Grand Opera House Belfast, Various marketing roles 2003-16 ContactPR Ltd, Director/Owner 2003-16 Qdos Entertainment, Marketing Director 2006-16 HQ Theatres & Hospitality, Marketing Director

LIFE LESSONS WITH IAN WILSON 1 Understand the ticket sales patterns in detail. Never fail to study them each morning. 2 People thrive on being noticed and appreciated. That’s the basis for encouraging improvement. 3 Don’t expect people to know what you want, unless you take the trouble to share and explain.

Photo:Harrison Photography

4 Never be boring!




Monday 27 November 2017 10.30am – 3.30pm INTRODUCTION

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Know the key issues to consider with a co-production Understand a typical approach to subsidised-subsidised and subsidised-commercial relationships Understand how to contract performers Know how to structure coproductions for theatre tax relief Put questions to producers working in the industry and hear about their experiences – both successes and learning points

This new course will provide you with a solid grounding in the legal aspects of putting together a subsidised-commercial or subsidised-subsidised co-production, along with real-life examples and practical guidance from producers currently working in the industry.

COURSE OUTLINE Co-productions can feel incredibly complex, so our tutors will de-mystify the legalities, explain how to contract performers and discuss typical approaches to different kinds of relationships. You will have the opportunity to ask questions from producers currently working in the industry and learn from their experience. You will come away with an understanding of the key issues that you will need to consider with a co-production and the confidence to put together agreements that are legal, practical and structured to make the most of theatre tax relief.

SUITABLE FOR • Theatre producers

TUTORS Bernadette Thomas is the co-founder of ArtsScape, a business affairs consultancy for the arts and entertainment sector. Neil Adelman is a partner at Harbottle & Lewis LLP. He provides advice in connection with all aspects of theatre.

£180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 16/10/17), ITC, FST, ABTT and ABO Members £100+VAT, UK Theatre & SOLT Members if booked before 16 October 2017


Stage One supports new UK Theatre producers and productions, and is committed to securing the future of theatre through educational and investment schemes.

DEALING WITH DIFFICULT CUSTOMERS Thursday 5 October 2017 11.00am – 4.30pm INTRODUCTION Working to help our customers enjoy an artistic experience can be a source of immense job satisfaction. But what happens when things go wrong? If your role brings you in contact with customers you may have encountered difficult situations. Knowing how to deal with these situations, stay calm and professional, and reach a successful outcome for everyone is vital.

COURSE OUTLINE This is an interactive day using group work, exercises and discussion, with plenty of opportunities for you to share your experiences and learn from each other too.

“Ruth was amazing! The exercises were really thorough throughout and eyeopening, the stories extremely relevant and she filled us with confidence” Previous delegate SUITABLE FOR

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Understand why conflicts happen Understand challenge, confrontation and conflict Spot the signs of aggressive or violent behaviour Be equipped with tips and techniques in order to respond constructively Have developed your assertiveness and your confidence

• Front of house staff working in arts and entertainment venues • Anyone whose job brings them into regular and direct contact with the general public • Those working in the public areas of venues including front of house managers, stewards, ushers, cloakroom attendants, bar and box office staff


£180+VAT, Non-Members

Ruth Mason has held senior positions in arts management, business development, PR and leadership training across a range of organisations including Bradford Theatres, the NSPCC, Opera North and the NHS.

£140+VAT, UK Theatre & SOLT Members (after 24/8/17), ITC, FST, ABTT and ABO Members

£100+VAT, UK Theatre & SOLT Members if booked before 24 August 2017


ENGAGING TEAMS Wednesday 29 November 2017 11.00am – 5.30pm INTRODUCTION We work in arts and culture. We work for organisations with amazing missions. We create experiences for audiences and visitors that they crave and enjoy. So how come we aren’t all floating around in a haze of euphoria?

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Understand team dynamics and how to build high performing teams Have a clear action plan for what to do when you return to work that will create more engaged teams Feel more confident at enabling teams to be more engaged Be able to help colleagues to build more engaged teams and environments

This course helps managers bring the two together to create engaging teams. People are astonishing, have extraordinary potential and are the most valuable element in any cultural organisation. Teams that feel like this are engaged, support each other and connect with audiences and customers alike.

COURSE OUTLINE This course will explore employee engagement and motivation and what role managers and leaders can play in bringing that to life. We will look at a range of motivation models and theories and what impact engaged employees can have on the performance of an organisation. You will work together to develop practical approaches to improving engagement in your workplace, in your team and for yourself. You will understand how to form stronger teams and to ensure everyone is engaged and committed to delivering their best.

SUITABLE FOR • People who manage people • People who work with others on a day to day basis and would like to understand how to make the most of those relationships

TUTOR: £180+VAT, Non-Members

Richard Watts runs people make it work, a company that helps cultural organisations change and develop.

£140+VAT, UK Theatre & SOLT Members (after 18/10/17), ITC, FST, ABO and ABTT Members £100+VAT, UK Theatre & SOLT Members if booked before 18 October 2017


ESSENTIALS OF FUNDRAISING IN THE ARTS Friday 30 November 2017 10.30am – 5.30pm

In Partnership with

INTRODUCTION This course aims to dispel the mystique of fundraising and show that anyone can fundraise successfully provided they follow some simple rules, enjoy communicating with people, can write well and research thoroughly, and are persistent

COURSE OUTLINE The day will cover the following areas: • Fundraising strategies and research techniques • Charitable trusts and foundations • Individual Giving and Membership schemes, corporate support and events • How to get the most out of boards and development advisory groups • Understand the impact of GDPR The course includes a six-month email follow-up service, answering basic questions that have occurred since the course took place.


LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Have a working knowledge of the many different ways to raise money Know how best to apply that knowledge Know how to plan a fundraising strategy and write applications and proposals Have a clear understanding of what NOT to do when trying to attract funds

• Fundraising and development staff working in the performing arts, including orchestras, theatres, venues and concert halls • Those new to fundraising or those looking to refresh their skills in this area

TUTOR Sarah Gee is co-founder and Managing Partner of IndigoLtd. She has worked with scores of theatres, arts centres and music organisations across the UK and overseas, including Sinfonia Cymru, Bolton Octagon, Kings Place, Talawa, Warwick Arts Centre, Leeds College of Music, mac birmingham, Derby Theatre, British Council, and the European Broadcasting Union. She is the Midlands Area Hub lead for the Arts Fundraising Fellowship programme, and regularly both chairs and speaks at arts conferences.

£180+VAT, Non-Members

£125+VAT, ABO Members

£140+VAT, UK Theatre, SOLT, ITC, FST, and ABTT Members



In Partnership with

Monday 4 December 2017 10.30am – 5.00pm INTRODUCTION

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Feel confident to talk about budgets and understand financial jargon Understand the financial language of business and recognise the importance of planning, control and decision making

Financial issues impact on all levels of an organisation and it’s important that we gain a broad understanding of its role and use. The course is practical and participative, using a mixture of direct presentation, discussion and example.

COURSE OUTLINE This course is designed as an introduction to finance and will provide you with an understanding and awareness of the language of finance, costs, budgeting and the relevance of finance and how to use it effectively when making decisions. It will give you more confidence to discuss and talk about finance.

SUITABLE FOR • Those new to finance or whose role includes some financial responsibility

Know how to prepare a simple budget and better understand financial information

• Those working with budgets from assistant to management levels

Gain a better understanding of how your budgets fit into a wider organisational structure


• Those with some experience of the subject or those looking to refresh their existing skills

Mahmood Reza is an experienced and qualified finance, business and management professional, working within the cultural, charitable, education and private sectors. Mahmood is actively involved in the governance of arts and charity establishments across the East Midlands and beyond. Mahmood also writes occasional articles on a range of financial and business matters for Arts Professional and is part of the Clore Leadership Programme as a trainer.

£180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 23/10/17), ITC, FST, ABTT and ABO Members £100+VAT, UK Theatre & SOLT Members if booked before 23 October 2017


“The course provided a great introduction to the basics of accounting and finance. It was very interactive with lots of practical examples and questions” Aleesha Pandya, ATG


In Partnership with

Wednesday 22 November 2017 10.00am – 5.30pm INTRODUCTION

The course will give you an understanding of what marketing is and how it benefits an organisation.

COURSE OUTLINE The day will include a number of practical exercises and various case studies. Participants will learn about principles of marketing including planning, targeting and segmentation and relationships. You will also gain a working knowledge about specific marketing techniques including knowing your customer, choosing the right medium for your message and monitoring and evaluation.

SUITABLE FOR • Those who are expected to ‘do’ marketing as part of their job, but haven’t received any formal training • Those who want to get into marketing and for those who are currently doing it and want a better grasp of the bigger picture

“Great for beginners but also a good refresher for anyone who has an understanding of theoretical marketing.”

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Have a working knowledge of the four stages of a marketing planning cycle Know how best to apply that knowledge Know how to plan and implement a marketing campaign Understand the importance of audience development and the benefits it can bring to your organisation

Previous delegate

TUTORS Joanna Sigsworth is Head of Marketing and Communications at Nottingham Playhouse. Her career has included roles at Leicester’s Curve theatre, Town Hall and Symphony Hall (THSH) in Birmingham, the BBC National Orchestra of Wales and Northern Ballet. She holds an MBA from Durham University Business School and is a Chartered Marketer and Member of the Chartered Institute of Marketing. Melanie Ryan has worked at the City of Birmingham Symphony Orchestra for 18 years, holding the position of Marketing Manager for much of this time. In May 2014 she took up the new role of CRM & Insight Manager for the CBSO.

£180+VAT, Non-Members £140+VAT, UK Theatre, SOLT, ITC, FST and ABTT Members £125+VAT, ABO Members



Monday 13 - Thursday 16 November 2017 Mon: 11.00am – 5.30pm & Tue-Thu: 10.00am – 5.00pm INTRODUCTION

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Participants will be awarded an IOSH Managing Safely for Theatre and production Certificate. Delegates will be required to attend all 4 days of training and complete both the written and practical assessments before this is awarded This course is designed and quality controlled by the Institution of Occupational Safety & Health

This course will provide you with the knowledge and practical tools to tackle the many and varied health and safety issues that arise within your organisation. This course covers current legislation, theory and practice of health and safety management and includes practical exercises and tests.

COURSE OUTLINE • Introducing Managing Safely for Theatre and Production • Understanding your responsibilities • Assessing risk • Controlling risk • Identifying hazards • Manual Handling • COSHH, Electricity and Water Safety

• Welfare • Work Equipment • Occupation Hazards • Fire Safety • Noise Awareness • Work at Height • Investigating accidents and incidents • Measuring performance • Protecting our environment within your organisation

SUITABLE FOR • Those in a position of responsibility for the management of health and safety issues in theatre and production environments

TUTOR £595+VAT, Non-members £525+VAT, UK Theatre & SOLT Members (after 20/10/17), ITC, FST, ABO and ABTT Members £495+VAT, UK Theatre & SOLT Members if booked before 20 October 2017


Graham Cole has worked for RB Health and Safety Solutions focusing on theatre safety for a number of years. Graham also acts as a consultant and is always keen to work with theatres to develop procedures to assist in making safety management as simple and straight forward as possible. Alex Lau has been working as a freelance Consultant and Trainer for RB Health and Safety Solutions since 2012. He is currently a full time Firefighter.



Tuesday 17 October 2017 2.00 – 5.00pm INTRODUCTION

Following the publication of our How To Guide on getting started with livestreaming your theatre work – we will be running a session for Senior Managers about how to develop this as part of your Digital Strategy and Plan.

COURSE OUTLINE This course will explore how to shift the digital culture in your organisation as well as how to get on board with online delivery and livestreaming. This is a course for Senior Managers who want to understand and plan for the development of their digital strategy by developing their livestream understanding and capability. It will include: • Rights • Permissions • Technical needs • Audience • Getting the whole organisation on board

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Be able to get started with a livestream programme of work Be able to budget and plan for this work Be able to start to create a new digital delivery plan for your organisation The course will provide a key deliverable for your digital strategy and plan for ACE

• Resources

SUITABLE FOR • Senior Managers, CEO’s and Artistic Directors with their production and marketing HOD’s

TUTOR Marcus Romer is the the author of the ‘How to Guide’. He has been a leading advocate of digital delivery and live streaming since 2008. He was the AD of Pilot for 22 years and is now Associate Artist delivering digital work for Theatre Royal Stratford East and National Theatre Wales.

£125+VAT, Non-Members £95+VAT, UK Theatre & SOLT Members (after 5/09/17), ITC, FST, ABO and ABTT Members £80+VAT, UK Theatre & SOLT Members if booked before 5 September 2017



LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Have a sound working knowledge of the key VAT issues relevant to your organisation Have an understanding of areas in which you can reduce VAT costs

This seminar will provide specialist advice on VAT issues affecting the performing arts sector. It is intended to provide you with practical guidance on issues faced by the performing arts on a regular basis. Exploring common VAT issues arising in the sector, such as the VAT treatment of different sources of income, how to determine the recoverability of VAT on expenditure, pitfalls to watch out for in production agreements, compliance issues in respect of overseas productions and services received from overseas suppliers and tips on improving your level of input VAT recovery if you have exempt or non-business activities. There will be plenty of scope for general discussion.

COURSE OUTLINE • Common VAT errors

• Overseas activities

• VAT Efficient Productions

• Toured out productions

• Partial exemption

• Relevant case law

SUITABLE FOR • Finance personnel and senior management in performing arts organisations who deal with VAT on a regular basis and would like to increase their understanding of relevant VAT issues

£125+VAT, Non-Members £95+VAT, UK Theatre & SOLT Members (after 22/08/17), ITC, FST, ABO and ABTT Members £80+VAT, UK Theatre & SOLT Members if booked before 22 August 2017


“I’m now much more focused on what we need to do and there were some very useful direct applications we can put to use straight away.” Previous delegate TUTOR Kevin Cresswell is the founder of Value Added Consultancy which is the only practice in the UK with a dedicated specialism in VAT issues affecting theatres and production companies. He was previously an indirect taxes partner at Deloitte for 13 years.

YOU ARE IN THE SPOTLIGHT. WE COVER YOUR EXPOSURE. Integro – UK Theatre’s preferred insurance provider We provide an exclusive insurance facility for UK Theatre members „ Exclusive Wording „ Competitive Premiums „ Comprehensive Cover

Visit our website at or contact a member of our Theatre team: Andy Rudge: Bev Hewes:


NEGOTIATION SKILLS Friday 6th October 2017 10.30am – 6.00pm INTRODUCTION

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Have knowledge to build sustainable relationships through negotiating win-win solutions with customers and suppliers, internal or external Understand advanced techniques to get around any impasse in negotiation “Negotiate backwards” to successfully resolve complex multi-party negotiations Leverage power differences for your own gain

COURSE OUTLINE This course uses the latest thinking from Harvard Business School to achieve sustainable negotiated agreements that satisfy all parties at the table, using powerful tools to deal with the most complex of multi-party negotiations. Through role-plays and with application to real life negotiations, with feedback and coaching, delegates will learn advanced negotiation techniques to achieve their best deal.

“It covered a lot of ground in a short time. The delivery of the tutor was excellent” Previous Delegate SUITABLE FOR

Deal effectively with the most difficult of negotiators

• This course is aimed at managers, directors and producers in the world of performing arts who would like to improve their negotiation skills

Get your best deal in any situation


£180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 25/08/17), ITC, FST, ABO and ABTT Members


In the world of theatrical management, we are always negotiating. Whether it is pay deals or purchasing, with patrons or promoters, improving our negotiation skills will make our life much easier. And in this tough economic situation, the need to get the best possible deal is more pressing than ever.

£100+VAT, UK Theatre & SOLT Members if booked before 25 August 2017

Simon Horton has been teaching negotiation skills for 15 years. He has taught hostage negotiators and many top law firms, banks and organisations across all sectors. He is a Visiting Lecturer at the Royal College of Art and the author of ‘The Leader’s Guide to Negotiation’, published by The Financial Times. He has a weekly show on Shoreditch Radio and has also performed as a trapeze artist and as a stand-up comedian.

PRACTICAL PEOPLE MANAGEMENT Monday 16 October 2017 11.00am – 5.30pm INTRODUCTION People are amazing, have extraordinary potential and are the most valuable element in any cultural organisation. When they are well managed they feel motivated, understand their role and are self-aware about their strengths and development areas. They know how their work makes a crucial difference to the organisation and its audiences.

COURSE OUTLINE This course will help you in practical ways, giving you tips and strategies that you can implement the following day. You’ll get a quick but comprehensive grounding in what makes us tick, how we like to be managed and what makes a good manager. With these foundations in place we can have a look at some really practical situations that arise again and again in our working lives and develop practical approaches to really address them.

SUITABLE FOR • People who manage people • People who work with others on a day to day basis and would like to understand how to make the most of those relationships

TUTOR Richard Watts runs people make it work, a company that helps cultural organisations change and develop. With a focus on Change Management, Culture development and employee/ stakeholder engagement, people make it work also run’s the “change creation” programme for ACE and works with some of the UK’s most celebrated cultural organisations. Richard brings 25 years of training and development together with a passionate commitment to arts and cultural organisations to create a truly dynamic day.

LEARNING OUTCOMES– AT THE END OF THIS COURSE YOU WILL Understand what motivates the people you work with (and yourself) Have defined a management style that suits you and how you want to work Have developed some new strategies to address specific people management issues you brought with you Feel more confident in people management and understand about how you yourself want to develop

£180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 04/09/17), ITC, FST, ABO and ABTT Members £100+VAT, UK Theatre & SOLT Members if booked before 4 September 2017




Wednesday 18 October 2017 11.00am – 5.00pm INTRODUCTION

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Learn about the benefits of planning your in-season pricing and marketing actions in advance Explore a wide range of pricing and marketing actions that you could implement within your organisation

Organisations are increasingly looking to earned income to sustain them and increasing box office income, maximising ticket sales and promoting access is crucial. Create a recipe, or rather ‘playbook’, for success by streamlining your pricing decisions in response to demand.

COURSE OUTLINE The ‘Pricing Playbook’ is a decision-making guide that supports marketing and pricing actions. This course gives an overview of the tactics, including dynamic pricing, you could use in creating your own Playbook. We’ll also explore decisionmaking within the context of customer segmentation and consumer psychology. The training will include the chance to share your experiences and problems, alongside case studies and exercises.

Consider the role of consumer psychology in communicating those actions to your customers


Create the basic framework for building your own Pricing Playbook

• Those with responsibility for pricing within their organisation

• Those with management or senior management responsibility within marketing and communications, box office, ticketing, sales, general management and producing • Those with some experience of the subject or looking to refresh their existing skills


£180+VAT, Non-Members £140+VAT, UK Theatre Members (after 06/09/17), SOLT, ITC, FST, ABO and ABTT Members


£100+VAT, UK Theatre Members if booked before 06 September 2017

David Reece is Director of Consulting at Baker Richards, a leading international provider of consulting services and software for the cultural sector. The company helps organisations achieve their commercial potential and areas of expertise include pricing, segmentation, memberships and donations. Consulting and software clients include London Symphony Orchestra, Metropolitan Opera, National Theatre, Royal Danish Theatre, Royal Opera House and the Royal Shakespeare Company.

SECRETS OF SUCCESSFUL NETWORKING Monday 30th October 2017 10.30am – 5.00pm INTRODUCTION Learn the top 5 secrets of successful, meaningful networking and use them to build your power base to create genuine, useful relationships with as many connected people as possible.

COURSE OUTLINE This course starts by showing you everything you need to know about the importance of creating a great first impression, acquiring a few more personal skills and trying it for yourself. We will then cover the secrets of how to present yourself and your skills and most importantly, how to create lasting impact, memorability and that essential “leave them wanting more” feeling when you meet new people, network with clients or speak with colleagues.

“An excellent, insightful course that has changed my perception of networking and what people perceive about me.” “An invigorating and inspiring day.”

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Learn, practice and take away a new set of networking skills Acquire confidence in networking, communication and personal presentation Identify your individual pitching style and strengths as well as understanding how your personality and presenting skills impact on your networking

Previous delegate SUITABLE FOR • Entrepreneurs, entry level people in business, customerfacing people • Management and anyone needing new skills to improve customer service & customer-facing • CEOs, MDs, Directors looking for a boost in interpersonal skills & a set of new stackable skills to pass on to colleagues and staff

TUTORS Sonia Beldom is an established and successful trainer and media coach specialising in interpersonal, presenting & pitching, communication and confidence skills.

£180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 18/09/17), ITC, FST, ABO and ABTT Members £100+VAT, UK Theatre & SOLT Members if booked before 18 September 2017


TIME, PRIORITY AND STRESS MANAGEMENT Thursday 9 November 2017 11.00am – 5.30pm INTRODUCTION LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Understand a range of strategies for being more organised and effective at work Recognise some of the barriers to managing your time and priorities effectively Have identified some concrete practical steps that you plan to take the day after the course to improve your effectiveness at work

£180+VAT, Non-Members

This course is designed to help you manage the finite time you have, in ways that make you more effective and leave you feeling better about what you have achieved.

COURSE OUTLINE The course takes a look at the ways we all think about and manage our workloads. It helps you identify practical tools and techniques to create greater visibility, control and prioritisation to your working day. With hints and tips for those that want to smooth their working practices and fundamental overhauls for those that need a complete work process makeover, you will be able to control what you take away from the training session.

SUITABLE FOR • Anyone who finds managing their workload a challenge

TUTORS Richard Watts runs people make it work, a company that helps cultural organisations change and develop.

“The course was an excellent combination of information and selfreflection and I hope that I will be able to integrate the insights that I gained into my life.” Previous Delegate

£140+VAT, UK Theatre & SOLT Members (after 28/09/17), ITC, FST, ABO and ABTT Members


£100+VAT, UK Theatre & SOLT Members if booked before 28 September 2017

WORKING WITH CREATIVE PEOPLE Friday 24 November 2017 10.00am – 5.30pm

In Partnership with

INTRODUCTION Led by Alastair Pearce, this practical training course will cover the various aspects of how to manage creative people.

COURSE OUTLINE The course will be comprised of sessions covering issues such as the characteristics of creative people in the workplace, managing under-performing colleagues, managing ‘unreasonable’ behaviours, as well as asking attendees to think about how they manage their own creativity.

SUITABLE FOR • Orchestra and Theatre Managers and those who have to manage actors, musicians, artists and other creative individuals

“It was really interesting and useful to discuss issues with colleagues from across the industry” “The best aspect was understanding the characteristics of creative people as well as managing upwards and sideways”

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Develop an understanding of how to recognise the key characteristics of creative people Gain an insight into how to prevent childlike behaviour from becoming childish Develop skills in performance management including appraisals Understand how to manage your own creativity

Past delegates TUTOR Professor Alastair Pearce After working as National Advisor for Computing in the Arts at Oxford University, Alastair Pearce became a music lecturer at Birmingham Conservatoire, eventually becoming its VicePrincipal. After a spell as head of the University’s Faculty Education he became Principal of Rose Bruford College. He became President and CEO of Lasalle College of the Arts in Singapore, and has recently completed a book provisionally entitled Managing Creative People – A guide.

£180+VAT, Non-Members

£125+VAT, ABO Members

£140+VAT, UK Theatre, SOLT, ITC, FST and ABTT Members


Our vital work is only made possible thanks to the generosity of our supporters.

As a Friend of the Actors’ Benevolent Fund you will receive an annual newsletter from the President, invitations to exclusive events, a discount on our Christmas cards, and an invitation to an annual open day at which the treasures of the ABF’s archives will be on display.

You can become a friend with a donation of £10 per month, or £100 per year. For more information, please call us or visit our website.

Registered charity number 206524

Founded in 1882 by the great actor manager Sir Henry Irving, the Actors’ Benevolent Fund supports actors, actresses and stage managers experiencing hardship because of injury, illness or old age.

020 7836 6378

The Specialist Theatre, Cinema and Enterainment Venue Signage Company

Newman Displays are proud of the work we have carried out over the last 20 years manufacturing and installing theatre and cinema signage in many of the country’s most iconic entertainment venues. We can supply, install and maintain all your theatre, cinema, museum and sports venue signage requirements from traditional display cases and venue identification signage to digital display screens including: Digital Advertising Display Screens from 7” to 82” with built in media players or network control to Large Format High Definition LED Screens 12mm pitch to Super High Definition 4mm pitch. For a complete and professional service from planning and structural advice, to planning applications, design, manufacture and commissioning please email your requirements to or call 0207 278 1400 23 Pakenham Street, London WC1X 0LB

FUNDRAISING TRAINING COURSES SEPTEMBER 2017– MARCH 2018 Develop your career with our programme of practical, interactive and strategic one day training courses ESSENTIAL FUNDRAISING SKILLS

The Art of Fundraising | Writing Strong Funding Applications | Individual Giving and Relationship Fundraising | Corporate Fundraising: Best Practice in a Changing Landscape | Using Digital Tools for Creative Fundraising


Strategic Fundraising Planning | Developing an Organisation-wide Approach to Fundraising | Fundraising Success through Partnerships

TRUSTEE LEADERSHIP IN FUNDRAISING AND INCOME GENERATION Half day courses on approaches for trustees and senior leaders working together to deliver successful fundraising strategy

BOOK ONLINE training/

Sector partner discounts offered to members of

EFFECTIVE MANAGEMENT & LEADERSHIP IN THE ARTS 2017 Sunday 19 – Friday 24 November 2017 Waddow Hall, Clitheroe, Lancashire

INTRODUCTION LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Know how to develop as a leader, to use the techniques to successfully manage yourself and others Feel confident to influence decisions, make valuable and reasoned contributions and understand best practice to problem solving Be able to understand your management style and team dynamics and be able to get the most out of your staff Be able to understand how to manage change and manage others during a period of change and learn the key skills to becoming a successful leader

Becoming a manager can be a challenge. Managing others requires a different set of skills to those needed for actually doing the work yourself. These leadership skills do not come naturally; though they can be learned.

COURSE OUTLINE If your work involves achieving success through the work of others, whether it be backstage, front of house, marketing or administration, this course is for you. Over 5 energetic days the programme will cover: • Developing your style as a new leader

• Strategic management tools

• Management, understanding yourself and others

• Identifying problems

• Working with partners and teams

• Working with people • Managing yourself • Managing change • Finance

“The course was fantastic, informative, engaging & fun.” Leanne Kirkham, Northern Ballet SUITABLE FOR

£1,695+VAT, Non-Members £1,495+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members £1,495+VAT, Non-Members, if booked before 20 July 2017 £1,295+VAT, UK Theatre, SOLT, ABO, ITC, FST and ABTT Members, if booked before 20 July 2017


• Those who are new to a leadership or management role • Current leaders and managers looking to develop their skills • Managers who have had no formal management training in the past

TUTORS Roger McCann, Ruth Mason and Ruth Eastwood


Sunday 12 – Friday 17 November 2017 Waddow Hall, Clitheroe, Lancashire

INTRODUCTION Essentials of Marketing is the leading entry-level arts marketing course in the UK. The course aims to equip junior arts marketers with the essential knowledge, skills and confidence to undertake their marketing responsibilities in a better and more fulfilling way whilst developing a support network of peers.

COURSE OUTLINE The course provides a framework of skills that can be adapted and directly applied by delegates back in their workplace. Specific topics covered are likely to include digital marketing, social media, press & PR, research and effective copywriting. The format will be a mixture of full group lectures and workshops and small, informal tutorial groups of no more than 8 people. There will also be plenty of opportunity to seek advice and guidance from the individual tutors, all of whom are practising senior professionals within the industry.

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Be provided with an ideal tool kit for today’s arts marketer and have a thorough grounding in the following areas: • Understanding and targeting audiences • Strategic campaign planning • The marketing mix • Allocating resources

“Absolutely brilliant; an amazing experience and one that will be valuable for my career for years to come.”

• The importance of evaluating campaign success

2016 delegate

SUITABLE FOR • Those with between six months and two years’ experience in arts marketing, ideally working in a performing arts context

TUTORS Sarah Ogle, Ed Newsome and Matthew Austin

£1,695+VAT, Non-Members £1,495+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members £1,495+VAT, Non-Members, if booked before 20 July 2017 £1,295+VAT, UK Theatre, SOLT, ABO, ITC, FST and ABTT Members, if booked before 20 July 2017


MENTORING PROGRAMME Would you like advice and guidance from experienced professionals? Or do you have the potential to help boost someone’s career in the industry? As one of the benefits of Membership, our Mentoring programme offers the chance to get guidance and support from experienced professionals in your chose area. The UK Theatre mentoring scheme will enhance your skills, grow your confidence and expand your network. We aim to find each Mentee a Mentor outside of their current workplace.

“Very positive – my mentor was warm, open, helpful and generous with his time and advice.” Neil Marcus, The Stable Musicals (Mentee) HOW TO BECOME A MENTOR OR MENTEE We have a fantastic group of active mentors already and the demand continues to grow. If you are curious about what is required or want to know why so many find it such a rewarding experience, do get in touch with us at or call 020 7557 6700 to find out more.

“I enjoy mentoring and have substantial experience. I always gain new insights, new friends and new experiences from mentoring. It’s a privilege.” Dorothy Wilson, Artistic Director and Chief Executive, mac Birmingham (Mentor)

29 29


Sunday 15 October 2017 12.00pm - Arrival drinks in the Crypts 13:15pm - Lunch commences in the Grand Hall 4.00pm – Carriages

INTRODUCTION This year’s UK Theatre Awards will take place at London’s historic Guildhall, on Sunday 15 October 2017. The UK Theatre Awards are the only nationwide Awards to honour and celebrate outstanding achievements in regional theatre throughout England, Scotland, Wales and Northern Ireland. Places are limited so book early to avoid disappointment. The event will start with a glass of fizz in the medieval crypts, followed by a three-course lunch with wine, coffee and dessert. Presentation of the awards with accompanying entertainment will take place during and after lunch. This key annual event in UK Theatre’s calendar provides excellent opportunities to meet other members and network and celebrate the past year’s successes. Nominate your organisation and colleagues The following awards are open for nominations and the closing date for all nominations is 1.00pm on Thursday 31 August. • Promotion of Diversity £90+VAT, UK Theatre Members (after 06/09/17) £70+VAT, UK Theatre Members if booked before 6 September. £100+VAT, Non-members (after 06/09/17) £80+VAT, Non-members if booked before 6 September 2017


• Theatre Employee of the Year • Achievement in Marketing / Audience Development • The Renee Stepham Award for Best Presentation of Touring Theatre Applications can only be submitted by UK Theatre members or on behalf of a UK Theatre Organisation member.

FRONTLINE & OFF STAGE Monday 9 & Tuesday 10 October 2017 10.00am – 5.00pm INTRODUCTION Our successful annual Frontline conference will this year be accompanied by the first Off Stage conference. Delegates can choose to attend for one or both days. Together Frontline and Off Stage will focus on front of house and customer service, along with the aspects of theatre that the public don’t see but are crucial to a successful performance. Bringing together professionals across operations, front of house, technical, general management, customer service and administration either or both days will be an opportunity to network, explore practical solutions and discuss latest developments in the sector. Come to one day or join us for both.

OUTLINE Frontline Frontline focuses on the issues that anyone working in general management, customer service, operations and front of house roles will experience. It’s an excellent opportunity to hear about and discuss key issues and to network and learn from each other as well. Chaired by David Pearce, Strategic Director, Business Performance, Wales Millennium Centre, the conference will provide you with information and guidance as well as opportunities to share knowledge, tackle issues and to develop connections with those in similar roles. The conference will include panel sessions and workshops on: • Developing the front of house professionals of the future • From visitor experience to wider engagement • Audiences behaving badly 32

• Developing a membership scheme • Engaging and developing your team • Creating an audience manifesto

Off Stage This new conference will focus on the crucial off stage aspects of theatre that are integral to a successful performance going ahead. Off Stage will explore venue related building issues, environmental and sustainability improvements, health and safety initiatives and hands-on technical and production management. The event will complement the Frontline conference. The conference will include seminars from leading industry experts including the HSE, ABTT, IOSH and NaCTSO. It will focus on issues affecting the industry today whilst also predicting future risks and our responses. Practical workshops are also on the agenda to provoke discussion and learning on key subjects affecting our industry. Participants will explore practical solutions to impact change at their venues and also discover how they can influence a positive approach to managing risks when they get back to work.

SUITABLE FOR • Theatre Managers and General Managers • Technical Managers & staff • Building & maintenance operatives • H&S practitioners • Sustainability Advisors

BOOK ONE DAY ONLY (Frontline OR Off Stage) £180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 28/08/17), ITC, FST, ABO and ABTT Members £100+VAT, UK Theatre & SOLT Members if booked before 28 August 2017

• Anyone in customer service, operations and front of house roles at a management level


(Frontline AND Off Stage) £340+VAT, Non-Members £260+VAT, UK Theatre & SOLT Members (after 28/08/17), ITC, FST, ABO and ABTT Members

£180+VAT, UK Theatre & SOLT Members if booked before 28 August 2017


BUSINESS RESILIENCE Thursday 2 November 2017 11.00am – 5.00pm INTRODUCTION The financial and political climate is changing rapidly, and will continue to do so over the coming months. With a line-up of speakers from across local authorities, business, charities and not-for-profit organisations this conference will explore new business models, alternative finance and income generation.

OUTLINE The programme will focus on creating resilience in your business model, including funding and finance, and on providing practical ideas and support for you to take back to your organisation. Chaired by Helga Henry, Director of Organisational Change at the Birmingham Hippodrome, the conference will include sessions on: • Local Authorities and the self-financing model: how are they making it work, what does this mean for culture? • Improving our business models • Balancing risk with resilience: how should organisations and Boards work together to think strategically about the future? The conference also provides the opportunity to network and learn from colleagues across the UK.

POST-CONFERENCE NETWORKING A free drinks reception will take place at Rose Street following the conference. £180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 21/09/17), ITC, FST, ABO and ABTT Members £100+VAT, UK Theatre Members if booked before 21 September 2017


SUITABLE FOR • Executive Directors

• Administrative Directors

• Chief Operating Officers

• Business Development General Managers and Business Managers

• Finance Directors

COMMUNICATIONS AND AUDIENCES Thursday 23 November 2017 11.00am – 5.00pm INTRODUCTION A Communications techniques and tools are changing rapidly, as are the skills you need to reach and develop audiences. This conference will focus on the range of communications– from press to social media to community conversations essential to building audiences and establishing a reputation for your organisation.

OUTLINE The programme will focus on innovative practise and development, and on providing practical ideas for you to take back to your organisation. Chaired by editor of The Stage, Alistair Smith, the conference will include sessions on: • Making the most of digital content, or just because it’s on the web doesn’t mean it’s easy to find • Measuring your impact – how do we know it worked? • Podcasts – with growing audiences, are podcasts a growing opportunity? • Developing an appetite for the arts

POST-CONFERENCE NETWORKING A free drinks reception will take place at Rose Street following the conference.

SUITABLE FOR • Press, marketing, digital, audience development and communications professionals who would like to extend their knowledge, gain expertise and develop their network

£180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 12/10/17), ITC, FST, ABO and ABTT Members £100+VAT, UK Theatre & SOLT Members if booked before 12 October 2017


Top ten tips for ... MARKETING

Every day we’re bombarded with thousands of messages and ideas from the instant we wake up, turn the radio on and scroll through our social media channels to the moment our eyes shut at bedtime. So how do you begin to grab attention for your theatre, your show or event? Sarah Ogle tells us more.

1 KNOW THE WORK read the play, talk

to the director or producer if you can. Your job as a marketer is to translate that into a compelling story for the audience.

not just who they are but who they could be. There’s a host of tools out there including Audience Agency’s Audience Spectrum, Morris Hargreaves McIntyre’s Culture Segments or create your own audience personas.


3 WALK AROUND IN THE SHOES OF YOUR AUDIENCE don’t just think about all the great features of the work think about what the benefit might be for your target audience to attend.


It’s not just about the moment someone is sat in your theatre seat, but everything before and after - from selling tickets on your website to the service at the bar.

5 LEARN THE ART OF PERSUASION We’re not just competing with other theatres in our neighbourhood but the restaurants and bars too. You need to learn to persuade people off the sofa.



story-tellers, whether that’s in words or images. We need to weave creative, memorable and engaging content for all the channels we use.


can learn from how other brands tell their stories, so keep your eyes and ears open.


achieve and how are you going to get there are key questions to think about before you even start on imagining the show poster, so sit down and write a plan.


data is king and will help you understand your audiences and potential audiences and help you evaluate how you’re doing.

10 KEEP LEARNING from listening to your

audiences and evaluating your campaigns to talking with your peers and looking beyond the arts.

Sarah is a tutor on our flagship residential course Essentials of Marketing taking place 12 – 17 November at Waddow Hall.








Theatre Tokens is the only national theatre gift voucher scheme run by the industry for the industry. With over 240 participating theatres stretching from Aberdeen to Jersey, it’s the best way to give the gift of theatre. If you work at a participating theatre or are a UK Theatre member and want to know what marketing opportunities could benefit you then get in touch. Not part of the scheme? Why not let us tell you why Theatre Tokens are a good match for you.

Contact: Nathan Naylor, Theatre Tokens Manager 020 7557 6700

A day in the life: Amanda Huxtable Amanda Huxtable is a theatre maker based at Hull Truck theatre and is part of the Change Makers programme.

I was invited to write ‘a Day in the Life of’, so now that I am (once again) in a place where I am reminded that no one is promised tomorrow, I’m going to write about THIS day. Wednesday 18th May 2017. I woke up at the Royal Hotel in Hull. This is my home from home for the next two years. Our eldest son had joined me to watch James Baldwin’s, ‘I Am Not Your Negro’ at Hull Truck Theatre Studio. This cinema viewing was made possible because of a partnership with Hull Independent Cinema. It had been a sold out viewing, followed by a mournful discussion. The next morning, I thanked our son for joining me and wished him a lovely day spending time with the rest of our family. Nowadays my working day consists of time in Hull and the rest of Yorkshire or London. I also have the occasional adventure in Manchester or Birmingham, where some of my fellow Change Makers are based. Change Makers are based right across the country and it feels good to have a connection with them all. I started this day with a conversation with Marcia Layne, my Co-Artistic Director at Hidden Gems Productions. We discussed the arrangements for our planning meeting the following day, as well as our general well being. I’ve enjoyed a good honest friendship and working relationship with Marcia for a number of years. It has often empowered me, knowing the amount we have achieved over the years as creatives - and


for our audiences - despite the stiff competition to apply for funding for the arts in the UK right now. I followed our conversation with a walk to Hull Truck Theatre which, from the train station, is a matter of minutes away. My desk is in an open plan office and our section of the office has had to get used to my random stretches and noises. As a freelancer working from home, I usually have dance and singing breaks - but I don’t think that’s really the done thing in a shared space - so I sometimes sneak in the rehearsal room when not in use (rarely) and bust a move. I say rarely free because I’ve joined Hull Truck Theatre in an exceptional year, the UK City Of Culture 2017. Since being here I have witnessed back to back productions, received warmly and to critical acclaim and smashing box office records in the history of Hull Truck Theatre. I spent the morning planning for my script exploring days with Ola Animashawun (Euphoric Ink) and Moji Kareem (Utopia Theatre). My Change Maker role has given me the opportunity to explore my own practice and ask the reaching questions that I’ve had little time (or financial resources) to attempt to answer, under the usual circumstances. ‘Usual circumstances’ in fact is what the Change Makers Programme is challenging...why is it that talent is going to waste, under discovered, underrepresented, misrepresented (if found) and left to flounder (if lucky). What a waste for the entire theatre industry.

It really is a question of questioning why in the Theatre industry, we put up with such a narrow view of representing our world from where we are, replacing leadership with a version of what went before and pretending otherwise. The legacy protected, even if dysfunctional. I’ve taken every opportunity to challenge, support and make change happen over the years. Now as a Change Maker alongside every single person who works and is associated with Hull Truck Theatre, it’s what Hull Truck is challenging themselves to achieve. I attended rehearsals for The Mighty Atoms by Amanda Whittington, directed by Mark Babych. I’ve valued being in the room and observing the detail of crafting this production together, whilst having the privilege of being one step removed.

I ended my day by heading down to the Eclipse Theatre, Slate launch in Leeds. It was both comforting and affirming to see Black Artists from the North championed with passion and fierceness that will not be ignored. At the end of the day, I with my work wish to represent and reflect human life, dignity, loss, joy, pain and love in such a way as to catch your breath. It’s an incredible craft that we as Theatre Makers work towards every day. James Baldwin said he looked for his place in the Civil Rights movement, how could he help? He realised his place was to write, to tell it as he saw it. To stand in his truth. Today I told every artist I knew what he had said. Onwards, ever.

Photo: No Boundaries conference, Karl Andre photography

When I was a very young and green Director I didn’t want anyone in the rehearsal room, preferring for the end production ‘perfection’ only to be viewed! Then as I learnt to harness my talent and support others, I loved the process so much, I wanted others to see how it was achieved.

Like viewing a moment in the studio when a base line drops for the first time and everyone runs around the room shouting with joy to the sky. Or in athletics when you finally get that PB you’ve been working hard for and your coach told you that you had it in you, or said you didn’t (depending on their style) and you pull it out of the bag and hope to God you can smash it on the actual day.



Training and Events Calendar OCTOBER



Managing VAT in the Performing Arts



Dealing with Difficult Customers



Negotiation Skills



IOSH Managing Safely for Theatre & Production






Effective Management& Leadership 2017



Off Stage *new conference*



Introduction to Marketing (ABO)



UK Theatre Awards



Communications & Audiences



Practical People Management



Working with Creative People (ABO)



Live to Digital: Getting started and making a plan *new course*



Co-productions *new course*



Engaging Teams



Essentials of Fundraising in the arts (ABO)



Pricing Playbook *new course*



Secrets of Successful Networking




Business Resilience



Time, Priority & Stress Management



Essentials of Marketing in the Arts



Introduction to Finance (ABO) 42

Booking information To book a place for any UK Theatre event, please visit, email or call 020 7557 6700.

UK Theatre Event Booking Terms & Conditions UK Theatre Event information is correct at time of going to press but is subject to change. For the latest information, please visit the relevant page via our Training and Events page at www.uktheatre. org/events-training Please refer to the UK Theatre website for full event booking terms and conditions and for separate Conference, Award, IOSH, MHFA and Residential course terms and conditions.


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That Make People Happy Call +44 (0)1629 584 438

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UK Theatre Training & Events prospectus - Autumn / Winter 2017  
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