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Supported by

INCLUDING: An interview with

EMILY CLARKE A day in the life of


DAVE MAUCHLINE T H E AT R E P R O G R A M M I N G Exciting & diverse range of productions for 2018/19 For further information call us today or visit our website.


Now Programming for the Premier UK tour through 2019.

Number 1 Educational channel on

Zog © 2010 Julia Donaldson and Axel Scheffler. Published by Alison Green Books, an imprint of Scholastic Children’s Books.


LITTLE BABY BUM TOURING AUTUMN 2018 RUNNING IN LONDON THOUGHOUT THE SUMMER. Created in the UK, Little Baby Bum has become the world’s largest educational YouTube channel, with over 13.5 Million subscribers plus 1.9 Billion views.

Touring autumn 2018 Celebrating the 10th anniversary of the multi award winning children’s book. RUNNING IN LONDON THOUGHOUT THE SUMMER.

are back Autumn 2018


Touring Autumn 2018


Touring Autumn 2018

programming and management made easy

020 7240 6997 email:

w w w. d a v e m a u c h l i n e . c o m


Welcome Welcome to UK Theatre’s Training and Events programme for Spring 2018. This year we are bringing you the Theatre and Touring Symposium, a new conference delivered in partnership with the Society of London Theatre. It will take place on Monday 18 June at The Brewery in London and will be a day to tackle shared issues, leading to real and practical change. As always, our programme of training and professional conferences has something to offer all levels of seniority and experience. From finance to marketing, you will find courses to help you build your skills, continue your professional development and network with colleagues from across the industry.


6 Career Ladder Emily Clarke

8 Top Ten Tips Sandra Lynes Timbrell

Keep an eye on our Training and Events updates to stay informed of further announcements. You can also follow @uk_theatre for more news. UK Theatre training, conferences and events are open to everyone. Please share this prospectus with your colleagues, friends and networks.

Cassie Chadderton, Head of UK Theatre

32 A Day in the Life Liz Crossman

All of our events, unless stated otherwise, take place in our training facilities: UK Theatre, 32 Rose Street Covent Garden London WC2E 9ET


Fundraising Training Courses December 2017– march 2018 Develop your career with our programme of practical, interactive and strategic one-day training courses #BeaTrusTee

new for 2018 – one-day intensive Trustee Leadership Training to help build more diverse boards

essenTial Fundraising skills

The art of Fundraising | Writing Strong applications | Individual Giving and relationship Fundraising | corporate Fundraising: best Practice | Using Digital Tools for creative Fundraising

Fundraising leadership

Strategic Planning | Developing an Organisation-wide approach to Fundraising | Fundraising Success through Partnerships

TrusTee leadership in Fundraising and inCome generaTion

half day courses on approaches for trustees and senior leaders

bOOK ONLINe training/

Sector partner discounts offered to members of

In this issue FEATURES 6 Career Ladder: Emily Clarke 8 Top Ten Tips: Sandra Lynes Timbrell 32 A Day in the Life: Liz Crossman

COURSES 10 Communications in a Crisis 11 Moving into Management 12 AAA: The secret to maximising earned income 13 Practical People Management 16 Introduction to Finance 17 Managing Volunteers

Become a professional member of UK Theatre and save when you book

21 Introduction to Marketing

Membership starts from just £79 a year and you could save £80 or more when booking onto a single event.

22 Essentials of Fundraising

Other benefits include:

23 Summer 2018 Preview

Monthly e-newsletters, email updates


Access to our mentoring programme

18 Exceptional Customer Service 20 IOSH Managing Safely

25 Mentoring

EVENTS 26 AGM & Annual Review 2018 27 UK Theatre Awards

Use of Members’ Space at the Soho Theatre Access to discounts at venues across the UK To find out more call us on 020 7557 6700 or visit

CONFERENCES 28 Box Office Conference 29 Theatre & Touring Symposium 30 Frontline & Off Stage




Emily Clarke Emily Clarke, Head of Marketing and Communications at the New Vic Theatre Newcastle-under-Lyme, talks to us about her career and life lessons.




Tell us about your early life. What were your goals and dreams? My earliest memory of thinking about what I wanted to do when I grew up was watching Julia Sawalha and Dexter Fletcher in CITV’s Press Gang. I was in Primary School but I knew for absolute definite that I wanted to be a journalist from watching that show. And that was the goal all the way through school, college and university. I did work for a short time as a ‘journalist’ on a small set of free papers in Derby, but after 18 months in that role, I discovered that while I loved the writing, I didn’t actually enjoy the job. When I took those rosetinted glasses off, I reassessed my skills and started to look for something where I could utilise my love of writing in a creative environment. Talk us through your career journey. What were the influential periods, or experiences? My life in theatre started when I got the job as Marketing Assistant at Derby Playhouse in 2004. I worked there for just under two years and it really shaped my ideas about what I wanted to achieve in my career. The Assistant role allowed me to get experience of the whole marketing mix – I managed the production of show programmes, organised mailings and print distribution, put up posters and handed out promotional balloons amongst other things. I learned a great deal from the team in Derby, and I had a lot of fun learning the ropes. I left Derby to become Print & Publications Manager at Royal & Derngate in Northampton and, after two years, I was promoted to the role of Marketing Manager there. Working here gave me the opportunity to further develop my marketing toolkit, and gain a better understanding of the wider theatre industry, as I got the chance to work on both produced and touring work. This is definitely the place I honed my skills for juggling large workloads and deadlines! I left Northampton in 2010 to become Communications Manager at Sheffield Theatres. I’d had an ambition to work here since my early days of working in theatre and it was


Photography by Andrew Billington

“Remember to enjoy it”

a fantastic time. During the six years I was there, I got the opportunity to work with some amazing, inspiring people and worked on some incredible productions (and some brilliant marketing campaigns too!). There was a real sense of the team there striving for excellence in everything we did, which has really instilled in me a sense of wanting to do the best work possible in everything I do. I moved to the New Vic at the end of 2016 to take up the role of Head of Marketing & Communications. As part of the Senior Management Team here, I’ve had the opportunity to work on our NPO application, and have recently been leading on our next Audience Development Plan. It’s been a busy, but extremely fulfilling first year and it’s been so wonderful to work with a close knit team who are so passionate about the New Vic and the work we create.

CAREER 2004-06 Marketing Assistant, Derby Playhouse 2006-10 Print &

Publications Manager/ Marketing Manager, Royal & Derngate, Northampton

2010-16 Communications Manager, Sheffield Theatres 2016 Head of Marketing & Communications, New Vic Theatre

What are you most proud of in your career so far? I am incredibly proud to be Head of Marketing & Communications at the New Vic and be working in such a unique theatre. The passion that my colleagues and our audiences have for this venue is unlike anything I’ve ever experienced before and I feel so honoured to be able to work as part of this team. What are you working on at the moment? 2018 is a big celebration year for circus – it’s 250 years since the first circus ring was drawn out. Philip Astley, who was responsible for drawing out that first circus ring and creating circus as we know it, was born in Newcastle-under-Lyme so we’re producing a season of work to celebrate his legacy, working with local, national and international partners to bring audiences something quite spectacular. So, I’m spending a lot of time immersed in thoughts and conversations about circus at the moment.

LIFE LESSONS WITH EMILY CLARKE 1 Life’s not a dress rehearsal – take all opportunities you can, when they arise, and learn from the people around you. 2 Remember to enjoy it – it’s so busy in our industry and often when you’re working to tight deadlines, it’s easy to forget why you love what you do. Taking time to remind yourself why you love it is so important. 3 No amount of guilt can change the past, no amount of anxiety can change the future – building a resilience is important.


Top ten tips for ... MANAGING VOLUNTEERS Sandra Lynes Timbrell, Head of Visitor Experience at Shakespeare’s Globe, shares her thoughts on how you can ensure you get the best out of, and for, your volunteers.





volunteers. What can you offer in return?

why you are using volunteers, how will you support them?


Hold open days to encourage new groups to your site. This can be a daunting process for some volunteers, so try to make it easy.

4 RECRUIT AND SELECT CAREFULLY What will your volunteers be expected to do? Have a chat with prospective volunteers.


Set out the culture of your organisation, even for those who have been volunteering for a while.

period for new volunteers. Establish a main point of contact. Plan in regular training.

It’s important to remember that volunteers aren’t employees. Managing volunteers is not the same as managing staff. Choose your language carefully.

8 EVALUATE Ask your volunteers if they have any feedback and ideas.


Provide ‘thank you’ events, regular communication sessions and a go-to place for important information. Show them that they’re appreciated.

10 TALK TO OTHER VOLUNTEER MANAGERS Join volunteering organisations such as NCVO; Volunteering England or look to V-Inspired for support.

Sandra manages over 600 Steward Volunteers and is responsible for the operational strategy and delivery of all front facing activities at Shakespeare’s Globe. Sandra delivers the UK Theatre Managing Volunteers course which is taking place on Friday 23 March 2018. For more information go to page 17. 8



Curtain calls and cries of “Encore!” The end to a perfect night at the theatre. However it isn’t always the perfect ending for the ill, injured or elderly who can no longer work and now find themselves in need. That’s where Acting for Others steps out from the wings and into the limelight.


For every successful performer, there are many - actors, dancers, musicians, front of house, backstage staff who are not so fortunate. They may be suffering from illness, injury, be caring for a child with special needs, or have reached an age when they simply can no longer work to support themselves or make ends meet.


Acting for Others is made up of 15 individual theatrical charities – each with their own remit. Between us we offer financial and emotional assistance and support to those in the entertainment profession who have fallen on hard times.


Member Charities

Dancers’ Career Development l Denville Hall l Drury Lane Theatrical Fund l Equity Charitable Trust l Grand Order of Water Rats Charities Fund l International Performers’ Aid Trust l King George V Fund for Actors and Actresses l The Evelyn Norris Trust l Royal Opera House Benevolent Fundl The Actors’ Children’s Trust l The Ralph and Meriel Richardson Foundation l The Royal Ballet Benevolent Fund l The Royal Theatrical Fund l Theatre Chaplaincy UK l The Theatrical Guild

11 Garrick Street, London WC2E 9AR Tel: 020 7379 6978 email: Follow us on Twitter @ActingforOthers Charity No. 241279


COMMUNICATIONS IN A CRISIS Monday 15 January 2018 11.00am – 5.30pm INTRODUCTION

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Know how to devise an effective crisis communications plan Know the types of crisis your organisation could face Understand the potential reputational risk for your organisation Understand the steps to ensuring an effective communications response

This new UK Theatre course is designed to enable you to create an effective Crisis Communications Plan to help you manage and protect your organisation’s reputation in a crisis.

COURSE OUTLINE This course will take you through the essential steps towards managing a potential crisis situation. It will include: devising a crisis communications plan, handling proactive messages to maintain your organisation’s reputation and managing the social media response. This is an intensive course limited to a small group of up to 12 delegates. It will include practical exercises and group work.

SUITABLE FOR • Anyone working at a mid or senior level in a press, media or communications role • Anyone with an interest in crisis communications planning

TUTOR: Angela Coles started her career in journalism including The Sunday Times and Time Out before moving to become a senior broadcast producer for daily news, current affairs and the arts. She has trained staff in major venues and organisations to handle communications for unforeseen events and reputational crisis. Her clients include international commercial companies, charities and public sector organisations. She regularly trains executives, programme commissioners, and on screen talent for BBC, ITV and Channel 4 television.

£220+VAT, Non-Members £180+VAT, UK Theatre & SOLT Members (after 04/12/17), ITC, FST, ABTT and ABO Members £140+VAT, UK Theatre & SOLT Members if booked before 4 Dec 2017


“I found it fascinating. It made me aware of a whole range of issues and helped me understand the thought processes behind responding to such issues.” Previous delegate


MOVING INTO MANAGEMENT Thursday 8 & Friday 9 February 2018 Thu 11.00am – 5.30pm, Fri 10.00am – 4.30pm INTRODUCTION If you are new to management and want to learn how to build the skills and confidence you need to successfully lead the people you now manage, this is the course for you.

COURSE OUTLINE This two day course is a basic introduction to the skills required to be a manager and how to acquire them. It is an interactive and participative learning experience and a good first-step in your career development. The key topics covered are: • What is management? • Management styles • Your own, personal working style • Managing yourself and others • Objective setting • Giving and receiving feedback • What next?

SUITABLE FOR • Anyone who finds themselves with line-management responsibility, whether through promotion within their organisation or in a new job role • Anyone who wants to gather practical management tools that they can put to use as soon as they return to the workplace

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Understand more about your personal management style, so you can become a better communicator, manager and leader Assess where your strengths lie and identify areas for improvement Be able to identify and appreciate what other team members bring to the organisational party Know how to assess your team’s effectiveness and how to set objectives

TUTOR Ruth Eastwood is Chief Executive of the Grand Theatre, Blackpool. She has worked in touring, producing and presenting theatre, has run multi-artform venues and has delivered arts programmes internationally. As an experienced Chief Executive and qualified Chartered Director of the IoD, she brings a strong business mind to all projects; as a licensed and accredited team development specialist, she brings extensive experience of successfully dealing with the human impact of managing change.

£295+VAT, Non-Members £255+VAT, UK Theatre & SOLT Members (after 04/01/18), ITC, FST, ABTT and ABO Members £225+VAT, UK Theatre & SOLT Members if booked before 4 Jan 2018



AAA: THE SECRET TO MAXIMISING EARNED INCOME Thursday 1 & Friday 2 March 2018 10.30am – 5.30pm INTRODUCTION LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Understand the levers that affect your revenue potential from Admissions, Affiliation and Ancillary sales Evaluate potential strategies for increasing the returns from your membership scheme Learn how to evaluate a broad range of ancillary revenue opportunities and identify those most likely to yield the best returns Assess whether the relationship between different functional areas in your organisation is hindering your attempts to maximise profitability £295+VAT, Non-Members

There are three key areas of earned income: Admissions (ticket sales), Affiliation (donations, membership, subscription) and Ancillary Sales (food and beverage, merchandise, etc.). Developing an integrated strategy helps maximise the impact on the bottom line.

COURSE OUTLINE This intensive two-day course will help senior managers understand how to maximise income from Admissions, Affiliation & Ancillary revenue streams. We’ll explore the different business models and how they can work together to improve profitability and consider how pricing can be structured to encourage up-selling and cross-selling across the As, plus how consumer psychology can be used for more effective messaging.

SUITABLE FOR Most suitable for a Commercial Director, but depending on the size and structure of your organisation, could be: CEO, CFO, COO, or Director of Sales & Marketing.

TUTORS The course will be led by Tim Baker and Debbie Richards of Baker Richards, who have helped hundreds of cultural organisations worldwide achieve their commercial potential. They are joined by Liz Hill (author of ‘The Complete Membership Handbook’) and leading retail specialist, Selina Fellows.

£255+VAT, UK Theatre & SOLT Members (after 18/01/18), ITC, FST, ABTT and ABO Members £225+VAT, UK Theatre & SOLT Members if booked before 18 Jan 2018



PRACTICAL PEOPLE MANAGEMENT Monday 12 March 2018 11.00am – 5.30pm INTRODUCTION People are amazing, have extraordinary potential and are the most valuable element in any cultural organisation. When they are well managed they feel motivated, understand their role, are self-aware about their strengths and development areas, imaginative about how to do their job and know how their work makes a crucial difference to the organisation and its audiences.

COURSE OUTLINE This course will help you in practical ways, giving you tips and strategies that you can implement the following day. You’ll get a quick but comprehensive grounding in what makes us tick, how we like to be managed and what makes a good manager. With these foundations in place we can have a look at some really practical situations that arise again and again in our working lives and develop practical approaches to really address them.

SUITABLE FOR • People who manage people • People who work with others on a day to day basis and would like to understand how to make the most of those relationships

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Understand what motivates the people you work with (and yourself) Have defined a management style that suits you and how you want to work Have developed some new strategies to address specific people management issues you brought with you Feel more confident in people management and understand about how you yourself want to develop.

TUTOR Richard Watts runs an organisational development consultancy called people make it work. Richard’s career has focused on managing people and relationships to create extraordinary results working with leaders and teams across the whole cultural sector. He brings 25 years of training and development together with a passionate commitment to arts and cultural organisations to create a truly dynamic day.

£180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 29/01/18), ITC, FST, ABTT and ABO Members £100+VAT, UK Theatre & SOLT Members if booked before 29 Jan 2018



Theatre Tokens is the only national theatre gift voucher scheme run by the industry for the industry. With over 240 participating theatres stretching from Aberdeen to Jersey, it’s the best way to give the gift of theatre. If you work at a participating theatre or are a UK Theatre member and want to know what marketing opportunities could benefit you then get in touch. Not part of the scheme? Why not let us tell you why Theatre Tokens are a good match for you.

Contact: Nathan Naylor, Theatre Tokens Manager 020 7557 6700


INTRODUCTION TO FINANCE Wednesday 14 March 2018 10.30am – 5.00pm

In Partnership with




Understand the financial language of business and recognise the importance of planning, control and decision making

This course is designed as an introduction to finance and will provide you with an understanding of financial information, its relevance and how to use it effectively when making decisions. It will give more confidence to those people who have little or no financial experience.

Know how to prepare a simple budget and better understand financial information


Gain a better understanding of how your budgets fit into a wider organisational structure

• Those working with budgets from assistant to management levels

Feel confident to talk about budgets and understand financial jargon Gain a basic understanding of VAT, PAYE and NI

£180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 24/02/18), ITC, FST, ABTT and ABO Members £100+VAT, UK Theatre & SOLT Members if booked before 24 Feb 2018


Would you like to learn more about finance, how to plan a budget, or simply understand financial processes better? This practical course will cover key issues in financial management and budgeting.

• Those new to finance or whose role includes some financial responsibility

• Those with some experience of the subject or those looking to refresh their existing skills

TUTOR Mahmood Reza is an experienced working accountant, business advisor, tax professional and educator. He has been actively involved in the charitable and creative and cultural sectors for over 30 years, both in a professional and voluntary capacity and currently sits on three charity boards.

“Mahmood was a wonderful teacher: friendly, warm, humorous, and very knowledgeable - there wasn’t a thing he couldn’t answer! His use of examples was particularly good and illustrated what was otherwise quite dense information.” Previous delegate


MANAGING VOLUNTEERS Friday 23 March 2018 11.00am – 5.30pm INTRODUCTION Managing volunteers is very different from managing staff. This course will give you ideas on keeping your volunteer team engaged, motivated and up to date, as well as how to manage different personalities.

COURSE OUTLINE The day will cover the following areas: • Recruiting volunteers from diverse backgrounds • Developing new policies and procedures within legal frameworks • Ongoing support and guidance for your volunteers • How to have those difficult conversations and manage exit strategies

LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Have ideas of how to tackle diversity and inclusion issues within your volunteer team Have a clear understanding of how to support volunteers at all levels of their careers Understand how to deal with difficult situations

SUITABLE FOR • Front of House and other staff directly managing volunteers • Those new to Volunteer Management or those looking to refresh their skills in this area

Know how to manage exit strategies for volunteers in a clear and fair way

TUTOR Sandra Lynes Timbrell is Head of Visitor Experience at Shakespeare’s Globe, with responsibility for creating a new visitor focused department from several diverse teams including around 600 volunteers. At Museum of London as Deputy Head of Visitor Services she led the way on operational strategy for two museums. Prior to this, Sandra was Project Director at Topolski Century where she delivered a £3million HLF project. She has also been Head of Visitor Operations at English Heritage.

“Brilliant course tutor. Sandra was approachable, likeable and so knowledgeable about the subject.” Previous delegate

£180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 09/02/18), ITC, FST, ABTT and ABO Members £100+VAT, UK Theatre & SOLT Members if booked before 9 Feb 2018



EXCEPTIONAL CUSTOMER SERVICE: BUILDING RELATIONSHIPS TO INCREASE REVENUE Tuesday 27 March 2018 10.30am - 6.00pm LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Learn how to develop strong relationships Understand how important Moments of Truths are in the customer service experience Be able to change complaints into advantages Know how to positively project the company image Learn some useful ideas for identifying and maximising sales opportunities with customers

INTRODUCTION This workshop will result in a renewed vigour for exceptional customer service. You will become more effective in your customer relationships, increase your add-on revenue and be confident in managing all conversations with customers confidently.

COURSE OUTLINE This course will cover key areas relating to delivering an excellent customer service, including key information behind the psychology of customer service, the definition of the ‘extramile’ philosophy, understanding the consequences of poor service as well as how to create a customer driven culture.

SUITABLE FOR • Front of house, bar staff, box office, ushers, duty managers • Anyone who has contact with customers face to face or by phone

TUTOR Mandy Rossi from MadAbout, is an international learnercentred facilitator with extensive experience in a wide range of industries. A highly skilled personal coach, she is also an NLP Master Practitioner and has an MSc in Psychology. £180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 13/02/18), ITC, FST, ABO and ABTT Members £100+VAT, UK Theatre & SOLT Members if booked before 13 Feb 2018


“Mandy was an enthusiastic course leader and taught very well. I also enjoyed meeting other people in the same industry as myself and networking with them was valuable. It was a very worthwhile day.” Previous Delegate


IOSH MANAGING SAFELY London: Tuesday 22 to Friday 25 May 2018 Tue 11.00am – 5.00pm & Wed - Fri 10.00am – 5.00pm North (venue TBC): Tuesday 26 to Friday 29 June 2018 INTRODUCTION

LEARNING OUTCOMES – Participants will be awarded an IOSH Managing Safely Certificate. Delegates will be required to attend all 4 days of training and complete both the written and practical assessments before this is awarded. This course is designed and quality controlled by the Institution of Occupational Safety & Health.

This course will provide you with the knowledge and practical tools to tackle the many and varied health and safety issues within that arise within your organisation. This course covers current legislation, theory and practice of health and safety management and includes practical exercises and tests.

COURSE OUTLINE • Introducing Managing Safely

• Work Equipment

• Understanding your responsibilities

• Fire Safety

• Assessing risk • Controlling risk

• Occupation Hazards • Noise Awareness • Work at Height

• Identifying hazards

• Investigating accidents and incidents

• Manual Handling

• Measuring performance

• COSHH and Electricity

• Protecting our environment.

• Welfare

SUITABLE FOR • Those in a position of responsibility for the management of health and safety issues in theatre and production environments.

TUTOR £595+VAT, Non-members £525+VAT, UK Theatre & SOLT Members (from 10/04/17), ITC, FST, ABTT and ABO Members £495+VAT, UK Theatre & SOLT Members if booked before 10 April 2018


Phill Brown started his career with the Ministry of Defence working in a variety of positions including UK and International security management. He then moved within the NHS in safety, risk and security management positions, before becoming Risk Management Director for ATG. Phill is a Fellow of International Institute of Risk and Safety Management (FIIRSM), Fellow of Institute of Entertainment & Arts Management (FIEAM), Registered Safety Practitioner (RSP), Chartered Member of Institution of Occupational Safety and Health (CMIOSH). IOSH in-company training: We are now able to deliver IOSH at your venue so you can train and learn as a group. For more information contact


INTRODUCTION TO MARKETING Friday 22 June 2018 10.00am – 5.30pm

In Partnership with

INTRODUCTION The course will give you an understanding of what marketing is and how it benefits an organisation.

COURSE OUTLINE The day will include a number of practical exercises and various case studies. Participants will learn about principles of marketing including planning, targeting and segmentation and relationships. You will also gain a working knowledge about specific marketing techniques including knowing your customer, choosing the right medium for your message and monitoring and evaluation.

SUITABLE FOR • Those who are expected to ‘do’ marketing as part of their job, but haven’t received any formal training • Those who want to get into marketing and for those who are currently doing it and want a better grasp of the bigger picture


LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Have a working knowledge of the four stages of a marketing planning cycle Know how best to apply that knowledge Know how to plan and implement a marketing campaign Understand the importance of audience development and the benefits it can bring to your organisation

Joanna Sigsworth, Head of Marketing and Communications at Nottingham Playhouse. Her career has included marketing, PR and fundraising roles at Leicester’s Curve theatre, Town Hall and Symphony Hall (THSH) in Birmingham, the BBC National Orchestra of Wales and Northern Ballet. She holds an MBA from Durham University Business School and is a Chartered Marketer and Member of the Chartered Institute of Marketing. Melanie Ryan has worked at the City of Birmingham Symphony Orchestra for 18 years, holding the position of Marketing Manager for much of this time. In May 2014 she took up the new role of CRM and Insight Manager for the CBSO.

£180+VAT, Non-Members £140+VAT, UK Theatre, SOLT, ITC, FST and ABTT Members

Bookings for this course will open on 12 February, please visit to book your place.

£125+VAT, ABO Members



ESSENTIALS OF FUNDRAISING Friday 29 June 2018 10.00am – 5.00pm

In Partnership with


LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Have a working knowledge of the many different ways to raise money Know how best to apply that knowledge Know how to plan a fundraising strategy and write applications and proposals Have a clear understanding of what NOT to do when trying to attract funds

This course aims to dispel the mystique of fundraising and show that anyone can fundraise successfully provided they follow some simple rules, enjoy communicating with people, can write well and research thoroughly, and are persistent.

COURSE OUTLINE The day will cover the following areas: • Fundraising strategies and research techniques • Charitable trusts and foundations • Individual Giving and Membership schemes, corporate support and events • How to get the most out of boards and development advisory groups The course includes a six-month email follow-up service, answering basic questions that have occurred since the course took place.

SUITABLE FOR • Fundraising and development staff working in the performing arts, including orchestras, theatres, venues, concert halls etc. • Those new to fundraising or those looking to refresh their skills in this area


£180+VAT, Non-Members £140+VAT, UK Theatre & SOLT, ITC, FST and ABTT Members £125+VAT, ABO Members


Sarah Gee is co-founder and Managing Partner of IndigoLtd. She has worked with scores of theatres, arts centres and music organisations across the UK and overseas, including Sinfonia Cymru, Bolton Octagon, Kings Place, Talawa, Warwick Arts Centre, Leeds College of Music, mac birmingham, Derby Theatre, British Council, and the European Broadcasting Union. She is the Midlands Area Hub lead for the Arts Fundraising Fellowship programme, and regularly both chairs and speaks at arts conferences. Bookings for this course will open on 12 February, please visit to book your place.


SUMMER TRAINING AND EVENTS 2018 We are now publishing the Training & Events Prospectus three times a year, to keep you up to date with new information about our events, as well as articles from industry leaders. The Summer 2018 edition will hit your desks in April, and include details of brand new courses and more information about the Theatre & Touring Symposium.

D/DEAF & DISABLED ACCESS TRAINING This summer UK Theatre will be launching new course to help you get up to speed on best practice with access for D/ deaf and disabled people. This course will be developed in partnership with the theatre industry and delivered by experts in this field. Keep an eye on social media and UK Theatre Training & Events alerts for more information.

DEVELOPING DIGNITY AT WORK POLICIES We will be offering training to support you to develop dignity at work policies and procedures which adhere to applicable legal principles and are appropriate for your organisation. Keep an eye on social media and UK Theatre Training & Events alerts for more information.


YOU ARE IN THE SPOTLIGHT. WE COVER YOUR EXPOSURE. Integro – UK Theatre’s preferred insurance provider We provide an exclusive insurance facility for UK Theatre members „ Exclusive Wording „ Competitive Premiums „ Comprehensive Cover

Visit our website at or contact a member of our Theatre team: Andy Rudge: Bev Hewes:



MENTORING PROGRAMME Enhance your skills, grow your confidence and expand your network through the UK Theatre mentoring programme. In the mentoring relationship, the mentor offers to share their time and expertise with the mentee, acting as a sounding board and offering guidance, encouragement and advice.

“Very positive – my mentor was warm, open, helpful and generous with his time and advice.” Neil Marcus, The Stable Musicals (Mentee) HOW TO BECOME A MENTOR OR MENTEE If you are curious about becoming a mentor or mentee, do get in touch with us at or call 020 7557 6700 to find out more.

“I enjoy mentoring and have substantial experience. I always gain new insights, new friends and new experiences from mentoring. It’s a privilege.” Dorothy Wilson (Mentor) 25

AGM AND ANNUAL REVIEW 2018 Wednesday 4 July 2018 12.00pm – 2.00pm

SAVE THE DATE This year’s AGM and Annual Review will be held in the UK Theatre conference room at 32 Rose Street. The AGM and Annual Review is an opportunity to ask questions and share your thoughts on the future for UK Theatre. UK Theatre members are invited to come along to hear a review of 2017. We will also make our Annual Review available online. Following the presentations there will be an opportunity to meet and network with other members and colleagues over lunch.

SUITABLE FOR All UK Theatre members 26

UK THEATRE AWARDS 2018 Sunday 14 October 2018

INTRODUCTION This year’s UK Theatre Awards will take place at London’s historic Guildhall, on Sunday 14 October 2018. The UK Theatre Awards are the only nationwide awards to honour and celebrate outstanding achievements in regional theatre throughout England, Scotland, Wales and Northern Ireland. Places are limited so book early to avoid disappointment. The event will start with a glass of fizz in the medieval crypts, followed by a three-course lunch with wine, coffee and dessert. Presentation of the awards with accompanying entertainment will take place during and after lunch. This key annual event in UK Theatre’s calendar provides excellent opportunities to meet other members, network and celebrate the past year’s successes 27

BOX OFFICE CONFERENCE 2018 Monday 21 May 2018 10.30am – 5.00pm INTRODUCTION The forum for those working in box office, ticketing and marketing to hear and share the latest industry developments and practices. The day will provide you with information and guidance alongside opportunities to share knowledge, develop connections and network with those in similar roles.

SUITABLE FOR • Anyone working within a box office, marketing and communications, customer service and/or a pricing/ ticketing role at a management level and/or with some responsibility for decision making • Anyone with an interest in using sales and customer data to drive the audience and visitor experience • Theatre Managers and General Managers

“Brilliant day - I have taken a lot away. Will certainly be looking for this date in my diary next year.” Previous delegate

£180+VAT, Non-Members £140+VAT, UK Theatre & SOLT Members (after 09/04/18) ITC, FST, ABTT and ABO Members £100+VAT, UK Theatre & SOLT Members if booked before 9 Apr 2018


UK Theatre and Society of London Theatre present a new industry conference Monday 18 June at the Brewery With post-conference industry networking event at The Barbican. A day to tackle shared issues, leading to real and practical change that UK Theatre and SOLT can take forward. • Practical workshops • Inspiration from high profile speakers • Discussions in breakout sessions • Time for business conversations and networking Your views will shape what we talk about, who we hear from, and which new approaches feature - to make sure the day is useful and relevant.

Prices £205+VAT, Non-Members £185+VAT, UK Theatre & SOLT Members (after 16/01/18), ITC, FST, ABTT and ABO Members £150+VAT, UK Theatre & SOLT Members if booked before 16 Feb 2018 £75+VAT, Concession Freelancer / Early-career *

* please see the website for further information. If you are unsure which category you should choose or have any questions don’t hesitate to get in touch. You can email or call 020 7557 6799.


FRONTLINE & OFF STAGE Tuesday 25 & Wednesday 26 September 2018 Together Frontline and Off Stage will focus on front of house and customer service, along with the aspects of theatre that the public don’t see but are crucial to a successful performance. Bringing together professionals across operations, front of house, technical, general management, customer service and administration Frontline & Off Stage will be an opportunity to network, explore practical solutions and discuss latest developments in the sector. Come to one day or join us for both.

“Once again, the whole day was superb. Nicely balanced and pitched at exactly the right level to interest and benefit all attendees.” Previous Frontline delegate 30

The Specialist Theatre, Cinema and Enterainment Venue Signage Company

Newman Displays are proud of the work we have carried out over the last 20 years manufacturing and installing theatre and cinema signage in many of the country’s most iconic entertainment venues. We can supply, install and maintain all your theatre, cinema, museum and sports venue signage requirements from traditional display cases and venue identification signage to digital display screens including: Digital Advertising Display Screens from 7” to 82” with built in media players or network control to Large Format High Definition LED Screens 12mm pitch to Super High Definition 4mm pitch. For a complete and professional service from planning and structural advice, to planning applications, design, manufacture and commissioning please email your requirements to or call 0207 278 1400 23 Pakenham Street, London WC1X 0LB

Theatre Angels Love Theatre? Want to be more involved? A Theatre Angel can enjoy the benefits such as….

What is a theatre Angel?

The lifeblood of Commercial Theatre are the investors. The ordinary people who invest the money through Producers to make the Shows Happen.

• • • • •

Complimentary tickets to opening night performances. Invitations to meet the cast and company at opening night parties. Access to VIP house seats across the West End. The opportunity to organise special theatre evenings for friends, colleagues, or clients. Industry insider status, recommendations, and information. Advance notice of further investment opportunities.

By doing so they join a select club of individuals who are an integral part of the producing process, and enjoy the insider benefits of glamorous press night parties, priority booking and of course if the production is successful, the financial rewards.

“Go on, be an angel”

A day in the life: L� Cr�sman

Follies. Photo: Liz Crossman

Whilst it sounds like a cliché, the great thing about my work is that it is rare that any day is the same. The nature of my job as a Costume Prop maker means the parameters of what I am asked to create are so wide- from wizard hats (Harry Potter, Palace Theatre), to bedazzled showgirl headdresses (Follies, National Theatre), to nine foot costumes made of piles of rubbish (Everyman, National Theatre). At the moment I am currently working towards Harry Potter and the Cursed Child opening on Broadway in the spring, so it feels like returning to an old, slightly eccentric friend. I work primarily in theatre but occasionally make things for film, opera, music videos and commercials, and this dictates where I am on any given day. I am currently holed up in my little studio in South London, but I often work in house at the National Theatre with the Costume Props team there. I set up my own studio space earlier this year, which means I work alone more often now. I love and miss the company of other people when I’m by myself, and the natural collaboration that arises from others, but I have learned to enjoy that I can listen to any music I want now! After I’ve managed to get the heating going 32

and persuading my hands to return to consciousness, I try and get all my basic admin out of the way. It sounds boring, but it is hard to get into the flow of making when the pinging of emails is going on behind you. Getting organised for Broadway means I have to be very aware of lead up times, other costume demands and shipping, which isn’t something I’m used to, as sometimes the only final fitting I may get is 15 minutes before the actor is due on stage. I often have to coordinate with the Costume Supervisor, Designer, and Wigs, Hair and Makeup Supervisor as I crossover so many departments and everything is impactful. However, this flurry of activity is why I really enjoy what I do- it’s exciting and dynamic and keeps me engaged. Once I’ve got everything out the way, the important stuff happens. Hats and headpieces are my favourite things to work on, and it becomes almost meditative being able to concentrate working out how to approach a 2D design or concept and making it 3D. If it didn’t sound so pretentious I would say it is a bit like sculpting- all my concentration is going into one thing and solving that problem. A few months ago we made some headpieces for ‘Follies’ at the National Theatre, and whilst they look beautiful on stage, the amount

Follies. Photo: Reuben Hart

Liz Crossman is a Costume Prop Maker and Milliner

of engineering required in one headpiece is staggering- every single element has to be really light and wearable to allow the actor to do their job, sturdy and durable to last the run, but also has to convey exactly what the Costume Designer wants that character to portray. There is a lot of theatre magic involved. Those actresses were walking down staircases and over rubble in heels!

Unless there’s a deadline coming up or a show to go on, in the evening I try switch off and head home, otherwise I wouldn’t ever stop. Though often I end up accidentally bringing work home in the form of loose threads, rogue pins and the odd sequin, much to the chagrin of my partner…

Harry Potter and the Cursed Child. Photo: Manuel Harlan

Due to the consistent nature of freelance deadlines and having to be a lot of things to a lot of people it is hard to switch off and regulate life vs. work, and suppress the feeling of always having to make new

connections. I don’t think I’ve mastered the balance just yet, but I couldn’t do this if I wasn’t wholly absorbed. There is always an underlying pressure of being expendable, especially in an environment where funding in the Arts is being cut left right and centre.


SPRNG 2018

Training and Events Calendar JANUARY



Communications in a Crisis



JUNE Moving into Management



AAA: The secret to maximising earned income



Practical People Management



Introduction to Finance (ABO)



Managing Volunteers



Exceptional Customer Service: building relationships to increase revenue




Theatre & Touring Symposium



Introduction to Marketing (ABO)



IOSH Managing Safely (North TBC)



Essentials of Fundraising (ABO)


AGM & Annual Review 2018








Off Stage



Box Office Conference




IOSH Managing Safely (London)




UK Theatre Awards 34

Booking information To book a place for any UK Theatre event, please visit, email or call 020 7557 6700.

UK Theatre Event Booking Terms & Conditions UK Theatre event information is correct at time of going to press but is subject to change. For the latest information, please visit the relevant page via our Training and Events page at Please refer to the UK Theatre website for full event booking terms and conditions and for separate conference, award, IOSH, MHFA and residential course terms and conditions.


UK Theatre Training and Events Prospectus  
UK Theatre Training and Events Prospectus