Jewish News Business Nov 21, 2016

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Supplement to Jewish News November 21, 2016

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usiness success is not always measured in dollars and cents and awards. In fact, just in time for Thanksgiving, several articles in this section are testimony to that point. First, we highlight Lisa Stein Delevie and her philanthropic work with Grand Furniture. Delevie’s commitment to helping others through her family’s long established and thriving business is inspiring, and she hopes, contagious. Her article is on the adjacent page. Speaking of success, earlier this month, United Jewish Federation of Tidewater’s Society of Professionals held the first in its Conversations series of programs. Titled Local Stories of Success, the event offered insights and “fresh and differing perspectives.” The article is on page 25. While high profit margins and healthy bank accounts tend to reflect achievement, studies, such as the one reported on page 19, find that following one’s passion into a career, oftentimes is a brighter key to being successful, at least as far as intrinsic rewards are concerned. The study, conducted by Tel Aviv University, is an interesting read. Jewish Family Service and Simon Family JCC are teaming up this year to raise funds for Camp JCC’s Special Needs Camp. The day comes just after Black Friday and Cyber Monday as shopping for the holiday season really starts rocking. This article is on page 20. And, of course, there’s more, including an article on page 21 that highlights a new organization comprised of four Jewish innovation organizations. Finally, to quote Sheryl Sandberg, COO of Facebook and author of Lean In: Women, Work, and the Will to Lead, “Done is better than perfect.”

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Terri Denison Editor

Published 22 times a year by United Jewish Federation of Tidewater. Reba and Sam Sandler Family Campus of the Tidewater Jewish Community 5000 Corporate Woods Drive, Suite 200 Virginia Beach, Virginia 23462-4370 voice 757.965.6100 • fax 757.965.6102 email Terri Denison, Editor Germaine Clair, Art Director Hal Sacks, Book Review Editor Sandy Goldberg, Account Executive Mark Hecht, Account Executive Marilyn Cerase, Subscription Manager Reba Karp, Editor Emeritus Sherri Wisoff, Proofreader Jay Klebanoff, President Alvin Wall, Treasurer Stephanie Calliott, Secretary Harry Graber, Executive Vice-President The appearance of advertising in the Jewish News does not constitute a kashrut, political, product or service endorsement. The articles and letters appearing herein are not necessarily the opinion of this newspaper. © 2016 Jewish News. All rights reserved. Subscription: $18 year For subscription or change of address, call 757-965-6128 or email

About the cover: Lisa Stein Delevie at Grand Furniture. QR code generated on

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A house is not a home, until you have a good night’s sleep Terri Denison


ithout a good night’s sleep, everything tends to be just a bit tougher. While physicians, teachers, employers and nearly all health experts stress the importance of sleep, not everyone has the good fortune to have a proper bed in which to get those necessary zzzzzzzzs. That’s where Lisa Stein Delevie comes in. A Norfolk native, Delevie returned to Tidewater in April 2015 from Florida where she raised her children. “After my father (Jerry Stein) passed away in October 2014, I wanted to follow in his footsteps in giving back to the community. My brother Craig—who now runs GrandBrands—asked me if I would head up his project to continue Dad’s legacy by involving Grand in helping the less fortunate in our area,” she says. Today, Delevie heads up two programs under the GrandBrands umbrella: Hope to Dream – Ashley Home Stores Chance to Dream Grand – Grand Furniture Through these programs, furniture, bedding and other essential items are donated to a variety of causes. For example, “We just donated furniture for the Food Bank’s volunteer lounge and we had employees commit to volunteer for their Mayflower Marathon Nov. 18–20,” she says. “We run our bedding program in partnership with four leading mattress manufacturers for charities such as ForKids, CHIP (Children’s Health Insurance Program), VetsHouse and Habitat for Heroes. “And, through the Coalition Wounded Warriors, we donate lift chairs for amputees,” she says. Delevie credits her parents with her inspiration to devote so much time and resources to philanthropy: “My parents were the salt of the earth. They never turned anyone away. “It’s not always money that makes a philanthropist. My mother (Arlene Stein) taught me that volunteering your time and effort is as important as giving money,” she notes. The Jewish community also has played a role in Delevie’s life’s journey. In addition to myriad volunteer positions, she most recently served on the board of directors of her temple in Boca Raton, Florida, and as a guardian ad litem in Palm Beach County, Florida.

“The Jewish community gave me a centered life growing up and taught me the values of giving back and being there for others. As an adult, the Jewish community continued to ground me and provide a way for me to teach my children values and to contribute to those less fortunate than myself,” she says. Combining the example of their parents and the Jewish community, in 2008, Jerry Stein and his children established the Arlene Stein College Scholarship in partnership with the Tidewater Jewish Foundation to provide Jewish young people financial assistance to be able to attend college. “My siblings, children and nieces and nephews continue to be inspired by the example of my parents and the Jewish values that they taught us. We give a $10,000 scholarship per student annually, equaling $40,000 over four years. We alternate Stein family members to be on

the selection committee (along with Tidewater Jewish Foundation members), so that all family members have the chance to participate and give back.” Never seeking publicity or recognition, one of Delevie’s favorite personal rewards, she says, is including and encouraging others to join her in helping others. “I’ve been blessed in that my enthusiasm and joy in giving to the less fortunate families and veterans in our area has inspired leading manufacturers to donate bedding sets to our community,” she says. “Similarly, our employees—we call them “ambassadors”—have taken the initiative and volunteered to ride along with me and the warehouse trucks to deliver the bedding. Seeing these families’ faces and hearing their gratitude is so beautiful. Your heart wants to break when you see how families live in our area, and to be able to give something back is so rewarding.”

Lisa Stein Delevie. | November 21, 2016 | Business | Jewish News | 17

Business Robert Kraft donates $6 million to build sports campus in Jerusalem JERUSALEM (JTA)—Robert Kraft, owner of the New England Patriots and a noted Jewish philanthropist, has donated $6 million to create the Kraft Family Sports Campus in Jerusalem. The contribution is to “advance Jerusalem as an international sports hub,” the office of Jerusalem Mayor Nir Barkat said in a statement in announcing the gift. It is part of the celebration of the 50th anniversary of the reunification of Jerusalem and the 20th Maccabiah Games, an Olympics-style event that will be hosted in Jerusalem in July. The campus in Emek Haarazim, in the northwest part of the Israeli capital, is scheduled to open in the summer. Established in collaboration with the Jerusalem Foundation and the Jerusalem Development CompanyMoriah, the campus will include soccer fields, a dual-use U.S. regulation football and soccer field, locker rooms and administrative offices, a central pedestrian thoroughfare, parking and an access road, with plans to add

of The Kraft Group, a holding company with assets in paper, packaging, real estate and sports teams. He has donated over $100 million to numerous institutions and organizations, many of them Jewish. Barkat said Kraft “has been an unwavering partner in the growth and development of Jerusalem.” “This gift, which helps celebrate the 50th anniversary of Jerusalem’s reunification, furthers Robert and his family’s commitment to the capital of Israel, and to enhancing sport and particularly football in Jerusalem,” the mayor said.

other facilities. “The Kraft Family Sports Campus allows me to invest in two things that I have always been very passionate about: My love of Israel and my support for youth athletics and team sports, especially American football,” Kraft said. He added that team sports “help unify those who might otherwise be divided by cultural differences” and are “proven to develop leadership.” The Kraft Family Field in Sacher Park in Jerusalem already plays host to American football. Kraft, 74, is the chairman and CEO



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18 | Jewish News | Business | November 21, 2016 |

Business Follow your heart as you pursue your career A new Tel Aviv University study finds talent is less important than passion when it comes to professional success

Tel Aviv—More than half of working Americans feel disengaged from their jobs, according to Gallup’s latest State of the American Workplace poll. Unenthusiastic, uncommitted and uninvolved, male and female workers alike are now, more than ever before, unlikely to be “doing what they love” at work. Should you pursue your passion or strive toward a secure living? A new Tel Aviv University study published in the Journal of Applied Psychology finds that the two objectives are not mutually exclusive—in fact, each feeds the other. Young people with strong callings are more likely to take risks, persist and ultimately get jobs in their chosen fields, satisfying both their personal and professional career needs. The researchers also found that those who exhibit a passion for these interests in their teens are more likely to be successful later on, regardless of their inherent talent. The research was conducted by Dr. Daniel Heller of TAU’s Recanati School of Business, in collaboration with Dr. Shoshana Dobrow Riza of the London School of Economics.

The head vs. the heart “Given the economic reality today, people commonly face trade-offs as they make decisions that pit the two sides of careers—the ‘heart,’ or intrinsic side, and the ‘head,’ or extrinsic side—against one another,” says Heller. “We wanted to examine people who chose to follow more challenging career paths, such as those in the arts, and assess their chances of ‘making it.’” Heller and Riza surveyed some 450 high-school music students at two elite U.S. summer music programs over the course of 11 years (2001-2012) as they developed from adolescents to young adults to professional musicians. “We found that participants with stronger callings toward music in adolescence were likely to assess their musical

abilities more favorably and were more likely to pursue music professionally as adults regardless of actual musical ability,” says Heller. Even so, difficulties in pursuing their dreams were still evident. According to the study, participants who were involved in music professionally, even at a minimum, earned considerably less (a gap of $12,000 per year on average) than freelancers or amateurs who pursued their musical interests outside of work. But they also reported similar or greater satisfaction with their jobs and lives. For those with strong callings, personal rewards such as satisfaction may matter more than professional rewards such as income.

Weighing the options “If you experience a strong calling, you need to be cognizant of your relative preferences for intrinsic versus extrinsic rewards and potential trade-offs between the two, then decide accordingly,” says Heller. “However, we found that, in certain fields, one’s drive or passion afforded a competitive advantage over others, even when unrelated to objective ability or talent. “In general, society benefits from an excess of talented people competing for a limited number of positions in winnertake-all labor markets,” Heller continues. “Individuals who ‘win’ in this market are exemplary. Although individuals entering this type of market eventually ‘lose’

in extrinsic terms by definition, they still benefit from intrinsic rewards and garner subjective value and well-being, such as the satisfaction derived from attempting to fulfill their calling, even for a short time.” The researchers are currently examining the implications of career choice on overall wellbeing. American Friends of Tel Aviv University ( supports Israel’s most influential, comprehensive, and sought-after center of higher learning, Tel Aviv University ( TAU ranked #75 globally and #1 in Israel in a 2015 Reuters survey of the 100 most innovative universities.

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Help give children with special needs a “Mainstream Camp Experience” the community with a marvelous summer day camp through Camp JCC. The goal is to enable children with all abilities wenty-three years ago, one family to access and succeed in this fun-filled had a vision of a fully incluenvironment. It has provided a wonderful sive summer camp at the Jewish first-time experience for so many children Community Center in Norfolk. Today, over the past 23 years. The smiles and thanks to a joint program developed by laughter this program creates have been a Jewish Family Service of Tidewater (JFS) highlight of my summers and an amazing and the Simon Family JCC, and a genergift to so many lives.” ous gift from an anonymous donor, that Robyn Bailey, a camp dream is a reality for many parent says, “We are local families. Generous so thankful for Camp funding is also supplied JCC—they give my son by local, private donors. the opportunity to expeOver the past 23 years, rience camp and just be numerous children with Average number a typical kid for a week. of children with various emotional, develspecial needs at It also allows us to take a opmental, physical and Camp JCC each year break from the daily therbehavioral needs have apies and let him enjoy been able to laugh, play being a four-year-old— and enjoy their summer his excitement at drop-off days at Camp JCC. and smiles at the end of This unique program the day make it all worth it! My husband began with just one child who wanted to and I are so appreciative and grateful for experience a summer camp that would the program and all it has done for Evan.” provide fun-filled activities within a This year, JFS, the United Jewish Jewish environment. Each summer, this Federation of Tidewater, and the Simon program has traditionally supported an Family JCC are teaming up to raise average of 25 children with special needs funds for this camp program through such as autism, Down’s syndrome, cere#GivingTuesday on Tueday, Nov. 29. bral palsy, ADHD, depression, sensory #GivingTuesday is held annually on the integration disorder, Tourette’s syndrome Tuesday after Thanksgiving, and after the and others. Specially trained staff, widely recognized shopping events Black referred to as “shadows,” provide support Friday and Cyber Monday, as a kick-off to and accommodations to campers. These the holiday giving season. This year’s goal shadows are able to enhance a child’s is to raise $20,000 for the camp in order to camp experience by facilitating friendaccommodate additional children and to ships, providing behavioral and emotional expand the program based on needs. support, and/or assisting with appropriate To donate to this program on Giving accommodations. Michelle Fenley, LCSW Tuesday, visit at JFS and Special Needs camp director Giving-Tuesday any time on November 29. says, “The Simon Family JCC provides Amy Cobb




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Business Four Jewish innovation organizations consolidating


our Jewish organizations will combine to form a single organization to be a central resource for Jewish innovation. UpStart, Bikkurim, Joshua Venture Group and U.S. based-programs of PresenTense announced this month that they will consolidate to form one entity. The new entity, to be called UpStart, will provide services and resources to entrepreneurs, intrapreneurs and communities. The organizations now provide support services for innovators and groups in the Jewish community seeking new ways of thinking. “Jewish life has evolved in incredibly positive ways due in part to the success of our organizations, our program alumni, and our visionary partners,” says Aaron Katler, CEO of UpStart, said in a

statement. “We come together now out of a shared commitment to build on that success and to expand our capacity to serve an evolving field. Our vision is to provide innovators and organizations at nearly every stage with the services and resources they need to succeed.” UpStart will work to create a more robust platform to empower innovators and institutions to take risks, to develop creative engagement strategies, and to maximize the potential of their community-changing ideas, the statement said. The organizations first worked together on The Collaboratory, the largest gathering of Jewish innovators in the United States. With support from the Lippman Kanfer Foundation for Living Torah, the executive directors of the organizations then gathered for a retreat two years ago to learn more about each

and collaborative activiother’s programs. UpStart ties, while at the same “The consolidation time resourcing more is a very positive will work to create programs, organizadevelopment for the tions, and leaders.” entire Jewish coma more robust platform D u r i n g munity,” said Jon the transition Woocher, senior to empower innovators and period, each fellow at the organization Lippman Kanfer institutions to take risks, to will continue Foundation for to operate its Living Torah. develop creative engagement own programs “These orgaand support the nizations did strategies, and to maximize cohorts that are their homework currently underto determine the the potential of their way. The UpStart h i g h e s t- i m p a c t board of directors opportunities for community-changing will be comprised of investing in Jewish representatives from innovation. As one ideas. each organization. (JTA) organization, they can develop more coordinated



AN EVEN BETTER EXPERIENCE. Join us for our Open House on Sunday, November 20, 2016 at 2 p.m. For more information or a personal tour, contact our Director of Admissions, Mary Peccie at (757) 480-1495 or visit | November 21, 2016 | Business | Jewish News | 21

Business Tel Aviv University among top 10 universities for venture capital-backed entrepreneurs TAU joins Stanford, UC Berkeley, and MIT on global VC database list Tel Aviv—Tel Aviv University ranked ninth in the master list of global universities producing the most venture capital-backed entrepreneurs, according to the 2016-2017 PitchBook Universities Report. TAU placed ahead of Ivy League universities Yale (#12), Princeton (#13), and Columbia (#18). TAU appears on the list for the third year in a row, powerfully reflecting the university’s continuing success in the

global business/investor community. The prestigious list is topped by Stanford, UC Berkeley, MIT, Harvard, the University of Pennsylvania and Cornell. TAU is the only non-US university to make the top 10. Its MBA program is ranked 12th in the world in terms of producing VC-backed entrepreneurs. According to PitchBook, entrepreneurs who got their start at TAU have raised capital in the

22 | Jewish News | Business | November 21, 2016 |

amount of $5.1 billion. Shlomo Nimrodi, CEO of Ramot, Tel Aviv University’s Business Engagement Center, says, “This report is a testament to the successful strategy TAU’s leadership has been implementing in translating excellent research into practical innovation and entrepreneurship. It involves creating a support system to encourage promising innovations, interacting with multinational corporations from around the world, and

opening opportunities to the east, with strong and expanding relations with the emerging markets in both India and China. Located in the heart of Tel Aviv, the second largest technology sector in the world, TAU is the innovation hub of the “Start Up Nation.” With more than half the 30,000+ student body engaged in multi-disciplinary research, TAU is uniquely positioned as an incubator of groundbreaking ideas.


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Parve Nutella and other must-try new kosher foods Josefin Dolsten

SECAUCUS, N.J. (JTA)—At Kosherfest, the world’s largest kosher trade show, Yiddish and Hebrew is heard alongside English. Some 6,000 kosher-food insiders packed the massive hall, chatting, networking and tasting samples. The crowd skews male and Orthodox— in fact, it may be one of the only events where the men’s bathroom has a longer line than the women’s one. The annual two-day expo held last week at the Meadowlands Exposition Center here is a food mecca for those who observe Jewish dietary laws. Among the more than 325 exhibitors are vendors touting everything from the kosher staples—beef salami, latkes and Israeli wines—to new and unexpected foods, such as a line of Korean products. Here are some exciting and unique kosher products that are new to the market or will be hitting stores soon.

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product, comes with all the necessary ingredients—mini matzahs, chocolate and marshmallows. The pizza kit, however, contains just triangle-shaped matzah and sauce; moms and dads must provide the cheese and any other toppings. The kits are so appealingly designed that parents may be tempted to partake. “We think there’s going to be a lot of adults with kids that are going to be sneaking these items while their kids are off at school,” Sugarman says.

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Passover s’mores and pizza kits

Manischewitz is launching a line of matzah-themed treats that will make Passover a bit more fun for kids—and maybe adults, too. Prior to Passover in April, the company will introduce two do-it-yourself food “kits”: matzah s’mores and matzah pizza. “This year at Manischewitz, it’s all about kids,” the company’s president and CEO, David Sugarman, says. “We sat around and thought about what fun items can we come up with for Passover that would get kids engaged in Passover.” The s’mores kit, which won Kosherfest’s award for best new kosher-for-Passover

Dyna Sea is a pro in the world of imitation shellfish—“surimi,” as it is called in Japanese—having been in business for nearly 20 years. The kosher food company even has Japanese consumers buying its products, according to owner Daniel Berlin. These imitation crab cakes, which won Kosherfest’s best new product award for frozen foods, are made with imported Alaskan pollock. Berlin said they taste very close to the real deal. “It has such a beautiful, rich, seafood flavor and a texture, a mouthfeel, that really simulates the real thing,” he says. And though this reporter has never had a real crab cake, she couldn’t help but go in for a second faux one.

Parve Nutella Kosher-keeping chocoholics know the pain of overly sweet parve chocolate spreads that lack the richness of Nutella— and never quite hit the spot. But this new Italian-produced

spread—tapped the best new product at Kosherfest—is a game changer. Parvella CEO Gabriele Zarrugh worked for two years to develop the spread, saying he was motivated by the desire to make a delicious kosher product that was accessible to those with dietary restrictions. Parvella is milk, dairy, egg, peanut and palm-oil free.

One Columbus Center 283 Constitution Drive, Suite 800 Virginia Beach, VA 23462 Phone: 757-777-3121, 800-342-5444 x121 Fax: 757-490-9239 best new savory snack. Cohen’s inventive varieties accurately evoke their namesakes: The birthday cake flavor is topped with colorful sprinkles; there’s a kick of cinnamon on the crispy exterior of the cinnamon churro kettle flavor. Cohen uses coconut oil to cook the kernels both for its health benefits and flavor, she says. “It’s my passion; coming up with a new flavor makes me feel so good,” she says. “This [churro kettle] is my favorite one right now, although next week I’ll probably have a different flavor that I like.” continued on page 24

Birthday cake and churro-flavored kettle corn Highland Pop President Kimberly Cohen has a thing for popcorn. In 2012, she opened a small popcorn shop in suburban Chicago. Since then, Cohen has developed nearly 100 flavors of the addictive snack, which she is hoping to distribute nationally. Kosherfest deemed Highland Pop the | November 21, 2016 | Business | Jewish News | 23





Marzipan rugelach from Israel The Marzipan shop in Jerusalem’s Mahane Yehuda market has been for decades nearly as much of a tourist destination as the Western Wall. Once you’re in the shuk, the bakery isn’t hard to locate. The rugelach’s sweet, chocolatey scent wafts its way through the market, enticing visitors to pay a visit and buy a pastry — or maybe 10. Now the rugelach is available for purchase in the U.S. The chief marketing officer for M Bakeries, its distributor in America, says the company was inspired to get on board after learning that Americans would bring home suitcases full of the pastry from Israel.

“[T]hey got so addicted to this particular rugelach that is considered the best in the world,” Milton Weinstock says. The rugelach, which is made according to a secret family recipe, is best served warm, says a person working the Marzipan booth. This reporter agrees: Fresh out of the oven, the chocolate filling and dough become irresistibly gooey.


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24 | Jewish News | Business | November 21, 2016 |

Business Success stories inspire professionals at recent Society event Laine Mednick Rutherford


n September, the United Jewish Federation of Tidewater held an inaugural event for its new Society of Professionals affinity group, promising unique and stimulating programming, and opportunities to connect to other professionals in the area. At its second event, the Society demonstrated a strong commitment to fulfilling that promise. On Thursday morning, November 10, the group presented the first in its

Conversations series of programs. Titled Local Stories of Success, the event—sponsored by INSCO Insurance—included a panel discussion with David Konikoff of Konikoff Dentistry, Jerry Miller of the Miller Group, and Jody Wagner of Jody’s Popcorn. With Danny Rubin of Rubin Communications moderating, the trio provided insights into their career paths—past and present, and spoke about their involvement with and support of the Jewish community. More than 50 people of all ages and business affiliations attended, exceeding

Greg Zittrain, Shira Itzhak, Karen Lombart, and Stacey Neuman.

expectations and validating the effort Shira Itzhak and Julius Miller, volunteer co-chairs, put into planning the program. “Over the years, we recognized that there were very successful Jewish professionals in our community and thought it was a great opportunity to share their success stories,” says Itzhak. “We want up and coming Jewish professionals and community members to learn from these stories, so we can continue to grow,” she says. “These people [on stage] do not want to flaunt their success, but we want people to know the home grown Jewish professionals, in order to inspire others.” Feedback from the event has been outstanding, according to UJFT staff members who helped organize the morning breakfast and discussion. “I enjoyed the topics, and Danny did an excellent job moderating the event,” Neil Waranch writes in an email. “I think continuing to have guest speakers, young and old, gives everyone fresh and differing perspectives. We have extremely interesting and successful Federation members who have great stories to tell,” he writes. “I’m looking

forward to future events.” Scott Levin also praised the program. “This was an interesting and unique event,” Levin says. “It gave us a chance to learn more about people we know and the forces that drove them on their business ventures.” The UJFT Society of Professionals emerged from an awareness of shared interests and audiences among the members of the UJFT’s Business & Legal and Maimonides Societies. Along with presenting unique programming and providing networking opportunities to all Jewish professionals in the area, the Society also strives to connect its members to social action initiatives and resources necessary for the Tidewater Jewish community to thrive and grow. To see more photos from November 10, visit UJFTSocietyofProfessionals/photos and click on the album Conversations: Local Stories of Success. Visit for further information about the Society. Photographs by Laine Mednick Rutherford

Danny Rubin, Jerry Miller, David Konikoff, and Jody Wagner.

Tami Arnowitz and Matt Baldwin.

Alyssa Muhlendorf and Sharon Debb.

Shikma Rubin, Raizy Cook, Morgan Bober, and Jonathan Rose. | November 21, 2016 | Business | Jewish News | 25



As the Chief Executive Officer at the Peninsula Foodbank, she believes the Foodbank not only distributes food but is also the spokesperson for those who otherwise don’t have a voice. “There are so many low income individuals who haven’t received any benefit from the recovering economy and those who because of their life circumstances need help every now and then. We are there to help ensure their voices are heard.”

“Since 2004, when I started with the Foodbank and got to know Payday Payroll, I have always felt that Payday has been involved and helped to build it’s business through positive support for others in the community, both non-profits and start up businesses. I particularly appreciate the generosity that Payday has shown to the non-profits in our community.”

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