What’s Trending
Greener living
Eco-conscious living has gone mainstream, with 78% of consumers saying sustainability is important and global searches for sustainable products increasing by 130% in recent years.*
This growing expectation presents a valuable opportunity for retailers to align with shopper values and maximise sales.
From packaging to product formulation, more brands are rethinking how everyday items can be made better — for people and the planet. For retailers, that means more options that deliver on both performance and purpose.
Flip through and discover better-for-you snacking from Real Naturals and a Macro Mike Golden Gaytime Dreamy Hot Chocolate. Switch Nutrition adds a Choc Honeycomb flavour to its popular Sleep+ Magnesium range, and Giovanni expands its salon-quality, eco-chic hair care range with targeted curls, colour and hydration solutions. Save up to 40% OFF top-selling brands, including 15% OFF Bragg, Faith in Nature, Mingle Recipe Bases and more.
*The Round Up, 2025 *Streets and Golden Gaytime are trademarks of Unilever. Used under license, all rights reserved.
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What ' s New W N w
Grab n’ go snacks
Real Naturals delivers convenient snacking with Edamame Pops in three classic flavours. Gluten-free, vegan and packed with over 10g protein/serve, they are a better-for-you option for health-conscious consumers. Offered in a CDU of 10, the range is ideal for impulse purchases and counter-display upsell opportunities.
$2.95
Natural supplements
Happy Way grows its no-added-sugar lineup with two Whey Protein Powder flavours – consumer-requested Dark Chocolate and Choc Mint – each delivering over 19g protein/serve. Tapping into the $78.6 billion global gummy market, Happy Gummies offer 6g protein/serve and are made with grass-fed bovine collagen, natural colours and flavours.* The DIY gummy mixes are easy to prepare and are supported by a 3-pack Happy Dinosaur Mould to encourage companion purchases.
Golden additions
Macro Mike adds Dreamy Hot Chocolate in three flavours – Golden Gaytime, Creamy Rich Chocolate and Creamy White Choc – featuring magnesium, chamomile and L-theanine. Protein Indulgence Ball Choc Coconut Lamington also rolls out in a CDU of 12.
*Grand View Research, 2023
Morning brews
Morning Made debuts with latte powders in matcha, chai and turmeric blends. Made with natural ingredients and no hidden additives, the powders are packaged in aesthetic, shelf-ready recyclable tins and start at 73 cents/serve.
Healing Concepts tea
With a strong presence in the natural health market, shelf-ready ACO-certified organic herbal infusions and teas from Healing Concepts are now available. Made from non-irradiated herbs, the Australian-owned, vegan and gluten-free range meets growing consumer demand in the $1.23 billion organic tea market.*
Ethical drinking
Power Super Foods unveils Creamy Drinking Chocolate with 34% cacao and 45% less sugar than major brands, and Dreamy Night Drinking Chocolate, naturopathically formulated with certified organic herbs and ethically sourced superfoods.
All-natural sweetener
Saweet Way launches Pure Allulose Natural Sweetener, available in granules and a syrup format. With 87% fewer calories than white sugar, it supports the sugar-free trend, which is growing at a CAGR of 6.27% and valued at $72.21 billion.*
VEGAN
Gluten-free noodles
Nutritionist Choice offers a clean-label, certified organic ramen range designed for allergy-conscious consumers. The selection includes two wholegrain varieties and Ramen Noodles Protein – a lower-calorie, low-salt alternative. 10 % OFF
Toxin-free tallow
Thrive Tallow now offers its traceable, 100% Grass-Fed Cooking Tallow in a 500g option, catering to the growing seed oil-free market.
Organic cacao
Planet Organic builds on its reputation for high-quality pantry staples with a 500g certified organic, non-alkalised Cacao Powder. Naturally high in antioxidants, it’s ideal for health-conscious bakers.
More ginger
Buderim Ginger expands with Australian Ginger Juice 750ml, delivering 30% consumer savings on the 350ml size. Vegan and functional, it contains naturally occurring Gingerols and is ideal for marinades, sauces and baking.
Sugar-free sweets
Famous diversifies its offerings with Sugar Free Candy in four types and assorted flavours. Free from artificial colours, flavours and gluten, it boasts a 5-Star Health Rating.
Salty staple
Salt of the Earth presents Ultra Fine Celtic Sea Salt – a premium, unrefined option that dissolves easily in water, ideal for the hydration market. Sustainably hand-harvested and rich in minerals, it’s lower in sodium than table salt and suitable for cooking and baking.
Wholefood kids nutrition
Little Harvesters debuts with paediatric dietitian-approved, all-natural purees featuring organic ingredients. Free from added sugar, preservatives and artificial ingredients, the range is available in 4 variants in a CDU of 6.
Performing supplements
Switch Nutrition expands its lineup with Sleep+ Magnesium Choc Honeycomb, Multi-Mag Perform in a 120-capsule format and Zinc + Vitamin C in a 60-day supply. The formulations deliver key nutrients including bioavailable magnesium, tart cherry, B-vitamins and Bioperine for enhanced absorption and performance.
Immunity capsuled
Ora Health introduces top-selling Immune Tonic+ Advanced capsules featuring organic adaptogens. Available in 60 and 120 capsule options, the sustainably sourced formulation supports recovery and increased energy.
Vitamin mushrooms
Hi-D Natural Vitamin D delivers a certified organic shiitake mushroom supplement range, offering a clean, plant-based source of high-quality Vitamin D. Free from chemical extractions, additives and preservatives, the vegan capsules come in varied strengths, including a Beta Glucan-rich option to support inflammation and immune health.
Ayurvedic remedies
Eumundi Botanicals adds more naturopath-formulated options to its all-natural range, including Zing Digestive Tea, liquid drops that support improved digestion. Plus, Iron Plant Infused Tea, Digestive Cleanse capsules, Curcumin Pepper Bromelain capsules, and Myrrh Mouth Wash for gum support join the vegan line.
VEGAN
Quality hair care
Globally recognised Giovanni expands its eco-chic hair care lineup with a Color Chic Purple Shampoo and Conditioner for blonde and grey hair, a Curl Habit Curl Activator Spray for all curl types and three targeted hair masks to nourish and repair. Its award-winning vegan and organic formulations support strong shelf appeal and trusted performance.
Biodegradable
On-trend beauty
Two all-natural personal care balms – Bare Tallow Balm and Calm Tallow Balm – enhance the Thrive Tallow range. They offer toxin-free skincare in premium glass jars tailored to the clean beauty consumer.
Oral Care
Epic introduces new additions to its sugar-free, vegan oral care range. Spearmint Fluoride Free Toothpaste contains 25% xylitol and Spearmint Xylitol Mouthwash offers an alcohol-free, aspartame-free formulation.
Flushable wipes
Addressing the 30,000 tonnes of plastic wipes sent to landfill each year, CleanLIFE adds Baby Clean Soothe, Fem Clean Intimate and Meno Clean to its Flushable Plastic Free Wipes line-up.*
Clean cleaning
Euclove launches an extensive natural cleaning collection made with 100% pure essential oils. Septic and grey water safe, the range includes its best-selling Tangerine & Tulsi Dish Soap, Toilet Cleaner and Eucalyptus & Himalayan Cedarwood Multi-Purpose Cleaner in recyclable packaging.
Quality moulds
Nutra Organics releases a limited edition 3-pack of Animal Gummy Moulds – the ideal companion sale for its top-selling Gutsy Gummies range. Made from durable, food-grade silicone and dishwasher safe, each mould makes 24 gummies, encouraging ongoing use and repeat sales.
Thoughtful gifting
Sow n’ Sow expands with Sympathy and Thanks a Bunch to its Gifts of Seeds range, offering a meaningful grab-and-go gift solution.
Essential upgrade
A 50ml bottle of 100% Frankincense Essential Oil, presented in recyclable glass packaging, joins the Vrindavan trusted natural collection.
Eco brush
Jack N’ Jill introduces a Kids Toothbrush CDU of 8 with extra-soft bristles in assorted colours. The corn starch handle and packaging offer an eco-friendly solution for conscious consumers.
