26 May - 2 June ONE
What's Trending
The $12.2 billion beauty and personal care market is experiencing a surge in demand for natural and organic products, driven by growing consumer awareness and a preference for options that support both people and the planet.1 This shift is backed by more than half of Australians actively seeking better-for-you choices in this category.2
From botanical ingredients to eco-conscious packaging, shoppers are redefining routines with purpose-led solutions that deliver results without compromise. Retailers have a prime opportunity to meet evolving expectations by curating shelves with ethical, effective and in-demand offerings across this growing category.
Flip through to discover multi-pack hydration sachets from Switch Nutrition and internationally renowned natural oral care from David’s Toothpaste. Vrindavan releases a castile soap collection and two flavours join the popular Vital Zing Water drops range. Save up to 30% OFF leading brands including Epzen, Dr Organic, Simply Clean, Heritage Store and more.
Source: Statista, 20241; Naturally Good; 20252 Beauty
What ' s New
On-the-go hydration
Switch Nutrition expands its range with no-added-sugar Hydrate
Electrolytes in single-serve sachets, available in Mango Passionfruit and Assorted flavours — an ideal try-before-you-buy option.
Quality supplements
Flavoured Creatine Monohydrate, Sleep+ Magnesium capsules and Tart Cherry Extract also join the lineup.
Plus, Egg White Protein Powder, one of the most highly digestible whole-food protein sources for human absorption and utilisation.
Flavour drop
Vital Zing broadens its popular no-sugar range with two new Water Drops, offering an affordable, beverage enhancer option at just $0.07 per serve.
Low-carb baking
Two naturally sweetened, gluten-free baking mixes join the PBCo. range, catering to shoppers seeking keto and diabetic-friendly options.
Adaptogen Tea
Tapping into the $16.9 billion adaptogen market, Chai Tea presents Organic Chaga Chai 7 Mushroom Blend*. The caffeine-free, vegan option is free from preservatives and fillers, offering a clean and functional beverage.
Convenient snacking
Gimme adds vegan and gluten-free Teriyaki Roasted Seaweed Snacks in a convenient 6-pack, ideal for health-conscious snacking on the go.
Ginger staples
Buderim Ginger adds Australian Ginger Juice — packed with naturally occurring gingerols. With strong brand recognition, it’s a functional pantry essential that elevates sauces, marinades, juices and more.
Noartificial COLOURS orFLAVOURS
On-trend oral care
With nearly 70% of consumers seeking natural options, David’s Toothpaste offers fluoride-free, SLS and sulphate-free Sensitive and Whitening ranges*. Select options include nano-hydroxyapatite, a trending mineral for enamel support.
Naturallyderived INGREDIENTS
All-purpose cleaning
Catering to the growing demand for low-tox living, Vrindavan launches its retailer-requested Castile Soap range. The versatile, plant-based solution is made from vegetable and essential oils and can be used for personal care and home cleaning.
*Source:
Colgate, 2022
SLS FREE
Affordable protein
Protein Supplies Australia extends its Australian Whey Protein range with competitively priced options delivering 20g+ protein/serve, plus digestive enzymes and probiotics. Available in two sizes and a variety of flavours.
Functional nutrients
Evolution Botanicals introduces single-serve sachets of EVO+ Protein Functional Mushrooms, providing 21g+ plant protein and 1500mg of functional mushrooms per serving. The format offers convenience for busy, health-conscious consumers.
Capsule convenience
Expanding on its therapeutic dose and certified organic range, Solutions 4 Health introduces Pure Black Seed Oil VegeCaps. This 60-cap format is designed to support general health and immune function.
