Brand identity
Logotype concept
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ENGSOLGROUP
Corporate identity guide
Logotype concept
identity guide
ENGSOLGROUP Corporate
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Logotype
ENGSOLGROUPCorporate
identity guide
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Logotype
Corporate identity guide
Logotype ENGSOLGROUP
Our logo is a consistent element that appears in our communication. This logo should be used as the default
ENGSOLGROUP
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Logotype
Corporate identity guide
The horizontal version is used in cases where the space for placing the logo in proportions is narrower than 4:3.
ENGSOLGROUP 2
Logotype
Corporate identity guide
Options Vertical logotype
Horizontal logotype
ENGSOLGROUP 2
ENGSOLGROUP Corporate identity guide
Placement of the logo on a colored background
When a full-color logo merges with the background, does not match in shade, etc., the monochrome version on the plate is used with corporate colors.
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Logo dont’s
Corporate identity guide
Logo misuses
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ENGSOLGROUP
Colors
identity guide
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Corporate
Main color palette
Corporate identity guide
Main colors identify the image of the brand in the minds of the target audience, and secondary colors are markers of the main product lines, and are also used in style-forming elements.
The ENGSOLGROUP corporate palette consists of four primary colors
Web: #E73A47 RGB: R=231 G=58 B=71 CMYK:
C=0 M=88 Y=65 K=0
PANTONE® Red 032C
Web: #302683 RGB: R=48 G=38 B=131 CMYK: C=100 M=100 Y=0 K=0
PANTONE® 2371C
Web: #FFFFFF RGB: R=255 G=255 B=255 CMYK:
C=0 M=0 Y=0 K=0
Web: #000000 RGB: R=0 G=0 B=0 CMYK:
C=0 M=0 Y=0 K=100
PANTONE® Pantone BlackC
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ENGSOLGROUP
Corporate identity guide
S econdar y color palette
Secondary colors are markers of the main categories of products, and are also used in many st ylistic elements.
Web: #95B3DE RGB: R=149 G=179 B=222 CMYK: C=46 M=23 Y=0 K=0 PANTONE® 7451 C
Web: #BBC6D6 RGB:
R=187 G=198 B=214 CMYK:
C=31 M=18 Y=11 K=0 PANTONE® 537 C
Web: #A4B9C7 RGB:
R=164 G=185 B=199 CMYK:
C=40 M=19 Y=17 K=0
PANTONE® 5435 C
Web:
#97A2AC RGB: R=151 G=162 B=171 CMYK:
C=44 M=29 Y=25 K=6 PANTONE® 7543 C
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Color propor tions
Corporate identity guide
ENGSOLGROUP
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Fonts
ENGSOLGROUP 4
Corporate identity guide
ENGSOLGROUP
Corporate identity guide
Corporate font
The Lota Grotesque corporate font is used for all texts and headings in printed materials.
Inscription Alt 3 Regular is used for typing body text (for example, booklets and official press releases). Inscription Black - for headings.
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Additional font
Corporate identity guide
For internal use, in MS Word documents, in MS PowerPoint presentations, on the Internet in addition to Lota Grotesque uses the Tahoma Regular font.
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Iconography
ENGSOLGROUP 5 Corporate identity guide
Iconogrpahy
Corporate identity guide
1. ENGSOLGROUP 5
1. Store building 2. Industrial and commercial cold 3. Industrial ventilation and conditioning 4. Construction and network engineering
ENGSOLGROUP Corporate identity guide
Print 6
ENGSOLGROUP Corporate identity guide
United Cute Unicorns www. ucu.design