Atlasa is a sophisticated analytical, smart and data driven real estate brokerage that provides a very personal, high-end, concierge level service that helps someone buy the best house for themselves or sell their house in a better way.
ATLASA BRAND GUIDE 2
THE LOGO
BRAND GUIDE
THE LOGO
ATLASA
Our logo is a consistent element that appears in our communication
LOGO 4
ATLASA BRAND GUIDE THE LOGO
The logo with the tagline
TAGLINE 5
ATLASA BRAND GUIDE
6
THE LOGO
Don’t make tints of the logo.
Don’t move the strapline.
Don’t add effects to the logo. Don’t change the color of the logo.
this text is violating the exclusion zone! & @ Ø §
Don’t rotate the logo.
Don’t place text, iconography or any other graphic elements too close to the logo.
Don’t put the logo on busy backgrounds or photography.
Don’t stretch the logo.
Don’t place graphic elements too close to the logo.
01 02 03 04 05 06 08 09
07
DONT’S 7 ATLASA BRAND GUIDE THE LOGO 07
8
COLORS
Deep koamaru Copper gradientBone White
ATLASA BRAND GUIDE PALETTE 11
Light cerulean
CeruleanDark cerulean
Lavender
grayTaupe gray
COLORS
Dark Cerulean CMYK: 92/57/20/7 RGB: 21/65/121 #154179 Cerulean Light Cerulean CMYK: 92/50/19/6 RGB: 17/77/129 #114d81 CMYK: 88/28/8/1 RGB: 40/120/168 #2878a8 ATLASA BRAND GUIDE PALETTE 12 Cerulean shades are very saturated light cold azure that show creativity and intelligence COLORS
Taupe Gray Lavender Gray Bone
CMYK:
RGB:
#e1d7cb
Taupe shades are
as contrasting
light
ATLASA BRAND GUIDE PALETTE 13
unsaturated
grey used
or benefiting to the main colors COLORS
CMYK: 43/29/25/9 RGB: 132/136/139 #84888b CMYK: 21/14/12/2 RGB: 198/198/198 #c6c6c6
11/11/13/1
225/215/203
Deep Koamaru Copper Gradient White
ATLASA BRAND GUIDE PALETTE 14 COLORS
CMYK: 74/68/30/19 RGB: 57/47/90 #392f5a CMYK: 0/0/0/0 RGB: 255/255/255 #ffffff CMYK: 29/51/69/18 RGB: 147/89/51 #935933 CMYK: 3/18/38/0 RGB: 255/208/144 #ffd090
ATLASA BRAND GUIDE COLORS
The primary colors in the palette are White and Dark Cerulean. Dark Cerulean can be complemented by Cerulean and Light Cerulean. Taupe shades are additional colors. Premium palette consists of White, Deep Koamuru and Copper Gradient colors.
COLOR PROPORTIONS 15
PALETTE 16 COLORS
ATLASA BRAND GUIDE
PALETTE 17
COLORS
FONTS
ATLASA BRAND GUIDE FONTS ABC ČĆ D Đ EFGHI J KLMNOP Q RS Š TUVW XYZ Ž abc čć d đ efghijklmnop q rs š tuvwxyz ž 1234567890‘?’“!”(%)[#]{@}/&\<+÷ × =>®©$ € £¥¢:;,.* The main accompanying typography is the Cormorant Garamond, it must be used in headings and accented texts PRIMARY FONT 19 Cormorant Garamond ABC ČĆ D Đ EFGHI J KLMNOP Q RS Š TUVW XYZ Ž abc čć d đ efghijklmnop q rs š tuvwxyz ž 1234567890‘?’“!”(%)[#]{@}/&\<+÷ × =>®©$ € £¥¢:;,.* ABC ČĆ D Đ EFGHIJKLMNOP Q RS Š TUVWXY Z Ž abc čć d đ efghijklmnopqrs š tuvwxyz ž 1234 567890‘?’“!”(%)[#]{@}/&\<-+÷ × =>®©$ € £¥ ¢:;,.*Aa Regular Light Italic
Lato
Hairline
Light Thin
a mechanical
Aa ATLASA BRAND GUIDE 20
SECONDARY FONT FONTS ABCČĆDĐEFGHIJKLMNOPQRSŠTUV WXYZŽabcčćdđefghijklmnopqrsštuvw xyzž1234567890‘?’“!”(%)[#]{@}/&\<+÷×=>®©$€£¥¢:;,.* ABCČĆDĐEFGHIJKLMNOPQRSŠTUV WXYZŽabcčćdđefghijklmnopqrsštuv wxyzž1234567890‘?’“!”(%)[#]{@}/ &\<-+÷×=>®©$€£¥¢:;,.* ABCČĆDĐEFGHIJKLMNOPQRSŠTUV WXYZŽabcčćdđefghijklmnopqrsštuv wxyzž1234567890‘?’“!”(%)[#]{@}/ &\<-+÷×=>®©$€£¥¢:;,.*
Lato has
skeleton and geometric forms, it must be used in the main texts of all our communication media
ATLASA BRAND GUIDE USING TYPOGRAPHY 21 FONTS
ATLASA BRAND GUIDE USING TYPOGRAPHY 22 FONTS
BRAND ESSENTIALS
Rules for building grids and layouts:
1. Between edges, line and logo the same distance;
2. Lines can be moved as you like in the format;
3. Do not separate groups 1 and 2.
ATLASA BRAND GUIDE BRAND ESSENTIALS
24GRID SYSTEM
BRAND ESSENTIALS THE GRID
ESSENTIALS
BRAND
ATLASA BRAND GUIDE THE GRID 26
BRAND ESSENTIALS
THE GRID 27
How to build a layout of varying complexity:
ATLASA BRAND GUIDE 28 BRAND ESSENTIALS
THE GRID
ATLASA BRAND
BRAND ESSENTIALS
GUIDE 29THE GRID
BRAND ESSENTIALS
ATLAS & ITS GRID
ATLASA BRAND GUIDE
BRAND ESSENTIALS
ATLAS AND ITS GRID 31
ATLASA BRAND GUIDE
BRAND ESSENTIALS
32ATLAS AND ITS GRID
1 2 3 4
BRAND ESSENTIALS
THE “A” MASK
BRAND GUIDE
BRAND ESSENTIALS
ATLASA
35
THE “A” MASK
BRAND
BRAND ESSENTIALS
ATLASA
GUIDE 36
THE “A” MASK
BRAND GUIDE
BRAND ESSENTIALS
Other letters also can be used as a mask
“A” MASK
ATLASA
THE
37
BRAND ESSENTIALS
The photo container can be used differently, the main thing is to save the letters bends
“A” MASK
38
THE
PHOTOGRAPHY RULES
ATLASA BRAND GUIDE
PHOTOGRAPHY 42
PHOTOGRAPHY
ATLASA BRAND GUIDE
PHOTOGRAPHY 43
PHOTOGRAPHY
ATLASA BRAND GUIDE
PHOTOGRAPHY 44
PHOTOGRAPHY
ICONOGRAPHY RULES
ATLASA BRAND GUIDE
1. Torn circles
RULES OF ICONOGRAPHY
2. Diagonals
ICONOGRAPHY RULES 46
ATLASA BRAND GUIDE
3. Asymmetrical line
RULES OF ICONOGRAPHY
4. Petals
ICONOGRAPHY RULES 47
ATLASA BRAND GUIDE
Discovery
RULES OF ICONOGRAPHY
48
ICONOGRAPHY
ATLASA BRAND GUIDE
Development
RULES OF ICONOGRAPHY
49
ICONOGRAPHY
ATLASA BRAND GUIDE
Luxury
RULES OF ICONOGRAPHY
50
ICONOGRAPHY
ATLASA BRAND GUIDE
Investment
RULES OF ICONOGRAPHY
51
ICONOGRAPHY
ATLASA BRAND GUIDE
RULES OF ICONOGRAPHY
52 Insight ICONOGRAPHY
Thank you for watching ATLASA’s Brand Guide
ATLASA ©, 2020
