December 2017

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The

Boomerang December 2017

THE PRICE OF FREE JOURNALISM? by Laura Hoogenraad

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o you praise yourself for reading the news - democracy is important and all of that - but at the same time avoid NRC’s paywall with your browser’s incognito mode? Do you read De Correspondent’s best pieces for free on Twitter or Facebook, and hop from one free trial subscription to the next? Yeah, you’re not the only one. The printed newspaper is dying, and so is its readership. According to SVDJ (Stimulation Fund for Journalism), almost 60% of newspaper readers in the Netherlands are 50 years or over, and the number of readers under the age of 35 declined to just 20%. The printed newspaper is now joining the out-of-fashion group of the Nokia 3310 and DVDs.

enue and profit determine the success of a medium, and essentially the content as well. Because print advertising is declining, newspapers are suffering from a big revenue loss. The Guardian, The New York Times and The Washington Post looked for ways to replace this source of income and put large amounts of their content online – on the house. B u t online adver-

Although we can replace the last two with an iPhone and Netflix, it is impossible to replace the paid subscription to a newspaper with free online articles. And a big part of the blame for journalism’s dire straits is on us and our unwillingness to pay for the work journalists produce.

I don’t see why I have to pay to receive information about the world I live in.

In a survey conducted by the Boomerang, over 80% of the respondents said that they are not paying for the journalism they consume. 45.5% said that they were using the account their parents are paying for and 36.4% admitted that they only read free articles online. And then there was that one lonely respondent who said they listened to radio. Great. Journalism has become an industry where the number of clicks, the number of readers, ad-revCover Illustration © Amu Endo

There is an invisible price tag on free journalism

tising doesn’t come close to providing what print advertising brought in before – especially in the age of AdBlock. Newspapers are the producers of the bulk of the reporting and journalism in a country. Television programs, B-quality news sites, and blogs often just repackage the information that newspaper journalism produces. But, the abundance of free articles draws people away from paid subscriptions. Because, why the hell would you pay for something that you can get for free? And apparently this sentiment is shared by many students at UCU. Survey answers as to why people are not paying for journalism included the well-argued “I’m too lazy” - fair enough. Others included: “There is so much available online, I don’t feel like I’m missing out by not subscribing to a newspaper”, “I don’t think it’s necessary - there are enough free news articles to read” and “I don’t see why I have (continues on next page)

in this edition… • BarCo’s Risky Gamble

2

• Bar Brawl – Who’s an Artist 6

• Your Writing is Terrible

3

• Zimbabwe: An update

8

5

• The Dark Side of Avocados

9

• Hierarchy of the Sciences


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