WHAT'S THE STORY
D e v e lo pi n g p eo p l e
The anniversary campaign reflects the female power that drives the store in Hohenems. It shows Stefanie (3rd from left) and Inge Walser (5th from left) surrounded by their sales team.
MODE WALSER/HOHENEMS
POWER TO THE WOMEN!
Stefanie Walser, the owner of Mode Walser in Hohenems, knows how valuable her employees are.
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style in progress
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tefanie Walser, owner of Mode Walser Hohenems: “We are celebrating our 100th anniversary this year and have decided to mark the occasion by launching a very special campaign. It shows my mother and me surrounded by our employees. This photo shooting was a wonderful and intense experience for all of us. We shot four motifs in seasonal and colour-coordinated outfits. The photographer came all the way from Vienna and we hired a professional stylist. It was the first time our employees saw how much effort goes into such a shooting. The result proves that it was totally worth it! I am proud of our team spirit and the female power that is so tangible in the pictures. We are very fortunate to have many long-standing employees. They know their customers and maintain relationships with them. We are aware of how valuable these women are. It was important to us to reflect this appreciation in the campaign. We always give a lot of thought to how we can create an environment that ensures employees stay with us for a long time. Finding new staff is, after all, a huge challenge. Especially when you already have a great team that sets such high standards…”