040 want it
Goodforall
eNviroNmeNtalism meets desigN In Naarden, Holland, all signs have been pointing to sustainability since 2007 – at least in the case of the label Goodforall founded by Marja Baas. 100 per cent fair trade and 100 per cent environmentallyfriendly processing are the demands the designer makes of her products. Coupled with ambitious design, this ensures an interesting line of accessories that knows how to convince its customers in various ways. For example: An innovative method of tanning and dying that only uses plants and so avoids all harmful substances. The recycling process is also optimised. What is left of the lines My Paper Bag or My Saddle Bag is worked into the Patch 8 line for small accessories, such as purses and cases for iPhones, iPads and notebooks. Cooperation with renowned artists gives the brand another boost. Retail prices range from 19.95 euros for keychains up to 279 euros for the Paper Bag. Goodforall BV, RS Naarden-Vesting/ The Netherlands, T 0031.35.6956610, info@goodforall.eu, www.goodforall.eu
Smitten
label onto the market in the spring of 2012. A company creation and one that is particularly interesting since TAM does not leave the risk entirely in the hands of the retailers. "There is a great deal of willingness on the part of retailers to try out something new," says Alexander Rump and he should know owing to the meteoric rise in the number of retailers, up to 180 in Germany alone now. Trends can be quickly delivered, production facilities are in Europe as well as in Asia. When asked if he would be willing to risk his good name in vouching for the correctness of the production conditions: "We know the firms, we work with a variety of different, trusted establishments." Hailiy’s has tops and bottoms available, along with accessories, a shoe collection and basics, party styles and streetwear with retail prices between 4.99 euros (T-shirt or shorts) and 99.99 euros (jackets). Hailiy’s by TAM Fashion GmbH, Hamburg/Germany, T 0049.4677.5682, rump@hailys-fashion.com, www.hailys-fashion.coml
Smitten
accessories to ward off itchY feet Ethnic patterns were the surprise last season. Smitten, the accessory label, is trying its hardest to ensure the hype doesn't all blow over. With their product range running the gamut from Peruvian belts to Indian scarves and Indian jewellery, the founders
of the company, Silke Braun and Kirsten Jahn, are firmly putting ethnic fashion on a solid long-term footing. Their working philosophy is to travel and try on the items themselves. The two globetrotters select producers while travelling around the world. Only once the working conditions and products have both passed their own personal style controls, are the items accepted into the product range. Smitten adds new accents to western fashion through the artisan craftsmanship of the people in regions of South America, Africa and India, and is hence able to improve the living conditions of the local craftsmen there. But the label-founders are also undogmatic enough to take on a New York bag designer, such as Jo handbags, if it fits in with the Smitten aesthetics. Retail prices for belts and embroidered scarves are 89 euros, for handembroidered pillowcases 119 euros. In addition to their own online shop, Smitten is also carried in stores in Germany, Austria, Belgium and Switzerland. Smitten GmbH, Düsseldorf/Germany, T 0049.211.94213590, service@smitten.de, www.smitten.de
Hailiy’s
fashioN as required
Goodforall
413 style in progress
A numerical example: Ten articles are being tested on company test sites (e.g. B.Modepark Röther). The products that prove to be best sellers after a few days will be immediately offered to retailers for ordering. This is what is known as intelligent area control with regular flash programmes, says Alexander Rump, one of the three founders of TAM Fashion GmbH – the other two are Thomas and Michael Röther – whose company launched the Hailiy's
Hailiy’s